Smart-Sure Limited Reviews 115

TrustScore 2.5 out of 5

2.6

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Rated 1 out of 5 stars

I applied for a washing machine insurance £3.29 a month and was told someone would contact me. Nobody did but they took £38.39 from my account. When i went to their website they are no longer tqking o... See more

Rated 1 out of 5 stars

It took 3 days or so after contacting smart sure to get all relevant paperwork in place to get the claim moving forward. Once that was done they took the remaining money on the years policy. I'm still... See more

Rated 1 out of 5 stars

They don’t even deserve 1 star! The worst insurance company I have ever had to deal with. They are quick to take your money but when there’s an issue you will be waiting for days and then be asked to... See more

Rated 5 out of 5 stars

Good,fast ,reliable service.I have been with smart cover for many years and recently renewed my policy with a discounted price .I am happy with their customer service, they always answer my calls quic... See more

Company details

  1. Insurance Agency

Information provided by various external sources

Home appliance insurance from as little as £1.99. Unlimited claims and call outs. We provide a rapid repair or replace service.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

115 reviews

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Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

I applied for a washing machine…

I applied for a washing machine insurance £3.29 a month and was told someone would contact me. Nobody did but they took £38.39 from my account. When i went to their website they are no longer tqking on new business

22 November 2025
Unprompted review
Rated 5 out of 5 stars

Honest company with fast response…

Honest company with fast response timesWhat I appreciate most about Smart-Sure Limited is their transparency. No complicated small print, no hidden fees. When I called about a fault in my microwave, the team immediately booked an engineer and resolved it within days. The service felt straightforward and trustworthy — exactly how insurance should be.

30 September 2025
Unprompted review
Rated 1 out of 5 stars

Do Not Use - Scammers

Do Not Use. I put a claim in to Smart Sure they accepted it for my Fridge Freezer, paid the excess then they decided to change there minds to say the problem was not covered under the insurance plan even though I told them what the problem was. They agreed money would be refunded in 5-10 working days, still no refund. Do not use they are scammers

27 May 2025
Unprompted review
Rated 1 out of 5 stars

They don’t even deserve 1 star

They don’t even deserve 1 star! The worst insurance company I have ever had to deal with. They are quick to take your money but when there’s an issue you will be waiting for days and then be asked to pay for excess even before sending out an engineer. Avoid at all cost, I paid the annual fee and was told I will not get any refund for cancellation by the time they took of unexplained fees.

19 April 2025
Unprompted review
Rated 1 out of 5 stars

Criminal operation who steal your money

In Dec24 They renewed my dishwasher policy even though I emailed them twice not to do so. Tried calling them - no one picks up. No replied to my emails. I contacted financial ombudsman who advised me to send email headed Formal complaint, which I did. Got a reply from a Sarah Perry at City & Commercial who is the parent company. She confirmed by email that they had failed to action my request to not renew and cancel the policy back in Dec24 and that a full refund would be issued in 5-7 working days from 10th March. 12 working days later still no refund and Sarah has stopped replying to my emails. Essentially this company has stolen about £94 from me for a policy that I told them not to renew within 2 days of receiving the auto renewal. Even after agreeing in writing to refund me there is no sign of any refund. Avoid this company like the plague.

25 March 2025
Unprompted review
Rated 1 out of 5 stars

Don't waste your money with this lot

It took 3 days or so after contacting smart sure to get all relevant paperwork in place to get the claim moving forward. Once that was done they took the remaining money on the years policy. I'm still waiting for someone to contact me about getting my dishwasher fixed, someone did phone me from another insurance company but got cut off. No one has phoned me back and I have phoned them but no one answers.

17 March 2025
Unprompted review
Rated 5 out of 5 stars

Canceled my policy in Feb 2025 by…

Canceled my policy in Feb 2025 by email, they still took money out of my account and ignored me, legal proceedings to follow, do not get entangled with this company thrir website is only geared towards sales and it gives no links to contact them at all, in fact they are very difficult to contact.

15 March 2025
Rated 1 out of 5 stars

The customer service and policy was absolutely shocking and appalling…

The customer service and policy was absolutely appalling . When speaking with the telephone staff i struggled to understand what they were sayung due to them being foreign. I was told that i had to pay fir delivery, the call out fee, the installation, the removal of the old machine and i had no choice in the replacement dishwasher which left me wondering what exactly is insured i never had any of this experience when i dealt with product guard. I also had to wait four weeks before i even had a decision then another week before delivery even though i told staff on numerous occassions that i am partially sighted and severely disabled so cannot stand at a sink. Service is disgusting and i will certainly not be renewing my policy .

7 March 2025
Rated 1 out of 5 stars

I would give 0 stars if I could

I would give 0 stars if I could. Paid monthly insurance fee for over 2 years, now I've had to put a claim in for my phone it has taken 6 months and I still do not have my replacement handset. Made me go back and forth to an engineer 30 mins drive away 6 times. They made me pay for my own repairs £275 on top of my excess and promised to reimburse the money and they still have not, 3 weeks later, practical robbery. Will not answer calls now, call handlers are liars promised my money back on specific dates several times and still nothing. Absolute thieves and scam artists and still taking £8.99 a month and will keep taking it until I receive my replacement handset and reimbursement. I am ready to take them to court if it doesn't get resolved soon. Worst customer experience I have ever had in my whole life, do not use this company!

1 March 2025
Unprompted review
Rated 1 out of 5 stars

Washing machine Policy auto renewed…

Washing machine Policy auto renewed despite request for policy to be cancelled prior to date of renewal, account debited for full years premium for washing machine we don't own, now battling to get them to refund me, numerous emails & calls so far to no avail....

17 December 2024
Unprompted review
Rated 4 out of 5 stars

Be aware on Underwriter delays

Process was pretty intuitive and quick, although there was a delay in issuing confirmation of cover due to the need to check with the underwriters. Price was favourable when compared with certain others.

9 January 2025
Rated 1 out of 5 stars

DO NOT USE THIS COMPANY!!

Absolute scam of a company. Talked my elderly father into insurance he didn’t need. Kept renewing it even after multiple requests to cancel it. We must have paid for 4 years worth at least. About £250 a year, so they took him for a grand.

He has now died and they are still requesting he renew the policy.

27 December 2024
Unprompted review
Rated 1 out of 5 stars

They never kept me up to date with what…

They never kept me up to date with what is happening with my review by Smart-Sure's Underwriters, I had to chase all the time. The Underwriters took 2 weeks to make a decision.
Apparently their policy does not cover wear & tear so what is the point of the insurance.

12 February 2024

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