Quick delivery. Im giivng 4 stars for the customer experience and delivery. Unfortunately I couldn't smell anything when using the shower steamers which I wanted to love. I am wondering if this is bec... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
I have had a few smug eye masks in the past I think the raised area for the eyes is perfect for eye movement in the sleep and protecting eye lashes! I found the Smug on line site quite easy to... See more
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Always good quality products at good prices. Quick delivery. I’ve used Smug many times before and will do so again. I particularly love their pillowcases. I haven’t slept on a ‘normal’ pillowcase... See more
Company replied
Lovely soft eye mask and headband. My daughters have bought a few different ones in the past but they have looked and felt quite cheap and often stitching had come undone but these feel much more prem... See more
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Company details
Written by the company
It all started with one genius idea: Keli, our founder, was tired of flimsy, ineffective sleep masks that didn’t block light or protect her lashes. So, she designed her own—a contoured, 100% blackout sleep mask that was comfy, chic, and, frankly, a game-changer. Turns out, she wasn’t alone. Millions of people around the world fell in love with SMUG’s original mask. From there, we didn’t stop—expanding into vibrant designs, wellness must-haves, and beauty essentials to help you sleep, relax, and look fabulous doing it. Today, SMUG offers a wide range of self-care and relaxation products designed to elevate your daily routine. Whether you’re unwinding with our soothing shower steamers, pampering yourself with a crystal glass nail file, or easing tension with a lavender-infused body wrap, we believe in making luxury self-care effortless. We also stock stylish shower caps to keep your hair dry in style, practical wash bags for beauty essentials on the go, and a growing collection of home, beauty, and fitness products. Every SMUG product is created with comfort, convenience, and a touch of luxury in mind, helping you feel refreshed, recharged, and ready to take on the day. Now, SMUG is on a mission to make self-care simple, proving that a little pampering and a great night’s sleep can make life brighter. Ready to join the SMUG revolution?
Contact info
West Street, SM1 1SH, Sutton, United Kingdom
- hello@sleepsmug.com
- sleepsmug.com
4.2
Great
173 reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
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It has not arrived.
16 April 2025
Reply from SMUG.
Hello Tommaso,
Thank you for your review, and I’m so sorry to hear your order hasn’t arrived yet. Please contact us via hello@sleepsmug.com so we can look into this for you. I can only assume it has been lost in transit as it was dispatched shortly after you placed your order.
We’re here to help and will make sure this is sorted for you. Apologies again for the delay!
It works!
Am really impressed. When the shower cap arrived I was dubious, it looked great but I didn’t expect it to do much for keeping my hair dry. But it does!! Far better than ones I’ve bought in Boots previously. I’m really really impressed.
22 April 2025
Reply from SMUG.
Hello Lucy,
Thank you so much for your brilliant review! We’re thrilled to hear that the shower cap exceeded your expectations and kept your hair dry — even better than others you’ve tried.
We’re so glad you’re impressed, and we truly appreciate your support!
Reply from SMUG.
Hello Rachel,
Thank you for your kind review! We’re so pleased to hear you’re loving the contoured sleep masks and that they fit well and feel comfy to wear.
Wishing you many restful nights!
Product (acupressure mats) quality…
Product (acupressure mats) quality excellent, superb value and quick delivery
22 April 2025
Reply from SMUG.
Hello Carl,
Thank you for your fantastic review! We’re so pleased to hear you’re happy with the quality of the acupressure mats, found them to be great value, and that your delivery was quick.
We really appreciate your support and hope you continue to enjoy your purchase!
Good customer service
Fast delivery, helpful customer service.. quick to respond! Cant comment on bars as yet as are gifts!
Thx
17 April 2025
Reply from SMUG.
Hello Vanessa,
Thank you for your kind review! We’re so pleased to hear you were happy with the fast delivery and found our customer service helpful and responsive.
We hope the gift recipients love their shower steamers, and we really appreciate your support!
Heated wheat pack
Sent the wrong item but was soon sorted out. My daughter loves it thank you!
Thank you for your response, unfortunately I did not receive your email. Have just received today's one though thank you.
14 April 2025
Reply from SMUG.
Hello Emma,
Thank you for your updated review, and we’re so sorry again for the mix-up with your order. We’re glad we were able to get this sorted for you and arrange a replacement.
Thanks also for checking your emails—sometimes they can sneak into the junk folder! We really appreciate your patience and understanding.
Perfect!!
Easy to order, quick to arrive. It's a birthday pressie, but knowing the recipient and her love of the shower, it's going to go down very well! Thanks.
8 April 2025
Reply from SMUG.
Hello Val,
Thank you for your lovely review! We’re so glad to hear your order arrived quickly and that it’s going to make a perfect birthday gift.
We hope they love it, and we’d be thrilled to welcome you back again soon.
Had a slight mix up with my order but…
Had a slight mix up with my order but the team were super helpful (esp Jay) in sending out replacements really quickly in time for my holiday, and also dealing with the original order. Made a tricky situation very easy and the communication was very clear. Thanks again for all your help :)
7 April 2025
Unprompted review
Reply from SMUG.
Hello Asim,
Thank you so much for your kind review! We’re really glad we could resolve the mix-up quickly for you—and we’ll be sure to pass your lovely words on to Jay!
It means a lot to us that you had a smooth experience in the end, especially in time for your holiday. If there’s anything else we can do for you in the future, we’re always here to help.
Soothing Body Wrap
Ordered the soothing body wrap. It has really helped my aches and pains and is comforting. It is scented with lavender oil which I find relaxing. I like how you can use it hot or cold. Will definitely order again
2 April 2025
Unprompted review
Reply from SMUG.
Hello Kayleigh,
Thank you for your lovely review! We’re so happy to hear that your soothing body wrap has helped with aches and pains and that you’re enjoying the relaxing lavender scent. It’s great to know you love the versatility of using it hot or cold too!
We truly appreciate your support and look forward to your next order.
Delivered quickly
Delivered quickly. Not sampled yet as they are gifts for others, so cannot give evaluation.
10 March 2025
Reply from SMUG.
Hello Mary,
Thank you for your review! We’re glad to hear your order arrived quickly. We hope the recipients love their gifts, and if you get any feedback from them, we’d love to hear it!
Reply from SMUG.
Hello DM-W,
Thank you for your great review! We’re so happy to hear that you’re loving your sleep mask and that it’s both super comfy and super effective at blocking out light.
Wishing you many restful nights!
Just fabulous!
I bought a wash bag for the fabulous ducks print and was so impressed with the pattern, size and quality, I immediately ordered another design. The communication and service were excellent too. I’ll definitely be back when new designs are available and it’s a 5 stars from me!
18 March 2025
Unprompted review
Reply from SMUG.
Hello Clair,
Thank you for your fantastic review! We’re so pleased to hear that you love the duck print wash bags and were so impressed that you ordered another design straight away! It’s also great to know you had a positive experience with our communication and service.
We truly appreciate your support and can’t wait to bring you more designs in the future!
Luxury it isn't
This product is supposedly a luxury item. It is far from it. The box looks like it has faded, although I think that's the design, and it's nasty and cheap. There are significant dents where it has been put together. The product itself, which is sold on its ability to relax you in the shower with scents has no essential oils, as I was expecting, but only has "parfum" making the smell. The scent is weak and really synthetic. Disgusted and too embarrassed to give to my friend as intended.
18 March 2025
Reply from SMUG.
Hello Helene,
We’re really sorry to hear that you were disappointed with your purchase. We always strive to provide high-quality products, so it’s upsetting to hear that this one didn’t meet your expectations.
Your feedback is really valuable to us, and we’d love the opportunity to make things right. Please reach out to our customer service team at hello@sleepsmug.com so we can assist you further.
Reply from SMUG.
Hello Claire,
Thank you for your wonderful review! We’re so pleased to hear that you love the design of our shower caps and that they’re keeping you nice and dry.
We truly appreciate your support and hope you continue to enjoy your purchase!
I should be more patient
Sorry for the negative. I don’t like to do negative reviews. I have had positive communication with the team at SMUG and would definitely buy from them again.
16 March 2025
Reply from SMUG.
Hello Sam,
Thank you so much for updating your review! We really appreciate your kindness and are so pleased we could turn things around for you. Providing great customer service is incredibly important to us, and we’re delighted to hear you’d shop with us again.
Looking forward to helping you in the future!
What a great ordering experience and…
What a great ordering experience and the communication is excellent
Lovely range of products and a great gift for my.friend
20 March 2025
Unprompted review
Reply from SMUG.
Hello Anne-marie,
Thank you for your lovely review! We’re so happy to hear that you had a great ordering experience and found our communication excellent. It’s wonderful to know you love our range of products and that your gift was a great choice for your friend!
We truly appreciate your support and hope to see you again soon.
Fast shipping competitive pricing
5 March 2025
Reply from SMUG.
Hello Barbara,
Thank you for your review! We’re so pleased to hear you were happy with our fast shipping and competitive pricing.
We appreciate your support and hope to see you again soon!
Great eye mask
I was so impressed with my new contoured eye mask that I bought a second one. It did task me a bit of getting used to, but the black out ability of them is great - so is not squashing my eyelashes.
3 March 2025
Reply from SMUG.
Hello DL,
Thank you for your fantastic review! We’re so pleased to hear that you’re loving your contoured eye mask and that it’s providing great blackout ability without squashing your eyelashes. We totally understand that it can take a little time to adjust, and we’re thrilled it’s working so well for you!
We appreciate your support and hope you enjoy your second mask as much as the first!
Best sleep masks I've known
I've been loving the smug product! I’ve been using the SMUG sleep mask, and it’s honestly so comfortable. It blocks out light really well without feeling heavy on my face. I’ve noticed I fall asleep faster and wake up feeling more rested. Definitely a great find!
12 November 2024
Unprompted review
Reply from SMUG.
Hello Clara,
Thank you for your amazing review! We’re so happy to hear that you’re loving your SMUG sleep mask and that it’s helping you fall asleep faster and wake up feeling more rested. That’s exactly what we aim for!
Wishing you many more nights of great sleep!
Great masks
13 March 2025
Reply from SMUG.
Hello Richard,
Thank you for your review! We’re so pleased to hear you’re happy with our masks.
Wishing you many restful nights!
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