Quick delivery. Im giivng 4 stars for the customer experience and delivery. Unfortunately I couldn't smell anything when using the shower steamers which I wanted to love. I am wondering if this is bec... See more
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Review summary
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What people talk about most
Based on these reviews
I have had a few smug eye masks in the past I think the raised area for the eyes is perfect for eye movement in the sleep and protecting eye lashes! I found the Smug on line site quite easy to... See more
Company replied
Always good quality products at good prices. Quick delivery. I’ve used Smug many times before and will do so again. I particularly love their pillowcases. I haven’t slept on a ‘normal’ pillowcase... See more
Company replied
Lovely soft eye mask and headband. My daughters have bought a few different ones in the past but they have looked and felt quite cheap and often stitching had come undone but these feel much more prem... See more
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Company details
Written by the company
It all started with one genius idea: Keli, our founder, was tired of flimsy, ineffective sleep masks that didn’t block light or protect her lashes. So, she designed her own—a contoured, 100% blackout sleep mask that was comfy, chic, and, frankly, a game-changer. Turns out, she wasn’t alone. Millions of people around the world fell in love with SMUG’s original mask. From there, we didn’t stop—expanding into vibrant designs, wellness must-haves, and beauty essentials to help you sleep, relax, and look fabulous doing it. Today, SMUG offers a wide range of self-care and relaxation products designed to elevate your daily routine. Whether you’re unwinding with our soothing shower steamers, pampering yourself with a crystal glass nail file, or easing tension with a lavender-infused body wrap, we believe in making luxury self-care effortless. We also stock stylish shower caps to keep your hair dry in style, practical wash bags for beauty essentials on the go, and a growing collection of home, beauty, and fitness products. Every SMUG product is created with comfort, convenience, and a touch of luxury in mind, helping you feel refreshed, recharged, and ready to take on the day. Now, SMUG is on a mission to make self-care simple, proving that a little pampering and a great night’s sleep can make life brighter. Ready to join the SMUG revolution?
Contact info
West Street, SM1 1SH, Sutton, United Kingdom
- hello@sleepsmug.com
- sleepsmug.com
4.2
Great
173 reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
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Love
Love smug sleep masks so comfortable and funky colours patterns etc !always delivered quick too great price
2 March 2026
Reply from SMUG.
Hello Mrs Brown,
Thank you for your lovely review. We’re so pleased to hear you love the comfort and fun designs of our sleep masks, and that your orders are always delivered quickly.
It’s great to know you’re happy with the value too — we really appreciate your support.
I have yet to receive my parcel and it…
I have yet to receive my parcel and it should have come by Monday!!
23 March 2026
Reply from SMUG.
Hello Mrs B,
We’re sorry to hear your parcel hasn’t arrived as expected. We understand how frustrating that is, especially when it’s overdue.
We’ll look into this as a priority and will be in touch with you directly to get it resolved as quickly as possible.
Apologies again for the delay, and thank you for your patience.
Return mix up handled well
I bought two items from this shop. I didn’t find the sleep mask I bought comfortable so I sent it back for return. I was accidentally refunded for both items and was allowed to keep the one I didn’t return as a gift. It was lovely gesture.
31 March 2026
Unprompted review
Reply from SMUG.
Hello BA,
Thank you for your kind review. We’re sorry the sleep mask wasn’t the right fit for you, but we’re really pleased we could handle the return smoothly and turn it into a positive experience.
We’re glad the mix-up could be resolved in a way that worked for you, and we really appreciate your understanding and support.
Reply from SMUG.
Hello George,
Thank you for your review. We’re so pleased to hear everything was great and that you were happy with both the fast shipping and the products.
We really appreciate your support.
Could hardly smell anything.
5 March 2026
Reply from SMUG.
Hello Lindsey,
Thank you for your feedback. We’re sorry to hear the fragrance wasn’t as strong as you expected. Shower steamers tend to work best when placed slightly away from the direct water stream in an enclosed shower, where the steam can help release the aroma more effectively.
We really appreciate you taking the time to share your experience.
I purchase the sleeping masks for my…
I purchase the sleeping masks for my wife, and she loves them. They are a must for her and they do their job well.
3 March 2026
Reply from SMUG.
Hello James,
Thank you for your lovely review. We’re so pleased to hear your wife loves the sleep masks and that they’ve become a must-have for her.
It’s great to know they’re doing their job well. We really appreciate your support.
Exceptional customer service
3 March 2026
Reply from SMUG.
Hello Mark,
Thank you for your lovely review. We’re so pleased to hear you had an exceptional experience with our customer service.
We really appreciate your support.
Overall a great experience
Overall a great experience, web site was easy to navigate. Product was good value, for money along with first time discount code. I bought a shower cap and matching wash bag for a friends birthday gift.
16 February 2026
Reply from SMUG.
Hello Vicky,
Thank you for your lovely review. We’re so pleased to hear you had a great experience, found the website easy to navigate, and were happy with the value and first-time discount.
It’s great to know the shower cap and matching wash bag made a thoughtful birthday gift. We really appreciate your support.
I have always loved SNUG's products
I have always loved SNUG's products - the eye masks have a silky smooth material so are really comfy to sleep in. Recently I received 3 items as a Christmas gift, the palm themed hair wrap, shower cap and padded sleep mask - I love how quirky the patterns are. I had to get a replacement for the hair wrap just this week and SMUG handled it brilliantly - quick response and are sending me another out straight away! Great customer Service, thank you!
3 March 2026
Unprompted review
Reply from SMUG.
Hello Claire,
Thank you for your lovely review. We’re so pleased to hear you’ve enjoyed your SMUG products over the years and that the eye masks have been so comfortable for sleeping.
It’s great to know you love the quirky palm designs too. We’re also really glad we could sort the replacement hair wrap quickly for you — customer service is very important to us.
Thank you again for your kind words and support.
Thank you customer services for putting a missing order right
Editing my review:
Unfortunately, my original order never arrived, I think it got lost in transit as the company confirmed they dispatched the order. Smug reached out to me directly and put it right and sent me a new order to replace the original one.
25 February 2026
Unprompted review
Reply from SMUG.
Hello Emily,
Thank you for updating your review. We’re really pleased we were able to resolve the issue for you and get a replacement order sent out.
We truly appreciate your patience and your kind words about our customer service. Thank you again for your support.
Reply from SMUG.
Hello Hayley,
Thank you for your feedback, and we’re sorry to hear you felt the service was slow. That’s certainly not the standard we aim to provide.
If there’s anything specific that caused the delay, we’d really like to look into it and understand what happened. Please feel free to get in touch so we can help further.
These are the only eye masks that work
These are the only eye masks that work, very good fit round the eyes, and good material, Have brought many others from other suppliers but these are the best.
10 February 2026
Reply from SMUG.
Hello Lynda,
Thank you for your wonderful review. We’re so pleased to hear our eye masks are the only ones that work for you and that you find the fit and material superior to others you’ve tried.
That’s a huge compliment, and we truly appreciate your support.
We have had our head wrap for less than…
We have had our head wrap for less than two weeks and already the elastic has snapped
26 January 2026
Reply from SMUG.
Hello Julie,
Thank you for your review, and we’re very sorry to hear this has happened. The elastic should certainly not snap after such a short time, so this does sound like a fault.
We’ll be arranging a replacement for you straight away and will be in touch directly to confirm the details.
Apologies again for the inconvenience, and thank you for bringing this to our attention.
Reply from SMUG.
Hello Chrissy,
Thank you for your lovely review. We’re so pleased to hear you love the SMUG sleep masks and that they last so well.
We really appreciate your support.
Reply from SMUG.
Hello Mrs Gerlach,
Thank you for your review. We’re pleased to hear you’re happy with the shower cap and that delivery was efficient.
We really appreciate your support.
Reply from SMUG.
Hello Martin,
Thank you for your lovely review. We’re so pleased to hear you’re happy with the product and found it great value.
We really appreciate your support.
Excellent quality. Prompt delivery. Love this company for all the innovative products they sell.
Excellent quality
26 January 2026
Reply from SMUG.
Hello Mrs W,
Thank you for your lovely review. We’re so pleased to hear you’re happy with the quality and prompt delivery, and it means a lot to know you love the range of innovative products we offer.
We really appreciate your continued support.
The quality wasn't as nice as I was…
The quality wasn't as nice as I was expecting. And the colour was a lot more pigmented than I wanted. VERY pink!
My partner says his pillow is so soft now though
26 January 2026
Reply from SMUG.
Hello Angel,
Thank you for your honest feedback. We’re sorry to hear the colour was brighter than you were expecting and that the quality wasn’t quite what you had hoped for. Colour preference can be very personal, so we completely understand that VERY pink won’t be for everyone.
We’re glad to hear your partner is enjoying how soft the pillow feels though — that’s reassuring to know. We really appreciate you taking the time to share your experience, as it helps us set clearer expectations for future customers.
Really love the pillowcases
Really love the pillowcases. Easy to order and arrived in good time.
5 January 2026
Reply from SMUG.
Hello Doreen,
Thank you for your lovely review. We’re so pleased to hear you love the pillowcases and that ordering was easy with delivery arriving in good time.
We really appreciate your support and hope you continue to enjoy them.
I won a Christmas competition in 2025
I won a Christmas competition in 2025. Didn't receive my prize so emailed this you to let you know, you apologised and said this would be sorted and shipped out to me, this is now the end of January, weeks later, and I'm still waiting to receive the prize I won before Christmas!
Terrible customer service! Not happy!
15 December 2025
Unprompted review
Reply from SMUG.
Hello Helen,
We’re really sorry to read this and completely understand your frustration. This is not the experience we want for anyone, especially after winning one of our Christmas competitions.
You’re absolutely right to expect this to have been resolved much sooner, and we sincerely apologise for the delay and the disappointment caused. We’re now urgently reviewing this internally to understand what went wrong and to make sure your prize is sent out without any further delay.
We’ll be in touch with you directly as a priority to confirm next steps and ensure this is properly resolved. Thank you for bringing this to our attention, and again, our apologies for the frustration this has caused.
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