Shade & Story  Reviews 

446
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 214 reviews, reviewers had a great experience with this company. Shoppers frequently mention that the online ordering journey is completely smooth and straightforward, while customer support representatives are always available to provide friendly guidance over the phone. Consumers are consistently impressed by the wonderful quality of the custom products, which arrive promptly, are securely packaged, and fit beautifully into their homes. However, some customers also noted minor inconveniences, mentioning that packages occasionally arrive without the necessary screws for installation. A few people also experienced occasional sizing discrepancies, missing parts, or slight delivery delays related to third-party courier services.

What people talk about most

Product

Consumers find the product to be of great quality, describing the blinds as well-made and sturdy. Reviewers... See more

Delivery service

Reviewers mention positive feedback about delivery service, noting that orders generally arrive promptly and... See more

Quality

Customers had positive experiences with quality, expressing satisfaction with the well-made and sturdy... See more

Order

People report positive experiences with the ordering process, finding the system straightforward and easy to... See more

Service

Reviewers highlight positive aspects of service, noting a seamless and efficient experience from ordering to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Nice blinds in the Caravelle pattern, turned around in a couple of weeks, well packaged and safely delivered. I was consulted before the blinds were cut because the fabric had to be ‘turned’ I.e. cut... See more

Company replied

Rated 4 out of 5 stars

The process of ordering was easy. Shade & Story were quick to make and deliver my made to measure vertical blinds. The order was delivered in two parts on different dates. The quality of the fabri... See more

Company replied

Rated 4 out of 5 stars

All round, a good experience: emails kept me up to date with progress, delivered on time, clear instructions for putting up blind. Everything provided except screws, which I thought odd.

Company replied

Rated 4 out of 5 stars

On the whole the service was very good. Initially, they were very quick to send samples of materials and to give advice over the phone about installation. The delivery was satisfactory but not made qu... See more

Company replied


Company details

  1. Blinds Shop
  2. Interior Designer
  3. Window Treatment Store

Written by the company

At Shade & Story, we believe every window tells a tale. Our journey began with a simple mission: to craft bespoke blinds that don’t just dress your windows but transform your home. With over 40 years of expertise, we offer bespoke made-to-measure blinds and shutters. From precision craftsmanship to premium materials, every blind is designed to elevate your space and create a story that’s uniquely yours.​ We offer an incredible range of exquisite designs, including many from renowned interior brands. Proudly partnered with John Lewis, we’re committed to quality and exceptional service every step of the way—from inspiration to installation.​


Contact info

4.1

Great

TrustScore 4 out of 5

446 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 90% of negative reviews

Typically replies within 1 week

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4.1

All reviews

(446)

212 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good quality blinds and easy to install

Good quality blinds and easy to install

13 January 2026
Shade & Story  logo

Reply from Shade & Story

Hi Mark,

Thank you for your review.

We’re really pleased to hear that you’re happy with the quality of your blinds and found them easy to install. If you need anything else in the future, we’re always here to help.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

good product

9 January 2026
Shade & Story  logo

Reply from Shade & Story

Hi Alison,

Thank you for your review.

We’re really glad to hear you’re happy with the product. If you need anything else or have any questions, we’re always here to help.

Kind regards
The Shade & Story Team

Rated 5 out of 5 stars

Very satisfied

Blinds came on time and were exactly as ordered. They were easy to install. Quality seems to be good so very satisfied.

8 January 2026
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Reply from Shade & Story

Hi David,

Thank you for your great review.

We’re really pleased to hear that your blinds arrived on time, matched your order perfectly, and were easy to install. It’s also wonderful to know you’re happy with the quality.

If you need anything in the future, we’re always here to help.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Katie was super quick to help and fixed…

Katie was super quick to help and fixed the problem without need for more parts
Thank you

27 January 2026
Unprompted review
Shade & Story  logo

Reply from Shade & Story

Hi Jane,

Thank you for your lovely review.

We’re so pleased to hear that Katie was able to help quickly and resolve the issue without needing any additional parts. We’ll be sure to pass your kind words on — she’ll really appreciate it.

If you ever need anything else, we’re always here to help.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Replacement parts sorted

I ordered the twist fit blinds that didn’t stay up. I realised a year later and asked for new fittings. Ellie managed to get a replacement screw-in fitting sent out, which now work great. I’m very happy with the support I received.

23 January 2026
Unprompted review
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Reply from Shade & Story

Hi George,

Thank you for your review.

I’m really glad to hear that Ellie was able to arrange the replacement screw‑in fittings for you and that your twist‑fit blinds are now working properly. It’s great to know you’re happy with the support you received.

If you ever need anything else, we’re always here to help.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Great product

Quick to deliver, easy to fit, can’t fault anything

12 January 2026
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Reply from Shade & Story

Hi Nigel,

Thank you so much for your lovely review.

We're really pleased to hear your blinds arrived quickly, were easy to fit, and that you’re happy with everything.

If you ever need anything else, we’re always here to help.

Kind regards
The Shade & Story Team

Rated 1 out of 5 stars

Still don’t have the blinds

I ordered 3 blinds for my bifold doors. A parcel arrived but it was just the blinds and no fittings. It took me several days to get through to someone on the phone when it became apparent that the courier had lost the missing parcel. 10 days later, I’m still waiting for them to either refund me or get the missing parts to me.

11 January 2026
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Reply from Shade & Story

Dear Penny,

Thank you for your review, and please accept our apologies for the inconvenience caused.

I understand that the missing fittings have now been received, and I’m glad this has finally been resolved for you.

If there’s anything further you need, we’re here to help.

Kind regards
The Shade & Story Team

Rated 2 out of 5 stars

As a blackout blind it is not very…

As a blackout blind it is not very blackout. The fittings on the wall don’t allow the blind to reach wall to wall and let in light either side. Disappointed.

11 January 2026
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Reply from Shade & Story

Dear Charlotte,

I’m sorry to hear you’re disappointed with the light seepage you’re experiencing.

Our blackout fabrics are designed to block out light from the fabric itself; however, as noted in the product specifications, “Our blackout fabrics are designed to block the light, however please note depending on the system type chosen and measurements selected some light may get through.”

Light gaps can occur due to the fitting style and how the blind is mounted, and I understand how frustrating this can be when you’re expecting a full blackout effect.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Extremely fast delivery

Extremely fast delivery. New blinds are well made and look great. Will use again.

7 January 2026
Shade & Story  logo

Reply from Shade & Story

Hi Caroline,

Thank you for the great review.

We're really glad to hear your blinds arrived quickly, are well made, and look fantastic. We really appreciate your feedback and look forward to helping you again in the future.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Excellent service

Excellent service, excellent product and
very quick delivery.
What more can one say. Get your order in, you won’t be disappointed.

5 January 2026
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Reply from Shade & Story

Hi Christine,

Thank you for the fantastic review.

We're delighted to hear you’re happy with the service, blinds, and speedy delivery. Your recommendation means a lot to us — we're so glad you weren’t disappointed.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Very good price for good quality blinds…

Very good price for good quality blinds compared to other suppliers, cooperative customer service

1 December 2025
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Reply from Shade & Story

Hi Amro,

Thank you for your 5 star review.

We are pleased that you love your blind and the quality.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Information re product and appropriate…

Information re product and appropriate delivery

3 December 2025
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Reply from Shade & Story

Hi Michael

Thank you for your 5 star review.

I am glad we were able to provide you with all the information you required

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Really nice product.

25 November 2025
Shade & Story  logo

Reply from Shade & Story

Hi Robert

Thank you for your 5 star review.
We are thrilled that you like the product.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Very efficient service

Very efficient service - shame you cannot use JLP vouchers to purchase despite John Lewis exclusivity!

30 November 2025
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Reply from Shade & Story

Hi,

Thank you for your 5 star review.

When buying Direct through Shade and Story you are agreeing to our T&C's and payment method. There is the option to go via John Lewis measure and install service which is purely with JL and as such I believe you can use vouchers with them, as it is all the same company.
Shade and Story do trade as a separate company from John Lewis, and we only associated with them,

Kind regards,
The Shade & Story Team

Rated 3 out of 5 stars

Chaotic website advising two weeks to…

Chaotic website advising two weeks to manufacture, then advised it was made in one day with delivery when we were away.
No response to request to change delivery until after it was delivered.
Misleading from prices on website, actual price up to 4 times more for the smallest blind.
Blind was well packed and of good quality, hence 3 stars.

26 November 2025
Shade & Story  logo

Reply from Shade & Story

Dear Bryan,

Thank you for your feedback.

We’re glad you’re happy with the quality of the blind, and we’re sorry for the confusion around manufacturing times, delivery, and pricing. Your comments are helpful, and we’ll review these areas to improve the experience for future customers.

Thank you for taking the time to share your thoughts.

Kind regards,
The Shade & Story Team

Rated 4 out of 5 stars

Five stars for the product and service

Five stars for the product and service: exact size; nice fabric; colour as sample; came quickly. Deducted one for poor instructions.

28 November 2025
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Reply from Shade & Story

Hi Helen,

Thank you for your review.

We’re really pleased to hear you’re happy with the product, size, colour, and delivery speed. We appreciate the feedback about the instructions too — we’re always working to make these clearer, so your comments are very helpful.

Thanks again for choosing us.

Kind regards
The Shade & Story Team

Rated 5 out of 5 stars

Would reommend

Communication is good. You get exactly what you order, to the exact mm dimension. Good range of fabrics and designs.

21 November 2025
Shade & Story  logo

Reply from Shade & Story

Hi JB,

Thank you for your review.

We are pleased to hear you love the range as much as we do.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Delivered as ordered…

Good quality blind delivered as ordered and on time.

20 November 2025
Shade & Story  logo

Reply from Shade & Story

Hi,

Thank you for your 5 star review.

We are thrilled that you are happy with your blind.

Kind regards,
The Shade & Story Team

Rated 3 out of 5 stars

Good product hopeless communication

At no point did you contact me to say when my blinds would be delivered. I arrived home after being abroad to find the package left at my door. This was the same last time as well.
The quality of the goods is very good by communication is non existent.

25 November 2025
Shade & Story  logo

Reply from Shade & Story

Dear Mary,

Thank you for your review, and we’re glad to hear you’re pleased with the quality of your blinds.

We’re very sorry for the lack of delivery communication — this isn’t the experience we want for our customers, especially when you’re away from home. Your feedback is really helpful, and we’ll be reviewing our notification process to prevent this happening again.
Thank you for bringing this to our attention.

Kind regards,
The Shade & Story Team

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