Shade & Story  Reviews 

447
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 214 reviews, reviewers had a great experience with this company. Shoppers frequently mention that the online ordering journey is completely smooth and straightforward, while customer support representatives are always available to provide friendly guidance over the phone. Consumers are consistently impressed by the wonderful quality of the custom products, which arrive promptly, are securely packaged, and fit beautifully into their homes. However, some customers also noted minor inconveniences, mentioning that packages occasionally arrive without the necessary screws for installation. A few people also experienced occasional sizing discrepancies, missing parts, or slight delivery delays related to third-party courier services.

What people talk about most

Product

Consumers find the product to be of great quality, describing the blinds as well-made and sturdy. Reviewers... See more

Delivery service

Reviewers mention positive feedback about delivery service, noting that orders generally arrive promptly and... See more

Quality

Customers had positive experiences with quality, expressing satisfaction with the well-made and sturdy... See more

Order

People report positive experiences with the ordering process, finding the system straightforward and easy to... See more

Service

Reviewers highlight positive aspects of service, noting a seamless and efficient experience from ordering to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Nice blinds in the Caravelle pattern, turned around in a couple of weeks, well packaged and safely delivered. I was consulted before the blinds were cut because the fabric had to be ‘turned’ I.e. cut... See more

Company replied

Rated 4 out of 5 stars

The process of ordering was easy. Shade & Story were quick to make and deliver my made to measure vertical blinds. The order was delivered in two parts on different dates. The quality of the fabri... See more

Company replied

Rated 4 out of 5 stars

All round, a good experience: emails kept me up to date with progress, delivered on time, clear instructions for putting up blind. Everything provided except screws, which I thought odd.

Company replied

Rated 4 out of 5 stars

On the whole the service was very good. Initially, they were very quick to send samples of materials and to give advice over the phone about installation. The delivery was satisfactory but not made qu... See more

Company replied


Company details

  1. Blinds Shop
  2. Interior Designer
  3. Window Treatment Store

Written by the company

At Shade & Story, we believe every window tells a tale. Our journey began with a simple mission: to craft bespoke blinds that don’t just dress your windows but transform your home. With over 40 years of expertise, we offer bespoke made-to-measure blinds and shutters. From precision craftsmanship to premium materials, every blind is designed to elevate your space and create a story that’s uniquely yours.​ We offer an incredible range of exquisite designs, including many from renowned interior brands. Proudly partnered with John Lewis, we’re committed to quality and exceptional service every step of the way—from inspiration to installation.​


Contact info

4.1

Great

TrustScore 4 out of 5

447 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically replies within 1 week

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4.1

All reviews

(447)

215 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good communication- ordered placed and…

Good communication- ordered placed and estimated timeframe for receipt of blinds were given and later confirmed.
Goods arrived on time as scheduled and were exactly as ordered/ expected.
Happy with purchase and buying experience from shadeandstory.

16 April 2026
Shade & Story  logo

Reply from Shade & Story

Hi Paula,

Thank you for your review.

We’re really pleased to hear that communication was clear throughout, your blinds arrived on time as scheduled, and that everything was exactly as expected.

We’re glad you’re happy with both your purchase and the overall buying experience. Thank you for choosing Shade & Story.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

An attractive blind

An attractive blind. Easy to put up.

23 April 2026
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Reply from Shade & Story

Hi Denise,

Thank you for your review. We’re delighted to hear that you found the blind attractive and easy to install.

We really appreciate you taking the time to share your experience.

Kind regards,
The Shade & Story Team

Rated 1 out of 5 stars

Terrible service

Terrible service and no help from John Lewis - even though I was sent there from their website. The packaging arrived open with the blind hanging out. A non branded courier van with a non English speaking driver delivered the item so I could not make myself understood to refuse delivery. I reported this to the supplier and had to chase repeatedly to get any feedback. A week later they now say they wan the blind back to inspect it. I am looking at several more weeks of delay. I wish I had not gone near this company. A sickening waste of money.

22 April 2026
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Reply from Shade & Story

Dear Chris,

Thank you for taking the time to leave your review, and we’re very sorry to read how frustrating this experience has been.

We completely understand your concern after receiving a delivery where the outer packaging appeared damaged, particularly given the circumstances of the delivery itself. We’re sorry for the delay and for the need to chase for updates.

We have been in contact with you to try and move this forward as quickly as possible. As part of the resolution process, the factory does need confirmation of the condition of the blind itself so that the appropriate next steps can be authorised. If any damage is found, a replacement can be arranged immediately.

We appreciate how disappointing this situation has been and remain keen to resolve it as quickly and fairly as possible. Should you wish to continue discussing this directly with us, our customer care team remains available to help.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Good quality

Good quality, uncomplicated delivery.

10 April 2026
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Reply from Shade & Story

Hi Julie,

Thank you for your review.

We’re pleased to hear you’re happy with the quality of the blind and that delivery was straightforward.

We really appreciate you taking the time to share your experience.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Easy to order, good product

Easy to order. Instruct for taking measurements good and very happy with the vertical blinds and the Venetian blinds that we ordered for a competitive price.

10 April 2026
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Reply from Shade & Story

Hi Helen,

Thank you for your review.

We’re really pleased to hear that you found the ordering process easy, the measuring instructions clear, and that you’re happy with both the vertical and Venetian blinds.

It’s great to know you felt the pricing was competitive too. We really appreciate you taking the time to share your experience.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Easy simple and quick

Easy to order with helpful guides a quick delivery and installation was easy

10 April 2026
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Reply from Shade & Story

Hi Jon,

Thank you for your lovely review. We’re really pleased to hear that you found the ordering process easy, the guides helpful, and that delivery and installation went smoothly.

We appreciate you taking the time to share your experience.

Kind regards,
The Shade & Story Team

Rated 3 out of 5 stars

not dispatched as stated

Whereas the blind was produced quickly it then showed up as dispatched to carrier. Carrier did not have the blind for a further 5 days - basically the statement it had been dispatched to carrier was untrue.

9 April 2026
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Reply from Shade & Story

Hi Marie-Anne,

Thank you for taking the time to leave your feedback, and we’re sorry for any confusion caused around the dispatch status of your order.

We understand there may have been a system issue with the dispatch date you received. To clarify, your blind was collected by DHL on 13th April from our production facility in Lisburn, Northern Ireland, and was delivered to you on 14th April. Please accept our apologies for the misunderstanding and any frustration this may have caused.

One of our team will be contacting you to discuss this further and to ensure any remaining concerns are addressed.

Kind regards,
The Shade & Story Team

Rated 1 out of 5 stars

I haven’t received the item yet

I haven’t received the item yet. There’s a delay in delivery which is unfortunate given I needed it in time for a special celebration

15 April 2026
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Reply from Shade & Story

Dear Liz,

Thank you for your review, and we’re truly sorry for the delay in receiving your order — especially as you needed it in time for a special celebration. We completely understand how disappointing this must have been.

Please accept our sincere apologies for the inconvenience caused. One of our team will be contacting you directly to discuss the delay and to see how we can best support you moving forward.

Thank you for your patience, and again, we’re very sorry for the disruption caused.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Recommended

Quick service with regular updates. Product is fabulous.

14 April 2026
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Reply from Shade & Story

Hi Emma,

Thank you for your recommendation.

We’re delighted to hear you were happy with the quick service, regular updates, and that you love the product.

We really appreciate you taking the time to share your experience.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Clear Process.

Clear Process.
they let us know what was happening at every stage of the process

14 April 2026
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Reply from Shade & Story

Hi Lindsay,

Thank you for your review.

We’re really pleased to hear that you found the process clear and that our updates kept you informed at every stage.

We appreciate you taking the time to share your experience.

Kind regards,
The Shade & Story Team

Rated 4 out of 5 stars

The blind is good

The blind is good, but a bit tight to fit.

12 April 2026
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Reply from Shade & Story

HI Nimesh,

Thank you for your feedback.

We’re sorry to hear that the blind was a bit tight to fit and appreciate you letting us know.

We’ve emailed you to discuss this further, and if there’s anything you’d like us to address, please do reply so we can look into it and do all we can to make things right for you.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Great product

Great product. I have ordered for the whole house!

11 April 2026
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Reply from Shade & Story

Hi David,

Thank you for your lovely review.

We’re delighted to hear you’re so happy with the product and that you’ve chosen Shade & Story for your whole home.

We really appreciate your support and hope you continue to enjoy your blinds.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Very easy to use website

Very easy to use website, delivery date was as expected.

9 April 2026
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Reply from Shade & Story

Hi Wendy,

Thank you for your review.

We’re pleased to hear you found the website easy to use and that your delivery arrived as expected.

We really appreciate you taking the time to share your experience.

Kind regards,
The Shade & Story Team

Rated 4 out of 5 stars

Blind looks great

Blind looks great, communication was good, delivery good and prompt.

10 April 2026
Shade & Story  logo

Reply from Shade & Story

Hi Patricia,

Thank you for your review.

We’re delighted to hear that the blind looks great and that you were happy with the communication and prompt delivery.

We really appreciate you taking the time to share your experience.

Kind regards,
The Shade & Story Team

Rated 1 out of 5 stars

I am still waiting for a response to…

I am still waiting for a response to two queries regarding the whereabouts of my blind.
My blind has yet to be located and delivered.

10 April 2026
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Reply from Shade & Story

Dear Clare,

Thank you for your review, and we’re sorry for the inconvenience you’ve experienced while waiting for an update on your order.

We understand that your blind was delivered on 27th April, and we apologise for the delay and the lack of clarity around this. One of our team will be reaching out to you directly to explain the reason for the delay and to ensure everything has now been received as expected.

Thank you for bringing this to our attention, and please accept our apologies again for the inconvenience caused.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Straightforward measuring and lovely…

Straightforward measuring and lovely product

2 April 2026
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Reply from Shade & Story

Hi Amelia,

Thank you for your review.

We’re really pleased to hear you found the measuring process straightforward and that you’re happy with the finished product.

We appreciate you taking the time to share your experience.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

I ordered blinds with the easy-fit…

I ordered blinds with the easy-fit brackets by mistake. These were replaced with screw-in brackets very quickly and with no charge

29 March 2026
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Reply from Shade & Story

Hi Helen,

Thank you for your review. We’re glad we were able to quickly replace the brackets for you and that everything was resolved promptly and at no extra cost.

It’s great to know you were happy with the service, and we really appreciate you choosing us.

Kind regards,
The Shade & Story Team

Rated 1 out of 5 stars

I’d give you zero if that was an…

I’d give you zero if that was an option. Still haven’t received my blind! Communication has been minimal and incorrect and still hasn’t resulted in me receiving my goods.

4 April 2026
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Reply from Shade & Story

Dear Maggie,

Thank you for your review, and please accept our sincere apologies for the frustration and inconvenience this situation has caused.

We have checked the tracking information and can see that the blind was marked as delivered on 20th April. However, we fully understand that if you have not received your order, this is extremely disappointing, and we’re sorry that our communication so far has not met expectations.

One of our customer support team will be reaching out to you shortly to discuss this further so we can investigate fully and work towards a resolution as quickly as possible.

Thank you for bringing this to our attention, and again, please accept our apologies.

Kind regards,
The Shade & Story Team

Rated 5 out of 5 stars

Pleased with the successful process of…

Pleased with the successful process of ordering and delivering of the blind online.

29 March 2026
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Reply from Shade & Story

Hi Margaret,

Thank you for taking the time to leave us a review.

We’re really pleased to hear that you were happy with the smooth and successful ordering and delivery process for your blind.

If you need any further assistance or have another project in mind, we’re always here to help.

Thanks again for choosing Us.

Kind regards,
The Shade & Story Team

Rated 2 out of 5 stars

Too short cord

Even though it’s 160 cm long vertically, the cord for lowering the sunshade is far too short, which makes it very difficult to use.
必要であれば、より丁寧な表現やクレーム文向けの文章にも調整できます。

21 March 2026
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Reply from Shade & Story

Hi Segawa,

Thank you for sharing your feedback. We’re sorry to hear that the cord length is too short and that it’s making the blind difficult to use — that’s certainly not the experience we want for our customers.

A member of our after‑care team will be reaching out to you to discuss the chain length and resolve this for you. We’ll make sure you receive a solution that makes operating your blind much easier.

Thank you again for bringing this to our attention — we really appreciate the opportunity to put things right.

Kind regards
The Shade & Story Team

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