I wanted to leave a review for Esther who works at Selfridges. I needed help with braiding hair options and also styling options and not only did she assist but she went above and beyond. I will defin... See more
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Rayne was really helpful and supportive through my experience here in Selfridges. She showed me beautiful products and helped me find the exact one that I am looking for
Order placed but not received. No responses from company despite numerous chases. Recent reviews are all showing the same They should be ashamed considering everyone is financially struggling!... See more
Company replied
The team is absolutely wonderful. I messaged via Instagram to get a texture match and product recommendations and they were spot on! As recommended, I got the corks crew clip ins and ponytail. They’re... See more
Company replied
Company details
Written by the company
We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.
Contact info
United Kingdom
- help@rukahair.com
- rukahair.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Beautiful hair
Beautiful hair. Such good quality clip ins. Please never change them!!

Reply from rukahair.com
So friendly and helpful I follow Ruka…
So friendly and helpful I follow Ruka hair on social media and love everything they stand for, cannot wait to try my hair extensions black hair for black women
Thank you so much

Reply from rukahair.com
I trust no other brand like I trust Ruka Hair
As a brand, Ruka has brilliant customer service and care! I've made multiple purchases online and in-person (at pop-ups) and have never had a problem. The team are so helpful, and very knowledgeable about the various hair products and go above and beyond to help you! I recently purchased wigs in person and forgot to pick up some straps (completely my fault!), but once I got in touch, they kindly sent me one they had available which was so kind! They're a brand I trust completely!

Reply from rukahair.com
We Love Ruka!
As a mum of a teenage curly girl, life can be frustratingly hard when it comes to shopping for quality products for her. She pointed me in the direction of Ruka and here we are today, building a nice little collection of products! We’ve always been super happy with the quality and the service is 10/10. Will absolutely continue to purchase and so happy to see a brand of its kind which *finally* serves our needs break through!

Reply from rukahair.com
Wonderful customer service
I had purchased a ponytail from Ruka a while back and unfortunately had some issues with some of the tracks showing through when worn. I got in touch and Nneka had a look through the photos of the ponytail and kindly offered an exchange, even though the time for an exchange or refund had lapsed by months. I had heard good things about the Ruka customer service, which is what encouraged me to get in touch to query the fault. I was pleased to have been treated well and definitely feel even more encouraged to continue supporting this particular black owned business.

Reply from rukahair.com
My new go-to
I left it quite a while to leave this review but cut a long story short I bought a ponytail back in early summer and then more recently got some bundles that I’ve had installed in a sew in twice now so I think I’ve allowed for enough time to make a fair judgement.
Is this the silkiest hair in the world? No. Nor do I personally think it is trying to be. Does curly and kinky hair shedd and take more maintenance? Yes.
Two things to bear in mind but anyways.
What I like is that Ruka seem to want to give us working black women essential and accessible options for our regular hair in its regular state that haven’t existed for us before in this way.
If you’re relaxed but transitioning like me go for Spring Fling or Corks Crew for your curly ponytails, and Press’d/Think Silk if you want something straight to blend with your fresh sewin. You also don’t need anymore than 2bundles for your sew ins because the hair that THICK. And the blend with my hair is just chefs kiss!
As a black woman I want Ruka to win and it’s nice to see and feel they are dedicated to women like me.
Signed a loyal customer

Reply from rukahair.com
I love the concept of this company
I love the concept of this company. I NEED the concept of this company. The hair styles and textures are a god send. The first time EVER I’ve not needed to relax my hair and felt comfortable using extensions similar to my hair.
I’ve bought hair from around the world and know that it’s a complete gamble. I think they are still figuring out which companies are rogue.
That being said when the hair comes it’s amazing. Constant compliments it feels wonderful and looks it too.
But unfortunately it isn’t lasting and is matting.
I know they have sent some batches back.
I for one won’t be giving up though and will keep trying because of what Ruka hair are doing for black women is amazing.

Reply from rukahair.com
I wanted so much to like ruka hair…
I wanted so much to like ruka hair after hearing so much about it but reality was it was nothing short of rubbish. Got knotty within a day, poor quality and so disappointing having spent a lot of money to get installed
Yes they have me a refund for the hair but you shouldn’t have to buy hair, get it installed, find out it is rubbish hair then have to get it reinstalled.
Very poor

Reply from rukahair.com
My nan thought it was my REAL hair!
I ordered my hair on the 28th August and received it on the 30th August and honestly, this is the best hair I've bought by far!!!!!! I got the Think Kink ponytail and it matches with my hair perfectly, my nan genuinely thought it was my hair!

Reply from rukahair.com
Rubbish hair matts and breaks to…
Rubbish hair matts and breaks to nothing!! If I could give zero stars I would. I don’t usually give bad reviews but I don’t want others to fall down the trap of buying this rubbish hair.

Reply from rukahair.com
Scam company!!
Scam company!!! I didn't like the hair colour or texture so I followed the returns procedure to the letter - bearing in mind the hair was unused (I didn't even draw the string on the ponytail to try and affix it to my hair). I was told refunds take upto 14 working days to process from the day they (Ruka Team) receive the return. I have now waited over 17 days, and Ruka has stopped responding to my emails.
I paid with paypal, so I'll try to raise a dispute with them. I'll advise others to NEVER buy from this company. It shouldn't take this long for a UK company to issue a refund. If a company cannot fulfill refunds in the timefame THEY say it should take then they need to hire more admin staff. What a scam.

Reply from rukahair.com
Not virgin hair spring fling and think silk
Bought two wigs 1) “spring fling” closure wig - once again over bleach. When washed brown discharge and nasty stench and nape Clumps really badly. The texture dropped within the first wash. Highly doubt hair is virgin and not worth the price given supply is from China. 4/10. When I went to collect the hair they attempted to give me hair that was probably on display when I went to collect the hair. 2) “ think silk” 24 inch - gorgeous but over bleached. And the wig construction isn’t that great. Not suitable for 21” inch head shapes lol

Reply from rukahair.com
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