I wanted to leave a review for Esther who works at Selfridges. I needed help with braiding hair options and also styling options and not only did she assist but she went above and beyond. I will defin... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Rayne was really helpful and supportive through my experience here in Selfridges. She showed me beautiful products and helped me find the exact one that I am looking for
Order placed but not received. No responses from company despite numerous chases. Recent reviews are all showing the same They should be ashamed considering everyone is financially struggling!... See more
Company replied
The team is absolutely wonderful. I messaged via Instagram to get a texture match and product recommendations and they were spot on! As recommended, I got the corks crew clip ins and ponytail. They’re... See more
Company replied
Company details
Written by the company
We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.
Contact info
United Kingdom
- help@rukahair.com
- rukahair.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great experience
Great experience. The team are really friendly and helpful. Loved the synthetic ponytail. Will order again soon.

Reply from rukahair.com
Everything in my Ruka Order was a Hit!!!
I loved everything in my Ruka Haul!!!
I needed to edit my order, and the customer care personnel was such a great help! Everything about Ruka screams quality! You should try their hair perfume!! Their slick edge gel is the first gel that held down my edges and didn't break them! Plus no white streaks when it dries!!! Thank you, Ruka!!!! I would be sticking with them as they bring on more innovative products!

Reply from rukahair.com
Very quick delivery- product is great…
Very quick delivery- product is great quality!

Reply from rukahair.com
Great quality hair!
Great quality hair. I’ve bought hair from Ruka a few times now and I’m never disappointed. The clip ins blend so well with my natural/relaxed hair.
Also great packaging!

Reply from rukahair.com
The customer service was very good
The customer service was very good, I was seen quickly and efficiently.

Reply from rukahair.com
Excellence!
If you’re hesitating about buying products from Ruka, take this as your sign to go ahead and do it. I’ve bought multiple items from Ruka and their customer service is really the gold standard. The products are excellent and the delivery is fast. Go ahead, you won’t regret it!
Perfect!
This ponytail is absolutely perfect! It’s very thick and doesn’t shed much. I’ve already used it like 3 times since I recieved it. It’s so easy to put on and really does stay in place. Also, bonus points for it not having a weird smell when I took it out of the box. I’ll definitely be buying more hair extensions from Ruka hair in the future!
Amazing so soft and beautiful
Amazing so soft and beautiful - I absolutely love it and all the hair I've bought from Ruka.
Amazing Customer Service
The customer service at Ruka is top notch! I had an issue with my order and not only did they correct the concern they gave me free hair perfumes for the inconvenience. The service and response was fast and attentive. I would definitely shop with them again.

Reply from rukahair.com
I saved up for this :(
I normally buy from anyone online but I wanted to support this business because I was happy to see a black hair company. I was sad my headband wig was too big my wig keeps slipping in public it fell off when my friend hugged me. I emailed to tell them the situation but they didn't get back to me. It broke my heart because it is hard to find textured hair

Reply from rukahair.com
Best experience I have had in a while!
I don’t usually leave reviews unless I’ve had a bad experience and want to warn people HOWEVER my experience with Ruka has been beautiful.
I ordered the Think Silk clip ins last year December and due to the Royal Mail strikes it exceeded the delivery timeframe, so I went into the Stratford pop up shop hoping to speak to someone to help me out.
When I got to the store was greated with such warmness and positive vibes which instantly made me feel at ease and comfortable. As I had not seen the hair in person, I noticed straight away that the Think Silk clip was not for me so I was a little relieved that the hair hadn’t arrived lol but at the same time I was in a pickle as I needed hair for my trip.
Tatenda was so kind in trying to find out what could be done about my parcel and even called me out of her work hours to provide me an update (an agreement we both came to whilst in the shop - was pleasantly shocked when she asked if she could provide me with an update after working hours as this really showed their commitment to providing a good service especially as I was due to fly out in 4 days). Tatenda suggested I try Four Ayee hair which they didn’t have at the pop up but recommended I try Selfridges as they did have the hair available. I spent about 30 minutes in the store - the good energy from Tatenda and her colleagues, we ended up having conversations about other topics in between lool.
I left the pop store with no hair however I was happy I went over to the pop up store as it had been a while since I last received really good customer service, felt so welcomed and heard. A day later I went over to Selfridges and the service there again was on point! They had the Four ayee hair in stock however I had changed my mind on the length I wanted and they unfortunately had sold out on that length.
I went on holiday without the four ayee hair but was really positive and happy with my Ruka experience that I decided I would get the hair for my birthday. I ordered the Four Ayee clip ins in 22” and the Four Ayee ponytail in 18” last week but in seperate transactions (as I was still indecisive about whether to get the ponytail or not and as the clip ins had just come back in stock, I bought those quickly in fear of them selling out again).
The delivery time on the site stipulates it can take 7-10 business days so I was a little worried it wouldn’t make it before my birthday however I was shocked to have received the parcel 2 days later. I am still waiting for the ponytail but I am gladly waiting because the quality of the hair is just so beautiful, rhe curls are so realistic to my hair pattern - mimics how some of my curls are tight and some are a bit looser. The quality!!! The thickness, the quaallliiittyy my goodness it’s soooo good!
I am so glad I stumbled on Ruka Instagram page as I used to get clip ins from America so now Not only am I able to buy both online or pop into store if I want to but I’m able to keep my spending down (no longer have to worry about eh extortionate shipping fees and custom tax) whilst also supporting a business that caters to me and actually provides fantastic customer service!
Despite the cost of living crisis, Ruka shall be seeing more of money lol !
I highly recommend checking their range and if ever in doubt of what hair to get defo pop into their Selfridges store or if there’s a pop up store then defo make the effort to going there too!

Reply from rukahair.com
Hi I am still waiting for a refund for…
Hi I am still waiting for a refund for the 4a curly clip ins that has been delivered with confirmation back to your warehouse and using the return label provided.
I would like to be refunded as promised as I gave spent a lot of money but have received no responses after numerous emails. Please help

Reply from rukahair.com
I love my new Think Kink pony tail
I love my new Think Kink pony tail! Everyone thinks it’s my hair cause the texture match is so accurate. It’s hassle free and simple to put on and I’ve been eyeing the ponytails for a while so this purchase was so worth it. I can’t wait to add more Ruka products to my collection!

Reply from rukahair.com
Ponytail
The hair is beautiful and full so soft.
I dye it black as I believe the pontytail is 1b
My natural hair colour is black

Reply from rukahair.com
Great customer service!
Great customer service! Bag they offer has uncomfortable handles though

Reply from rukahair.com
No going back.
Love all the products I bought including the hair.
I've been getting compliments from everyone. Ruka has done me proud.

Reply from rukahair.com
I recently purchased a full lace wig…
I recently purchased a full lace wig and ponytail. I love the texture and the quality of the hair. It looks so beautiful when styled and I always receive a lot of compliments.
I went to the sample sale and the assistant who helped me was so helpful, really bubbly and made it a great shopping experience. I truly believe in this brand.
These are the best clip ins ever so…
These are the best clip ins ever so versatile , I can blow dry them out and have an Afro then wet them and get them back to curly , I can have a twist out .. it’s so natural even my own family can’t tell the difference
I got this for my mom because she has…
I got this for my mom because she has type 3 hair and I have type 4a/b. But it worked out better for my type 4 hair type, especially because it gets frizzy like my natural hair does. Everyone tells me it looks really nice and real on me. Definitely going to buy a looser texture for my mom.
First time ordering from Ruka Hair and…
First time ordering from Ruka Hair and the experience has been fantastic.
I ordered two ponytails…Pressed in 20” and Think Silk in 18”.
I am very impressed with the quality of the hair and the construction of the ponytails themselves. I have used them and gotten compliments on my hair every single time.
I would highly recommend Ruka Hair.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







