Reassured - Life Insurance Reviews 

101,751
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 13,826 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and ability to explain complex information in an easy-to-understand manner, ensuring they feel listened to and unpressured. Many highlight the excellent customer service, noting that agents are patient, knowledgeable, and dedicated to finding options that suit individual needs. The overall service is described as seamless and swift, with people appreciating the clear guidance and personalized approach throughout the process. However, some customers also noted that their requirements were not always properly considered, leading to dissatisfaction with the service received. A few other people also felt that they were encouraged to consider higher coverage than initially sought and experienced price adjustments. There were also instances where customers felt bombarded with calls despite expressing a preference for email communication, leading to a negative perception of the service.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, politeness, and... See more

Customer service

People report positive experiences with customer service, highlighting representatives who are helpful,... See more

Service

Users describe positive interactions with service, highlighting responsive and dedicated assistance, with... See more

User experience

Customers had positive experiences with user experience, finding the process easy to understand and... See more

Price

Customers consistently note positive experiences with price, with many reviewers highlighting that they... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I wasn't pressured at all in choosing my insurance policy. I was guided by Liam, with everything explained in plain English not the pseudo gobblediegook often spun by other companies. I am very satisf... See more

Rated 5 out of 5 stars

Mike explained everything in layman terms, I was able to ask as many questions as I wanted without feeling I was being a nuisance. Mike went through many different options that suited my own personal... See more

Rated 5 out of 5 stars

Stephanie was very good explaining the different policies, asking what it was I needed then finding the best policy for me. Lovely accent & anything I wasn't sure of she explained it & my best option... See more

Rated 5 out of 5 stars

Drew was very thorough whilst going through the policy details. I am really pleased with the policy and is something I’ve been meaning to put in place for a long time so I’m very happy and relieved.... See more


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency

Information provided by various external sources

Here at Reassured Ltd, we specialise in finding you the cheapest life insurance cover, whatever your needs. We are one of the UK’s largest brokers of Protection Insurances specialising in life insurance, and have the experience and expertise you need to secure your cheaper, better life insurance policy. We understand the world of life insurance can be confusing, which is why we’re here to demystify the jargon and make it simpler for you to choose your ideal policy. We make it easy for you to find, set up and start your perfect life cover today, giving you peace of mind that your family are protected.

Free Trust Service

Reduce and potentially avoid Inheritance Tax and delays due to probate

When your life insurance pays out, it may be subject to inheritance tax if your money goes into your legal estate, also, it will normally go through probate. By putting your policy into trust, the money will be paid directly to the beneficiaries which will usually avoid the inheritance tax calculation and probate process. Our Customer Team (0808 168 2025) can help you to set this up. This will help to ensure that the people that you have nominated get the insurance payment as soon as possible.

Contact info

4.8

Excellent

TrustScore 5 out of 5

102K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.8

All reviews

(101,751)

13,248 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I am not satisfied with the service I…

I am not satisfied with the service I received. I felt that the policy was being pushed on me through setting up a Direct Debit, even though it was not suitable for my needs. My requirements and preferences were not properly listened to or considered.

I do not feel comfortable continuing with this policy and I want to cancel it as soon as possible. I would appreciate it if my cancellation request could be processed without any further attempts to continue with this policy.

10 July 2026
Reassured - Life Insurance logo

Reply from Reassured - Life Insurance

Thank you for your review.

First of all, we apologise for any inconvenience caused. Please be assured that a member of the team will investigate this for you and be in touch with our findings.

Kind regards,

Reassured Ltd.

Rated 1 out of 5 stars

They contacted me after I was looking…

They contacted me after I was looking for quotes online for life insurance. After speaking to a rep I explained I had already spoken to my current provider who quoted me a new lower price which I had accepted and was no longer looking. Since that call I have unsubscribed to their emails and asked another rep to remove my number from my system as I was not interested.
I am continuing to receive up to 6 calls a day from them which Is bordering harassment. I am having to continuously block their calls and they keep ringing on different numbers. If I receive one more call from them I will be reporting them for nuisance calls.

10 July 2026
Unprompted review
Reassured - Life Insurance logo

Reply from Reassured - Life Insurance

Thank you for providing us with your review, and first of all, we apologise for any inconvenience caused.

Please ensure that, should you receive any further calls, you request for your details to be removed and no further contact to be made.

Alternatively, you can email us with your contact number to compliance@reassured.co.uk so we can remove your details.

Once again, please accept our apologies for any inconvenience caused.

Kind regards,

Reassured Ltd.

Rated 5 out of 5 stars

The lad,Ryan Murray

The lad,Ryan Murray, was very professional and very helpful! Sorted my life insurance out tgere and then. He said he was new to the job, but he came across as if he'd been doing this for years! Great experience and a pleasant lad

10 July 2026
Rated 5 out of 5 stars

An easy decision in choosing my insurance

I wasn't pressured at all in choosing my insurance policy. I was guided by Liam, with everything explained in plain English not the pseudo gobblediegook often spun by other companies. I am very satisfied with my policy thank you once again Liam for your help in planning my future, which will save my family in the future.

10 July 2026

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