Reassured - Life Insurance Reviews 

102,023
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 13,859 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and ability to explain complex information clearly and in plain language. Many people appreciated the personalized approach, feeling listened to and not pressured into decisions, allowing them to choose options best suited for their needs. The overall service is consistently described as excellent, with customers highlighting the efficiency, ease, and seamless nature of the process. Reviewers also frequently mention receiving good quotes and finding suitable options, often appreciating the responsive and dedicated support throughout their journey.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, politeness, and... See more

Customer service

People report positive experiences with customer service, highlighting representatives who are helpful,... See more

Service

Users describe positive interactions with service, highlighting responsive and dedicated assistance, with... See more

User experience

Customers had positive experiences with user experience, finding the process easy to understand and... See more

Price

Customers consistently note positive experiences with price, with many reviewers highlighting that they... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I wasn't pressured at all in choosing my insurance policy. I was guided by Liam, with everything explained in plain English not the pseudo gobblediegook often spun by other companies. I am very satisf... See more

Rated 5 out of 5 stars

Mike explained everything in layman terms, I was able to ask as many questions as I wanted without feeling I was being a nuisance. Mike went through many different options that suited my own personal... See more

Rated 5 out of 5 stars

Stephanie was very good explaining the different policies, asking what it was I needed then finding the best policy for me. Lovely accent & anything I wasn't sure of she explained it & my best option... See more

Rated 5 out of 5 stars

Drew was very thorough whilst going through the policy details. I am really pleased with the policy and is something I’ve been meaning to put in place for a long time so I’m very happy and relieved.... See more


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency

Information provided by various external sources

Here at Reassured Ltd, we specialise in finding you the cheapest life insurance cover, whatever your needs. We are one of the UK’s largest brokers of Protection Insurances specialising in life insurance, and have the experience and expertise you need to secure your cheaper, better life insurance policy. We understand the world of life insurance can be confusing, which is why we’re here to demystify the jargon and make it simpler for you to choose your ideal policy. We make it easy for you to find, set up and start your perfect life cover today, giving you peace of mind that your family are protected.

Free Trust Service

Reduce and potentially avoid Inheritance Tax and delays due to probate

When your life insurance pays out, it may be subject to inheritance tax if your money goes into your legal estate, also, it will normally go through probate. By putting your policy into trust, the money will be paid directly to the beneficiaries which will usually avoid the inheritance tax calculation and probate process. Our Customer Team (0808 168 2025) can help you to set this up. This will help to ensure that the people that you have nominated get the insurance payment as soon as possible.

Contact info

4.8

Excellent

TrustScore 5 out of 5

102K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(102,023)

13,540 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Called age.co.uk for the purpose of…

Called age.co.uk for the purpose of taking life insurance policy. I was told someone will call me a few minutes later. Truly Mr John called and introduced himself and asked security questions from me too. We had a very lengthy discussion about taking insurance and all available possibilities for ne. Eventually I chose Sunlife insurance. He took his time to explain everything even when I asked him to repeat himself, he doesn't hesitate and goes over the questions again.
He is very polite and friendly. He asked that I asked him questions of which I did . In all he is a very good representative of your company's

16 July 2026
Rated 5 out of 5 stars

Everything was explained to us in a…

Everything was explained to us in a careful way. It made it so easy to understand. George was so helpful ensuring we understood questions before moving onto the next question. Our experience was worry free.

16 July 2026
Rated 5 out of 5 stars

Really great customer service

Really great customer service. Very clear in communication and helpful.

Kyle Bullimore was absolutely excellent and explained everything so well. Got a great deal with amazing life insurance.

Thank you so much again!!

16 July 2026
Rated 5 out of 5 stars

Great service and experience

Lucy provided a great experience. She was patient and answered all my questions until I found the policy I was comfortable with. Great service and staff overall.

16 July 2026
Rated 1 out of 5 stars

Wrote this review a few years ago

Wrote this review a few years ago. Now they are back harassing and constantly ringing my mobile.

Not sure how stupid you are. But you are giving me a good idea. I received a call from 01527 909566. Didn't take the call and blocked the number. Received another call from 07482 874984 and guess what. I blocked the number. So now I get calls from a private number. So maybe I'd better explain to you in easy terms. When people don't take your calls and then block your numbers. It means they don't want to speak to you. By slyly ringing again using private number makes you look like a harassing hard sell company. Which obviously you are. Take my details of your database and stop calling me.

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Reply from Reassured - Life Insurance

Nov 15, 2021
Thank you for taking the time to provide us with your review, and please accept our apologies for any inconvenience caused.

Please rest assured that your details have now been removed, and no further contact will be made to you. We will also ensure that feedback is provided where necessary.

Should you wish to discuss this further or speak with us in future, then please call us on 0808 1682025 and we will happy to help.

Kind regards,

Reassured Ltd.

16 July 2026
Unprompted review
Reassured - Life Insurance logo

Reply from Reassured - Life Insurance

Thank you for taking the time to leave your review.

Having reviewed our records, we can see that a number of enquiries have been submitted between 2021 and 2026. On each occasion where a request was made for your details to be removed or for contact to cease, this was actioned in accordance with regulatory requirements.

Please note that when a new enquiry is submitted, this re-establishes consent for us to contact you regarding that enquiry. Our online enquiry process clearly states that by proceeding with a quote request, you agree to be contacted by telephone, email, and electronic messaging so that we can assist with your insurance enquiry.

To address your concerns, we have once again removed your details from our systems and suppressed your information to help prevent any further contact.

Kind regards,
Reassured Ltd.

Rated 5 out of 5 stars

I spoke to a staff called Tom with a lot of…

I spoke to a staff called Tom with a lot of sense humour and respectful in his approach. My mind was not made up but with his explanations and answers to my questions I had a more understanding of what I was subscribing to. He made sure his words came clear and not offensive with a lot of respect and dignity for the life and even the dead. He kept saying “ sorry if the unexpected happens”. This made it comforting to even talk about death with no hard feelings. Keep it up Tom.

16 July 2026

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