Pure Pet Food Reviews 

16,288
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 4,538 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently report their dogs love the food, often showing improved health, better coats, and resolved digestive issues. Many appreciate the high-quality, nutritious ingredients and its ease of preparation and storage. The company's customer service and staff are frequently praised for their excellent support, while delivery is reliable and timely. However, some people mentioned their dogs would not eat the food, describing its smell or consistency as unappealing. A few reviewers also noted unhelpful customer service or issues with refunds and unexpected subscription charges.

What people talk about most

Product

Consumers find the product to be positive, with many reporting their dogs love the food and eagerly... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the excellent and amazing quality of... See more

Delivery service

Users describe positive interactions with delivery service, highlighting its convenience, reliability, and... See more

Customer service

Customers had positive experiences with customer service, often describing it as excellent, helpful, and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If King George could write reviews, he'd probably give Pure Pet Food 10 stars and demand a royal warrant! The moment I open a packet, I have the undivided attention of His Majesty, complete with happy... See more

Company replied

Rated 5 out of 5 stars

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Pure Pet Food for at least six years, and I honestly wouldn’t go anywhere else. Coco absolutely loves the food, and there’s a great range of recipes to choose from, including... See more

Company replied

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

16K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(16,288)

4,442 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I wouldn’t use any other dog food!

I can’t believe the difference Pure has made to my dogs health. He used to lick his paws a lot and get a lot of wax build up in his ears but since switching to Pure that’s all cleared up. My dog still runs to his Pure bowl of food twice a day, even after a couple of years, I wouldn’t use any other dog food!

27 July 2026
Unprompted review
Rated 1 out of 5 stars

My dog wouldn't eat this dog food

My dog wouldn't eat this dog food. It doesn't look appealing and smells awful. She spat it out. I cancelled the subscription. I wrote a negative review on their site and it was removed and now I have been blocked. My advice... Don't believe everything you read!

20 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Christine,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that your dog didn't enjoy Pure and that you were disappointed with the food and your overall experience.
We completely appreciate that every dog has different tastes and preferences. Whilst many dogs love Pure, it won't be the right fit for every pet. As Pure is a gently dehydrated food, there are lots of different ways it can be prepared to achieve different textures and consistencies, and we have a range of tips and tricks that can often help dogs transition successfully.
We're also sorry to hear your concerns regarding your review. We do not remove genuine customer reviews because they are negative, and we certainly do not block customers for leaving honest feedback. We'd really like the opportunity to understand what happened in your case and investigate your concerns further.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to look into this personally.
Thank you again for taking the time to share your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 4 out of 5 stars

On the whole Ziggy loves the food but…

On the whole Ziggy loves the food but not keen on the peas and often leaves some rice so I think there may be too much rice.

27 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Rosemary, We’d love to help make sure you always have a 5 star
experience going forward. Please email us at
hello@purepetfood.co.uk with the subject ‘FAO Jess’ so
we can look into Ziggy's plan for you.

Rated 5 out of 5 stars

Good quality food the dogs love

Good quality food the dogs love. Easy to serve, especially to suit different eating needs. Wet for one who doesn't drink much, dry for one who prefers it drier. Prompt delivery. Easy to use website.

26 July 2026
Unprompted review
Rated 5 out of 5 stars

I’ve been using Pure for over a year…

I’ve been using Pure for over a year now and Neo absolutely loves it. He still gets excited at mealtimes and always clears his bowl. It’s really convenient, easy to prepare, and the deliveries have been reliable. I’m really happy with it and would definitely recommend Pure to other dog owners.

26 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service ,

Excellent service ,very professional,Friendly and personal communication,my dogs absolutely love pure dog food and despite one having a very sensitive tummy no issues swapping over

26 July 2026
Unprompted review
Rated 5 out of 5 stars

Great food for dogs with health issues.

Careful process of filling in your dogs' details, including health issues, (mine has pancreatitis) and matching up the perfect diet for him. Very reasonably priced and great quality. Toby was a fussy eater and now we have no problems whatsoever. His pancreatitis is also managed because of the tailored diet suggested. Great company.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Just an observation

Been looking at several subscription model based companies now for our Frenchie and they all seem very appealing and welcoming until you start looking deeper in to them. This is one of them. Specifically looking for reviews that seem real and not prompted, and just and observation, but a lot of 4 and lower star reviews are being replied to by what seem to be AI prompted responses and not actual customer service team members. In addition, the issues people are having with cancelling, refunds is enough to make me run in the opposite direction. Unfortunately, just for those reasons, I do not feel like I can trust this enough to even try the food with our dog.

26 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Justina, 

Thank you for taking the time to share your thoughts.

It's a shame you've decided not to give us a try, but I completely respect that you'll want to do your research before choosing the right food for your Frenchie.

There are a couple of points where I can hopefully offer some reassurance.

Firstly, all our replies are written by a member of our Customer Care team. In fact, every review raising a concern is personally reviewed by either myself, as Head of Customer Care, or Jess, our Customer Resolutions & Nutrition Manager.  Where a customer has experienced an issue, we will often invite them to email us so we can investigate and resolve it properly. That's simply because Trustpilot is a public platform and it's rarely the right place to discuss the detail of an individual's account or personal circumstances.

You're absolutely right that we do receive some negative reviews. No business gets everything right all of the time. What I'm incredibly proud of is how committed our team is to investigating those situations, putting things right where we can, and learning from them. While those reviews represent a very small proportion of the hundreds of thousands of orders we deliver each year, each one is taken seriously and investigated thoroughly.

As a fellow Frenchie owner, I'd have loved for you to feel confident enough to give the food a try. I've seen first hand the difference it's made to my own dog's digestion, skin and overall health, but I completely understand that choosing the right company is just as important as choosing the right food

Finally, in line with Trustpilot's guidelines, we don't selectively ask certain customers to leave reviews. We invite all of our customers to share their experience, whether positive or negative. As a growing business, customer reviews are incredibly important to us, but we have no control over who chooses to leave one or what they choose to say.

If you do have any further questions, or would simply like to chat anything through with either myself or Jess, we'd be more than happy to help. Just drop us an email at hello@purepetfood.co.uk with FAO Kit in the subject line, and we'll happily answer any questions you have.

Thank you again for taking the time to leave your feedback, and I wish you and your Frenchie all the very best in finding the right food.

Kit
Head of Customer Care

Rated 5 out of 5 stars

Pure Pet Food has lovingly advised the best recipes for Bunty’s specific dietary needs

Pure Pet Food has lovingly advised on a couple of recipes for Bunty, my miniature poodle. Bunty can suffer stones in her bladder, although we’re on top of the problem now 🤞 I do have to be careful with her diet. She has a special urology dry food via her vet, but she also has a couple of suitable recipes from Pure, which she absolutely loves! I can safely alternate her urology diet with her Pure diet, and it all seems to be working really well 👍🏻 I know she’d love all the Pure recipes, she’s not at all fussy, but after speaking with their very knowledgeable customer care team, she’s having the recipes which will best cater for her dietary needs.
I have a happy Bunty, therefore, I’m a happy mummy 🤣 Txx

1 June 2026
Unprompted review
Rated 5 out of 5 stars

My two boys have been on Pure for a…

My two boys have been on Pure for a week now and so far it’s been amazing.

For months I struggled to get them to eat. I tried everything- kibble, raw food, wet food. In the end I actually resorted to feeding them human food just to make sure they had something in their stomachs. They became so fussy that every mealtime was stressful and frustrating. After ruling out any health issues I knew it was purely down to their eating habits.

I’d heard great things about Pure for a while so I did some research of my own and decided to give it a try.

I’m so glad I did because they’ve eaten every single meal without hesitation!!!! I honestly thought preparing it with the scoops and adding water would be a bit of a hassle but it’s no more time consuming than preparing any other type of dog food.

I’m genuinely impressed with the difference it’s made in such a short space of time for both them and ME. I’ll definitely be sticking with Pure and keeping my subscription.

And to top it off they use Amazon to deliver so I didn’t have that worry if I wasn’t home to answer the door and miss the delivery- just left in a safe place for me.

20 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We're delighted to hear Pure is working so well for you and your boys. Thank you for sharing and for your kind words 🥰 NR

Rated 5 out of 5 stars

Our doggo willow is a fussy soul

Our doggo willow is a fussy soul, she gets along okay with food initially, but quickly moves to refusing to eat it at all. She just isn't particularly food driven. This food so far is great, though it is smelly initially when mixing but maybe that's why she is so keen, even on fussier days she is eating much closer to her recommended amount of food. The salmon oil works a treat too to tempt her in. Value wise it's pretty good. And because the food is dried it takes up way less room than the average bag in the cupboard. So far so good.

25 July 2026
Unprompted review

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