If King George could write reviews, he'd probably give Pure Pet Food 10 stars and demand a royal warrant! The moment I open a packet, I have the undivided attention of His Majesty, complete with happy... See more
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Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
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Delivery is excellent product is excellent penny loves it quality is excellent
I can’t believe the difference Pure has made to my dogs health. He used to lick his paws a lot and get a lot of wax build up in his ears but since switching to Pure that’s all cleared up. My dog still runs to his Pure bowl of food twice a day, even after a couple of years, I wouldn’t use any other dog food!
My dog wouldn't eat this dog food. It doesn't look appealing and smells awful. She spat it out. I cancelled the subscription. I wrote a negative review on their site and it was removed and now I have been blocked. My advice... Don't believe everything you read!

Reply from Pure Pet Food
Great food. My dogs love it. So easy to do especially when I am away in the caravan
On the whole Ziggy loves the food but not keen on the peas and often leaves some rice so I think there may be too much rice.

Reply from Pure Pet Food
Excellent service from the team at Pure Pet food. Very helpful and accommodating too.
Our dog had itchy skin and dry coat but since changing to pure his skin has cleared up and his fur is soft. The food is amazing quality and easy to prepare
Easy to use website and my dog loves the food. She is very well on it and has lost a few kgs of weight too which she needed to do. Quick delivery and good value.
Easy to manage subscription and user friendly website, a bit pricey but Harry loves it and there’s no waste.
Good quality food the dogs love. Easy to serve, especially to suit different eating needs. Wet for one who doesn't drink much, dry for one who prefers it drier. Prompt delivery. Easy to use website.
I’ve been using Pure for over a year now and Neo absolutely loves it. He still gets excited at mealtimes and always clears his bowl. It’s really convenient, easy to prepare, and the deliveries have been reliable. I’m really happy with it and would definitely recommend Pure to other dog owners.
My dog loves his pure pet food. Eats every last bit. His poos are more solid and coat is shinier. Its also helped us to help him loose weight and is now on top form
Excellent service ,very professional,Friendly and personal communication,my dogs absolutely love pure dog food and despite one having a very sensitive tummy no issues swapping over
Careful process of filling in your dogs' details, including health issues, (mine has pancreatitis) and matching up the perfect diet for him. Very reasonably priced and great quality. Toby was a fussy eater and now we have no problems whatsoever. His pancreatitis is also managed because of the tailored diet suggested. Great company.
Been looking at several subscription model based companies now for our Frenchie and they all seem very appealing and welcoming until you start looking deeper in to them. This is one of them. Specifically looking for reviews that seem real and not prompted, and just and observation, but a lot of 4 and lower star reviews are being replied to by what seem to be AI prompted responses and not actual customer service team members. In addition, the issues people are having with cancelling, refunds is enough to make me run in the opposite direction. Unfortunately, just for those reasons, I do not feel like I can trust this enough to even try the food with our dog.

Reply from Pure Pet Food
Pure Pet Food has lovingly advised on a couple of recipes for Bunty, my miniature poodle. Bunty can suffer stones in her bladder, although we’re on top of the problem now 🤞 I do have to be careful with her diet. She has a special urology dry food via her vet, but she also has a couple of suitable recipes from Pure, which she absolutely loves! I can safely alternate her urology diet with her Pure diet, and it all seems to be working really well 👍🏻 I know she’d love all the Pure recipes, she’s not at all fussy, but after speaking with their very knowledgeable customer care team, she’s having the recipes which will best cater for her dietary needs.
I have a happy Bunty, therefore, I’m a happy mummy 🤣 Txx
My two boys have been on Pure for a week now and so far it’s been amazing.
For months I struggled to get them to eat. I tried everything- kibble, raw food, wet food. In the end I actually resorted to feeding them human food just to make sure they had something in their stomachs. They became so fussy that every mealtime was stressful and frustrating. After ruling out any health issues I knew it was purely down to their eating habits.
I’d heard great things about Pure for a while so I did some research of my own and decided to give it a try.
I’m so glad I did because they’ve eaten every single meal without hesitation!!!! I honestly thought preparing it with the scoops and adding water would be a bit of a hassle but it’s no more time consuming than preparing any other type of dog food.
I’m genuinely impressed with the difference it’s made in such a short space of time for both them and ME. I’ll definitely be sticking with Pure and keeping my subscription.
And to top it off they use Amazon to deliver so I didn’t have that worry if I wasn’t home to answer the door and miss the delivery- just left in a safe place for me.

Reply from Pure Pet Food
Our dog Raffles loves Pure pet food and the customer service regards timing of deliveries and choice of food has been excellent.
Our doggo willow is a fussy soul, she gets along okay with food initially, but quickly moves to refusing to eat it at all. She just isn't particularly food driven. This food so far is great, though it is smelly initially when mixing but maybe that's why she is so keen, even on fussier days she is eating much closer to her recommended amount of food. The salmon oil works a treat too to tempt her in. Value wise it's pretty good. And because the food is dried it takes up way less room than the average bag in the cupboard. So far so good.
Kobys digestion was not right before he started Pure Pet Food, but now he's so much better, and healthier looking too, his coat is much smoother too. He loves the food, all the different flavers he's had.
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