Pure Pet Food Reviews 

16,276
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,538 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently report their dogs love the food, often showing improved health, better coats, and resolved digestive issues. Many appreciate the high-quality, nutritious ingredients and its ease of preparation and storage. The company's customer service and staff are frequently praised for their excellent support, while delivery is reliable and timely. However, some people mentioned their dogs would not eat the food, describing its smell or consistency as unappealing. A few reviewers also noted unhelpful customer service or issues with refunds and unexpected subscription charges.

What people talk about most

Product

Consumers find the product to be positive, with many reporting their dogs love the food and eagerly... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the excellent and amazing quality of... See more

Delivery service

Users describe positive interactions with delivery service, highlighting its convenience, reliability, and... See more

Customer service

Customers had positive experiences with customer service, often describing it as excellent, helpful, and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If King George could write reviews, he'd probably give Pure Pet Food 10 stars and demand a royal warrant! The moment I open a packet, I have the undivided attention of His Majesty, complete with happy... See more

Company replied

Rated 5 out of 5 stars

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Pure Pet Food for at least six years, and I honestly wouldn’t go anywhere else. Coco absolutely loves the food, and there’s a great range of recipes to choose from, including... See more

Company replied

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 99% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,276)

4,428 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I have been so impressed since joining pure!

I have been so impressed since switching to pure, the food smells great in comparison to traditional dog food and my fussy dog gets excited when its meal time (his favourite is the lamb) as he is still being dual fed we have started to notice some of the health benefits and I can’t wait to see how much this improves when he is on a 100% pure diet. Not only this the customer service is absolutely amazing, so responsive and personalised! Thank you pure!

1 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for leaving your review, Hayley! Pleased to hear your fussy pup has been loving their Pure meals - GC

Rated 5 out of 5 stars

My frenchies favourite food

This food is so easy to prepare with a scoop included for dry food & water
Easy to store , delivered to your door
Delicious flavors to try
Splash loves his meals & its so easy to mix in his medication & suppliments so this works for us all
We have now been purchasing pure for over 6 months & wouldn't be prepared to change or swap to another brand ...very satisfied dog & dog mom

1 August 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for leaving such a lovely review, Joanne! - GC

Rated 2 out of 5 stars

Sales rep misleading.

I am not a customer but was seriously considering signing up until I spoke to a sales representative at the Braintree Village stand. Unfortunately, I was given misleading information, which left me questioning the accuracy of the advice being provided. If this is the experience before even becoming a customer, it doesn't inspire much confidence in the level of customer service I could expect afterwards. A disappointing first impression.

31 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Ross,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that your experience at our Braintree Village stand left you feeling disappointed.
We certainly never want anyone to leave feeling they have been given misleading information, and we're sorry to hear that this was your impression. We take the accuracy of the advice our team provides very seriously, so we'd really appreciate the opportunity to understand what was discussed.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like to look into this personally and review your concerns with the relevant team, as feedback like yours helps us ensure we're providing clear and accurate information to all potential customers.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", including a little more detail about the conversation, I'll be happy to investigate this further.
Thank you again for taking the time to share your feedback, Ross.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Sorted out Labradoodle tummy issues

I tried Pure when my labradoodle was a puppy as we were really struggling to find a food that agreed with his tummy. It was a success from day one and he loves it. Soon after we switched our old boy onto it too. The bags are so easy to store and the food is quick and simple to prepare. Also the convenience of having it delivered each month is great. Also like the idea of having smaller sized sample bags to try different flavours before committing to a big bag in a flavour that your dog might not be so keen on.

31 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So happy to hear that Pure settled so well on your pups tummy, Amanda! Thanks for taking the time to leave your review - GC

Rated 1 out of 5 stars

Less food, same prices.

Very disappointed after being a customer for a while we have decided to cancel. We had concerns about the size of portions recieved in the bags recently. There always seems to be less and less even though the price remains the same. Messaged them today and their reply was quite sassy and not very helpful. We have decided to cancel as it was confirmed that they have now started putting less food in. Would advise other customers to be careful too.

31 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Georgie,
Thank you for taking the time to leave us a review. We're sorry to hear that you've been disappointed with your recent experience.
We're especially sorry to hear that you felt our response wasn't as helpful as it should have been. That's certainly not the impression we want to leave.
In terms of the food, we haven't reduced the amount of food customers receive without reason. If your dog's feeding plan has changed, for example following a review of their weight, body condition or feeding requirements, this can affect the quantity of food in each bag while ensuring they still receive the correct daily amount. We'd really like the opportunity to review your account and explain any changes that have been made in more detail and ensure you feel supported and heard.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd love the chance to look into your account personally, review the conversation you had with our team and make sure everything has been explained clearly.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to help.
Thank you again for your feedback, Georgie.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

My childhood dog recently passed and…

My childhood dog recently passed and after a box came in after the fact the service at this company were so empathetic.Customer service counts and I really appreciated Sian and them acting in good faith.very nice :)

28 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So sorry again to hear the news, Elianna. I'll pass your comments across to Sian. Thank you for leaving a review - GC

Rated 5 out of 5 stars

Fantastic service phone is answered…

Fantastic service phone is answered almost immediately. Nothing is too much too much trouble and staff really know their stuff.. Kiera is a credit to the company. Delivery arrives on time. I really do recommend Pure pet food and moo moo loves the recipes 😊

31 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much, Miss Davies! I'll pass your lovely review over to Kiera. So good to hear Moo Moo is loving Pure! - GC

Rated 5 out of 5 stars

I cannot fault this company

I cannot fault this company. From the quality of the food, the delivery and especially to two customer service ladies, Daisy and Annie. Both were extremely helpful and polite and are a credit to their company. Overall I would give 10* if I could.

31 July 2026
Unprompted review
Rated 5 out of 5 stars

Dermot Saved the day

Dermot Saved the day!

My order was facing delays (through no fault of pure, it was a courier issue) so Dermot has dispatched a second back up delivery to come to my home address tomorrow at no extra cost to me just in case the original delivery doesn't arrive today.

Absolutely phenomenal customer service from pure, couldn't have asked for them to do more for me & my pup!

Thank you Dermot, your a legend!

31 July 2026
Unprompted review
Rated 5 out of 5 stars

Pure Pet

Getting in contact is easy if you are used to internet. I found this frustating as I am not very good on the internet but once I found a telephone number and was able to speak to someone, the experience was brilliant even helped to get me using the internet better. The quality of the food is excellent and the staff are very helpful if you have any questions. Great Company.

30 July 2026
Unprompted review
Rated 5 out of 5 stars

I have been with Pure Pet Food for over 5 years

I have been with Pure Pet Food for years. My dog Obi loves it and I love how healthy it is for him. I mentioned that he was getting a bit bored and they immediately offered solution of their new range and some samples of different meal choices. Thank you brilliant customer service.

30 July 2026
Unprompted review
Rated 5 out of 5 stars

Absolute winner

My dog has been on this for a few months now and can honestly say he's never missed a meal - the bowl is licked clean every time and he still gets so excited when he sees me mixing it, Pure is definitely a keeper. Great customer support too.

30 July 2026
Unprompted review
Rated 5 out of 5 stars

Having looked at many sites on line I…

Having looked at many sites on line I decided to try this and so glad I did, from the start very easy to guide you through then from choosing and finally the order and delivery all very clear and keeps you updated. Just had my 2nd order along with 2 samples which my dog loved. I used the talk text button online and they were extremely helpful with my question. Transition was so easy with a fussy dog so made a happy mummy too. Honestly this company has the best service from start to finish and the food well my dog loves it

4 July 2026
Unprompted review

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