Pure Pet Food Reviews 

16,172
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,477 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality and tailored natural ingredients, noting significant improvements in their pets' health, coat, and energy. The ease of preparation, reliable delivery, and exceptional, responsive customer service are also highly valued. However, some people mentioned their dogs did not like the food, finding its smell or texture unappetizing. A few also reported issues with customer service regarding refunds for products their pets wouldn't eat [R16-S2, R32-S2,

What people talk about most

Product

Clients share positive opinions on product, with many reviewers reporting that their dogs love the food and... See more

Quality

Customers had positive experiences with quality, often describing the food as excellent, great, and good... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising its reliability, speed, and ease... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the excellent,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more

Rated 5 out of 5 stars

Nothing is too much trouble! I have emailed with queries a few times about different things and they always give me the answer and more. They make us feel seen and heard, which I love because we have... See more

Company replied

Rated 5 out of 5 stars

Skye absolutely loves her pure food, she is thriving, it is easy to make up and is full of good quality ingredients. I like the fact that you don't need alot of storage space for her bags and its del... See more

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Replied to 98% of negative reviews

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4.7

All reviews

(16,172)

4,639 reviews in the last 12 months

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Rated 5 out of 5 stars

Pure Pet Food has lovingly advised the best recipes for Bunty’s specific dietary needs

Pure Pet Food has lovingly advised on a couple of recipes for Bunty, my miniature poodle. Bunty can suffer stones in her bladder, although we’re on top of the problem now 🤞 I do have to be careful with her diet. She has a special urology dry food via her vet, but she also has a couple of suitable recipes from Pure, which she absolutely loves! I can safely alternate her urology diet with her Pure diet, and it all seems to be working really well 👍🏻 I know she’d love all the Pure recipes, she’s not at all fussy, but after speaking with their very knowledgeable customer care team, she’s having the recipes which will best cater for her dietary needs.
I have a happy Bunty, therefore, I’m a happy mummy 🤣 Txx

1 June 2026
Unprompted review
Rated 5 out of 5 stars

My two boys have been on Pure for a…

My two boys have been on Pure for a week now and so far it’s been amazing.

For months I struggled to get them to eat. I tried everything- kibble, raw food, wet food. In the end I actually resorted to feeding them human food just to make sure they had something in their stomachs. They became so fussy that every mealtime was stressful and frustrating. After ruling out any health issues I knew it was purely down to their eating habits.

I’d heard great things about Pure for a while so I did some research of my own and decided to give it a try.

I’m so glad I did because they’ve eaten every single meal without hesitation!!!! I honestly thought preparing it with the scoops and adding water would be a bit of a hassle but it’s no more time consuming than preparing any other type of dog food.

I’m genuinely impressed with the difference it’s made in such a short space of time for both them and ME. I’ll definitely be sticking with Pure and keeping my subscription.

And to top it off they use Amazon to deliver so I didn’t have that worry if I wasn’t home to answer the door and miss the delivery- just left in a safe place for me.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Our doggo willow is a fussy soul

Our doggo willow is a fussy soul, she gets along okay with food initially, but quickly moves to refusing to eat it at all. She just isn't particularly food driven. This food so far is great, though it is smelly initially when mixing but maybe that's why she is so keen, even on fussier days she is eating much closer to her recommended amount of food. The salmon oil works a treat too to tempt her in. Value wise it's pretty good. And because the food is dried it takes up way less room than the average bag in the cupboard. So far so good.

25 July 2026
Unprompted review
Rated 5 out of 5 stars

A Great Plan

I am very happy with this dog food plan. The flexibility is great and being able to switch flavours as well as delivery dates is so easy. My dog loves the food, which is the most important part, but I also know she is having healthy balanced meals.

26 July 2026
Unprompted review
Rated 5 out of 5 stars

chance says Yum!

The bags of food take up very little space, and each bag seems to be bottomless! Chance loves his breakfast and his dish is spotless when he has finished. In this extreme heat, I am adding extra water so he is getting soup, which he seems to appreciate.

25 July 2026
Unprompted review
Rated 5 out of 5 stars

Breakfast time his food is all gone

Breakfast time his food is all gone
Dinner time his food is all gone, Bobby is now 5 I've tried many types of food over the years and so many time it's been left in his bowl now on Per there is no chance of anything being left it's all gone every time

25 July 2026
Unprompted review
Rated 5 out of 5 stars

Pure pet food is so easy

Pure pet food is so easy, don’t have to worry about reordering it’s all done for me and I can change the recipe and date to suit. Storing and making food up is so easy for Gigi especially wen we are on the road in the camper and she loves it.

25 July 2026
Unprompted review
Rated 4 out of 5 stars

The food was great

The food was great - easy transition from kibble to Pure and my dogs wolfed it down.
Unfortunately, my Greyhound lost weight on it and her skin became very flaky. I increased the scoops from 6 to 8 as she was also vomiting bile during the night. Obviously, a Greyhound has a very high metabolism and was burning the food to fast. Initially I got a very cost effective deal, but then the prices crept up and the only way to keep it affordable, was to pay out a big upfront cost.
I’m afraid despite wanting the best for my dogs, as a lone wage earner - it’s just not affordable.

25 July 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic food

Fantastic food. My boy loves it and waits patiently whilst I prepare it for him. The different options means he has variety too. Have recently recommended to a friend. 5*!

25 July 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant quality products

Brilliant quality products - our puppy loves the food and importantly his gastrointestinal health has improved dramatically since being on the food. Plus a shinier coat! Fantastic, personable customer service. Would definitely recommend

25 July 2026
Unprompted review
Rated 5 out of 5 stars

I wasn't convinced......

I wasn't convinced when the food arrived as I thought it was going to be a sloppy mess and my dogs wouldn't like it due to texture and that they'd need a 'crunch' to their meals.
When making it up, I was right, way too much water for my pugs food and very dry for my Doodle.
I also thought it was quite expensive and my Doodle had some dietary confinements so when my second order was due
I called the helpline to cancel.
I spoke to a lovely, very helpful lady who explained I was using the wrong scoops for the water (even though this is clearly labeled when it arrived, I just didn't read it properly-oops).
She also offered me an alternative food to help with the dietary needs, once again, this is something I missed during the order process.
Even so, I was quite adamant that I was leaving but once again she asked me a few questions, like do your dogs actually like the food, to which I could only answer YES, because they really do appear to like it. After asking what my budget was, she fiddled around with the price for me and I was shocked at how helpful and kind the lady was, that i stayed. She also sent me an email outlining everything we spoke about, which was very helpful.
I've stuck with the food and once I gave the correct scoop for water/food everything was much better.
Dogs enjoy it and aren't looking around for something else, which they were with our previous food, it's a bit messy but my oug has barely any teeth so that's understandable, poops are great- which was important for me as who wants to pick up a sloppy poo and Customer Service was outstanding.

25 July 2026
Unprompted review
Rated 5 out of 5 stars

Fussy cockapoo loves this always…

Fussy cockapoo loves this always excited when making it. Wont use anything else. Only issues i’ve found is there is no app to easily manage you’re account you have to go through web browser and login into account every time but thats small price too pay when my pooch love it! Keep up the great work team pure 👍

24 July 2026
Unprompted review
Rated 5 out of 5 stars

I have a French bulldog with allergies…

I have a French bulldog with allergies and a very sensitive stomach. Pure pet food has been a god send. My fussy dog absolutely loves it and she is thriving. It’s quick and convenient yet so much healthier than kibble. Next best thing to home cooked meals.

24 July 2026
Unprompted review
Rated 2 out of 5 stars

My dog will not eat your food

My dog will not eat your food. I have to mix alsorts with it to get him to eat it. I will
Be looking to change before my next order is due.

24 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Amanda,
Thank you for taking the time to leave us a review. We’re sorry to hear that your dog hasn’t taken to Pure and that you’ve had to mix other foods with it to encourage him to eat.
We know every dog is different, and whilst many dogs love Pure, we completely appreciate that it won’t be the right fit for all of them. As Pure is a gently dehydrated food, there are lots of different ways it can be prepared to create different textures and consistencies, and our team has plenty of tips and tricks that may help encourage reluctant eaters.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I’d really like the opportunity to discuss this with you and see if there’s anything we can do to help before you make a final decision.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I’ll be happy to look into this for you.
Thank you again for your feedback, Amanda.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

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