Aviva Reviews 59,033

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing, often finding policies significantly cheaper than competitors or renewal quotes. The website and user experience are consistently praised for being easy to navigate, straightforward, and quick, allowing for efficient policy setup and management. Many consumers appreciate the clarity of information and the ability to customize coverage to their needs. However, some customers also noted issues with customer service, describing it as difficult to reach a real person, with some experiencing unhelpful chatbots or robotic call center interactions. A few people reported difficulties retrieving quotes or issues with policy documents not appearing correctly. There were also isolated instances of strong dissatisfaction with the claims process, and concerns about changes in cover levels between comparison sites and the company's direct platform.

What people talk about most

Price

Customers had positive experiences with price, often finding competitive quotes and good value for money.... See more

User experience

Users describe positive interactions with the user experience. Many customers found the website easy to... See more

Website

Consumers generally express satisfaction with the website, finding it easy to navigate and straightforward... See more

Service

People report ambiguous experiences with service. Many customers express dissatisfaction, citing issues like... See more

Customer service

Reviewers mention ambiguous feedback about customer service. While some customers praise helpful advisors and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I took one star off as it was confusing with a two step verifacation code. My main worry however was not getting a single sheet of paper actually saying "Certificate of Motor Insurance" as I've al... See more

Company replied

Rated 4 out of 5 stars

Easy to purchase and cheaper through comparison site than directly with aviva even though I have another policy with them!

Company replied

Rated 4 out of 5 stars

We have our main car insured with Aviva, we’re getting a second car so logged into our Aviva account to get a quote, the quote was higher than we anticipated, we went onto a price comparison website a... See more

Company replied

Rated 4 out of 5 stars

Your website was easy to follow and apply for any of the services you are looking for. It was quick and simple to understand and fill in.

Company replied


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

59K reviews

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Rated 1 out of 5 stars

Very dissapointing.

I have had a very disappointing experience with Aviva Zero Car Insurance.

Contacting customer service has been particularly difficult, with long wait times and repeated transfers between departments, often without receiving clear or consistent guidance/support.

My claim handling has also been concerning. It was initially being progressed as a non-fault incident, but was later closed as a fault claim without an explanation that aligned with the details of what occurred. The rationale provided did not appear to reflect the circumstances of the incident, which has left me uncertain about the fairness and accuracy of the process.

Overall, the experience has been frustrating and lacking in clarity and support. I would not recommend this service based on my experience and would advise others to consider alternative providers.

28 April 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Charlotte,
Thank you for taking the time to share your feedback. It's disappointing to hear about your experience with Aviva Zero, particularly the difficulties you faced when trying to contact us and the frustration caused by the handling of your claim.

We understand how important clear communication and consistent support are, especially during a claim, and it’s concerning to hear that you experienced long wait times, repeated transfers, and a lack of clear guidance. This is not the level of service we aim to provide.

We’re also sorry for the confusion and distress caused by the change in how your claim was recorded. We appreciate that the explanation given did not feel aligned with the circumstances of the incident, and we understand why this would leave you questioning the fairness and accuracy of the outcome.

We’d really like the opportunity to look into your concerns in more detail and review what happened with your claim, if you could please pop us a private message on Facebook with your full name, D.O.B, policy number/claim reference and your best contact number, along with the reference number 156097.

Just search Aviva in the Facebook search bar and you’ll find our page to send us the message.

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 1 out of 5 stars

Still can't reply why they think it is…

Still can't reply why they think it is acceptable to call a person who passed away an asset and charge £15 a day interest after her death they take a family house off use because off this equality release is a big con it away off getting property they charged our family over 11000 in interest after my mum died how shocking this is

28 April 2026
Unprompted review
Rated 1 out of 5 stars

Terrible

Bad, policy went up almost a thousand pounds between one year and the next despite not making any claims and having a full no claims discount. They NEVER answer the phone, their voice recordings are painful to listen to. They grill you over the slightest thing, its almost like they don't want to pay a single thing. Certainly won't be renewing with them, cheap arse company..

28 April 2026
Unprompted review
Aviva logo

Reply from Aviva

Thanks for sharing this with us, we're sorry to hear you'll be going elsewhere this year.
We always aim to stay competitive for our customers each year, and support where we can 🤝

We hope to welcome you back in future, if you'd like to discuss this further, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Unbelievable confusing

Unbelievable confusing, would seem like an automated bot sending me all different types of emails and txt messages

28 April 2026
Aviva logo

Reply from Aviva

Hi, thanks for leaving us a review 🤝 We're sorry you're having some trouble with this, we try and be as transparent as we can.
So we can look into this for you, please get in touch using the details below 🙂

You can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Aviva life insurance. Do not use them.

My late father had a life insurance policy with aviva, a few days after he passed i contacted them regarding cashing in the policy. I spent a long time going through all the questions. When it got to my bank details they use credit score company which they claim couldn't verify my account, so asked me to take a photo of a statement and attach it to an email which I did l, i was told payment would be within 6 working days.
After 2 weeks i hadn't received anything, i emailed, no reply, 2 days later emailed again, no reply. I called and after much toing and froing the handler apologised and said he'd arrange an emergency payment. 5 days later I still had received nothing.

I called again, and after a lot of back and forth was told they couldn't pay as my bank statement didn't show transactions, only my name address and account details, which I assumed was all they needed as it was only to verify my account. But no, they now needed proof of transactions, which I hadn't been told at any point previously, and no one attempted to contact me or respond to my emails to inform me of this. So i am still awaiting payment from them. I highly discourage anyone from using this company, they are an absolute joke.

28 April 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi William, thanks for taking the time to explain what's happened.
We're sorry to hear this hasn't been as smooth as we'd expect, especially during such a difficult time for you.
We'd love to look into this for you, and get things moving 🤝

Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 156078

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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