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Review summary

Created with AI, based on recent reviews

Looking at 46 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality and innovative design, highlighting its durability and effectiveness in providing mental stimulation for their pets. Many appreciate how well-made and robust the items are, noting their ability to withstand heavy chewing and frequent use. The user experience is often described as excellent, with pets remaining engaged and happy for extended periods. Reviewers also commend the staff for their kindness and the company for creating such a fantastic product that genuinely benefits their dogs. However, some customers also noted that their dogs were initially frightened by the toy or that treats could get stuck, making them hard to remove. A few other people also felt that the hole size was too large, allowing treats to come out too easily, or that the current size might be frustrating for smaller dogs.

What people talk about most

Product

People report positive experiences with the product, often describing it as an incredible, well-made, and... See more

Quality

Consumers find quality to be positive, with many reviewers praising the clever, sturdy, and durable design of... See more

User experience

Users describe positive interactions with the user experience, highlighting the clever and sturdy design that... See more

Staff

Customers had positive experiences with staff, highlighting the kindness and excellent service received.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

He absolutely loves it! We always use some kind of enrichment tool for his mealtimes and he was getting a little bored of the current options, spaniels certainly are too clever and fast! This is perfe... See more

Rated 5 out of 5 stars

We absolutely love our Roolo and all the team at Play9! Alfie has always learnt how to hack puzzles and other enrichment games but he still hasn’t managed to out smart the Roolo which makes it much... See more

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Amazing Company With Genuine Heart I just want to share how wonderful Play9 have been. My dog Koda has had a really tough year, and I reached out hoping to find something that mig... See more

Rated 5 out of 5 stars

I'm genuinely impressed with Play9's new range of all-natural, air-dried treats. Their single-protein recipes and UK-sourced meats make them a trustworthy option for dog owners who value quality.... See more


Company details

  1. Pet Store

Written by the company

Welcome to Play9, home of The Roolo® 🎉 We're driven by one sole mission: to enrich the lives of your furry friends 🐾 We're committed to all pooches' happiness & welfare so we're stopping at nothing to help as many of these amazing creatures as possible 🐶 Join us at Play9, where every happy wag of the tail is a testament to our mission fulfilled. Viva the #enrichmentrevolution ✌️


Contact info

4.8

Excellent

TrustScore 5 out of 5

381 reviews

5-star
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1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

It smells of glue and my dog 5 minutes…

It smells of glue and my dog 5 minutes and smashed this toy . So this toy it’s for small dog

23 January 2025
Unprompted review
Play9 logo

Reply from Play9

Hey Anna,

Hope you’re having an awesome day 🙂

We’re so sorry about your experience here - the Roolo is sealed with special dog safe adhesive. It’s very rare it would still smell once it’s got to you but if it does the smell will go in no time.

We’re also sorry to hear your pooch ‘smashed’ the Roolo - it would be great to know what happened here and if it’s down to a fault with the product we’d be more than happy to send a replacement.

Please drop us a message to the link below and we’ll get your sorted 🐶✌️

https://play9.co.uk/contact-us/

Rated 5 out of 5 stars

Fantastic dog treat dispenser …

I bought this for my aggressive chewer Staffordshire Bull Terrier & she absolutely loves it 🥰 not sure how long it will last 😂 but at the moment she’s loving it only received it a few days ago It’s a Great blue colour nd easy to keep clean 👍 a must for all dogs a great toy for them hopefully a smaller version is on the venue for smaller breeds all in all it’s a Brilliant toy for fur babies its keeping my staffy happy 😊 & enjoying her treats

22 January 2025
Unprompted review
Rated 5 out of 5 stars

Amazing customer service

I bought a roolo for my staffy x, he loved it from first use. Unfortunately it developed a fault with a seam weld so i contacted Lee at play9. The response was awesome and a new one was received in 4/5days.
Customer service appears to be a priority with these guys. Fantastic service

19 January 2025
Unprompted review
Rated 5 out of 5 stars

Great product and even better customer service

Absolutely great product, well made and would be brilliant for most dogs. However my cockapoo was wary of it and very unsure, even knowing it had treats inside. It may be the fact that it is quite large. I spoke with Lee and he was brilliant, and arranged for the toy to be picked up and a full refund. I couldn't be happier with the customer service. I will be recommending this to other dog owners, just upset that it didn't work for Bess!

24 January 2025
Unprompted review
Rated 1 out of 5 stars

Dog not interested

Easy to order, timely delivery. Dog totally disinterested.

21 January 2025
Unprompted review
Play9 logo

Reply from Play9

Hey Mary, hope you’re having a lovely day 🙂

I’m so sorry your pooch hasn’t taken to the Roolo, that’s the last thing we want.

I just tried to call but couldn’t get through - we’re more than happy to issue a full refund as you are dissatisfied.

Please drop us a message and we’ll get you sorted https://play9.co.uk/contact-us/

Thanks,

Play9
🐶✌️

Rated 5 out of 5 stars

Passes the Dobermann test!

I was a little nervous ordering this as paypal wasn't a payment option but I took the chance and I am so glad. The toy arrived quickly and well packaged and is well worth the money, it doesn't get stuck or destroy your furniture but it is tough and robust. Our Dobermann has half of her daily food from this now, it keeps her engaged for ages and she always settles afterwards, we're 4 weeks in and it is still like new.

24 January 2025
Unprompted review
Rated 5 out of 5 stars

Ozzy loves it

Ozzy loves it, it developed a fault and the response was amazing. Within minutes of emailing to advise of the issue, the reply was back, “sorry, happens occasionally as they are hand assembled, a new one will be with you in a couple of days, give Ozzy a squish from us!” Could you ask for better service? I think not! 👏👏👏

23 January 2025
Unprompted review
Rated 5 out of 5 stars

A fab gizmo

I was very sceptical about this little gizmo, My little fur baby is so hard to keep occupied, and I was worried she would get bored with the Roolo straight away, but absolutely not! She loves it! Not left it alone all day! Just fill it with treats , and watch our babies have loads of fun! I would defo recommend this to everyone, it's going to make so much difference to urs and your fur babies lives.
P.s. my fur baby is very destructive, so once I notice she's getting ready to chew it, i take it off her, so that not only can't she chew it, she also has a break, do she doesn't get bored!! Win win!

23 January 2025
Unprompted review
Rated 1 out of 5 stars

Our Airdale

Our Airdale, sadly, took less than half an hour to chew a hole through the Roolo. I had foolishly hoped that the rubbery walls wood deform and prevent just biting straight through, but sadly no. So, not as tough as suggested.

15 January 2025
Unprompted review
Play9 logo

Reply from Play9

Hey Bruce,

Hope you’re having an awesome day 🙂

We’re so sorry to hear your experience here, the last thing we want is an unhappy customer.

As stated on the packaging, the Roolo is not a chew toy and should be taken away immediately if pooch starts chewing.

However, maybe you missed that so we’re more than happy to offer you a replacement or full refund if that works for you?

Please contact us and we will get you sorted: https://play9.co.uk/contact-us/

Hope that helps,

Play9
🐶✌️

Rated 5 out of 5 stars

Brilliant Product

Our dog just loves the Roolo. It slows his eating down and it's fun at the same time. Big plus for us is that he can't destroy it by chewing it. Customer service was excellent too.

18 December 2024
Unprompted review
Rated 5 out of 5 stars

My dog is a flat coated retriever age 6…

My dog is a flat coated retriever age 6 1/2 , he bigger than usual, my military veterans mates , when we meet up call him the big black bear, as he so hairy. Of course he is my assistance dog, for my PTSD and disabilities. I put down his great new game , if there is something being a Flattie is being adventurous, he looked at his present with great enthusiasm, sniff and read move back a bit, move forward again, his eyes shone, there is treats in this what ever new toy. Then it start the rush forward ,stop,sniff read. Then out shot the left paw, now the hunt was on, to get those treats in side, he was like any military service person, the blood was up to get those treats he rolled it here, rolled it there, then he thought can I pick it up? Now being a huge monster of a dog.his jaws locked on, Who ever design this must have know about dogs,as a dogs jaw is mega strong, ask any military person who has trained with dogs , know very well that though you wear very well padded protect suit, when that dog clamps onto your arm ,you fill the huge deep mega strong power of those jaws, so add the teeth power also, and you know why getting a dog bite ,you never ever forget that bite. So he lifted up, shook it, couple of treats dropped, that made the chase for more go on, he rolled it here there and every where, in all every room in our bungalow was used in his quest ,to get at those treats. I was a dog handler, the mind power was on over drive , that was better than just a walk, or part walk part run. His mental part of his brain was on over drive .
So believe me I a 100% recommend this fantastic toy for all dogs size means nothing to this toy. It might even produce really funny moments ,if a small dog tries to try to pick it up.
So get Roolo TODAY ,join your dog to this great product , think of wet days ,here is the key as to what to do on those wet days.

20 January 2025
Unprompted review
Rated 5 out of 5 stars

Entertaining and stimulating!

We have two 'getting older' girls, both rescues, Holly, whippet/Jack Russell and Rosie, Galgo (Spanish greyhound). Aged 11 and 9, both now have health issues so, in nasty weather, they have shorter walks, if at all. So far, Rosie hasn't had a look in with their new toy as Holly's raring to go as soon as it appears. This gentle exercise is great for her with her particular health problems; we're so glad we bought it! Thank you.

19 January 2025
Unprompted review
Rated 5 out of 5 stars

Great Play Toy

Love this my shih tzu learnt how to do it within 10 minutes of showing her such a clever doggie and I love to watch her getting her treats out 🐾🐾 Its a great play toy for dogs and its fun as well as rewarding for them. Highly recommend.

4 January 2025
Unprompted review
Rated 5 out of 5 stars

Great product

Love this product. Our pup inhales his food and this makes him slow down when eating and less hiccups. It's also good for entertaining him and letting him problem solve. Made a strong robust material with very prompt delivery 👍

9 January 2025
Unprompted review
Rated 5 out of 5 stars

ROOLO

My puppy caught seam on Roolo and it opened.
Customer service was 100% Lee sent me a new one within a few days of contacting company.
Highly recommend.

8 January 2025
Unprompted review
Rated 5 out of 5 stars

Love it !!

Prompt delivery. Well made. I am a puppy trainer. I've tested the Roolo on two dogs so far - both loved it. One was a 20 week old Dachshund, the other was a 12 month old Romanian rescue dog weighing 30 kgs - that does not engage in much play. Such different breeds, ages and size and yet it worked for both dogs.

13 January 2025
Unprompted review

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