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Review summary

Created with AI, based on recent reviews

Considering 51 reviews, reviewers overwhelmingly had a great experience with this company. Customers are really happy with the product, often describing it as innovative, well-designed, and robust. Many appreciate its quality and how it keeps their dogs engaged and stimulated, with some noting its effectiveness even for strong chewers or older dogs. The staff is also frequently praised for their kindness and excellent customer service. However, some customers mentioned that the toy's size might be frustrating for smaller dogs trying to carry it, and a few found the main hole a bit too large, making it easier for treats to come out. There was also an instance where a dog created a second hole in the product.

What people talk about most

Product

Consumers find the product to be highly positive, with many praising its ability to keep dogs engaged and... See more

Quality

Users describe positive interactions with quality, consistently praising the products' durability and robust... See more

User experience

Customers consistently note positive experiences with the user experience. Many reviewers found the product... See more

Staff

Customers had positive experiences with staff, highlighting their kindness and helpfulness. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

He absolutely loves it! We always use some kind of enrichment tool for his mealtimes and he was getting a little bored of the current options, spaniels certainly are too clever and fast! This is perfe... See more

Rated 5 out of 5 stars

We absolutely love our Roolo and all the team at Play9! Alfie has always learnt how to hack puzzles and other enrichment games but he still hasn’t managed to out smart the Roolo which makes it much... See more

Rated 5 out of 5 stars

I'm genuinely impressed with Play9's new range of all-natural, air-dried treats. Their single-protein recipes and UK-sourced meats make them a trustworthy option for dog owners who value quality.... See more

Rated 5 out of 5 stars

The Roolo has been an absolute game-changer for our dachshund on crate rest. He was becoming very frustrated that he couldn’t go for his usual walk and he was desperately seeking stimulation and enric... See more


Company details

  1. Pet Store

Written by the company

Welcome to Play9, home of The Roolo® 🎉 We're driven by one sole mission: to enrich the lives of your furry friends 🐾 We're committed to all pooches' happiness & welfare so we're stopping at nothing to help as many of these amazing creatures as possible 🐶 Join us at Play9, where every happy wag of the tail is a testament to our mission fulfilled. Viva the #enrichmentrevolution ✌️


Contact info

4.8

Excellent

TrustScore 5 out of 5

382 reviews

5-star
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1-star

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic toy

Fantastic toy - where have you been all these years??? My sprocker paws, nudges, pushes, sniffs and barks at his Roolo, and then takes himself off for a nap afterwards. Happy dog, happy owner.

17 April 2026
Unprompted review
Rated 5 out of 5 stars

INCREDIBLE PLUZZLE TOY!!!

INCREDIBLE PLUZZLE TOY!!!

we got our roolo as a last minute purchase at crufts, safe to say we have absolutely no regrets!! we bought it for our staffy , who was getting bored of your regular push/pull puzzles and cant have snuffle mats because hes a shredder, he absolutely LOVES his roolo!!! has his breakfast in it every morning , will even play with it when theres no food in there 🤣 as a last second buy i couldnt be happier with it!!!

17 April 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant, robust.

I brought the Roolo treat toy at Crufts this year for my 2 year old Great dane. Im so pleased i did as It's brilliant, very robust & keeps him entertained, with treats dispersed enough to keep his interest. I have found it hard finding good quality robust treat toys, as they always just fall apart, when dropped from his rather large high mouth, but highly recommend the Roolo.

10 March 2026
Unprompted review
Rated 5 out of 5 stars

BEST BUY

After my Fox Terrier passing this year I now have guest woofers stay with me and after seeing this demonstrated by another woofer I thought I would buy for my VIP’s. The first time for them is so annoying but they soon get the hang of it and revisit it throughout the day to see if it has been replenished! Totally cool. And it is great exercise too. I can wash between guests too so a total all round best buy with great customer service.

11 December 2025
Unprompted review
Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Amazing Company

⭐️⭐️⭐️⭐️⭐️ Amazing Company With Genuine Heart

I just want to share how wonderful Play9 have been. My dog Koda has had a really tough year, and I reached out hoping to find something that might help him with enrichment and confidence. Play9 went above and beyond and kindly sent him a Roolo.

Koda absolutely loves it — it keeps him engaged, focused, and genuinely happier. The design is clever, sturdy, and perfect for mental stimulation. It’s quickly become one of his favourite enrichment toys.

Thank you, Play9 and Lee, for your kindness and for creating such a fantastic product. It means more than you know.

Every dog needs this toy🐾❤️

28 November 2025
Unprompted review
Rated 5 out of 5 stars

Cavapoo approved! 🐾

I bought a Roolo as a gift for my in-laws’ cavapoo and it’s been a huge hit. Their dog is very food-motivated and usually figures out puzzle toys in minutes, but the Roolo keeps her engaged for a lot longer.
Ordering from the Play9 website was smooth and delivery was quick. I’d happily recommend the Roolo to anyone with a playful pup.

13 November 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service with great…

Excellent customer service with great value products !

It was by chance I discovered Tukis treats, but by far the best I've ever bought for my fussy dog with allergies!

There aren't many treats on the market he can have due to the high number of unnecessary ingredients in most dog treats which trigger his allergies.

Tuki's how ever are clearly listed on the front of the packs which takes out the stress and worry. We tried the 100% ox liver jerky & 100 % ox heart treats with apple cider vinegar. Thrilled that I don't have to think about if he's going to have a reaction to them !

Also for the high quality meat content they are amazing value for money and would highly recommend ! 5*

15 November 2025
Unprompted review
Rated 5 out of 5 stars

Highly recommended - from a dog professional

I'm genuinely impressed with Play9's new range of all-natural, air-dried treats. Their single-protein recipes and UK-sourced meats make them a trustworthy option for dog owners who value quality. The texture and format are perfect for training sessions, and they pair beautifully with the Roolo. A fantastic choice for dogs and owners alike.

A brilliant, species-appropriate option that I am confident recommending - they're everything I look for in a treat!

Carolina de Almeida Kennedy,
Dog Trainer & Nutrition Consultant at Chewing with River

23 November 2025
Unprompted review
Rated 5 out of 5 stars

1 and a half later and still like new

A year and a half later of eating his breakfast everyday from the Roolo, my spaniel Django is still playing like it’s his first ever time playing with it. Best invention ever and so worth the money!
If your dog likes sniffing, finding food, curious, scent driven, it’s so for them. He likes the ‘bowling ball’ start the best- waiting for me to roll it (with two fake throws first)- with such anticipation, I have fun as well :)

On a side note- I think Play9 should collect vids of all dogs different techniques I’ve seen patient listeners who wait for it teetering to hear if a piece has fallen, I’ve seen inpatient slappers who throw it across the floor and I’ve seen nose dribblers. Also- my spaniels hair is fab when he’s finished as it’s all brought forward like fluffy curtains. Win all round. Well done.

14 November 2025
Unprompted review
Rated 5 out of 5 stars

Best toy ever

What a great toy!!! I bought 1 for my neighbours old Shepherd x rottie to keep him stimulated and he absolutely loves it!! Hes never had anything like that before and he couldn't get enough of it!!!

Thank you!!!

5 November 2025
Unprompted review
Rated 5 out of 5 stars

Fabulous toy

Fabulous toy. Milo loves it, really stimulating and fun for him. Clearly very durable. He can pick it up and enjoys tossing it around and creating drama!

2 October 2025
Unprompted review
Rated 3 out of 5 stars

Really quick delivery and looks sturdy…

Really quick delivery and looks sturdy but my puppy batted it once then completely ignored it. Can’t interest him in it no matter what 😕.
——-
Lovely response from Play9 😊. I think I just have a pup who is more interested in what he’s not supposed to have 😵‍💫

25 September 2025
Unprompted review
Play9 logo

Reply from Play9

Hey Karen,

Hope you’re having an awesome day 🙂

Oh no, that’s the last thing we want - so sorry your wagger hasn’t taken to the Roolo, it’s rare but it does happen!

With that in mind please drop us a message to the below link and we’ll get you sorted - and please pass the Roolo you have on to a local refining shelter or worthy pooch pal as a gesture of goodwill from us ❤️

https://play9.co.uk/contact-us/

Cheers,

Lee
Play9
🐶✌️

Rated 5 out of 5 stars

Top Notch

High quality and stimulating toy for my clever Spaniel. The product itself is so well made and user friendly. I just broke up some dry treats and popped a few in there at a time. Kept her busy for ages!
Top Notch service and staff 🫶🏼

24 September 2025
Unprompted review
Rated 5 out of 5 stars

The best enrichment toy we have used!

The best enrichment toy we have used by miles! With enrichment treat dispensers in the past, my dogs have quickly sussed out the toy's pattern and as soon as they do, the game lasts no longer than a minute to get all the treats out. But with the roolo, the shape makes it unpredictable. One of my dogs spent half an hour playing with it in the garden! She was mentally exhausted by the time she had finished it. An added bonus is that the rubber material doesn't scuff the skirting boards in the home!

25 September 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant Design

Got the Roolo for my 3 year old cockapoo and he loves it! It keeps him busy for a long time (the whole duration of us pitching our family sized tent!). He gets so excited when he sees it being filled - definitely a good buy for food-motivated dogs. Seems super sturdy so far too. My dog is a heavy chewer and there isn’t a mark on it yet! Tumbles for a long time on its own on wooden/laminate floors so needs very little human input once filled. Highly recommend.

18 July 2025
Unprompted review
Rated 5 out of 5 stars

Quite big for small dogs and hole to big and depending on what treats you us can come out easily. A great toy though some improvements needed.

recommended the toy by Emma. I have two dogs one is a poochon who is quite small loves to play with it and get the tasty treats out though ideal a smaller option would be better for him cause of his size and sometimes finds it hard to move around. However a good size for my cockapoo. Though find the hole a little to big and he gets the treats out easily. Though a good toy and they get enjoyment out of it.

17 September 2025
Unprompted review

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