Play9 Reviews 

382
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 33 reviews, reviewers overwhelmingly had a great experience with this company. Customers are genuinely impressed with the all-natural, air-dried treats, highlighting their perfect texture and format for training sessions, and their suitability for dogs with allergies due to the high-quality, single-protein recipes and UK-sourced meats. The Roolo toy is consistently praised for its clever, sturdy, and unique design, effectively keeping dogs engaged and mentally stimulated for extended periods, even for heavy chewers. Many reviewers appreciate its durability and the fact that it doesn't scuff floors, making it an excellent enrichment toy that provides interest without being overwhelming. However, some customers mentioned that their dogs were initially frightened of the toy or ignored it, and a few found that treats could get stuck or that the hole was too large, allowing treats to come out too easily. Additionally, a small portion of people felt that a smaller size option would be beneficial for smaller dogs or for easier portability.

What people talk about most

Product

Clients share positive opinions on the product, with many reviewers praising the Roolo toy as an incredible... See more

Quality

Customers consistently note positive experiences with quality, highlighting the robustness and durability of... See more

User experience

Reviewers highlight positive aspects of user experience, praising the product's clever, sturdy, and well-made... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I'm genuinely impressed with Play9's new range of all-natural, air-dried treats. Their single-protein recipes and UK-sourced meats make them a trustworthy option for dog owners who value quality.... See more

Rated 5 out of 5 stars

We absolutely love our Roolo and all the team at Play9! Alfie has always learnt how to hack puzzles and other enrichment games but he still hasn’t managed to out smart the Roolo which makes it much... See more

Rated 5 out of 5 stars

Got the Roolo for my 3 year old cockapoo and he loves it! It keeps him busy for a long time (the whole duration of us pitching our family sized tent!). He gets so excited when he sees it being filled... See more

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Amazing Company With Genuine Heart I just want to share how wonderful Play9 have been. My dog Koda has had a really tough year, and I reached out hoping to find something that mig... See more


Company details

  1. Pet Store

Written by the company

Welcome to Play9, home of The Roolo® 🎉 We're driven by one sole mission: to enrich the lives of your furry friends 🐾 We're committed to all pooches' happiness & welfare so we're stopping at nothing to help as many of these amazing creatures as possible 🐶 Join us at Play9, where every happy wag of the tail is a testament to our mission fulfilled. Viva the #enrichmentrevolution ✌️


Contact info

4.8

Excellent

TrustScore 5 out of 5

382 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(382)

26 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

One excited lab

My Lab absolutely loves it gets so excited when I get it out he can't wait for it to be filled. Best treat dispenser we have.

29 March 2025
Unprompted review
Rated 5 out of 5 stars

The toy is great

The toy is great, although ours split, but that is where it gets even better.
I sent an email about the toy splitting & within 15 mins maybe even 10 mins they called me & could not apologise enough & have sent me a replacement free of charge. I wish all company's had that sort of customer service

19 March 2025
Unprompted review
Rated 5 out of 5 stars

Amazing!!

My dog adores playing with the Roolo but unfortunately after a few uses it came apart at the seam - I contacted Play9 and they responded in about 2 minutes offering to send a replacement. Genuinely couldn’t get much better customer service than this small business provides! Very impressed and my dog will be thrilled to be able to play with one again :)

15 March 2025
Unprompted review
Rated 5 out of 5 stars

Amazing strong toy

My rottweiler absolutely loves the Roolo, he has been playing with it none stop and it’s been great for enrichment. He’s been chewing and licking at it like crazy but it’s holding up incredibly well. It’s definitely going to be a long lasting toy, perfect for big breeds!

14 March 2025
Unprompted review
Rated 5 out of 5 stars

Amazing product

I am absolutely thrilled with the Roolo. It keeps my pup entertained for ages. After using the Roolo she is mentally stimulated, which is brilliant when you have a lively Vizsla. Would recommend to anyone! 10/10.

Love Jolene

15 March 2025
Unprompted review
Rated 5 out of 5 stars

Great toy but hard work!

Got 1 each for my 2 greyhounds. I love how sturdy it is. At first the treats I put in were too big to fall out of the hole easily. 1 hound gave up, the other attacked it 🤣So now I cut up dried meat sticks. The hounds love the toy but it is quite hard work for them, part of the design I think to make it not too easy. Part of it is them, my hounds don't really know how to play like other dogs, so they need lots of encouragement. I think it's a clever design and would recommend it - just make sure you put really small pieces inside the first few times so they don't get disheartened.

10 March 2025
Unprompted review
Rated 5 out of 5 stars

The Roolo is a bonus to any dogs day

When the Roolo arrived I thought it looked rather large, and maybe I’d ordered the wrong size. I contacted the company and had an IMMEDIATE phone call back.. I was reassured that this was a standard size which even very small dogs enjoyed. At my dogs meal time I tried the Roolo out- Sonny initially looked puzzled- but soon discovered how to get his kibble to dispense- he soon got up to speed and once emptied carried it back to his bed! Success- a real bonus to his day!

12 March 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant

Brilliant, bought two for Gus and Pep (Dachshunds), who throughly enjoy the Roolo. They sit and wait for them to come out of the cupboard.
The product is well thought out as far as appropriate for dogs. Would recommend to all dog owners.
If there is a negative perhaps a little big for say a Chihuahua

6 March 2025
Unprompted review
Rated 5 out of 5 stars

Amazing! Highly recommend

Amazing interactive toy! Gets dog’s mind thinking and provides a different style of play. My Rottweiler honestly loves it and provides a huge amount of mental enrichment. Hours of fun! Robust, practical and easy to use. Thank you ☺️

9 March 2025
Unprompted review
Rated 4 out of 5 stars

We really like the toy

We really like the toy. Sadly our dog is too clever and only takes her five minutes max to get her food out of it. She really enjoys it though so it's OK. Just wish she would take longer!!

7 March 2025
Unprompted review
Rated 5 out of 5 stars

So great, we've bought another one!

If you have a pup that bolts its food, then this is a game changer. Even if they don't, the Roolo provides brilliant mental, physical and sniffy stimulation and turns mealtimes into genuine enjoyment for your woofer AND you! They're really fun to watch as doggo gets the hang of it and learns how best to dispense their food. Roolo is so great, we've bought another one. A genuinely brilliant product

4 March 2025
Unprompted review
Rated 4 out of 5 stars

Dog not interested but great customer service

UPDATE within 12 hours of writing this I had an email from Lee in the company offering me half the money back. I wasn’t expecting the money back, and the excellent one on one customer service means Ive now given 4 stars (instead of 3). Wish more customer service departments were like this.

I paid £20 for this toy for my Cockapoo. Unfortunately he just doesn’t seem interested in it. The treats get stuck and I’ve broken them up into smaller pieces. Also you can’t leave them alone as instructions say not to leave alone with dog due to chewing which no good for my dog. Such a shame as it’s a great idea and looked better than a Kong.

3 March 2025
Unprompted review
Play9 logo

Reply from Play9

Hey Molly, hope you’re having an awesome day 🙂

So sorry for your experience here - the last thing we want is you’ve bought a Roolo and your gorgeous pooch isn’t enjoying it.

With that in mind please drop us a message to the link below and we’ll make it right 🤝

https://play9.co.uk/contact-us/

Hope that helps and please give the little legend a squish from us 🐶✌️

Rated 4 out of 5 stars

A Great Success

The roolo has been a great success with my dogs. My pup guzzled her food, so we now put ½ her meal in this, which she loves and has slowed her right down. The only negative is that it can be a wee bit awkward to fill. We resolved this by using a funnel.

13 February 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service

Unfortunately mine split within 20 minutes of my dog playing with it, however I contacted the company via email had a call back within minutes of them receiving the email. They apologised profusely saying it was s manufacturing fault and sent a replacement immediately.

24 February 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service and fantastic dog toy 👍🐾

Easy to order and make payment, fast delivery, good communication and customer service
5* all round
The Roolo is fantastic, so much better than previous toys bought. Keeps Grace entertained and happy. Tires her out. It's safe and easy to clean. Would highly recommend

23 February 2025
Unprompted review
Rated 5 out of 5 stars

Our dog is not interested

We’ve got 4 year old Romanian rescue. He’s a sweet guy but food is very high on his agenda. I thought we’d give the Roolo a try. Sadly Hamish just was not interested. I showed him how it worked several times, rolled it round and demonstrated how the food and other high value treats fell out. Still nothing. He just looks the Roola and then walks away. Not sure what the problem is but you can’t win them all, I suppose.
While our dog may not have liked the Roolo, I cannot fault the company’s response to my original post. Unprompted Lee phoned and offered a full refund. I was amazed by the level of customer care. And our local dog and cat home will very shortly take possession of the big, blue Roolo. I'm sure the dogs there will appreciate it properly!

18 February 2025
Unprompted review
Play9 logo

Reply from Play9

Hey Ellen,

Thanks so much for your time on the phone just now.

As mentioned, the last thing we want is you've bought something you cannot use.

With that in mind I will process a full refund and please gift your Roolo to a worthy pooch cause <3

Hope that makes things right :)

Cheers,

Play9

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look