I own several pairs of Nudie Jeans - Thin Finn, Lean Dead, Gritty Jackson etc. I can’t fault them. Superbly constructed, comfortable, stylish and all from an ethical company. I own about 20... See more
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If you’re in the UK don’t waste your time ordering online. Postage was £10 for a T-shirt, customer services told me some nonsense about the cost being so that customers order less to be more eco frien... See more
Great durability in production, not in jeans unfortunately. I bought expensive selvage jeans 9<250-300 euros), they got holes within 3-6 months. Very very very big disappointment. Customer service... See more
You can order 2 pairs of the same jeans in the same size and they can end up a completely different size after a wash. Nudie says they don't return jeans that have been worn or without tags even tho... See more
Company details
Written by the company
Nudie Jeans Co doesn’t just offer jeans. With a wear and tear-way of thinking, reuse and repair program Nudie Jeans Co provides and maintains a tradition true to the fabric’s tradition and characteristics. Founded in Gothenburg in 2001, the Swedish denim company has been recognized for their work with sustainability, both environmental and social. With a denim selection made from 100% organic cotton and transparent production, Nudie Jeans Co is in the fore edge and has taken a prominent role in the industry’s work for a more sustainable existence.
Contact info
Västra Hamngatan 6, 411 17, Gothenburg, Sweden
- customercare@nudiejeans.com
- +46 10 15 15 800
- nudiejeans.com
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You're better off going elsewhere
I have been a long time customer of Nudie Jeans and I always found the fits/style of their denim to be perfect for me and my body shape. However, unfortunately it ends there as I found that over time customer service has slipped and they are no longer a brand I wish to spend my money on.
My most recent issue is that I purchased a pair of jeans online on the 16th of March, returned them due to sizing and I am still waiting for my refund as I write this. I received one update mentioning that the refund would happen within 10 working days of receipt but it also alluded to that it may take longer during times of sale and/or holidays which makes me think that Nudie no longer care about customers, only revenue.
I appreciate that small businesses may have fewer resources, staff, etc. compared to more scaled operations, but this is truly disappointing.

Reply from Nudie Jeans
Returning items is horrible
Returning items is horrible.
1. You need to wait at least 10 days. Or in my case 14 days. You will not get any confirmation or whatsoever that your items have been received nor will you get any update until you get your money back.
2. Returning items costs 7€

Reply from Nudie Jeans
Good looking jeans and a beautiful…
Good looking jeans and a beautiful philosopy. Love their repair service and transparancy.
Delivery was really quick and Customer service was friendly and educated on the products. Love it!
Great delivery and product
Great delivery and sizing. The product and packaging are all sustainable and well made. The company also pays factory workers a fair wage, unlike most well known brands.
Value!
Great jeans, high ethos and friendly customer service. Order delivered on time and in a nice wrapping.
Nudie Jeans is great
Nudie Jeans is hands down the best denim brand out. Great product and great philosophy. Always good service, both online and in their Repair Shops.
Honestly: they’re great. I love them!
I honestly don’t understand the bad reviews. These jeans are beautifully made, so comfortable, they just feel like home as soon as I put them on. The customer service was amazing and friendly and kind. They arrived from Sweden to Berlin in four days. The packaging was lovely. And they’re sustainable. I honestly don’t know how you could beat this. Who knew that big denim was lobbying so hard! Love them, I strongly advise you to try them.
Slow delivery, bad customer service
Slow delivery, bad customer service
Nudie jeans have taken more than 6 weeks to deliver my product. Any contact with customer service has been pointless. Once the product leaves their warehouse it's not their problem apparently.
Would not recommend.

Reply from Nudie Jeans
Quality guarantee is a lie, totally overpriced
I bought a pair of jeans in May 2020 for about €100. After 5 wears the thigh fabric wore down to a transluscent thread. I took them in for repair. The fabric further wore around the patched area within 3 more wears.
They lasted less time than any €20 jeans you can get anywhere else.
When I tried to get a refund or exchange the customer service department said this is "normal" wear and they are not responsible despite the store managers who actually saw the damage stated that this was not normal.
DO NOT BUY! Its a total scam that they are of better quality and they are simply overpriced for the same crap you can get from H&M for a fraction of the price.
Brilliant quality shirts
Now bought 4 shirts and a hoodie off nudie sizes perfect quality superb virtusize is great when choosing on site definitely buying more shirts from nudie jeans
Great shirts - great service
I bought a couple of shirts & they're super high quality - love them. Had to contact customer service once (not their fault) and they were super helpful - will defs be checking out their new products and be buying from them again
Amazing jeans - far more environmentally-friendly and all round awesome
My other half was the first to get a pair of Nudie jeans after reading up on, and being super-impressed by, their eco-credentials. He went to one of their shops in London where they worked really hard to find the perfect fitting pair of jeans for him. They were a bit pricey compared to other brands that we've previously bought BUT they're meant to last as they come with a promise of free lifetime repairs and then money off your next pair when you're done with the current ones if you return them, (they get re-sold or recycled). He absolutely loves these jeans and they look amazing. Follow their care advice and you'll reap the rewards. He bought another pair and then my son ended up with some too when he outgrew his old jeans as he's a tricky size to buy for, (very tall, very skinny). We see them as a bit of an investment tbh as they've both been wearing them now for a couple of years and they still look soooo good. Yes, they're more expensive to start with but they are made with love and made to last - therefore reducing our environmental impact from 'throw-away' fashion.
I've now bought myself a pair too, after being seriously jealous of the other Nudie wearers in the house. My jeans usually only last a year or so and I'm hoping that these will last much, much longer - especially with the repairs service there to help. Due to lockdown I wasn't able to visit the shop for their advice but their online virtual size guide is amazing. It's true that their sizes vary from style to style but if you have a pair of jeans that fit well that you can measure then you can see exactly how their different styles and sizes compare. I ordered quite a few pairs (in different sizes) to try as it was my first attempt and luckily managed to find my dream pair of jeans. I knew that I would have to pay for the return shipping, (about £7 I think, which is simply deducted from the refund), for the others. The returns process was simple and, although the package got held up for a long time due to Brexit, when I approached Nudie to follow up on the refund they credited it to me even though the package still hadn't arrived back with them.
I've found Nudie's customer service to be extremely helpful whenever I've contacted them, (initially for size/ordering advice, then for a shipping query and lastly re the refund).
We're a family of Nudie converts and would highly recommend giving them a go!
Takes forever to issue a refund and…
Takes forever to issue a refund and they spam me with advertisement even though I never gave them permission to do so.
Inconsistent sizing & costly returns process
Inconsistencies with sizing meant that I had to return a few pairs of these jeans. They charge 10 euro for each return and it takes them a few weeks to process refunds. I definitely won't be buying again.
Positives: the customer service representative I dealt with responded to me quite quickly when I emailed him. I do like the jeans overall too when they fit!
Waited over seven weeks for a refund
Waited over seven weeks for a refund. Just happened to check my credit card statement and noticed it hadn’t came back. No apology offered. Horrendous attitude from supposed customer service.
Loose to midget in 1 wash
Bought a pair of loose fitting jeans, after first wash they shrank so much I can not even get in them anymore!
Contacted them since I have never seen anything close to this. Customer service just denies everything.
Worst brand ever.
First and very LAST order I will make
My jeans were scheduled to be delivered on Wednesday 2nd (time slot given), then Thursday 3rd (time slot given). Never arrived and was promised by the local depot it would arrive on Friday 4th and still nothing. Multiple emails later to Nudie Jeans and the parcel is still in transit.
A disgrace - will not be ordering from Nudie Jeans again. What a bad first order.
Poor quality
Poor quality! The crotch area has blow out. Got them repaired at nudie shop for free. 2 weeks later another blowout. Now I am walking around London with my boxers on show! Now I am nudie!
Cheap tat with expensive marketing
Owned less than 2 months and then fell apart. Bought from John Lewis - the fit was noce but the material cheap. AVOID
Dont go for it…
Bought pair of jeans and just start looking review after buying them and what can I really say is shiii....material is so hard after wash they go loose...
Never again
Poor poor poor quality
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