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Now Pet Reviews 

2,138
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 606 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and customer service for being exceptionally helpful, polite, and professional. Many people appreciate how representatives clearly explain policy details and options, often resolving queries efficiently and with empathy. This often leads to a smooth and stress-free experience, with many noting the quick response times and personalized approach. However, some customers also noted concerns regarding pricing, with premiums increasing or being perceived as too expensive. A few other people also felt that the claims process could be problematic, citing rejections for certain conditions or delays in payment.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, politeness, and... See more

Customer service

Consumers find customer service to be positive, with many reviewers appreciating the helpfulness and... See more

Service

Customers consistently note positive experiences with service, often praising the efficiency and helpfulness... See more

Claim

Customers had ambiguous experiences with claim, with many reviewers praising the helpfulness and friendliness... See more

Price

Users describe ambiguous interactions with price, with many reporting increases in premiums and renewal... See more

Reviews shaping this summary

Rated 5 out of 5 stars

From the time claim went in. Been very efficient and covered what was in policy with no quibble within 10 days. Called and spoke to Oliver in customer services who explained ongoing treatment, medicat... See more

Company replied

Rated 5 out of 5 stars

Conrad phoned me back promptly. He did his best to find me a good deal, it just isnt worth my while at the moment. I understand that insurance companies have to make a profit but theyre supposed to sa... See more

Company replied

Rated 5 out of 5 stars

Rang to discuss my renewal quote. Elliot was very helpful and explained in lay man's terms the minefield that is pet insurance! Tweaked my pets cover to a more appropriate one which was also cheaper.... See more

Company replied

Rated 5 out of 5 stars

I managed to speak to an operator straight away, wasn’t on hold for long, which is always a bonus. My premiums went up this year, but phoned them and managed to get the price down, good to speak to Ge... See more

Company replied


Company details

  1. Pet Insurance Company

About Now Pet

Written by the company

Affordable, no-nonsense lifetime pet insurance for dogs and cats

Caring for your pets shouldn’t break the bank. That’s why our policies are built to keep costs low and value high – smart cover that saves you money while ensuring your pets get the quality care they deserve.

Get a Quote now

Now Pet customers get access to

  • FREE 24/7 vet support
  • UK customer service
  • 15% multi-pet discount
  • Excesses from as low as £99
  • 0% interest monthly plans

    Lifetime cover as standard

    With lifetime cover as standard, flexible excesses, round-the-clock vet support, discounts on prescription medication, a generous 15% multi-pet discount, and a UK-based team, Now Pet Insurance combines life-long protection with value-for-money.

    Get a pet insurance quote now

    Cover for dogs and cats, sorted in minutes!

    Get a Quote now

  • Contact info

    4.6

    Excellent

    TrustScore 4.5 out of 5

    2K reviews

    5-star
    4-star
    3-star
    2-star
    1-star

    Asks customers to review

    This company invites their customers to review, whether positive or negative

    Replied to 100% of negative reviews

    Typically replies within 24 hours

    How this company uses Trustpilot

    See how their reviews and ratings are sourced, scored, and moderated.

    4.6

    All reviews

    (2,138)

    606 reviews in the last 12 months

    Write a review
    Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

    Rated 1 out of 5 stars

    Appalling service. Very slow in paying up.

    The service from this company is down right diabolical.
    We submitted a claim via our vets on the 6thApril,26 and it’s now the 4thJune,26 and our vets have only just received the money. That’s almost 2 calender months.
    So warning do not insure your pets with this company if you want to avoid a load of hassle and Stress.
    Also this company is linked to Perfect Pet Insurance who are just as bad.

    29 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Mr Chant, I am sorry to hear you feel this way. I can see our customer resolutions department has contacted you.

    Rated 5 out of 5 stars

    Lifetime Cover - phew

    I've been with Now Pet a while. My dog has had major surgery, thank goodness I took Lifetime cover. I have found them easy to reach, ie not hanging on for ever and easy to deal with. Of course my premium has gone up but not by a massive amount. I like this company.

    28 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Victoria, thank you for leaving us a 5 star review and for sharing your experience with us. We truly appreciate you choosing Now Pet and wish you and your dog all the best.

    Rated 5 out of 5 stars

    Friendly and professional

    Friendly, professional advice. Highly recommended!

    28 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Mandy, thank you for your wonderful feedback. I am so pleased to hear you would recommend us!

    Rated 5 out of 5 stars

    Very helpful

    Very helpful, lots of empathy, went through all options available, wonderful customer service.

    27 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for leaving us a lovely 5 star review. I am so pleased to hear you've had a great experience with us.

    Rated 5 out of 5 stars

    Ellie dealt with my enquiry very…

    Ellie dealt with my enquiry very promptly and efficiently
    Thank you Ellie for proving excellent customer service

    27 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a review. I am so pleased to hear Ellie delivered excellent customer service.

    Rated 5 out of 5 stars

    Great service!

    I couldn’t find my policy documents and was easily and efficiently asked a few questions and now I have the documents. Thank you for your help.

    25 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hi Tina, thank you for taking the time to share your experience with us. I appreciate your kind comments.

    Rated 5 out of 5 stars

    So far so good

    So far so good. I've not had to make a claim yet so cant comment on that but guidance and confirmation on several points over the phone with Will was top class. Very polite, professional and efficient.

    26 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for leaving us a review Neil. I am so pleased to hear Will was able to provide you with excellent service.

    Rated 5 out of 5 stars

    1st Class Service

    Robyn the lady who spoke to me was, polite and professional, and managed to answer any question I needed answering. Was certainly good customer service, as was having the call received by someone in England and not an over seas call centre

    22 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a review Richard. We are so glad to hear Robyn was able to assist you with your queries.

    Rated 5 out of 5 stars

    Polly was very polite

    Polly was very polite, obliging and handled my queries efficiently. Many thanks.

    22 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Ed, thank you for leaving us a review. I am pleased to hear Polly was able to resolve your queries quickly.

    Rated 1 out of 5 stars

    Not even worthy of one star would not…

    Not even worthy of one star would not pay out after my dog had minor surgery to remove a lump
    The reason was that the vet had logged a small fluid filled cyst a few years ago but had no concerns & said it would go away
    A few months ago a large lump appeared in roughly the same area & the vet advised us to have it removed at a cost of £650
    Even though I could not afford to pay this I put it on my credit card thinking that now pet insurance would pay most of the amount
    They gave refused to pay up because they are saying the lump was there before the policy started so was pre existing
    I can’t understand this because my dog has not had any previous treatment for any lumps
    I’m sure most dogs have lumps small & large all over as do humans
    So are they saying if a dog has a lump that has been noted by a vet even how small & harmless they won’t pay for any future treatment ?
    I even renewed my policy with them this year even though the premium was a lot higher & I could have got a much better deal elsewhere , I even paid extra to have an upgraded insurance because on paper if looked a better option
    Maybe this is standard procedure with pet insurance I don’t know because I’ve never had to claim before as the high excess you have to pay makes it not viable
    I think it’s worth saving the amount you pay in insurance premiums & let that build up in case your pet needs any treatments then you have a fund to cover the cost
    I also think vets charge to much for medications your pet needs & you can buy much cheaper on line but because it’s part of your pets treatment they have you over a barrel because they expect your insurance policy will pay out
    This needs to be seriously looked at because it’s bumping up the price of insurance
    The end if the day all that matters is that your pet is healthy but you don’t need the extra stress caused by having to argue with the insurance company
    I did appeal their decision which they still refused to honour the claim & didn’t even offer a goodwill gesture
    I don’t think I’ll be using them again

    15 April 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I am very sorry to hear you feel this way. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    Update: As you have been unable to provide us with further details, I am unable to look further into this. If the registered policy holder wishes to discuss this further, they can contact our customer service team on 01922 218886 or claims@perfectpetinsurance.co.uk.

    Rated 5 out of 5 stars

    Insurance

    Easy to use website find what you want and a fair price

    12 May 2026
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a 5 star review.

    Rated 5 out of 5 stars

    Robyn was really helpful at explaining…

    Robyn was really helpful at explaining some queries I had about a claim. She was patient and explained things really clearly. Great service thank you

    21 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Vicki, thank you for taking the time to leave us a lovely review. I am so pleased that Robyn was able to assist you with your claim queries.

    Rated 5 out of 5 stars

    Nancy gave me a better price then first…

    Nancy gave me a better price then first given. She managed to understand my views very well. Very helpful and patient. Thank you!

    21 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Kerri, thank you for taking the time to share your experience with us. I am so pleased to hear that Nancy was able to assist you with your renewal.

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