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Now Pet Reviews 2,051

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 540 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent customer service and the helpfulness of the staff, who are often described as professional, empathetic, and clear in their explanations. Many people appreciate the personalized approach and the detailed information provided, which helps them understand their policies and options. The service is consistently praised for its efficiency and the ability of staff to assist with renewals and finding suitable coverage at competitive prices. However, some people were dissatisfied with the claims process, citing long waiting times for payments and repeated requests for information already provided. There were also concerns about unexpected deductions from claims and significant price increases upon renewal, leading some to feel the company was not transparent about costs or coverage limitations.

What people talk about most

Staff

People report positive experiences with staff, consistently praising their helpfulness, efficiency, and clear... See more

Customer service

Consumers find customer service to be positive, with many reviewers praising the helpfulness, knowledge, and... See more

Service

Clients share positive opinions on service, with many reviewers praising the excellent and first-class... See more

Claim

Reviewers highlight ambiguous aspects of claim, with some customers reporting significant delays in receiving... See more

Price

Users describe ambiguous interactions with price, with many expressing frustration over increased premiums,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Was looking to cancel pet policy at renewal due to costs. Nancy did a thorough comparison between the two policies and gave me great advise regarding the benefits of each policy. They even managed to... See more

Company replied

Rated 5 out of 5 stars

Conrad phoned me back promptly. He did his best to find me a good deal, it just isnt worth my while at the moment. I understand that insurance companies have to make a profit but theyre supposed to sa... See more

Company replied

Rated 5 out of 5 stars

Nancy was lovely and helped me within minutes, she is a credit to the company. What I don’t like however is how much the company takes advantage when renewing customers quotations… I saved £100 per... See more

Company replied

Rated 5 out of 5 stars

Conrad was able to assist me with an issue I had with renewal costs. He gave me a full explanation of why there was an increase but also helped me by being able to give me a discount so that I could s... See more

Company replied


Company details

  1. Pet Insurance Company

About Now Pet

Written by the company

Affordable, no-nonsense lifetime pet insurance for dogs and cats

Caring for your pets shouldn’t break the bank. That’s why our policies are built to keep costs low and value high – smart cover that saves you money while ensuring your pets get the quality care they deserve.

Get a Quote now

Now Pet customers get access to

  • FREE 24/7 vet support
  • UK customer service
  • 15% multi-pet discount
  • Excesses from as low as £99
  • 0% interest monthly plans

    Lifetime cover as standard

    With lifetime cover as standard, flexible excesses, round-the-clock vet support, discounts on prescription medication, a generous 15% multi-pet discount, and a UK-based team, Now Pet Insurance combines life-long protection with value-for-money.

    Get a pet insurance quote now

    Cover for dogs and cats, sorted in minutes!

    Get a Quote now

  • Contact info

    4.6

    Excellent

    TrustScore 4.5 out of 5

    2K reviews

    5-star
    4-star
    3-star
    2-star
    1-star

    Asks customers to review

    This company invites their customers to review, whether positive or negative

    Replied to 97% of negative reviews

    Typically replies within 24 hours

    How this company uses Trustpilot

    See how their reviews and ratings are sourced, scored, and moderated.

    Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

    Rated 5 out of 5 stars

    Robyn was excellent help on the phone

    Robyn was excellent help on the phone. She was kind and supportive regarding our sick dog and was very helpful with all the claim information we required.

    20 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for leaving us a review Jeremy. I am so sorry to hear that your dog has been unwell. I am pleased that Robyn was able to assist you with your claim.

    Rated 5 out of 5 stars

    Was looking to cancel pet policy at…

    Was looking to cancel pet policy at renewal due to costs. Nancy did a thorough comparison between the two policies and gave me great advise regarding the benefits of each policy. They even managed to reduce my renewal price. Nancy went above and beyond. Excellent customer service

    19 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a review.

    We are so pleased to hear Nancy went above and beyond and was able to assist with your renewal query. I will make sure to pass your lovely comments onto her.

    Rated 5 out of 5 stars

    Becky helped me find my insurance

    Becky helped me find my insurance details I lost I was in fact registered in their sister company but Becky very kindly sent me all the details

    18 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a review Peter. We are pleased to hear Becky was able to assist you with your query.

    Rated 5 out of 5 stars

    Pet insurance

    Bought insurance twice now brilliant service good price & polite people,would use again

    15 May 2026
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a 5 star review. We are so pleased to hear you have had a great experience with us and appreciate your lovely feedback.

    Rated 5 out of 5 stars

    Very helpful and caring customer…

    Very helpful and caring customer services call with Robin

    18 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Matt, thank you for leaving us a 5 star review. We are pleased to hear that Robyn was helpful and caring throughout your call. We appreciate your kind comments.

    Rated 5 out of 5 stars

    Excellent customer service

    Spoke with Robyn who was very helpful and managed to answer all my questions without fuss. Great customer service.

    18 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a lovely review. We are pleased to hear Robyn was able to answer all of your queries and that you had a great experience with us.

    Rated 5 out of 5 stars

    Man on phone very polite and helpful…

    Man on phone very polite and helpful answered all my question gave me advice on what to do

    18 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Sandra, thank you for leaving us a 5 star review.

    We are so glad we were able answer all your questions in a polite and helpful manner.

    Rated 5 out of 5 stars

    Dealt with my queries quickly and…

    Dealt with my queries quickly and efficiently

    18 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for leaving us a 5 star review.

    We are pleased we were able to quickly and efficiently resolve your queries. We appreciate your lovely feedback.

    Rated 5 out of 5 stars

    Professional and courteous.

    My call and enquiry with Kim yesterday was handled courteously. My patience was acknowledged while she checked out my situation and found the answer to my question. As my pet is undergoing treatment, professionalism and empathy is very important to me so it was great that all was handled sensitively.

    15 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    It’s great to know that Kim was not only helpful, but also professional and empathetic. I’ll make sure your kind comments are passed on to her.

    Rated 4 out of 5 stars

    Up and down until I spoke with Polly

    The experience for this has been up and down with some people not adding bits to claim etc which has prolonged the process. This was until I spoke with a lady called Polly who is a senior. I cant thank her enough for following through with everything she said and being very clear and honest about things. Polly even offered to personally keep an eye on my claim and within 24 hours she updated me. She is an asset to the company and I wish all the call handlers were as lovely and helpful.

    15 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a lovely review Alexis. We are so pleased to hear that Polly was able to assist you with you claim and provide you with an update.

    Rated 1 out of 5 stars

    Insurance rejected even though we thought my dog was very ill.

    My dog was suddenly urinating a lot, not eating, hiding in the other room and howling. As any sane person would - i took my dog to the vets to be tested worried he was very ill. Mind you my dog always empties his entire bladder, doesn't need frequent toilet trips (I'm talking he needed to go every 30 mins), he eats everything under the sun and suddenly wasn't. he never cries and suddenly was howling most of the day. The vet did an extensive amount of blood tests to check if it was diabetes or something more sinister. thankfully it wasnt and ended up being behavioural. This insurance provider rejected our claim for the tests / checkup stating that they do not cover behavioural changes. the main reason people take their dogs to the vets is when their behaviour significantly changes. I appealed this as M&S and Coop have never rejected such a thing. Their appeal kept stating that they do not cover behavioural changes and they would not accept the claim. I've never heard anything so ludicrous... will not be renewing our policy with them as they clearly only pay you when your dog ONLY has sinister issues which is not what insurance is only there for. waste of money AVOID AT ALL COSTS.

    2 March 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I am very sorry to hear this. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    Update: As you have not provided us with details, unfortunately I am unable to take a further look into this review. However if the registered policy holder would like to discuss this further with our team, they can contact us on 01922 218886 or by emailing info@perfectpetinsurance.co.uk. Alternatively, if the registered policy holder wishes to log a complaint, they can do so by emailing customerresolutions@perfectpetinsurance.co.uk.

    Rated 5 out of 5 stars

    Kim was very helpful and informative

    Kim was very helpful and informative, providing me with the information and documentation I needed in a timely manner

    14 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for leaving us a 5 star review Kim. We are so pleased to hear Kim was helpful, informative and able to provide you with the information you need quickly.

    Rated 5 out of 5 stars

    Great client service

    The only reason why I give NowPet a 5 star rating is because of their customer service team who is always helpful and kind but this does not reflect my view around their products.

    11 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Daniel, thank you for leaving us a review. We appreciate you taking the time to share your feedback with us.

    Rated 5 out of 5 stars

    Very helpful

    Very helpful, polite and professional service. Very patient. Solved the problem immediately

    14 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Sherif, we are so pleased to hear that we were able to quickly resolve your issue. Thank you for leaving us a 5 star review.

    Rated 1 out of 5 stars

    Claim rejected because I wasn’t with them since day one

    I have had Nowpet for over two years and on top of that a life insurance for my dog
    They have rejected my claim because I wasn’t with them from day one but never been told I wouldn’t be cover when I joined them
    Absolutely waste of money very expensive and very poor costumer service

    1 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I am very sorry to hear this. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    Due to the nature of your review, I have passed your comments to our customer resolutions team. You will receive an acknowledgement from them with further details and information within five working days.

    Rated 5 out of 5 stars

    Ellie was super helpful

    Ellie was super helpful, attended to my query really quickly and resolved it for me with no fuss. Thank you so much!

    13 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I'm glad to hear that Ellie was able to attend to your query in a quick and no fuss manner Marie. Thank you taking the time to leave a review.

    Rated 1 out of 5 stars

    Avoid this company

    My dog Lola had a life threatening condition Pyometra which needed urgent surgery to remove her womb and ovaries. The vet bill came in at almost £1500 all in. I submitted a claim for this but was denied due to a note on the vet notes from 2022. This company has tried their best to find any reason not to pay out and the time it took them to process the claim was well over 10 days. Disgusted as I had no other choice or my dog would've died.

    13 May 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I am very sorry to hear this. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

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