NOTINO UK Reviews 

9,661
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 1,620 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently mention that the online platform offers very competitive prices across a massive selection of beauty products and fragrances. People also appreciate the straightforward ordering process, noting that purchases are usually well packaged and arrive on time. Some reviewers were not happy with customer service, expressing frustration over unhelpful responses and severe difficulties reaching support when problems arose. Consumers additionally experienced troubling issues with damaged goods upon arrival, missing items inside parcels, and delayed shipping times affecting overall satisfaction. Several customers also pointed out concerns regarding suspicious product quality and difficulties trying to cancel orders.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality, reflecting highly divided opinions.... See more

Delivery service

Consumers find delivery_service to be ambiguous. While many reviewers report exceptionally fast,... See more

Order

Clients share ambiguous opinions on order, as experiences vary significantly between shoppers. Many reviewers... See more

Price

Customers had positive experiences with price, consistently highlighting great deals and very competitive... See more

Customer service

Users describe profound disappointment and frustration regarding customer service. Consumers frequently... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Just purchased a beautiful gift box containing Oscar de la Renta 100ml and 30ml eau de toilette, also a 100ml tube of body lotion. The fragrance was original which was lovely, as I had previously purc... See more

Rated 5 out of 5 stars

This is the only site that sells my favourite sun tan lotion much cheaper than in Spain, and it is Spanish, plus I’ve discovered a wonderful range of sun face protection that is really good. I also li... See more

Rated 5 out of 5 stars

I am really disappointed with my parfume, the smell doesn’t last longer than 5 minutes, when you apply it barely smells at all, after 5-10 minutes you can’t even tell you sprayed any parfume on you, n... See more

Rated 5 out of 5 stars

As an expat, is great to have the possibility to buy things from my old country. I'm forever grateful for this. Appreciate that the goods have long sell by date, not like any other shops I've tried.


Company details

  1. Cosmetics Store

Information provided by various external sources

Find the best deals on cheap perfume and aftershave and beauty products at the Notino.co.uk perfume shop. Designer fragrances with great discounts and express delivery. SHOP NOW!


Contact info

3.6

Average

TrustScore 3.5 out of 5

10K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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3.6

All reviews

(9,661)

1,565 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

The products are not labelled in English

The products are not labelled in English and when I asked for further information I was told to look on the web site despite this being a legal requirement in UK law to provide all labelling in English despite where or how it's sold. Notino you need to get you act together or face possible legal action.

9 July 2026
Unprompted review
Rated 1 out of 5 stars

Utterly useless when the product fails…

Utterly useless when the product fails mo phone answering no email correspondence except we are busy
Avoid this company..rubbish company
Buy at your peril if its wrong or breaks down pay extra through high street dealers in the uk
Remember DO NOT USE THIS COMPANY
You were warned

9 July 2026
Unprompted review
Rated 5 out of 5 stars

"I love shopping with Notino UK

"I love shopping with Notino UK! Here is why I keep coming back.
Their items are price-matched (if not better) and their customer service is fantastic.
The personal touches they offer, like engraving and gift wrapping, make receiving the products feel so much more special.I personally love it! X
Highly recommend!"

8 July 2026
Unprompted review
Rated 1 out of 5 stars

SCAMMERS do not use!!

We will NOT be using this company again! My son purchased a bottle of aftershave however was sent a bottle of shampoo and heat resistant hair cream instead! Notino has confirmed that since the parcel weighed the correct amount when it left the warehouse they will not refund or replace with the correct item.
Absolutely disgusted with the customer service, my son may as well have just flushed £140.00 down the toilet!
An absolute SCAM!!!

7 July 2026
Unprompted review
Rated 5 out of 5 stars

Update of original review

I placed an order which arrived after I’d gone on holiday, package was delivered damaged, one item missing and another had leaked inside the box. I’ve sent NOTINO two emails now and have heard nothing back from them apart from computer generated email saying how busy they are. Bit disappointing- I hope I hear from them soon as the prices are reasonable and would consider ordering again if this situation gets sorted.

UPDATE:

Pleased to say NOTINO contacted me. I sent them pictures of the damaged package and provided details of the missing item and today I received a replacement item. I’m very happy with the way they dealt with my query and have changed my stats accordingly!!

23 June 2026
Unprompted review
Rated 1 out of 5 stars

Appalling service

Appalling service, appalling CS, they pass the buck continuously. I returned item, was promised a refund within 14 days. Have called and emailed more than 12 times. Either they don't pick phone up. or their refund system was down. Every excuse possible. More than 3 weeks later, still waiting for refund.
BUYER BEWARE! DO NOT ORDER FROM THIS COMPANY

23 June 2026
Unprompted review
Rated 1 out of 5 stars

I have been a loyal Notino customer for…

I have been a loyal Notino customer for years and have spent hundreds of pounds with them. Unfortunately, this experience has completely destroyed my trust in the company.
I received my order on 30 June 2026, and one of the three items was incorrect. I ordered Etat Libre d'Orange – Hermann a Mes Cotes Me Paraissait Une Ombre, but inside the correctly labelled box was Wrong Baby I Don't Swallow. The box also arrived without its protective cellophane seal.
I reported the issue immediately and provided all the evidence requested by Customer Service, including photos of the parcel, shipping label, all items, and the incorrect perfume.
Since 30 June, I have received no update and no resolution. My emails have simply been ignored.
I expect Notino to either send the correct perfume I ordered or issue a full refund for the incorrect item. Until this matter is resolved, I cannot recommend shopping with Notino.

8 July 2026
Unprompted review
Rated 1 out of 5 stars

Nearly 2 weeks late

I was really disappointed with my experience ordering from Notino.
My original order was lost and had to be reissued using a different courier.

Unfortunately, that replacement was also delayed, meaning my parcel arrived almost two weeks later than expected.
Trying to contact customer service was frustrating too. On one occasion, I called during normal hours only to find their phone line was unexpectedly closed, making it even harder to get an update on my order.

After all the delays, inconvenience, and time spent chasing my parcel, the only compensation I received was £3.49, which felt completely inadequate given what happened.

While the issue was eventually resolved and I did receive my order, the overall experience left a lot to be desired.

7 July 2026
Unprompted review
Rated 1 out of 5 stars

Damage product

The lead inside the eye pencil I received was broken throughout. I contacted Notino via email but got no response.

15 June 2026
Unprompted review
Rated 1 out of 5 stars

Wrong product sent and no refund

My son ordered aftershave but received a parcel with a can of hairspray. Notino have so far refused to accept responsibility and refund him, saying they sent the package correctly. The courier won’t take responsibility either as they say the packing wasn’t damaged. Notino are no longer responding to my emails, leaving my son out of pocket. Can’t recommend!

17 June 2026
Unprompted review
Rated 1 out of 5 stars

Dreadful customer service from start to…

Dreadful customer service from start to finish - 2 broken items sent out and 2 not as advertised on website. I’ve spent over a month trying to resolve the issues with Notino but have finally had the items collected by them today. Would never use this company again and will be sticking to UK retailers in the future.

1 June 2026
Unprompted review
Rated 2 out of 5 stars

Notino and delivery expection

Since Notino primarily operates as an online store, it should primarily monitor deliveries better. There was a set delivery deadline, the deadline passed, and the delivery wasn't made with no new date scheduled. Then, the very next day, the package arrived via Evry, completely damaged, without a security seal, and very light. I looked through the tear on the side and almost all the products were missing. I refused the delivery, and the delivery person took photos and went through the whole process. I contacted Notino, who said I did the right thing by not accepting the delivery and that they would remake my order. I waited another 4 days and received no email about my order. I called back, and they said they were waiting for the package to return to check it before doing anything. Two days later, as I hadn't received a response, I called again, and then they remade my order and changed the carrier to DPD. About 4 to 5 days later, the package arrived with all the products, the box completely sealed. I think most of the stress could have been avoided with better monitoring. Not to mention that I paid for the products (including a perfume that was a gift), paid for delivery in about 3 days, and it took more than 2 weeks, and nothing happened.

1 June 2026
Unprompted review
Rated 2 out of 5 stars

Can't get through to customer service during business hours

Phoned Notino about my order - a broken /empty bottle - and get through to a virtual assistant who says she is passing me over to a member of the customer service team, to be then told that nobody is available and to phone back during business hours. I have now phoned 3 times from 10.20am to 1pm, all during business hours. So a very poor experience. I've had to email them.

6 July 2026
Unprompted review
Rated 1 out of 5 stars

My parcel got lost

My parcel got lost. I emailed them, no answer. I tried to call them and the useless automatic voice told me no one was available at that moment and to call during opening hours (I called on a Monday at 12pm, which is during opening hours). Awful company, avoid at all costs.

6 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service all round!

I received my items just a few days after placing the order but unfortunately the lid of a powder compact had come off and there wasn't a seal on the actually powder so I was reluctant to use it. Packaging was very sturdy and undamaged so the item was obviously not screwed well initially. Anyway I called customer services and spoke to a very helpful advisor who arranged for another powder compact to be sent immediately.
The other item was perfect, the prices were great, and with the response from customer service I would have no hesitation in ordering from Notino again. Thank you for a great service!

9 June 2026
Unprompted review

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