NICHE-BEAUTY.COM Reviews 

2,988
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 269 reviews, reviewers had a great experience with this company. Customers praise the extensive and unique product selection, often finding brands not easily available elsewhere. Many people consistently highlight fast shipping, efficient order processing, and good, helpful customer service, noting quick deliveries and professional interactions. However, some customers noted long delivery times, with orders occasionally taking weeks or showing no movement. A few people also found customer service unresponsive, mentioning ignored emails and difficulties. Additionally, some reviewers reported issues with orders, such as receiving incorrect, empty, or unsealed packages, or items with quality concerns like lumps or artificial scents.

What people talk about most

Product

People report positive experiences with product, often praising the variety and quality of exclusive items... See more

Delivery service

Users describe ambiguous interactions with delivery services, with many praising fast shipping and good... See more

Order

Consumers express mixed feelings regarding their orders, with many reporting significant issues such as... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many expressing extreme disappointment and... See more

Quality

Clients share ambiguous opinions on quality, with many reviewers expressing significant dissatisfaction due... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My complaint was finally resolved - After several useless e-mails and two negative reviews - and actually they sent me the promo gift I was not sent before... Niche-beauty beauty, that's what your cos... See more

Company replied

Rated 4 out of 5 stars

I am in love with Niche Beauty! To start with they deliver your order truly in max 3 working days... they always have a separate "sale"section - in case you want to shop out of a whm!- and, last b... See more

Company replied

Rated 4 out of 5 stars

I actually love Niche Beauty, and would buy more for it if only they stock my other favourite brand: Act and Acre!

Rated 4 out of 5 stars

All in all the experience is good, but delivery times should be definitely improved.

Company replied


Company details

  1. Beauty Product Supplier
  2. Cosmetics and Perfumes Supplier
  3. Health and Beauty Shop
  4. Perfume Store

Written by the company

NICHE BEAUTY is an online portal founded in Hamburg, Germany and we are dedicated to offer our customers exclusively, exciting and luxurious cosmetic brands from all over the world. Our niche brands were previously known only to insiders and are now available to all of our customers at https://www.niche-beauty.com/en-de/.


Contact info

3.9

Great

TrustScore 4 out of 5

3K reviews

5-star
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2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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3.9

All reviews

(2,988)

819 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

All in all the experience is good

All in all the experience is good, but delivery times should be definitely improved.

22 May 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

The best beauty site

The best beauty site! Best range of products, best prices, and excellent customer service. Every order has been perfect. I wouldn’t shop anywhere else for my beauty products!

18 May 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Quick delivery

Quick delivery. A really good experience ❤️

13 May 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

My first shopping experience has been…

My first shopping experience has been simply great. The parcel arrived perfect and in a timely manner with DHL. The welcome present was awesome!

18 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 2 out of 5 stars

Haven't received order yet and you want a review?

You sent me an email to review my first order...I still haven't received it🤷🏻🤷🏻🤷🏻. strange way to wheel in your customer
I hope you understand I'm not happy with these kind of email...I'd rather receive info on the delivery then to toot your horn

14 May 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We apologize for the confusion and understand your frustration regarding the review request email.

Your order, placed on 14.05.2026, was shipped on 15.05.2026 and successfully delivered on 20.05.2026.

We are very sorry if you did not receive the tracking information in time, and we completely understand how this could have caused inconvenience.

Thank you for your feedback — it helps us improve our communication and customer experience moving forward.

Kind regards,
Your Niche-Beauty Team

Rated 4 out of 5 stars

returns made difficult

I do like Niche beauty and have ordered from them many times. They are reliable and shipping is quick. My own gripe is that they make it difficult to return items when you check out as a guest. The process is not streamlined for this. Since i almost never return beauty items, this isn't a big deal, but recently I decided after clicking buy that I wanted a different skin tint color instead. Item was still sealed as I already decided before I received the delivery that I should get a different color. Anyhow, I found the process very difficult and annoying so I ended up just keeping the color that I didn't want and having to order a new one. So a word of warning to those who are checking out as "guest" and not logged into an account when purchasing....you might find the return process more difficult than usual.

17 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

It took them a week to ship my order…

It took them a week to ship my order after I paid for it — unbelievable. I would never have placed my order if I had known about it! Also, I never received any confirmation emails or updates about my order being delayed, etc. — n o t h i n g.
(At this point, I just hope the order actually arrives.)

Update: received my order, got a wrong product, trying to exchange it, but the customer support is not replying.

11 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your review and sorry for the inconvenience.

We already resolved the first issue via e-mail. Regarding the incorrect item received, we have not received a new message from this e-mail address about the matter.

To help resolve this as quickly as possible, we have now sent you another e-mail with the details of your order so you can cross-check the items received and get back to us with the necessary information for a replacement.

We appreciate your patience and look forward to resolving this for you.

Your Niche-Beauty Team

Rated 1 out of 5 stars

Unresolved issue for almost a month

I used to be a very loyal customer of Niche Beauty and have been purchasing from them for several years. In terms of product assortment and quality, I have always been very satisfied and had no complaints.

However, my most recent order (GE11932498554NL) was extremely disappointing.

My issue has been ongoing for almost a month, and during this time I have been contacted by four different customer service representatives. Unfortunately, none of them have provided a clear or appropriate resolution to the problem.

An item from my order was missing , as well as an incomplete promotional box that did not contain all the advertised items (byredo blanche perfume). Despite multiple attempts to resolve this directly with customer service, I was only offered a 15% discount code, which does not address the actual issue of undelivered goods.

Repeated “under investigation” updates without a final solution have made the process unnecessarily long and frustrating.

I am very disappointed, as this is not the level of service I previously associated with this company.

My issue still unresolved, i received the 15% voucher, which I didn’t wanted and my cases just closed.

16 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback and for being a loyal customer over the years. We are very sorry to hear about your recent experience and understand your disappointment regarding the missing item and the incomplete beauty box.

To allow us to properly cross-check your case and confirm whether the matter has already been fully resolved, we kindly ask you to provide us with more details.

Alternatively, you can contact us directly at customercare@niche-beauty.com so our team can review your case again and assist you further as quickly as possible.

We appreciate your patience and hope to restore your confidence in our service.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Amazing shopping experience with Niche Beauty!

Niche Beauty has a wide variety of brands which are difficult to get elsewhere. In addition, the ordering and delivery process is fast and seamless with regular shipping updates.

7 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

I love the quality and the huge…

I love the quality and the huge products offering. And the frequent discounts applied. Top!!

10 May 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

This was honestly one of the worst…

This was honestly one of the worst customer experiences I have ever had when purchasing niche perfumes.

The company chose the worst possible courier service in the destination country. For an entire week, the courier kept pretending that delivery would take place, sending emails and SMS messages, but no real delivery attempt was ever made.

After several days of this, the parcel was simply left at a pick-up point far away from the original delivery address, in a no-go area of the city. This is completely unacceptable, especially for an expensive niche perfume order.

Customer service has been equally disappointing. I contacted them and asked for assistance, but received no proper response and no meaningful support.

When customers pay a premium price for niche perfumes, they expect a premium service — or at the very least, a reliable delivery process and responsive customer care. Unfortunately, this company failed on both.

13 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer

Thank you for taking the time to share your feedback and also for your e-mail communication with us.

We sincerely apologize for the inconvenience and frustration caused by the delivery experience and understand your disappointment, especially for a premium order.

We are glad that we were able to resolve the matter together via e-mail communication. As a gesture of apology for the inconvenience caused, we also provided you with a sorry voucher.

Your feedback is very important to us, and we will continue working to improve both our delivery experience and customer support. Thank you again for your patience and understanding.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Highly recommended!

I had a wonderful experience with NICHE-BEAUTY.COM
There was a small issue with my order, but their customer service team handled everything quickly, professionally, and very kindly. Communication was excellent throughout the whole process, and they were exceptionally generous in resolving the situation, which I truly appreciated.
It’s rare to come across such thoughtful customer care nowadays. I’ll definitely be ordering from them again and would happily recommend them to others!😊

13 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Fast and efficient delivery

Fast and efficient delivery, niche beauty products coming up to my doorstep. Thank you.

13 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 2 out of 5 stars

Package never received, investigation ongoing for weeks without resolution

I placed and paid for an order, but unfortunately never received the package.

At first, customer service responded and started an investigation. However, after several weeks, I am still without a product, refund, or clear resolution. Communication has also become very limited despite multiple emails and phone calls from my side.

I understand that shipping investigations can take time, but as a paying customer I expect more proactive communication and a clearer solution process.

I hope this matter will still be resolved properly?

15 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,

We sincerely apologize for the delay in communication and for the frustration caused by this situation. We understand how disappointing it is not to receive your package and then experience a lengthy investigation process without clear updates.

Please note that the matter has already been resolved through the email communication, and we appreciate your patience and cooperation throughout the process.

We value your feedback, as it helps us improve both our communication and service experience.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Terrible

I’ve been a customer for many years. They used to be very reliable and professional. Now it’s become a terrible website. I placed an order, paid for it, and for no reason at all, they canceled it a few days later. Customer service—which was completely useless—simply wrote that the system had canceled the order and that I would have to place it again if I wanted it. No explanation, no apology. Unacceptable.
Customer service was very slow to respond to my complaints. Although they admitted it was a problem with their system, they didn’t offer any real help and just kept telling me to place the order again. I’m just sorry I can’t give less than one star. Shameful.

13 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the experience and frustration caused by the cancellation of your order and the delay in communication.

Unfortunately, we could not find an order linked to the name provided here. If you still have not received a concrete resolution or sorry voucher, please contact us at customercare@niche-beauty.com with your order number.

Thank you for your understanding.

Your Niche-Beauty Team

Rated 1 out of 5 stars

I would give a 0 star if I could. Charged for products that never arrived.

On 14 April I ordered 2 products form their webpage, received their confirmation order, and a couple of minutes later, I received a cancellation email from their services, saying that my cancellation had been received and nothing would be charged on my credit card.
On 16 April the amount of the cancelled products was charged on my credit card. I emailed Customer service on 16 April to ask for a refund. We have emailed back and forth for over 2 weeks, and they are claiming that no order was processed by their services, and that no payment transaction is pending from their side. I have sent them both their confirmation and cancellation emails, as well as my bank receipt showing the charge as proof of my claim. No success, they keep saying they have no payments pending. In sum, they refuse to refund their charge for the products they cancelled and never arrived.
I have made a complaint through my bank for misuse of my credit card.
Be aware if you receive an automatic cancellation after your order and ask your credit card company to block any payments to them!!
The only not negative thing I can say about the whole experience is that staff at Customer service write politely.

14 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the frustration and inconvenience caused by this situation.

Please provide more information here so we can crosscheck the matter internally, or feel free to forward all details and documents to customercare@niche-beauty.com so our customer service team can investigate this further and assist you accordingly.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Bad customer experience

It has happened many times that I receive the notification on their special offer (box you receive if you spend certain amount), but then I realise the box isn’t available for delivery to my country-Croatia. It would not be so annoying if they just could answer me what is the reason for this, but they completely ignore my messages. Not only that: recently they have erased my really polite comment to their post on Instagram advertising Anne’s box which was also not available for delivery. I find this totaly unprofessional and not customer oriented.

12 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are sorry to hear about your frustration and appreciate you taking the time to share your feedback.

Our beauty deals and gift boxes are usually shipped while stocks last and, in many cases, cannot be combined with discount vouchers (however, the latter was not the case for the order you specified).

Kindly contact us on customercare@niche-beauty.com with further questions and also more information about the Instagram complaint, and our team will be happy to assist you further.

Thank you again for your honest feedback.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Problems with delivery

Besides the delivery taking a long time to arrive, the carrier falsely claimed that nobody was home — even though I was there all day — and said that I would have to pick up the package at a pickup point, without even providing the name or address of the location. I contacted Niche Beauty, and, basically, they told me to sort it out myself with the carrier, as if the poor service provided was somehow my problem. Honestly, I only buy from this website because it’s the only place that sells the product I want; otherwise, I would never shop there again, nor would I recommend it to anyone.

7 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the inconvenience and frustration caused by the delivery experience and the lack of clear communication regarding the pickup location.

According to the carrier’s update, the parcel had been left at a collection point awaiting pickup, and we understand how frustrating it must have been not to receive the necessary information right away. We are happy to confirm that the package has since been successfully delivered.

We also regret that our support response did not meet your expectations. Your feedback is important to us, and we will continue working to improve both our communication and the delivery experience for our customers.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

If zero stars were an option, that is exactly what I would give.

If zero stars were an option, that is exactly what I would give.

I placed an order for shampoo and conditioner on April 11th. As of May 5th, nothing has been delivered. This is an unacceptable delay by any standard.

What makes this worse is the complete failure of customer support. I sent emails on April 19th, 20th, 23rd, 24th, and 28th — all ignored. I then called on April 24th, 28th, and May 2nd. Each time, I reached the same agent who was unable to resolve anything and repeatedly gave empty promises with shifting deadlines. Every follow-up resulted in the same response: “tomorrow.” Nothing was ever done.

This goes beyond poor service — it shows a total lack of accountability. I was also hung up on multiple times, and when I called back, I was wrongly accused of disconnecting the calls myself. That is both unprofessional and unacceptable.

Failing to deliver an order for over three weeks, ignoring repeated contact attempts, and refusing to issue a refund is not just bad service — it is a breach of basic consumer expectations.

11 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry for the inconvenience and frustration caused by this experience.

We had already initiated an investigation with the courier regarding your shipment. In the meantime, we issued a refund for the order and provided a gesture of apology in the form of a voucher.

We truly regret the inconvenience this situation has caused and thank you for your patience.

Kind regards,
Your Niche-Beauty Team

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