New Cakes Reviews 

463
•
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 146 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the delicious taste, fresh ingredients, and beautiful designs of the bespoke cakes created for various special occasions like birthdays. Consumers also deeply appreciate the reliable delivery service and exceptionally helpful staff who consistently ensure orders arrive safely and right on time. Though some customers experienced issues with delayed deliveries, a few reviewers mentioned that specific cake designs did not always match their initial requests or expectations. Others occasionally noted problems involving damaged items, unexpected icing thickness, or incorrect fillings that affected their overall satisfaction with the purchase.

What people talk about most

Product

People report high satisfaction with the product, frequently highlighting the fantastic and customisable... See more

Quality

Customers had positive experiences with quality, expressing immense satisfaction with the fantastic designs... See more

Service

Customers consistently note positive experiences with service, highlighting brilliant communication and... See more

Order

Users describe positive interactions with order processes, frequently highlighting how straightforward and... See more

Delivery service

Reviewers mention positive feedback about delivery service, frequently highlighting that orders arrive safely... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Spotted the "Running" Cake, from New Cakes, on Google. Just what I was looking for, for my son's 40th Birthday surprise party. Exceptional service from Shay! I sent a photo of my son & the litt... See more

Rated 5 out of 5 stars

I have used them a few times for various occasions including a Baby Shower and end of term teacher gifts. They tasted delicious one set were chocolate and another were vanilla. The designs were b... See more

Rated 5 out of 5 stars

I recently ordered a Lego-themed cake for my son, and it was absolutely amazing! The design was incredible the attention to detail was spot on, and my son was over the moon when he saw it. Not only... See more

Rated 5 out of 5 stars

I have bought cakes from Newcakes for close to 10 years now and never, ever have I been disappointed. Whether it's a cake from their collection, or a bespoke cake the team have expertly helped me to d... See more


Company details

  1. Cake Shop
  2. Cupcake Shop
  3. Dessert Shop

Written by the company

Personalised cakes with Free Delivery throughout the UK. Order online from over 500 beautiful cakes or call us for bespoke designs on 01753374726.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

463 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 9% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(463)

135 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I highly recommend cakes from New…

I highly recommend cakes from New Cakes.Communication with staff is straightforward and very helpful.For many years im ordering cakes from them and they never disappointed me.The cake I have ordered was absolutely beautiful and tasted delicious.Definitely this is not last time I have made a order.Thank you so much and wishing you all the best in the future.

18 October 2025
Unprompted review
Rated 1 out of 5 stars

Title: Extremely Disappointed – Special Occasion Ruined

I previously used New Cakes for my parents’ 60th wedding anniversary and was very happy with both the cake and the service. Because of that positive experience, I trusted them again for their 65th — an important and may be last big Anniversary for them.

As I live 400 miles away and am disabled, I couldn’t be there in person, so I relied on everything going smoothly. Unfortunately, this time the experience caused a great deal of stress and disappointment.

I paid £12 for delivery, and the cake was dispatched on Friday for delivery on Monday, ready for a Tuesday lunchtime celebration. When I checked the delivery progress, I saw it had been delayed and had to contact New Cakes myself to find out what was happening. They confirmed the delay and said it would be expedited — it wasn’t.

I asked for a replacement cake with guaranteed next-day delivery before 10:30 am, but this was refused. I was assured the original cake would arrive by 10:30 am Tuesday. It actually arrived at 4:15 pm — long after the event ended.

My father (who is in care with dementia) and my nearly 90-year-old mother were meant to share this moment together. They missed that chance and will never get it again.

I was offered a refund but had to chase several times via email, WhatsApp, and web chat before receiving any response. Other poor reviews mention similar refund issues, which is concerning.

While I don’t understand why the refund for the cake was less than what I originally paid, after all the hassle involved I will accept that the compensation amount covers it, with a little to spare. I appreciate the gesture and the apology, but it doesn’t make up for the stress, upset, and disappointment caused by the experience.

14 October 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely great service

Absolutely great service and super friendly. Shay was a great guy to deal with and went out of his way to make sure the cake we ordered was perfect for the occasion! I couldn't believe how quickly the cake was made and sent out.

8 October 2025
Unprompted review
Rated 5 out of 5 stars

I was very nervous about ordering such…

I was very nervous about ordering such a special cake online with a company I had no experience with.
But New Cakes certainly came through for me.
Very easy and polite to communicate with. The cake was delivered on time. Exactly what I had asked for and tasted delicious.
I can’t thank them enough.

3 October 2025
Unprompted review
Rated 5 out of 5 stars

Perfect

Easy to use website, excellent communication, cake arrived on requested day and came in really good protective packing, beautiful looking 60th anniversary cake and to top it all was utterly delicious . Thank you so much , I will use this company again

2 October 2025
Unprompted review
Rated 5 out of 5 stars

Nice themed cake and designs

The cakes are really delicious and tasty. We have ordered with him now for more than 3 years and every time it has exceeded our expectations. Every year they made it more and more better. They are very good at themed cakes. You just give the design and he is ready to make it look wow.

5 October 2025
Unprompted review
Rated 5 out of 5 stars

Amazing cake & exceptional service

Spotted the "Running" Cake, from New Cakes, on Google.
Just what I was looking for, for my son's 40th Birthday surprise party.
Exceptional service from Shay!
I sent a photo of my son & the little figure, on the cake, was decorated to show his beard / hairstyle 👍
Delivery was excellent, on time & the cake was beautifully & carefully packed.
Nedless to say, the cake was the BIGGEST success & absolutely delicious.
I have no hesitation in HIGHLY recommending New Cakes & would purchase again from them, in a heartbeat 👌
100% happy customer !

15 September 2025
Unprompted review
Rated 5 out of 5 stars

Will definitely order again

We recently ordered two 40th anniversary cakes from New Cakes on a very tight deadline, and the turnaround was the quickest I’ve ever seen! The quality of the cakes was fantastic. One was a vanilla sponge, light, soft, and absolutely delicious. The other was a chocolate cake shaped like a microwave, and it was a real hit with everyone.

We highly recommend New Cakes and will definitely be coming back for our next event. Thank you so much, New Cakes!

20 August 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful and tasty cupcakes

I have used them a few times for various occasions including a Baby Shower and end of term teacher gifts.
They tasted delicious one set were chocolate and another were vanilla.
The designs were beautiful and so well
created.
The recipients of each set of cupcakes loved them and they made the occasions very special.

18 July 2025
Unprompted review
Rated 1 out of 5 stars

I would NEVER buy from this Company again!!

I wanted a cake to be delivered the following day, so made contact with New Cakes & to my amazement they said it would be possible. I ordered & paid for it over the phone and all I had to do was email across the picture. Initally I was impressed.
That soon changed... firstly noticing they had overcharged me by £12. I let them know immediately - they made an excuse but assured me they would refund this charge that afternoon (it took several reminders and 3 days later for them to reimburse me). After two phone calls and couple of texts we agreed on how the photo should be placed. I had no delivery information however it did arrive the following day. Sadly the cake was nothing like the picture advertised on the website and had significant damage. Firstly the cake was wrapped in a plastic bag with yellow ribbon in a box and there was a wrap around the cake itself which was clearly stuck to the wet inscription on the cake. The actual picture had a huge bubble going from the centre to the edge (right across the mouth on picture), there was ripples around the edges, small tears in the corner of picture which appeard to have slipped to one side. Clearly it had not been put on properly at all. The inscription was smudged. The bow was not attached to the cake. On contacting the company, I was amazed with their response, stating that 'due to the order and delivery time, the icing may have still been a little soft at the time of dispatch. Unfortunately, there was nothing further they could do in that moment without delaying the dispatch'. My point being if they could not have meet the deadline they should not have taken the order.
And then the bow they stated should have been secured with tape and should have been easily placed back into position but the pictures proved to them that was not the case. The photo damage was not even acknowledged. I now have to wait for them to take my issues to management to see if I can receive compensation.
The cake was a huge disappointment and looked nothing like that on the website. I could not present the cake for my son's 30th birthday due to the damage and had to buy a supermarket cake photo cake instead which was a fraction of the cost, no bubbles and a beautiful piped border. Taking 45 mins from start to finish!!!

20 September 2025
Unprompted review
New Cakes logo

Reply from New Cakes

Dear Debbie,

Thank you for your feedback. I am sorry again that the cake did not meet your expectations, particularly for such an important occasion.

For clarity, at the time of order we received an image that did not fit the cake shape requested. We therefore consulted with you directly and shared images prior to dispatch to confirm you were happy with the placement before the cake was sent. With regards to the inscription being smudged, there was a minor smudge to one of the x's with the rest of the message being fully in tact.

The box used was a made-to-measure design which forms part of our packaging method that has successfully delivered over 60,000 cakes nationwide over the last 12 years. We acknowledge, however, that in this instance the finish did not travel as intended.

Regarding the £12 overcharge, this was our mistake. As we were closed over the weekend, the refund was processed and returned to you on the Monday morning as soon as we reopened.

As mentioned in our direct communication, we escalated this to management and, while we acknowledged there were minor differences between the website image and the final cake, we nevertheless apologised and authorised a 50% compensation as a gesture of goodwill.

We take all feedback seriously and will continue to review our processes — particularly for short-notice orders — to avoid similar situations in future. The vast majority of our customers are delighted with their cakes, and we will work hard to ensure that every experience reflects the high standards we are known for.

Kind Regards,
The New Cakes Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look