New Cakes Reviews 

463
•
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 146 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the delicious taste, fresh ingredients, and beautiful designs of the bespoke cakes created for various special occasions like birthdays. Consumers also deeply appreciate the reliable delivery service and exceptionally helpful staff who consistently ensure orders arrive safely and right on time. Though some customers experienced issues with delayed deliveries, a few reviewers mentioned that specific cake designs did not always match their initial requests or expectations. Others occasionally noted problems involving damaged items, unexpected icing thickness, or incorrect fillings that affected their overall satisfaction with the purchase.

What people talk about most

Product

People report high satisfaction with the product, frequently highlighting the fantastic and customisable... See more

Quality

Customers had positive experiences with quality, expressing immense satisfaction with the fantastic designs... See more

Service

Customers consistently note positive experiences with service, highlighting brilliant communication and... See more

Order

Users describe positive interactions with order processes, frequently highlighting how straightforward and... See more

Delivery service

Reviewers mention positive feedback about delivery service, frequently highlighting that orders arrive safely... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Spotted the "Running" Cake, from New Cakes, on Google. Just what I was looking for, for my son's 40th Birthday surprise party. Exceptional service from Shay! I sent a photo of my son & the litt... See more

Rated 5 out of 5 stars

I have used them a few times for various occasions including a Baby Shower and end of term teacher gifts. They tasted delicious one set were chocolate and another were vanilla. The designs were b... See more

Rated 5 out of 5 stars

I recently ordered a Lego-themed cake for my son, and it was absolutely amazing! The design was incredible the attention to detail was spot on, and my son was over the moon when he saw it. Not only... See more

Rated 5 out of 5 stars

I have bought cakes from Newcakes for close to 10 years now and never, ever have I been disappointed. Whether it's a cake from their collection, or a bespoke cake the team have expertly helped me to d... See more


Company details

  1. Cake Shop
  2. Cupcake Shop
  3. Dessert Shop

Written by the company

Personalised cakes with Free Delivery throughout the UK. Order online from over 500 beautiful cakes or call us for bespoke designs on 01753374726.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

463 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 9% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(463)

135 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Delicious cake

Delicious cake! So easy to order, bespoked as we had requested and delivered by Shay as promised. Thanks Shay, will definitely be back again

29 November 2025
Unprompted review
Rated 5 out of 5 stars

Great cakes

Great cakes, good presentation and very professional. I'd definitely use buy them again

5 December 2025
Unprompted review
Rated 5 out of 5 stars

Gorgeous cakes for a special occasion

This is the second time I bought off this company. The first cake was gorgeous as was the second cake. Delivery was fantastic. Next day delivery available. Cakes lovely and fresh tasting . I absolutely love their icing. Not too sweet, just right. Easy to order and getting in touch just brilliant. The variety of cakes is amazing. If you want a cake for a special occasion then I highly recommend this company.

4 December 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic tasting cakes

Fantastic tasting cakes, we will be ordering again for a 3rd time, we didn't want to share the cake with friends this year as it was soooooo nice, we had an American themed cake with a lamborghini hurricane on top as my twins are obsessed, the cake also looked as beautiful as it tasted

30 November 2025
Unprompted review
Rated 1 out of 5 stars

Terrible experience

I ordered two cakes for a company 10 year anniversary, an event held in front of the whole company. The requirement was quite a basic design, really. And considering the creations that are shown on their website it should have been an absolute doddle.
Given the simplicity of the design, 2 cakes to stack on top of each other and some decoration on the outside to make it resemble a monopile – a round column structure – very similar to the shape of a cake. But it was apparently too difficult to make a stack, or paint on some lines or make some icing shapes to stick to the outside. As a business that designs cakes it should have been New Cakes that guided me, that suggested how the desired cake could be created, not me having to describe how to make two round cakes that stack and ask for a ladder either in icing or some other material. I even sent photos of monopiles and drew a shape to demonstrate. The alarm bells should have been ringing then, but the request was so uncomplicated, I was sure they would produce something good.
Then the price went up. Having been quoted £69.95 including delivery per cake, the price went up to £225!! I suggested £200. Even £200 was too much for what I received. I could have got these basic cakes from a shop nearby. I wish I had. The whole purpose of using New Cakes was to get some artistry. There were not even a few lines painted on to pretend to be a ladder. No detailing and no imagination.
Thirdly, the delivery. They use DHL. The event was taking place on the Monday, and the delivery was arranged for the Friday before. But even this proved too difficult.
Only one cake arrived on Friday and a message from DHL about the other cake not being delivered. How do you manage to deliver one part of 2? Despite multiple attempts to contact DHL, (which, should not have been down to me to chase) I couldn’t get to speak to anyone and I could not get hold of anyone at NewCakes.
DHL sent an email update on the Monday morning that the missing cake would arrive by 10.30 am. The second cake arrived at 13.10 in the afternoon when the event was long over .
Now, the cakes themselves. What a disappointment. The first cake was just basic sponge and cream and quite dry. Plainly iced, like it had been made by a machine. A single 3 letter word and number had been requested.
How do you manage to spell a 3 letter word wrong? !!! Especially with the long phone calls, the photos, the picture, the emails sent. There was literally no decoration at all! If I could post a photo here it would speak for itself.
We could not share the photos with others, as planned as the spelling mistake read, "DAM".
What an embarrassment!
Even worse. Not being able to get hold of Shay on the phone. I left messages and sent emails. Eventually I got an email reply that was apologetic and offered to give a partial refund. To date this refund has not been received, and I've heard no more from New Cakes.
Use this company at your peril. I'm pretty sure the photos on their site are fake. Unless you want them to ruin your event, don't touch them with a barge pole.

6 November 2025
Unprompted review
Rated 5 out of 5 stars

Tasty cake and great customer service

I ordered a custom cakefor my daughter's birthday due for delivery on Friday 28th November. On the friday morning a got a message from DHL saying there was a delay and cake would be delivered on Monday 1st December. I messaged New Cakes about cancelling but the pmanager i spoke said he would request DHL to deliver on saturday morning. Thankfully the delivery was in time for the party. The cake was tasty and my daughter also said she was very happy with her cake. Thanks New Cakes.

29 November 2025
Unprompted review
Rated 5 out of 5 stars

Shay and his cake business are a godsend

Shay is a godsend - absolutely impeccable customer care. I was having a studio 54 party and he spent hours with me, patiently working through my grand designs and even ordering cake disco balls to decorate it with. None of the other companies i spoke to would spend proper time to understand my vision.
The cake was the best I’ve ever eaten and the price was the most competitive!
A joy to work with shay and his lovely team. My friends have used him now for their bespoke needs (Star Wars meets disco and also African sunset).

Now im going to use shay for father in laws golf bday cake. Can deliver too which is helpful if in a rush!

Takes away the headache and actually makes the process enjoyable !
Thank you Shay!!

24 November 2025
Unprompted review
Rated 5 out of 5 stars

I have bought cakes from Newcakes for…

I have bought cakes from Newcakes for close to 10 years now and never, ever have I been disappointed. Whether it's a cake from their collection, or a bespoke cake the team have expertly helped me to design and realise, it has always been delicious (and gobbled up)! Then, as a cherry, their customer service is near impossible to beat - with Shay being a particular star! Thanks, Newcakes.

15 November 2025
Unprompted review
Rated 5 out of 5 stars

a Lego-themed cake…

I recently ordered a Lego-themed cake for my son, and it was absolutely amazing! The design was incredible the attention to detail was spot on, and my son was over the moon when he saw it. Not only did it look fantastic, but it tasted delicious too. Every slice was fresh, moist, and full of flavour.

It also arrived perfectly packaged, with so much care taken to make sure it stayed in perfect condition during delivery. I couldn’t be happier with the whole experience. Highly recommended!

12 November 2025
Unprompted review
Rated 5 out of 5 stars

Amazing cakes at great value

We have ordered a number of cakes from here and always found the cakes to be amazing value for money. They are also able to create designs of almost anything... we had a scouts backpack and an electrican plug!!!!

5 January 2025
Unprompted review
Rated 5 out of 5 stars

Child's Christening cake

What I requested is what I received and delivered perfectly even though it was delivered in bad weather, was still protected which I am impressed with. A definite buy again.

16 November 2025
Unprompted review
Rated 5 out of 5 stars

I have been ordering cakes from here…

I have been ordering cakes from here for years and they are the best, always on time , never let me down and taste amazing.
I always recommend them to everyone. Would never change where I get my cakes from .

17 January 2025
Unprompted review
Rated 1 out of 5 stars

Worst day of my life

Thank you for ruining my son's birthday.My 6 year old son was in tears and heart broken. As cake was never delivered and you didn't bother to contact me to explain the situation.I tried calling the company ,send message nothing.They did not even bother to tell me cake would not be delivered or offer a solution.Party was on 8 November no communication from them whatsoever. It was heartbreaking to see my little boy in tears. Please Please Please. DO NOT I REPEAT DO NOT EVER BY FROM THIS COMPANY

8 November 2025
Unprompted review
Rated 5 out of 5 stars

I have used New Cakes for over 8 years…

I have used New Cakes for over 8 years now for all my children’s birthday cakes and will continue to do so . They are always delivered on time and go above and beyond to help and sort any ideas you have that you would like put into a cake. They taste delicious and are a big hit in our Household! Amazing Cakes and am always amazed at how brilliant they look even better than the online pictures

5 November 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look