Naked Paper Reviews 1,627

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 701 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product quality, highlighting its effectiveness and environmental benefits. Many appreciate the convenience of the delivery service and the flexibility of the subscription model, making it easy to manage orders and ensure they never run out. However, some customers were dissatisfied with the product's quality and performance, specifically mentioning issues with the paper being too thin, not disintegrating properly, or feeling rough. A few people also noted that the tissues were not as soft as they would have liked.

What people talk about most

Product

Customers had positive experiences with product. Many reviewers praise the excellent quality of the toilet... See more

Quality

Customers consistently note positive experiences with quality. Many reviewers praise the strong quality and... See more

Delivery service

Users describe positive interactions with delivery service, highlighting its speed, convenience, and... See more

Order

Reviewers mention positive feedback about order. Customers appreciate the ease and flexibility of ordering,... See more

Subscription

Consumers find the subscription service to be very positive, highlighting its convenience and flexibility.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great product, loo rolls, Economical and on an easily suitable/ adjustable subscription basis. Would recommend as functional and yet without bleaching and hence toxins. 2 ply is absolutely fine and ro... See more

Rated 5 out of 5 stars

Love it. Yes, the toilet roll is not as soft as some supermarket sold brands perhaps, but at what cost softness! It's perfectly soft enough for the job required of it! And how can I choose any other p... See more

Rated 5 out of 5 stars

Love that you are so committed to being green and improving your processes. Think the government should reward you by lowering your tax burden maybe this would give more companies a nudge. I wish... See more

Rated 5 out of 5 stars

I've been using NP for quite a years now on subscription from the days of Naked Sprout. It's excellent toilet paper hence my continued purchase. Until the factory was closed there was a big British... See more



Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

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Replied to 92% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

All three products are great

All three products are great. We’ve used them for about a year with no problems. Delivery is efficient and customer service is very good.

I’ve been a member of Which magazine for many years and I think their review of the loo rolls was totally wrong. The reviewers must have very delicate bums!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely brilliant loo roll

Absolutely brilliant loo roll - soft, strong and lasts well. No bleach involved and no plastic or unecessary packaging. Their recycled cardboard loo roll is so much better than other companies bamboo loo roll.
Ordering is so simple and you can change your regular delivery very easily on the website. I love that they are a British B-Corp company recycling cardboard locally and just doing the right thing for the planet and for their customers. I now buy their kitchen towel as well and their paper tissues. A very happy customer!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Great products

Great products, wonderful customer service and good for the environment compared to others.
I have been a customer for six years. I remember this due to my embarrassment during covid as we had loo rolls aplenty. And can't envisage changing this.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Top quality

The paper feels great quality, and I love the company's ethics - no chemicals, using recycled materials, paying fair wages. And it's the only company whose round Robin emails I actually read - very informative and inspiring. Definitely recommend!

11 February 2026
Unprompted review
Rated 2 out of 5 stars

deterioration in quality over the years

I've been a Naked Paper nee Naked Sprout subscriber for years and have always loved the value and quality aside from the eco aspects.
The last box of loo rolls seemed a lesser quality than previously. It disintegrated more easily in use like standard loo rolls.
This latest box is a further deterioration in quality and judging by the rolls being smaller though the centres are the same (other than being branded now), lesser quantity, 147g now 128g.
I may well cancel my subscription.

11 February 2026
Unprompted review
Naked Paper logo

Reply from Naked Paper

Thanks for getting in touch. Sorry to hear your recent order isn’t working as well for you at home.
We haven’t made any changes to our production, so it could be a batch issue. We'll follow up with our factory to make sure everything is as it should be. We are always looking for ways to improve so we appreciate your feedback.

Rated 5 out of 5 stars

Recommended by a student!

Very impressed with your loo paper. My order lasts for a long time which concludes that you definitely get more toilet roll for your money, and definitely better value than other brands. Your brand was recommended to me by University students! 😃

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Now that we're used to not having white…

Now that we're used to not having white toilet paper, the beige of Naked Paper is my preferred choice! It flushes easily and is strong enough to wipe areas when needed ;0) a little more expensive than supermarket offerings, but no direct competition, and it's got to be better for the planet. Win win!

1 February 2026
Unprompted review
Rated 5 out of 5 stars

Great products, genuine green company.

I used Naked Paper for loo roll, kitchen towel and tissues. I am very happy with the quality of all of them, and have ordered on several occasions from this company.
Also, it's great to have all this bulky stuff delivered straight to my door!
I chose them for their geniune green credentials, which is important to me. (Just discovered they're officially certified by "Buy Women Built" - even more reason to chose them)

2 February 2026
Unprompted review
Rated 5 out of 5 stars

All round excellence.

Excellent products, excellent service. Having used the toilet paper, paper hankies and kitchen paper for 5+ years I strongly recommend these products, not only good value for money but with excellent environmental credentials resulting in lots of 'virtuous' factor too.
Thank you

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service

Prompt service, good value, great story and saving the planet. Yes sometimes, I think it would be nice if the paper was a little more quilted but its a tiny price to pay to support an ethical company providing an essential product in the modern bathroom.

11 February 2026
Unprompted review
Rated 4 out of 5 stars

Wish I had liked these more

I like what this company are trying to do for sustainability and the environment.
I ordered a large box of toilet roll confident that it would be usable as I have used other eco rolls.
However I have found the paper stiff and uncomfortable to use and harder to flush than anything I have used previously.
I wont be using the remaining rolls for their intended use and wish their was an option to return them for a partial refund.

UPDATE
I have changed the star rating on my review based on the responsiveness of the company and their efficient action to my request.

15 January 2026
Unprompted review
Naked Paper logo

Reply from Naked Paper

Thanks for trying Naked Paper but very sorry to hear it wasn't right for you. We're always looking to improve and adjust the texture of the rolls so we hope future batches work better for you. We do absolutely have options to refunding your first order too so please get in touch with the support team at: hello@nakedpaper.com

Rated 5 out of 5 stars

I love Naked Paper

I love Naked Paper. We get the toilet roll and kitchen roll. Both are great and I really like all aspects of the company, especially that it's built by women. Brilliant. Highly recommend.

10 February 2026
Unprompted review
Rated 5 out of 5 stars

Really easy to use the online shop

Really easy to use the online shop, update, cancel or change subscription and reorder more stock. The prices are great and the company is doing a good job for the environment.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

All that Leila describes concerning the…

All that Leila describes concerning the importance of women in business, the way their business is ethically run and the sourcing of the material for their products really does matter. We regularly buy toilet rolls, tissue and kitchen rolls from Naked Paper and are always pleased with quality, price and speed of delivery. We would thoroughly recommend Naked Paper

Philip Truro

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent products

Excellent product.
Excellent service -easy on line ordering, promt delivery.
And most importantly, the materials used for the products and for the packaging!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

I love Naked Paper

I love Naked Paper. It took a bit of time to get used to nonwhite toilet paper but I wouldn't use anything else now. I love their ecofriendly policies and practices and the paper they have produced is good to use and excellent for our planet.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Environmentally friendly, top rated brand. Used for 3 years.

I firstly started using Naked Paper for ethical/environmental reasons after researching and using many other brands. We certainly don't need paper bleaching so they went the extra mile with the natural colour. However they tick boxes on so many issues for me regarding sustainability and ethics in their work environment. I have a regular order with them which I can easily cancel/alter/pause whenever I want. This also gets me a reduced price. I, along with my extended family all use them and I am now well into my third year. I understand also that they continue to move forward in making their product as sustainable and ethically produced as possible.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic loo roll

What can I say? It's loo roll. It doesn't matter that it's brown. It's saving trees. It's soft, lasts for ages and you can do repeat orders. Simple. Never run out! Great company 😄

11 February 2026
Unprompted review

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