We’ve used Pura nappies from birth and I can’t explain how much reassurance it offers knowing there’s no nasties inside of them. Not to mention how super soft they are, I’ve told so many people about... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Great nappies. I wish we had found Pura sooner. Our first child constantly had nappy rash, some nappies made it worse than others- the worst were the ones with more chemicals in and we finally found... See more
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Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Great nappies. Got a trial pack as I was looking for nappies that were sustainable and non-toxic. Was pleasantly surprised that they also fit very well and are leak-proof. Subscription is easy and com... See more
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Company details
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Very good
I used pura, I think for about 3 years. We love it. Nappies are very good for baby's skin, my boys never had any red rashes like after massmarket nappies from supermarket.
18 September 2025
Reply from Mypura.com
Hi Maryna,
Thanks for leaving us a review and for using our products for so long We're thrilled that our nappies are working so well for your little one's skin. We purposefully don't use any chemical nasties to ensure that they're as gentle as possible on even sensitive skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Best nappy’s around
Best nappy’s around. My kids have never had any nappy rash. Been using this company for years. Having a subscription with the company sending nappy’s every couple of weeks without having to tell them is great. Mums have enough to remember and this service is very helpful.
18 September 2025
Reply from Mypura.com
Hi Vanessa,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our nappies and that they're working to well for your little one. We purposefully only use the most gentle ingredients to ensure that they're kind on even the most sensitive skin.
We're glad that you're enjoying our super handy subscribe and save service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Customer service is excellent
Customer service is excellent!
Nappies are really great aswell, I’ve recently tried the pull ups and I would say they need some more work. It may be that my little one is still abit small for them but I’ve had a few leaks.
18 September 2025
Reply from Mypura.com
Hi Becky,
Thanks for leaving us a review and for the kind words about our customer service. It's great to hear that our nappies are working so well for you and your little one too!
Thank you for sharing your feedback on our nappy pants too and we're sorry that you've had a few leaks. Usually when leaks do occur this is due to needing to size up, you should find that this resolves any issues with leaks.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Melissa,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies and thank you for the kind words about our service. We want to make it as easy possible to get the products you need delivered right to your door!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Still small for Size 8 nappy
Still small for Size 8 nappy, my child is tall and skinny but was a really tight fit
18 September 2025
Reply from Mypura.com
Hi Diana,
Thanks for leaving us a review. We're really sorry that you're finding our size 8 nappy pants too small for your baby. While this is the largest size we currently offer, we are listening and are working on a size 9 nappy pants size which we are hoping to launch soon!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Delivery reliable and wipes are plastic…
Delivery reliable and wipes are plastic free and tough and not too small. However your advertising assumes we are all purchasing your product for a baby/toddler. I have always purchased them for an adult who wears pads.
18 September 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're glad to hear that you're finding our speedy next delivery service reliable and are enjoying our wipes!
We do really appreciate the feedback regarding our advertising which we will take on board.
Warm Regards,
The Pura Team
Best napies
18 September 2025
Reply from Mypura.com
Hi Diana,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our nappies!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Slight re-design of packaging required.
My Pura wipes are great but the peel back flap to get to them is far too close to the opening. The flap constantly wants to close & re-stick itself as you try to remove a wipe - very frustrating. The fixed part of the peel back flap needs to be moved further away from the opening in order it stays open without having to hold it back with one hand whilst trying to remove a wipe with the other.
18 September 2025
Reply from Mypura.com
Hi Milan,
Thanks for leaving us a review. We're glad to hear that you're finding our wipes to be great. However we're really sorry that you're having these issues with the opening flap. We want to reassure you that we are listening and are working to update our packaging design which should help improve this!
We really appreciate your feedback.
Warm Regards,
The Pura Team
The wipes absolutely suck
The wipes absolutely suck! Can’t just get one out simply without an entire chunk of them coming out. Not ideal when I have one hand and I’m trying to grab just one to use because my son started peeing on me mid change. Not to mention they are super thin and harsh like on his bum…which is red again from using these. The diapers however are great but I’m going back to Millie Moon wipes.
22 September 2025
Unprompted review
Reply from Mypura.com
Hi Brandie,
Thanks for leaving us a review. We're glad to hear that you're enjoying using our diapers. However we're really sorry that you're having a poor experience with our wipes. Our wipes are interleaved so each wipe purposefully leads on to the next one in the pack. However we're sorry that you're finding them tricky to remove one at a time. I want to reassure you that we are listening and working to update our packaging design to make this easier.
We're also sorry that your little one is experiencing irritation while using our wipes. As we only use the most gentle ingredients in our wipes which are Allergy UK Certified and EWG Verified it is extremely rare that we hear this.
We would be happy to discuss this further with you if you could kindly reach out to us at hello@mypura.com.
Warm Regards,
The Pura Team
If I could give 0 stars I would
If I could give 0 stars I would. Absolutely terrible pull up pants. Wet through within half hour, completely useless on a night. Do not buy.
20 September 2025
Unprompted review
Reply from Mypura.com
Hi Anna,
Thanks for leaving us a review. We're really sorry that you're finding our nappy pants to leak. We honestly don't hear of this happening often but appreciate this doesn't help your situation. When leaks do occur this is usually due to the size not quite being right for your little one, usually when it's time to size up.
Changing size can quickly resolve any issues with leaks as the larger size is able to absorb quite a bit more.
If you could please reach out to us at hello@mypura.com we would be happy to help you further with this.
We look forward to hearing back from you.
Warm Regards,
The Pura Team
Would Recommend :)
So easy to order off MyPura and the delivery is often next day. Really convenient to manage ongoing subscriptions too. Would definitely recommend.
We always found the nappies so soft for my little boy and worth spending a little extra on.
12 February 2025
Reply from Mypura.com
Hi Sophie,
Thanks for leaving us a review. We're thrilled that you're enjoying our subscribe and save service and our speedy next day deliveries. We're glad that you're loving our super soft nappies too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
The wipes themselves aren’t the issue
The wipes themselves aren’t the issue. It’s the packaging. They are single handedly the most frustrating wipes I’ve ever used. It’s impossible to pull out just one wipe. The wipes are connected so tightly to the one behind that you end up pulling half of the next wipe out, if not the entire wipe. I have wasted a lot of them because they are a pain to stuff back in when you’re trying to be quiet.
10 September 2025
Unprompted review
Reply from Mypura.com
Hi Ian,
Thanks for leaving us a review. We're really sorry that you're finding our wipes to be difficult to remove one at a time from the packs. Our wipes are interleaved so that each wipe leads on to the next one however we're sorry again that you're finding them to tricky to remove one at a time.
I want to reassure you that we are listening and are already in the process of updating our packaging design to make this easier going forward.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Fantastic customer service
Fantastic customer service! They are also so quick, friendly and helpful with any queries or questions I have had. I have been using the product for 4 years now and absolutely love both their nappies and wipes !!
3 September 2025
Unprompted review
Reply from Mypura.com
Hi Jemma,
Thanks for leaving us a review. It's great to hear that you're loving our products and thank you very much too for the kind words about our service. It's our pleasure to help in any way we can!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that our eco-awesome nappies have worked so well for your little one and thank you for recommending them!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I finally received my flushable baby…
I finally received my flushable baby wipes and omg am I one disappointed mumma!! They are absolutely rubbish and I promise you this there is much better brands of wipes that actually clean your babies for cheaper (water wipes, kit and kin even asdas little one wipes but unfortunately my LB can't use them) I just opened my first pack and well I've nearly finished them because they either come out as 1 and breaks when you pull them out or they come out in a massive clump so you'll waste more then you'll use if it's just for a pee, I've found they rubbish at cleaning bean sauce of faces I just gave up in the end, there no were near wet enough to clean the number 2s. Not worth the money should have listened to my sister but no I thought I'll give my opinion. Now I'm stuck with 1080 if the things and down nearly £40 for crap wipes.
5 August 2025
Unprompted review
Reply from Mypura.com
Hi Jade,
Thanks for leaving us a review. We're really sorry that you've had a poor experience with our flushable wipes. We honestly don't hear of this happening often but appreciate this doesn't help your situation.
I want to reassure you that we are taking all feedback on board and are in the process of updating our packaging design to make removal easier which should make it easier to remove one wipe at a time and resolve the issues you've been experiencing.
We've reached out to you directly to discuss this further with you.
Warm Regards,
The Pura Team
Utterly unless and expensive
Utterly unless and expensive. Complete waste of money. We ordered via Ocado, but we had a 100% leak rate when testing these nappies for 2 days. EVERY wee spread everywhere. We are very disappointed and angry. Our baby has just reached a weight of 5kg so we bought the Size 2, which supposedly fits up to 6kg but these are way too small. The lining is so thin and barely padded. These had less coverage than the ALDI mamia nappies. Considering the huge price difference, you would expect a much better quality of material and thickness. We are so frustrated at how much of a disaster each nappy change has been. There is an approx 2cm gap between the fastening and the front section, so you can see there is literally no coverage around the hip area. We have tested 10 different nappies brands and this is so far the only one which has failed at even small wees.
23 July 2025
Unprompted review
Reply from Mypura.com
Hi Daisy,
Thanks for leaving us a review. We're really sorry to hear that you've experienced leaks with our size 2 nappies. We honestly don't hear of this happening often but appreciate this doesn't help your situation.
When leaks do occur this is almost always due to the size not quite being suited to your little one, especially if you're finding the current size too small. Sizing up will usually resolve any issues with leaks. Our size 3 nappies are recommended for babies between 4-9kg so will likely work much better for your little one.
If you could please reach out to us at hello@mypura.com we would be happy to help you further with this and get this resolved.
We look forward to hearing back from you.
The Pura Team
Never regret
Best product for kids. Great quality and design, I like it all.
2 July 2025
Unprompted review
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're loving the quality and design of our products. Thank you for taking the time to reach out!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I had high expectations for these…
I had high expectations for these diapers; however, I am increasingly frustrated by the frequent leaks and blowouts I have experienced. The issue does not stem from sizing but rather from the absence of a leak guard at the back of the diaper. It is well understood that a newborn's stool is typically loose and watery, so it is perplexing that this factor was not adequately addressed during the design process.
As a result, I am now left with several boxes of diapers that I do not feel comfortable using due to the issues they cause with my son’s clothing and car seat. Consequently, I am compelled to seek an alternative solution, even though the material is clean.
11 June 2025
Unprompted review
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're really sorry to hear that you haven't had a good experience with our diapers and that you've been experiencing leaks. We don't hear of this happening often but appreciate this doesn't help your situation.
Changing size, usually by sizing up can normally help resolve issues with leaks but we understand you don't believe this is the cause of the issue.
If you could please reach out to us at hello@mypura.com we would be happy to help you with this.
We look forward to hearing back from you.
Warm Regards,
The Pura Team
Highly recommend!
Super soft and the only nappy that doesn’t seem to leak overnight. Highly recommend
10 June 2025
Unprompted review
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our nappies and that they're working so well for you and your family!
We really appreciate your feedback.
Warm Regards,
The Pura Team
An eco friendly product that actually works
We’ve been using MyPura nappies and wipes for about 5 years. I’ve recommended to a few friends who have also started to use them. It’s hard not to feel the environmental impact with all the nappies and wipes you end up going through with a newborn and beyond but with these products I feel good about using them. I know they are kind for the environment but they also work well. Other brands that have boasted of being eco friendly have not always been effective but this has the best of both worlds.
2 July 2024
Reply from Mypura.com
Hi CH,
Thanks for leaving us a review and for being a loyal customer for so long!
We're so glad to hear how well both our wipes and nappies are working for you and thank you very much for recommending Pura to your friends and helping us change the world, one bottom at a time.
We really appreciate your feedback.
Warm Regards,
The Pura Team
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