We’ve used Pura nappies from birth and I can’t explain how much reassurance it offers knowing there’s no nasties inside of them. Not to mention how super soft they are, I’ve told so many people about... See more
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Review summary
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Reviews shaping this summary
Great nappies. I wish we had found Pura sooner. Our first child constantly had nappy rash, some nappies made it worse than others- the worst were the ones with more chemicals in and we finally found... See more
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Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Great nappies. Got a trial pack as I was looking for nappies that were sustainable and non-toxic. Was pleasantly surprised that they also fit very well and are leak-proof. Subscription is easy and com... See more
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Company details
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2K reviews
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This company invites their customers to review, whether positive or negative
Replied to 93% of negative reviews
Typically replies within 48 hours
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We love these nappies and wipes
We love these nappies and wipes, I love that they’re clean and non-toxic for my daughter and better for the planet. The subscription service is easy and the delivery company share a clear time slot.
22 October 2025
Reply from Mypura.com
Hi Stephanie,
Thanks for leaving us a review. It's great to hear that you're loving our nappies and wipes along with our subscription and speedy delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Product is fantastic but order always…
Product is fantastic but order always arrives late.
18 September 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're glad to hear that you think our products are fantastic!
However we're really sorry that you're finding your orders to arrive late. We do always aim to delivery orders next day however we're sorry again if this hasn't been the case. We have reached out to you directly to discuss this further with you.
Warm Regards,
The Pura Team
The nappy pants are amazing
The nappy pants are amazing. Soft and comfy, my child has no problems like she has with others. She happily wears them snd doesnt mind having a nappy change.
Shes autistic so ive been through lotd of brands, some are too thin and irritate her.
Some too big and bulky so it looks like she packing sonething down her nappy.
And others that just leak and she moves them to the side so shes rocking a thong.
Only downside is that there are expensive with so few nappy pants in the pack.
31 October 2025
Reply from Mypura.com
Hi Hayley,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our nappy pants and finding them super soft and comfy for your little one and that they're just the right size too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Very nice nappies
Very nice nappies, very skin friendly for babies. Really love these nappies
14 October 2025
Reply from Mypura.com
Hi Ankita,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies. We purposefully don't use any chemical nasties in our nappies to ensure that they're as gentle as possible on even the most sensitive of little one's skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
My baby born and I'm using this pura…
My baby born and I'm using this pura nappies since he born and very good nappies and satisfied with nappies. Also very good customer service go above and beyond
24 October 2025
Reply from Mypura.com
Hi Anam,
Thanks for leaving us a review. We're thrilled to hear that our nappies are working well for your little one and thank you for the kind words about our customer service too. We're always happy to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Customer service and nappies are great
Customer service is great from Pura. Nappies are really good for my baby compared to leading brands that give him a rash so I love them and want to stick to them however I would say the sizing isn't too accurate and it would be great if I could bulk order the nappies in mixed size as now I have too many size 1 that were outgrew at 8lbs
2 October 2025
Reply from Mypura.com
Hi Maya,
Thanks for leaving us a review. It's great to hear that you've had a great experience with our customer service. We're happy that our nappies are working well for your little one too!
However thank you for the feedback on our sizing and us potentially offering mixed case sizes which we will take on board.
If you do need to return any unused packs to us please drop us an email at hello@mypura.com and we would be happy to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Amazing products and amazing service
Amazing products and amazing service, every time. Have used Pura for my first child and am starting the journey all over again with my second.
17 October 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our products and service. Thank you for being a loyal Pura customer too and helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Best customer service I have ever had
Best customer service I have ever had! Tom at My Pura was so helpful... I shall miss them now my daughter is out of nappies!
18 September 2025
Reply from Mypura.com
Hi Laura,
Thanks for leaving us a review. We're thrilled that our customer service is the best you have experienced. Thank you for using Pura products and for being a loyal customer!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Pura is the best ever nappies we used…
Pura is the best ever nappies we used for our little ones. When we had our first baby we tried a number of brands but all caused rashes for our newborn. We finally stumbled on pura and there was no going back. When we had our second one there were no doubts but to reach for pura. Whats even better is their very flexible subscription and next day delivery, pura has never let us down. Also have to mention their customer service who responds within 2 hours to email queries! Would highly recommend pura to all parents.
12 October 2025
Reply from Mypura.com
Hi Riji,
Thanks for leaving us a review. We're thrilled to hear that our nappies have worked so well for your little ones. We purposefully ensure not to use chemical nasties to ensure that they're as gentle as possible on even the most sensitive skin.
We're glad that you're enjoying our speedy delivery service and thank you for the kind words about our customer service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Lovely soft nappies
After trying different eco nappies, these are our favourite ones. They are much softer than the other ones and we have less leakage.
26 September 2025
Reply from Mypura.com
Hi Dagmara,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies and how super soft they are too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Brilliant products and customer…
Brilliant products and customer service- B corp company too which is a huge plus for me as a consumer
10 October 2025
Reply from Mypura.com
Hi Lucy,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our products and thank you again for the kind words about our customer service. We're super proud to be B Corp Certified too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Very reliable company
Very reliable company. Always helpful & prompt with queries. Great products.
18 September 2025
Reply from Mypura.com
Hi Rachel,
Thanks for leaving us a review. We're glad to hear that you're loving our service and products. Thank you for the kind words and helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Our best experience of the sustainable nappies
We tried a range of more sustainable nappies and these ones were the most reliable and best fit. Decent value and reliable too. The one downer is their wipes don't come out of the pack easily when pulling with one hand, which is a recurrent pain in the middle of nappy changing.
18 September 2025
Reply from Mypura.com
Hi Nick,
Thanks for leaving us a review. We're glad to hear that you're enjoying our nappies. However we're sorry that you're finding it tricky to remove our wipes from the packs. I want to reassure you that we are listening and are already working on updating our pack design to make this easier going forward.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Fairly good but hated the blowouts!
Love what the brand stands for good quality, chemical free soft diapers but hated the fact the my little one would get blowouts most of the time! The diapers would wedge into his buttocks!
18 September 2025
Reply from Mypura.com
Hi Simz,
Thanks for leaving us a review. We're glad to hear that you're loving Pura and thank you for the kind words!
However we're sorry that your little one experienced blowouts with our diapers. When this does occur this is usually due to the sizing not being quite right, usually when it's time to size up. This should hopefully resolve any issues with leaks or blowouts!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Really impressed with the nappy…
Really impressed with the nappy recycling trial in Bristol. Customer service answered questions really quickly and it makes such a difference to have nappies collected from home.
18 September 2025
Reply from Mypura.com
Hi Georgina,
Thanks for leaving us a review and for being part of our Pura NappiCycle Bristol trial. We're thrilled to hear that you're enjoying being part of it. Thank you for helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Best nappies
Great products, we have been ordering nappies and nappy paints for the last 3 years for two babies.
18 September 2025
Reply from Mypura.com
Hi Fiona,
Thanks for leaving us a review. We're thrilled that you're enjoying our products and thank you for being a Pura customer for so long!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Fantastic products
Both nappies and wipes are fantastic. Especially the super soft, super absorbent nappies!
Customer service is also outstanding!
18 September 2025
Reply from Mypura.com
Hi Nicole,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products. Thank you very much for the kind words about our customer service too. We're always here if there's anything you need!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Fast and efficient service with both…
Fast and efficient service with both the order and the delivery. The boxes were received in excellent condition too
18 September 2025
Reply from Mypura.com
Hi Janet,
Thanks for leaving us a review. We're thrilled to hear that you've had a great experience when ordering and from our speedy delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Environmentally responsible products
We tried puras nappies and wipes. The nappies are fab, so soft against little ones bottom! The wipes are very environmentally friendly which i love, however when you take a wipe out of the packet it was 50/50 whether it would come out or rip/tear into small pieces. Manageable most of the time but exasperating when you have a poinami to deal with. I guess this is the tradeoff for being flushable and "green" (i can genuinely believe theyre flushable and biodegradeable because they disintegrate even during use) but i probably wouldn't use the wipes again because of the "rip-ability"
18 September 2025
Reply from Mypura.com
Hi Bex,
Thanks for leaving us a review. We're glad that you're enjoying our nappies and that they're working so well for you and your little one!
However thank you for sharing your experience of our wipes. I want to reassure you that we are listening and taking this on board.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Its non toxic and absorbs really well…
Its non toxic and absorbs really well that why buying this product but there is one problem that they have pants from size 5 above 12kg you should also he panties in size 4 like others brands because toddler of this age make it very difficult for us to put them in nappies
18 September 2025
Reply from Mypura.com
Hi Kanza,
Thanks for leaving us a review. We're glad to hear that you're enjoying our nappies. We do really appreciate the feedback regarding our nappy pants sizing and that you would like a smaller size of these. I want to reassure you that we are listening and will take this on board.
We really appreciate the feedback.
Warm Regards,
The Pura Team
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