I'm delighted my phone has been put back to perfect condition after dropping out my pocket 😍 Great service & very quick turnaround from sending Phone away for repair to being delivered to a pick up... See more
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Review summary
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Reviews shaping this summary
Excellent service as usual got my new phone yesterday sent off all my details and today I have all the families phones insured. I’ve been with them few years now and won’t go anywhere else tremendous... See more
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Mobile Phone Direct Insurance has been brilliant from start to finish. The sign‑up process was quick, the cover is clear, and the customer support team is genuinely helpful.” “I’m really impressed... See more
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Until today I didn't need the insurance, however it is good to have one, so a Mobile phone is very expensive and cost more as an insurance! I pay for the insurance the is sheaper as a new phone or to... See more
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Company details
Written by the company
At Mobile Phone Insurance Direct, we make protecting your phone simple, affordable, and hassle-free. With a 14-day money-back guarantee, unlimited claims, and a UK-based claims team, we’re proud to offer mobile phone insurance that puts you first. We know how frustrating insurance can sometimes be, which is why our policies are built around fair pricing, fast resolutions, and excellent customer service. We have no minimum contract, so you can cancel anytime. Our repairs come with a 12-month warranty, and cover starts instantly for accidental damage, theft, and loss. The claims process is straightforward, with no unnecessary delays. That’s why we’re rated Excellent by our customers and were recognised as the Best Mobile Phone Insurance Provider by Forbes Advisor in 2021. Who We Are Founded in 2010, Mobile Phone Insurance Direct was created to offer a jargon-free, customer-first alternative to overpriced high-street insurance. Backed by over 50 years of industry experience, we’ve cut out the middleman to bring you comprehensive mobile phone insurance at a fair price. Whether you need cover for an iPhone, Samsung, or refurbished device, we have a plan to suit you. Our quick online quote tool provides your price in seconds, and our dedicated UK-based team is always on hand to help. With Mobile Phone Insurance Direct, you’re in safe hands. Get your quote in under 20 seconds and protect your phone today!
Insurance made simple
Written by the company
- Affordable, reliable phone cover
- Since 2010, we’ve provided straightforward mobile phone insurance with no jargon and no middlemen. Our customers enjoy instant protection, unlimited claims, and a friendly UK‑based support team.
- Why our customers trust us
- Great value, excellent service - Our policies include accidental damage, theft, and loss cover, all at budget‑friendly prices. With a simple claims process and thousands of positive reviews, we’re proud to be rated Excellent for customer service.
- Over 50 years of combined expertise
- We know phones inside out - Backed by decades of telecom and insurance experience, we specialise in affordable, comprehensive phone insurance that puts customers first.
Our money‑back promise
14‑day money‑back guarantee
If your policy isn’t right for you, you can cancel within 14 days of purchase for a full refund. No hassle, just a simple guarantee.
Contact info
Get money off insurance with MPID
4.5
Excellent
864 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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efficient service
efficienytservice, but difficult to send photo of mobile phone from my laptop
18 May 2026
Reply from Mobile Phone Insurance Direct
Hi,
Thank you for your feedback. We’re pleased to hear you found our service efficient, and we’re sorry to hear you had difficulty sending the photo of your mobile phone from your laptop. We appreciate you letting us know and will take this on board as we continue to improve the process for our customers.
many thanks,
The Mobile Phone Insurance Direct team
Reply from Mobile Phone Insurance Direct
Hi Kerry,
Thank you for your review. We’re glad to hear you found it easy to arrange cover and that you’re happy with the value for money and automatic renewal. We really appreciate you taking the time to share your experience.
many thanks,
The Mobile Phone Insurance Direct team
How easy and simple it is to use this company
The taking out the policy was easy and speedy.
When I called to clarify something the girl I spoke to was very helpful and pleasant.
I had spent a long time looking at other companies and found them very difficult to sign up to.
Would recommend your company to my friends and family.
12 May 2026
Reply from Mobile Phone Insurance Direct
Hi Mary,
Thank you for your detailed feedback. We’re really pleased to hear that you found the policy quick and easy to set up, and that our team member was helpful and pleasant when you called for clarification. It’s great to know the process stood out compared to other companies you looked at, and we truly appreciate your recommendation to friends and family.
many thanks,
The Mobile Phone Insurance Direct team
Reply from Mobile Phone Insurance Direct
Hi Martha,
Thank you for your review. We’re pleased to hear you found our pricing competitive and that everything went smoothly with no issues. We really appreciate you taking the time to share your experience.
many thanks,
The Mobile Phone Insurance Direct team
As far as I know there was no reminder…
As far as I know there was no reminder sent to me with a quote just an automated renewal.
I would prefer the opportunity to decide to renew beforehand
12 May 2026
Reply from Mobile Phone Insurance Direct
Hi Mike,
Thank you for your feedback. I completely understand your preference to have the opportunity to review and decide on renewal before any automatic renewal takes place.
I’m sorry to hear you don’t recall receiving a reminder or quote beforehand, and I appreciate you taking the time to highlight this. Feedback like yours is important and helps us understand where customer communication can be clearer.
If you’d ever like to discuss your renewal options or preferences directly, our team would be happy to help.
Kind regards,
The MPID Customer Service Team
Hi my quite start 5 days before my…
Hi my quite start 5 days before my experience is initial hopefully in future this is good i recommend my friends and all other people
3 May 2026
Reply from Mobile Phone Insurance Direct
Hi Faisal,
Thank you for your feedback. I’m really pleased to hear your experience so far has been a positive one, especially so soon after starting your cover.
We truly appreciate you recommending us to your friends and others, that means a lot.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Poor service during repairs
Poor service during repairs. Excess cover is expensive £100 for older iPhones 12 / 13 almost the same price as buying a refurbished replacement
2 February 2026
Reply from Mobile Phone Insurance Direct
Hi Mrs Wright,
Thank you for your feedback. I’m sorry to hear you were disappointed with the repair experience and the level of service received.
I also appreciate your comments regarding the excess charge, particularly in comparison to the value of older devices. We understand that costs are an important factor when making a claim, and your feedback is valuable to us.
If there are any ongoing concerns with the repair or service provided, our customer care team would be happy to review things further with you.
If you’d prefer to speak with someone directly, our customer care team are available on 01702 568070, Monday to Friday, 9am to 5pm – and they’ll be happy to help however they can.
Kind regards,
The MPID Customer Service Team
VERY GOOD SERVICE ON UPDATING POLICY…
Very good service after a few initial problems with changing phones on the policy.
9 May 2026
Reply from Mobile Phone Insurance Direct
Hi Mark,
Thank you for your feedback. I’m pleased to hear the team were able to provide very good service and help get everything sorted with your policy update.
I also appreciate you mentioning the initial difficulties, and I’m glad things were resolved for you in the end.
We truly appreciate you taking the time to share your experience.
Kind regards,
The MPID Customer Service Team
Good price and value for money
1 May 2026
Reply from Mobile Phone Insurance Direct
Hi Patrick,
Thank you for your feedback. I’m really pleased to hear you feel the cover offers good value for money.
We always aim to provide straightforward service at a competitive price, so it’s great to know that reflected in your experience.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Easy to read small print fast set up
30 April 2026
Reply from Mobile Phone Insurance Direct
Hi Sarah,
Thank you for your feedback. I’m really pleased to hear you found the information clear and the setup quick and straightforward.
We always aim to make things easy to understand from the outset, so it’s great to know that reflected in your experience.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
I have never had a problem with your…
I have never had a problem with your company you have been very good at what you do thank you for your service
6 May 2026
Reply from Mobile Phone Insurance Direct
Hi John,
Thank you for your kind words. I’m really pleased to hear you’ve never had any problems and that you’ve been happy with the service.
Your continued support means a lot, and we truly appreciate you taking the time to share your experience.
If you ever need any help in the future, we’re here to support you.
Kind regards,
The MPID Customer Service Team
Good and prompt service…
Representative for this insurance company was prompt and helpful in changing my mobile phone insurance to a new phone
6 May 2026
Reply from Mobile Phone Insurance Direct
Hi Andrew,
Thank you for your feedback. I’m really pleased to hear the team were prompt and helpful in getting your policy updated to your new phone.
It’s great to know the process was handled smoothly for you.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Good experience of service
27 April 2026
Reply from Mobile Phone Insurance Direct
Hi Chris,
Thank you for your feedback. I’m really pleased to hear you’ve had a good experience with our service.
It’s always great to know things are going smoothly, and we appreciate you taking the time to share your thoughts.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
It's a really good price for the mobile…
It's a really good price for the mobile phone insurance good website
26 April 2026
Reply from Mobile Phone Insurance Direct
Hi Martin,
Thank you for your feedback. I’m really pleased to hear you found the price competitive and the website easy to use.
We always aim to keep things simple and accessible, so it’s great to know that reflected in your experience.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Rich,
Thank you for your feedback. I’m really pleased to hear you found everything easy to complete.
We always aim to keep things simple and straightforward, so it’s great to know that reflected in your experience.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Very helpful & friendly operative.
Very helpful & friendly operative.
Resolved my issues quickly and without fuss.
Thank you.
30 April 2026
Reply from Mobile Phone Insurance Direct
Hi Ian,
Thank you for your kind feedback. I’m really pleased to hear our team member was helpful and friendly, and that your issue was resolved quickly and smoothly.
It’s always great to know the support provided made things easy for you.
We truly appreciate you taking the time to share your experience.
Kind regards,
The MPID Customer Service Team
Friendly & efficient service
Friendly service, I value being able to talk to a person to sort out insurance rather than a bot or online chat. The mid-year upgrade for my new phone was dealt with efficiently, thank you!
29 April 2026
Reply from Mobile Phone Insurance Direct
Hi there,
Thank you for your lovely feedback. I’m really pleased to hear you valued being able to speak with someone directly and that your mid-year upgrade was handled efficiently.
We know personal support can make all the difference, so it’s great to know the service worked well for you.
We truly appreciate you taking the time to share your experience.
Kind regards,
The MPID Customer Service Team
Easy to switch to new phone
23 April 2026
Reply from Mobile Phone Insurance Direct
Hi Mr Flais,
Thank you for your feedback. I’m really pleased to hear you found it easy to switch your cover to your new phone.
We always aim to keep things simple and straightforward, so it’s great to know that reflected in your experience.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi there,
Thank you for your feedback. I’m really pleased to hear you had a very good experience with us.
It’s always great to know things went smoothly, and your kind words are much appreciated.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Fraudulent Company - paid fake reviews
This is my second year paying annual insurance for my iPhone 16e, which was purchased brand new from Apple UK. Unfortunately, when I actually needed to make a claim, the experience turned into a long, stressful, and frustrating.
I lost my phone on 29 March 2026. Because all of my accounts (Apple ID, Google, Microsoft, etc) had two-factor authentication enabled, I was immediately locked out and unable to access anything without either my SIM or the trusted device itself. I had to request a replacement SIM just to regain access to my accounts and begin the claims process.
Next day as soon as I was able to access my email via my laptop, I contacted the insurer to report the loss. Instead of receiving support, I was told to start a claim, which then turned into a -long process involving a chain of emails. From the beginning, it felt like the process was being unnecessarily delayed.
Even after providing information, they repeatedly asked for the same details again and again, while also adding new requirements at each stage. I also received phone calls where I was asked the same questions repeatedly, such as when and how the phone was lost, what I was doing at the time, what I was wearing, and whether I had heard the phone fall.
Some of the excessive and unreasonable requests included:
• My Google Maps timeline for the entire day the phone went missing
• Proof of purchase (provided multiple times)
• Explanation that the phone was a gift from my wife, followed by requests to prove the relationship
• Requests for proof of my registered address (utility bills)
• Multiple written statements explaining exactly what I last used the phone for and how I retraced my steps
• Being required to pay a third-party company just to report the device as lost
Despite fully cooperating and providing everything requested, they continued to question the claim and introduce further delays.
Because I rely heavily on my phone for work and daily communication, I had no choice but to purchase a replacement device out of my own pocket while the claim was still ongoing, as the delays were significantly affecting my ability to function normally.
After the Easter holidays, and only once I regained access to my Apple ID and activated Lost Mode, I was eventually contacted by someone who had found my phone. According to them, the device had switched off, and they had to get it charged elsewhere before seeing my message and returning it to me.
While I am grateful to have the phone back, this does not change the fact that the claims process was unnecessarily difficult, prolonged, and stressful. Since informing the insurance company that the device has been recovered, they have now stopped responding to my emails completely.
Additionally, in recovered phone SIM is not functioning (no service). My network provider has confirmed it has been unblocked on their end, yet I am still experiencing issues, and the insurer has provided no assistance.
Overall, this experience felt less like a fair and supportive insurance service and more like a process designed to delay, exhaust, and discourage customers from completing their claims.
After reading other reviews, I can see that many people have experienced similar issues, which raises serious concerns about how this company handles claims.
I would strongly advise anyone considering this insurer to think twice and look for a provider that offers a more transparent, efficient, and customer-focused service.
30 March 2026
Unprompted review
Reply from Mobile Phone Insurance Direct
Hi Muhammad,
Thank you for taking the time to share such detailed feedback. I’m sorry to hear how stressful and frustrating this experience has felt for you, particularly given how important your phone is for day to day life and work.
I appreciate how difficult it must have been managing the loss of your device alongside access issues to your accounts, and I understand your concerns regarding the time taken and the information requested during the claim process.
Having reviewed matters, I can see the handset remains barred by your network provider. As this would need to be removed by them directly, it would be best to continue chasing this with your network provider so they can investigate further.
I can also see that a new claim has been raised today and will be actioned by the team. We appreciate you bringing your concerns to our attention and allowing us the opportunity to review the situation.
Kind regards,
The MPID Customer Service Team
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