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Merlin Annual Pass Reviews 

1,812
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 50 reviews, reviewers had a great experience with this company. Customers frequently praise the annual passes for enabling enjoyable family days out and creating cherished memories across various attractions. Many find the passes offer excellent value, making visits to theme parks and London attractions more affordable and accessible. The wide range of available locations and experiences is highly appreciated. However, some people were dissatisfied with the high cost of food and parking at the venues, often finding items like hot dogs overpriced. A notable concern is recent changes to the Ride Access Pass system, which many feel negatively impacts neurodivergent visitors. These adjustments have led some to perceive poor service and a focus on profit over customer needs.

What people talk about most

Product

Reviewers highlight ambiguous aspects of the product, with many expressing satisfaction with the Merlin... See more

Service

Clients share negative opinions on service, particularly regarding the Ride Access Pass (RAP) system, with... See more

Value for money

Customers consistently note ambiguous experiences with value for money, with many reviewers finding the... See more

Price

People report negative experiences with price, with many finding various aspects, such as fast track passes,... See more

Location

Customers had ambiguous experiences with location, with many enjoying various attractions in London, such as... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We had a great time at Alton Towers recently and before at Chessington World of Adventures. We all loved rides like ‘The Wicker Man’ and my son and I loved Galactica and Nemesis all at Alton Towers... See more

Company replied

Rated 4 out of 5 stars

We come extremely often to the number1 team park Alton Towers indeed.All though we have platinum passes, we have NO desire to go anywhere else.The staff are absolutely magical with us , they go out... See more

Company replied

Rated 4 out of 5 stars

We have used our passes several times now, including Legoland, Warwick Castle and several London attractions. It is easy to book and has saved us a lot of money.

Rated 4 out of 5 stars

Expensive but the perks this year are much better, appreciate the free fast-track per visit, which helps as the queues are just ridiculous!!

Company replied


Company details

  1. Theme Park
  2. Aquarium
  3. Historical Landmark
  4. Holiday Park
  5. Zoo

Written by the company

Unlock unforgettable in 2025 with a Merlin Annual Pass - the ultimate passport that unlocks epic days out at the UK’s biggest & best attractions! Get access to Britain’s most thrilling and awesome experiences, plus exclusive discounts and perks. Say YES to an EPIC season of fun! Merlin Annual Pass is your portal to incredible adventure, heart-racing rollercoasters, and so much more. With a Merlin Annual Pass, you can visit over 20 attractions including Alton Towers, Thorpe Park, The LEGOLAND® Windsor Resort, The London Eye, and SEA LIFE Aquariums. You’ll never be bored during the holidays again, whether it’s a soggy Sunday, a wickedly fun Wednesday, or a terrific Tuesday filled with thrills. Grab your Pass for an epic adventure for the whole family!


Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

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3.8

All reviews

(1,812)

139 reviews in the last 12 months

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Rated 1 out of 5 stars

Absolute waste of money

Absolute waste of money! Nearly every thing is always booked, but if you turn up at any attraction and pay there and then your get in! Won’t be getting them
again I would rather pay for my days out on the day!

11 October 2024
Unprompted review
Rated 4 out of 5 stars

Great value for money

Great value for money. I didn't use my pass as much as I thought I would just because my life is so busy, but even with my infrequent visits it's still great value and saved me money on single visit tickets. Easy to use for booking, cancellations, and discounts. Only issue I would criticise is the food and drink discount doesn't apply at all vendors in the parks, which is fine, but the problem is that it's not clear which vendors accept it and which don't. If Merlin could make that a little clearer then it'd be great.

29 October 2024
Unprompted review
Rated 1 out of 5 stars

if you’re disabled and NEED a ride access pass there's are pretty useless to you

We used to love our Merlin passes and after our first year renewed (meaning our passes then were set to expire Sept 2024). Half way through our pass though they’ve changed the ride access pass system so you have to book weeks or months in advanced. Here’s the problem - we have 2 disabled children, one of whom is palliative and medically fragile, I can’t just predict weeks in advanced when she would be well enough for us to go, we always used to just book our tickets either the night before or morning of going.

I understand the RAP queues were getting too long but then a) tighten up the criteria which is currently way too lax and means lots of people who don’t legitimately need one get one and b) have a system that makes queues shorter but without capping RAP guest numbers e.g like having 5 x rides cap per RAP card like they have at a couple of non Merlin other parks and that we’ve found works great.

For us, it’s not like we can even go without a RAP at all as my daughter’s wheelchair won’t fit down the standard queues. This system is clearly not working and they’re dragging their feet admitting it and changing to trial another system.

We haven’t renewed but miss when these parks were accessible to us!

21 August 2024
Unprompted review
Rated 5 out of 5 stars

Amazing for families with little kids!

Great deal for kids! Always something to look forward to when it’s half term or school break. I would say you’ll get your membership fee worth just by visiting 3 in a year which is a good deal. Will recommend!! 🤗

27 July 2024
Unprompted review
Rated 5 out of 5 stars

These passes are brilliant

These passes are brilliant it makes a family day out a lot easier through the year and we will definitely keep up with these all the time the kids are still interested

17 October 2024
Unprompted review
Rated 5 out of 5 stars

Best buy this year!

The Merlin Pass is without a doubt the best money we have spent from our budget! We absolutely love the attractions. We home educate, so have the freedom to use the pass when attractions are quieter, plus we get discount on food and other special offers.
We are only 6 months in, but will definitely be renewing, and if we can afford it we will upgrade our package to get even better benefits.
Highly recommend, especially for home educating families :)

17 October 2024
Unprompted review
Rated 1 out of 5 stars

Impossible to use. Overly complicated

The pre-booking system seems to have changed again, requiring me to create another new account. Now I have to wait while my family's Merlin passes are approved to be added. Why isn't this automatic and instantaneous? I now can't immediately book my trip.

I am convinced the system is deliberately complicated, ever changing and slow to dissuade people from using their passes, or tricking them into unnecessarily paying extra.

That's before I have even got to the Ride Access pass. There are no dates available for Thorpe Park at all (I looked at every month for the next 18 month).

I am cancelling all of our Merlin Passes. It is simply not worth the pain or expense.

13 October 2024
Unprompted review
Rated 4 out of 5 stars

I bought one before my daughter starts school next year and would recommend doing this

The Merlin Annual Pass is a really good package if you take full advantage of all the resorts available. It would be nice if there was an age specific discount because some attractions are not appropriate for toddlers (I don't mind that not all rides are available too). The staff are really helpful in reminding you if you have any discount available. The issue I have is the perks are not really substantial enough to bother remembering so I rarely use them and only review them once a quarter at most. It would be preferable if there were fewer but more substantial perks. The one perk I have really enjoyed is being able to use the fast track queue at the London Eye with my Gold membership.

6 October 2024
Unprompted review
Rated 5 out of 5 stars

We love our merlin passes

We love our merlin passes! We have had them for around 5 years. Great value for money, we love the attractions and having the passes ensures we always have options for days out.

5 October 2024
Unprompted review
Rated 5 out of 5 stars

Discovery Passes are great value for…

Discovery Passes are great value for money.
this gives you a leverage to access across the year (in limited day) for most of the popular places. I personally believe that a kind of complete family package.
Value : undoubtedly value for money, many fantastic and thrill seeking venues, theme parks and places to stay across the UK with a brilliant access policy. What a great way to make lots of memories with family and friends, superb choice of places to use the pass, once you’ve paid for a Merlin pass it’s so easy to book tickets for days out.
Perks : thats a amazing point.. since we were in Cadbury factory, they offered a lot chocolates there and gifted as well about 1 kg. OMG kids were like on the sky
Customer Service: we never had any interaction with CS since we never got any issue as of now.
we used it 3 continuous months Mar-Apr-May
Its a good deal with more or less adjustments but All together Value for money..

9 March 2024
Unprompted review
Rated 4 out of 5 stars

It is quite good value for money but still much room for improvement

It is quite good value for money, but still needs to improve especially the value and standards of food offered at venues, such as Alton Towers.
Moreover, as a pass holder with the additional need for a rap pass there should a means of setting rap passes specifically for pass holders. So, for instance, on several occasions this year, while I may have been able to book a particular day, I have been stopped from doing so as there is usually there has been no rap passes for that same said day.

13 September 2024
Unprompted review
Rated 5 out of 5 stars

It was our first time purchasing the…

It was our first time purchasing the Merlin Pass based on recommendations from others. The transaction from the start to the end, it was so straightforward. The Merlin Pass pack was exciting and contained ample information on how to pre-book, the perks of the pass and so on.

We’ve found using the portal a breeze - perfect for us, not needing to phone or email. We liked the fact the tickets were electronic and saved on our phones = a tick towards being environmentally friendly.

The pass is an exceptional value - we purchased the Gold pass which offered ample dates, discounted food and merchandise and free parking. The best thing? We can return again and again at no extra cost!

Customer service at the Merlin Pass was fab as my husband is my carer and we needed a carer pass. This process was straightforward.

Highly recommend A*

1 October 2024
Unprompted review
Rated 5 out of 5 stars

The team have been so amazing…

The team have been so amazing supporting me and my family, including my children who have additional needs.
The merlin pass along with the support and kindness of the staff have meant my children have been able to enjoy so many wonderful days without stress.
I think the best one so far must have been my sons birthday when he got a chance to go on a giraffe safari in Chessington world of adventures. The look on his face feeding the giraffes was priceless. Thanks guys!

6 June 2024
Unprompted review
Rated 5 out of 5 stars

WORTH THE MONIES

I AM REALLY HAPPY WITH MY MERLIN PASS. I BROUGHT THE PASS WHEN THE KIDS ARE AT SCHOOL. MAKE LIFE SO MUCH EASIER . TOUCHWOOD, THE TIMES SLOTS WE ASKED FOR TO GET INTO THE ATTRACTIONS ALWAYS BEEN ON TIME. DEFINITELY WORTH THE MONIES.💯

1 October 2024
Unprompted review

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