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Merlin Annual Pass Reviews 

1,812
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 50 reviews, reviewers had a great experience with this company. Customers frequently praise the annual passes for enabling enjoyable family days out and creating cherished memories across various attractions. Many find the passes offer excellent value, making visits to theme parks and London attractions more affordable and accessible. The wide range of available locations and experiences is highly appreciated. However, some people were dissatisfied with the high cost of food and parking at the venues, often finding items like hot dogs overpriced. A notable concern is recent changes to the Ride Access Pass system, which many feel negatively impacts neurodivergent visitors. These adjustments have led some to perceive poor service and a focus on profit over customer needs.

What people talk about most

Product

Reviewers highlight ambiguous aspects of the product, with many expressing satisfaction with the Merlin... See more

Service

Clients share negative opinions on service, particularly regarding the Ride Access Pass (RAP) system, with... See more

Value for money

Customers consistently note ambiguous experiences with value for money, with many reviewers finding the... See more

Price

People report negative experiences with price, with many finding various aspects, such as fast track passes,... See more

Location

Customers had ambiguous experiences with location, with many enjoying various attractions in London, such as... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We had a great time at Alton Towers recently and before at Chessington World of Adventures. We all loved rides like ‘The Wicker Man’ and my son and I loved Galactica and Nemesis all at Alton Towers... See more

Company replied

Rated 4 out of 5 stars

We come extremely often to the number1 team park Alton Towers indeed.All though we have platinum passes, we have NO desire to go anywhere else.The staff are absolutely magical with us , they go out... See more

Company replied

Rated 4 out of 5 stars

We have used our passes several times now, including Legoland, Warwick Castle and several London attractions. It is easy to book and has saved us a lot of money.

Rated 4 out of 5 stars

Expensive but the perks this year are much better, appreciate the free fast-track per visit, which helps as the queues are just ridiculous!!

Company replied


Company details

  1. Theme Park
  2. Aquarium
  3. Historical Landmark
  4. Holiday Park
  5. Zoo

Written by the company

Unlock unforgettable in 2025 with a Merlin Annual Pass - the ultimate passport that unlocks epic days out at the UK’s biggest & best attractions! Get access to Britain’s most thrilling and awesome experiences, plus exclusive discounts and perks. Say YES to an EPIC season of fun! Merlin Annual Pass is your portal to incredible adventure, heart-racing rollercoasters, and so much more. With a Merlin Annual Pass, you can visit over 20 attractions including Alton Towers, Thorpe Park, The LEGOLAND® Windsor Resort, The London Eye, and SEA LIFE Aquariums. You’ll never be bored during the holidays again, whether it’s a soggy Sunday, a wickedly fun Wednesday, or a terrific Tuesday filled with thrills. Grab your Pass for an epic adventure for the whole family!


Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

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3.8

All reviews

(1,812)

139 reviews in the last 12 months

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Rated 1 out of 5 stars

Don't bother

Since they changed the rap experience it's gone awful. Had our passes 3 yrs now and last 2 yrs hardly been used as wkends and school holidays there is no chance of getting raps. Unless u book mths in advance which is no good when u have autistic children. It needs to go back to the old way where u turn up on the day and get the rap. Or if u are passing holders u will automatically get a rap when u book. This new way sucks big time. So far we've used our passes only 3 times this yr. And their accessable team is awful. I've emailed them loads complaining about how bad their new rap booking system is and just get the same old lies and rubbish back. 4 passes going to waste this yr.

8 June 2025
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi, Thank you for your honest feedback. We’re really sorry to hear that your recent experiences with the Ride Access Pass (RAP) system haven’t met your expectations — especially as long-standing pass holders and a family that relies on accessible support.

We’d like to clarify that RAPs don’t need to be booked months in advance. Availability can change daily, and when cancellations occur, those slots are automatically returned to the system for others to book. That said, during peak times such as school holidays, we strongly recommend booking in advance due to the higher demand.

To keep the system fair and functional, we do have to cap the number of RAPs issued each day. This helps ensure that RAP queue times remain reasonable and don’t exceed those of the main queue lines, which would defeat the purpose of the system.

We genuinely appreciate your feedback and are continually reviewing how the RAP system operates to better serve all guests who need it. If you'd like to discuss your experience further, please feel free to reach out to us directly at rideaccesspass@merlinentertainments.biz

Rated 5 out of 5 stars

We've been Merlin Annual Pass holders…

We've been Merlin Annual Pass holders since 2018, and we absolutely love it! The pass has been amazing value for our family — we use it regularly and it’s saved us so much money over the years. There’s always something fun to do, from theme parks to attractions across the UK, and it never gets boring.

As a special needs user, I also want to highlight how inclusive Merlin is. They've put in place a thoughtful and supportive system that really makes a difference. It’s clear they’ve worked hard to ensure everyone can enjoy the experience comfortably and safely.

Highly recommend the pass to anyone looking for adventure, flexibility, and great memories all year round!

23 July 2025
Unprompted review
Rated 1 out of 5 stars

“Shockingly Poor – Feels Like Merlin Is Giving Up”

I don’t usually leave seriously scathing reviews without giving some sort of positive feedback, but after what’s happened recently with Merlin, I feel compelled to warn others. We joined as a family of four with Premium and Gold Merlin Annual Passes, full of excitement about exploring all the UK attractions. What a mistake.

First, Bear Grylls Adventure was shut with barely any notice. A rare and unique attraction, especially valuable to those of us in the Midlands. Then we find out the Blackpool attractions are shutting down from 1st August. That’s two major regional hubs gone in quick succession — it’s starting to feel like Merlin is abandoning everywhere north of Watford.

If you don’t live near London, what exactly are you paying for? Our passes promised variety, flexibility, and nationwide experiences. Now it just feels like Merlin is closing things from the top down and pretending like it's business as usual.

To make matters worse, their Merlin Pass bot is an absolute joke – it’s like arguing with a brick wall. No real help, no ability to escalate to a human, just generic links and recycled answers. For the money we’ve paid, it’s genuinely insulting.

Merlin is gutting its offerings while still marketing the passes as if nothing’s changed. If you’re considering buying a pass, don’t. Wait until they prove they’re investing in new attractions (that are not just additional to pay for on top of a pass solutions) or at least stop quietly shutting them down.

Total rip-off. Empty promises. No transparency. Avoid.

6 June 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service experience

My daughter has a merin pass and booked a ticket for her friend to you to Thorpe park with her. However, a night before her friend got ill and could not make it anymore. On the day of the booked visit I phoned the customer service and they happily re-booked the ticket for a day that my daughter and her friend can make it. Quick, polite and friendly customer service. Thank you.

29 May 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely fantastic value for money…

Absolutely fantastic value for money thank you for a year of adventures as a SEND family we are so greatful for the opportunities the pass gives our family.

14 March 2025
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Thank you so much for your wonderful review! We're absolutely thrilled to hear that the Pass has brought you a year full of adventures. It means the world to us to know we've helped create meaningful and accessible opportunities for you and your family. Here's to many more memorable moments ahead.

Rated 4 out of 5 stars

Love having access to fantastic venues…

Love having access to fantastic venues across the country. Often plenty of availability if you book in advance.

3 May 2025
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Thank you so much for your kind words! We’re thrilled to hear you're enjoying access to our fantastic attractions across the country, that’s exactly what the Merlin Pass is all about!

We hope you continue to have fantastic adventures in 2025.

Kind regards,

Merlin Annual Pass

Rated 1 out of 5 stars

Do not cater for disabled people

Purchased merlin passes on the false pretense we could easily book access passes for my disabled child.
You have to book 4 weeks in advance for weekends and even then your limited to only 1 of the days on that weekend.
We went to Chessington today and was told access passes will become available through the day but after constantly trying to get them they was totally unavailable.
I don't want to have to book something 4 weeks in advance and feel the only way to beat this obviously broken system is just book for days that I may not actually attend and this is what other pass holders are obviously doing as the disabled access pass lines are empty i took a photo of one of the busiest rides in the park with2 people queing but cant upload on here unfortunately.
It's very disappointing that whilst disabled access passes are unavailable due to no spaces they will still happily let you purchase fast track tickets.
I have only used the passes 3 times now and if they offered me half my money back I'd happily take it and would never renew my merlin passes again.
We was at chessington for 3 1/2 hours and managed 1 ride before the kids wanted to leave says it all l!

3 May 2025
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi Dan,

Thank you for taking the time to share your experience, and I'm truly sorry to hear of the disappointment and frustration you and your family experienced during your recent visit to Chessington World of Adventures Resort!

We understand how important it is for families, especially those with disabled guests, to have a smooth and accessible visit. It's clear from your message that our current system did not meet your expectations, and for that, we sincerely apologise.

Merlin Annual Pass is a separate product to the Ride Access Pass, so we are not able to assist you any further. However, the accessibility team who manage the ride access pass will be very happy to speak with you and hear your feedback. You can contact them at rideaccesspass@merlinentertainments.biz.

Kind regards,

Merlin Annual Pass



Rated 5 out of 5 stars

Stayed at chessington for 4 nights…

Stayed at chessington for 4 nights .hotel was fab .accomadtion was fab .little treats left in room were lovely .the Azteca restaurant was a let down .from last time we were there .same food every day .while there I didn’t have a car so ate there 2 nights .got take away uber other 2 nights .in the park the smoke house was lovely .the extra time in park was so good .

11 April 2025
Unprompted review
Rated 1 out of 5 stars

RIP-Off Merlin Annual Pass prices

With your flexible passes you introduced, most of days of school off term, Saturday Sundays are added as exclusions so flexible passes cannot attend. It’s still shameful though.

10 April 2025
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Thank you for taking the time to share your thoughts. We're truly sorry to hear that you feel disappointed with the current pricing of the Merlin Annual Pass.

We understand that value for money is important, especially for families, and we’re always working to offer a range of options that suit different needs and budgets. While prices have changed over the years, we’ve also introduced more benefits, exclusive events, and flexible pass types to provide greater choice and value to our passholders.

That said, we completely appreciate that everyone's experience is personal, and we’re grateful for your past support as regular Passholders. We hope that in the future, there may be opportunities that feel right for your family again.

If you’d like to discuss anything further or share more specific feedback, please don’t hesitate to reach out to our Guest Services team — we’re always happy to listen.

Rated 3 out of 5 stars

Annual passes are great to have but as

Annual passes are great to have but as we’ve fount out not if you have additional needs the booking process at locations for access pass is awful meaning we can’t visit locations for near 4/5 weeks because now you have to pre book the ride access passes and there fully booked for weeks on end makes having the benefits of a pass completely void. But when you can get the access passes pre booked it’s a wonderful experience having the passes it’s just a shame and disappointing it’s all suddenly changed restricting people with additional needs even more and limiting our experiences to a “normal” life can’t just decide let’s go to a Merlin today have to book weeks in advance

30 March 2025
Unprompted review
Rated 4 out of 5 stars

Merlin pass ok but looking for better

Merlin pass is great for money saving, however the parks are becoming a bit of a mess, the atmosphere has changed, they have got rid of the walkabout actors who made the unbearable wait times fun.
Prices in park have gone up and quality has gone down.
Food in most parks is of little quality and very overpriced.

29 March 2025
Unprompted review
Rated 5 out of 5 stars

Me and my friend both have Merlin gold…

Me and my friend both have Merlin gold passes, we go to a different venue every Tuesday and never get bored of what they have to offer! Out trips have payed for the pass 10 times over so far! It’s definitely worth it!

13 March 2025
Unprompted review
Rated 1 out of 5 stars

Greedy Merlin Decline

Hi Merlin,
I have had a Merlin Annual Pass for longer than I care to remember! Using it predominantly when my son was young but even though my son is now 19 and we hardly ever visit anymore, I have kept the passes on monthly payments. Last week I booked 2 friends and family tickets to visit the London Aquarium, then went to book mine and there was non available. I called Merlin as thought it was an error and was told that the allocation for pass holders was full. New paying customers had availability every 15 minutes for the whole day. I couldn't move or have a refund for the tickets I purchased for my friends. So I had to book and pay for my own individual ticket even though I have a Premium Merlin Pass.
I don't think this is a very fair system and certainly not what I signed up to years ago when you just had to turn up with your pass to enjoy the fun at any location, no pre-booking required.
I would either like a refund for the ticket I was forced to purchase or I would like to pursue the possibility of having a refund for all of my monthly payments since Merlin brought in this new policy and separate allocations, as the pass I am paying for is not what it pertains to be.
Can you please look into this and contact me to discuss and rectify.
Order Number 589670512
Yours kindly,
Robert.

8 March 2025
Unprompted review
Rated 1 out of 5 stars

Worst customer service

Worst customer service. Rude, unprofessional and disrespectful management.wouldn’t recommend giving your money to Merlin entertainment. Save it and take it elsewhere trust me they aren’t worth the effort. Just money grabbing they don’t care about customers and basically block you everywhere if you even try to get a name or email to complain. Please just save your money and just pay for the attraction cheaper anyway

17 February 2025
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi Deanna, we can confirm that we have read through the chat history you had with one of our customer service reps and the way you spoke to our staff member was unacceptable. We do not accept threatening and or abusive language towards our staff and thus you were blocked on Facebook. You have been given the final decision regarding your complaint and we now consider this matter closed.

Rated 1 out of 5 stars

More expensive to book hotels with the Pass

Tried to use the silver pass to get discount on hotel stay compared to booking without the pass. To book without the pass all members of the party got tickets and accommodation which was cheaper than booking with the pass as the overnight stay does not include tickets for the whole party sp would have to purchase them separately. What's the point. Membership now cancelled.

24 January 2025
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi, theme park tickets aren't included with Merlin Holiday Club stays because Passholders already have the ability to enter the park with their Pass.

However, if you are staying on a restriction day then you would be provided free tickets at the hotel.

Merlin Holiday Club is designed for Passholders only, so if you or your party are not Passholders then we would recommend booking through the attraction website directly.

If you require further information about Merlin Holiday Club or other perks exclusive to Passholders please do get in touch!

You can call us on 01372 751411 (local rate number) on Monday - Friday from 9am - 4pm, closed at weekends.

Many thanks

Merlin Annual Pass

Rated 1 out of 5 stars

AVOID buying!!

AVOID buying!!! SCAM!!
I have bought a basic Merlin pass years ago and that works fine. So I bought a silver merlin pass when my daughter goes to school and we need a day out during school holiday and weekend.
My pass was activated on Dec 2024. I then realised I can't make any booking to sealife aquarium even it should be available on Silver Pass Calender.
On their passholder prebook hub, they just black out most of the days in the coming three months. When I am writing this review in Jan 2025, I have only got 8 days in Feb and 12 days in March that I can choose from to book a visit to Chessington World of Adventure. All the weekdays are unavailable. I feel like they assume Silver holders are not free on a weekday and reserve all booking quota to a basic Merlin Pass maybe. But it is very disappointing as the pass is expensive for a family of 3 and I now have even less days to choose from to visit the theme park. Definitely not recommended. (P.s. Customer service is hard to reach and not helpful)

24 January 2025
Unprompted review
Merlin Annual Pass logo

Reply from Merlin Annual Pass

Hi there, Chessington World of Adventures Resort is currently only open on weekends for the zoo only, this is why weekdays are not available.

Attraction opening information can be found on their websites, and we would recommend checking before attempting to pre-book, to avoid any misunderstandings or disappointment.

We do hope you make the most of our other attractions which are currently open including: Warwick Castle, SEA LIFE Aquariums, Shrek's Adventure London, LEGOLAND Discovery Centres, the London Eye, Madame Tussauds, The Blackpool Tower, Peter Rabbit Explore and Play, the Dungeons and more!

Our theme parks are expected to open for February Half-Term events, and then the main theme park season begins March onwards.

We sincerely hope you enjoy the rest of your year with Merlin Annual Pass!

Rated 5 out of 5 stars

Having a Merlin pass has meant a lot as…

Having a Merlin pass has meant a lot as I would not be able to take my granddaughter out on so many trips. We both really enjoy ourselves and have so much fun and build loads of memories and more to come for the future. I would totally recommend getting one if you don’t have one already.

7 December 2024
Unprompted review
Rated 5 out of 5 stars

3 Merlin theme parks 1 weekend

At the weekend I made full use of my Merlin pass for me and my 6 year old, we travelled down from Derby to stay in Thorpe (off site) we arrived at 8:30am to the park one we have never visited before due to living In the midlands and going to Alton towers on regular occasions! We got into the theme park and played on playground until the gates opened, looking in the distance at Hyperia which I would have loved to go on if I wasn’t with my son! Ted loved the day and we managed to get onto 13 rides with little queue by 1pm so decided to make the short trip over to LEGOLAND for the afternoon where we got to a show at the 4D cinema just on time, we also managed to catch the pirate show which with the special effects and humour captured the imagination of my son. We also went on a couple of rides but left around 4:30pm after a lot of steps and fun to retire to our hotel for an early night! On the Sunday we again arrived early this time to Chessington Wolrd Of Adventures, this is our favourite Merlin attraction due to having a great mix of animals and rides. We paid for early entry to go onto the mandrill, ostrich stampede, mamba strike, griffins galleon and the gruffalo ride, I would recommend this to anyone who wants to check off several rides quickly! We spent the rest of the day going around the park, caught the bird show, the sea lion show and more rides checking off 13 activities we planned out! All in all a great Merlin weekend

14 September 2024
Rated 5 out of 5 stars

Easy to Use

It's very easy to use and access over the included attraction; does pay the value invested.

11 November 2024
Unprompted review

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