I signed up for the mystery card plan, and I haven't been disappointed yet. I have received 4 different packs of cards so far, and they look great in display cases. I also purchased the display cases... See more
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Review summary
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Reviews shaping this summary
The shop allows you to see a potential purchase in action through the short video clips. This makes decision making for any particular item so much easier. The buying process is easy and straightforwa... See more
This review is regarding the PDF guidebook “Approaching Magic Practice; How to Practice Magic Tricks Effectively By Dominic Reyes.” This 100 page book is brilliant, “spot on,”incredibly apt. I... See more
What an amazing shop. They have everything for any magician of any age whether you’re starting out or already a professional. Lee,one of the staff members, showed off magical talents by showing as a... See more
Company details
Written by the company
The Merchant of Magic supply and manufacture magic tricks, books, DVDs and accessories to both professional and amateur magicians worldwide. Our magic shop offers over 20,000 magic tricks, mind reading magic tricks and illusions. The bricks and mortar magic shop, based in Hampshire, offers Personal Tuition and workshop sessions to take you from beginner to expert! All our sales team are full members of the world famous Magic Circle and are professional Magicians, so if you need advice, our trained experts are ready to help. We are also a member of The UK Magic Dealers Association, so you can be assured we offer the very highest level of service and quality expected from a professional Magic Dealer.
Contact info
7, Brook Court, SO32 1AX, Southampton, United Kingdom
- 01489 807280
- support@magicshop.co.uk
- magicshop.co.uk
4.8
Excellent
514 reviews
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Replied to 35% of negative reviews
Typically replies within 24 hours
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Fast delivery and excellent products.
Fast delivery and excellent choice of products. Highly recommended.
28 January 2026
My review of “Approaching Magic Practice; How to Practice Magic Tricks Effectively” By Dominic Reyes
This review is regarding the PDF guidebook “Approaching Magic Practice; How to Practice Magic Tricks Effectively By Dominic Reyes.”
This 100 page book is brilliant, “spot on,”incredibly apt. I’m willing to bet that it is exceedingly relevant reading to every one of us, from tyro to professional.
(I learned the word ‘tyro’ when I first encountered it. Where, you didn’t ask? Why it was in the Royal Road to Card Magic. It means novice, or beginner.)
That this book, on how to better oneself at this art form we all love called Magic, is given, or “sold,” at no cost is a real tribute to the kind and giving qualities of its author. Thank you. On behalf of all of us.
26 January 2026
Great product and efficient service.
29 December 2025
Super service and great value for money.
29 December 2025
All good as expected.
30 December 2025
Accepting higher postage costs when…
Accepting higher postage costs when they had no intention to deliver close to the advised timescales. Wh er n asked they simply apologise with no offer to refund the difference. They thanked me for my continued customer loyalty although I will no longer use them for future purchases.
29 December 2025
Reply from Merchant of Magic
Hi Stephen We are really sorry to hear you are still unhappy with the shipping time on your order.
We received your order on the 23rd December for a special order item from Italy. it shipped when the shop reopened after the Christmas holidays on the 29th. It was delivered to your door on the 30th December.
We did clearly explain that your order would not ship until the 29th, both on the product page and again at the checkout when you ordered.
Shipping at our magic shop is usually 1-2 days in the UK but can be slower for special order items, or if there is a public holiday, but we will always let you know when you order, and provide tracking.
Have a lovely New Year
Bought several tricks and accessories…
Bought several tricks and accessories from these guys, always a good experience🪄
29 December 2025
Fantastic store, great experience.
Lee was an amazing guy, very knowledgeable and Jason gave some great practical advice for a new magician too. Both very approachable and I felt like there were no silly questions. Fantastic experience.
29 December 2025
Unprompted review
Excellent Company Very Quick Delivery…
Excellent Company Very Quick Delivery And Service Very Quick in Replying Above And Beyond Many Thanks Please Keep Up A++++++.
26 November 2025
Fantastic little shop
Fantastic little shop! I took my son in there today and the owner was absolutely brilliant with him. Even showed him a few tricks. So much to look at including some amazing Lego sets. I will definitely be returning!
3 December 2025
Unprompted review
Wow!
Wow, what a fantastic shop! Definitely visit if you are in Bishops Waltham.
28 November 2025
Unprompted review
Magic Lee has good advice. 👍🏼
Great staff, showing how tricks work and good advice for tricking all ages. There’s a plethora of Magic tricks to choose from from simply to advanced. I’ve bought online from here before with good service but was in the area and well glad I made the effort to visit.
Well impressed many thanks Magic Lee & Jason. Will be sure to come back again 👍🏼
12 November 2025
Unprompted review
Large selection for all abilities
Large selection for all abilities, competitive prices and quick delivery. Genuine desire to help and support what ever your level.
28 October 2025
Fabulous Shop, highly recommend.
We went into the shop to have a look about and the service was excellent. Friendly staff who took time out to show us some magic which the kids loved, and myself! Will definitely be back and also have some great ideas for Christmas presents 🎁
10 November 2025
Unprompted review
It was best experience of my life I’ve…
It was best experience of my life I’ve ever that I have witnessed
10 November 2025
Unprompted review
Fantastic purchase
Great place to purchase products from, items were shipped and delivered efficiently. Also I needed technical support and they were available over the phone and email. Highly recommended
27 October 2025
You must visit this shop
You must visit this shop. Lee is amazing! Fantastic selection of magic tricks and cards
28 October 2025
Unprompted review
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