While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 141 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the quality of the products, noting that items received were often different from what was advertised, including incorrect branding, packaging, and product names. People also frequently reported issues with their orders, such as products not arriving, being delayed, or receiving the wrong items. The delivery service was also a common point of contention, with many experiencing long shipping times and products arriving from unexpected origins like China, despite the company being advertised as Irish. Some people were dissatisfied with the customer service, describing it as unhelpful and unresponsive to their complaints regarding faulty products or incorrect orders. However, some customers also noted positive experiences with customer support, where issues with faulty products were promptly resolved with replacements, and some even received full refunds.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers reported significant issues, such as... See more

Quality

Reviewers express significant dissatisfaction with product quality. Many report receiving items made of cheap... See more

Order

People report negative experiences with order fulfillment. Many customers experienced significant delays,... See more

Delivery service

Customers consistently express dissatisfaction with the delivery service. Many report extremely long delivery... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers express extreme dissatisfaction,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

AVOID AVOID AVOID Red light cap was working with noticeable fuzzy regrowth but then after 3 months the cap stopped charging and working. I contacted Luminova and you’d think a new cap would be d... See more

Rated 2 out of 5 stars

Alluding to being an Irish company. It’s not. Product is drop shipped from China. Ordered 31st October and arrived 20th Nov. Only giving two stars as it arrived. Had to chase several times to get any... See more

Rated 1 out of 5 stars

Feels like False advertising, an Irish design and formula yet comes with different Chinese branding on packaging and was shipped from china. Also product is 1/10 itself. No coverage whatsoever. Very v... See more

Rated 1 out of 5 stars

as all other reviews say this is a scam company ordered 3 tubes, small all same shade instesd of a tan one with 2 medium . They arrived but not the same product a light cream bad brush different name... See more


Company details

  1. Health and Beauty Shop

Written by the company

At Luminova, our mission is simple: to provide affordable and effective hair care solutions that empower everyone to look and feel their best. We believe that achieving healthy, vibrant hair shouldn’t break the bank, and we’re committed to making advanced hair care technology accessible to all. Using the power of clinically proven red light therapy, Luminova has developed innovative solutions like the Hair Revive Pro, designed to promote hair growth, reduce thinning, and rejuvenate dormant follicles. Combined with natural, carefully formulated products such as our Hair Revive Spray, we offer a comprehensive approach to tackling hair loss. Our products are designed with simplicity and convenience in mind, making them easy to incorporate into anyone’s daily routine. Whether you’re just beginning your hair care journey or looking for a non-invasive alternative to traditional treatments, we’re here to support you every step of the way. We take pride in delivering high-quality, science-backed products alongside excellent customer service. Your satisfaction is our top priority, and we strive to ensure every customer feels confident in their choice to trust Luminova. Join thousands of customers who are transforming their hair and reclaiming their confidence with Luminova. We’re here to make affordable, effective hair care accessible for everyone—because you deserve it.


Contact info

1.9

Poor

TrustScore 2 out of 5

205 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 5% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Feels like False advertising

Feels like False advertising, an Irish design and formula yet comes with different Chinese branding on packaging and was shipped from china. Also product is 1/10 itself. No coverage whatsoever. Very very disappointed and also raging I didn’t do a trust pilot search before I ordered

15 August 2025
Unprompted review
Rated 5 out of 5 stars

Always reach out to Luminova for best customer service. When my original Luminova hat started…

When my original Luminova hat started malfunctioning I contacted them by email. After a short exchange of emails we collectively decided that in spite of all the potential fixable problems my unit was defective and within a reasonable amount of time they provided me a new cap and a scalp massager. Very generous on their behalf. About a month ago I received an email from Luminova saying that owing to some computer glitch at their end every customer would be eligible for a very reasonable credit. I asked if I could use my credit toward purchasing their spray. As with all of my dealings with Luminova they responded telling me they would ship by courier this spray bottle and yesterday it showed up on my front door step. I am one very happy customer both with their products and their customer service.

10 July 2025
Unprompted review
Rated 1 out of 5 stars

This is a total scam

This is a total scam - not an Iris company. Ships from China.
Cream and brush not as advertised. Brush is tiny, looks like a kids toy brush. Have not opened the cream, looking for a full refund. I cannot emphasize enough, do not waste your money, do not order !

5 August 2025
Unprompted review
Rated 1 out of 5 stars

ThIS IS A SCAM - NOT EVEN IRISH

Scam. Not Irish. Didn't receive what they advertised. Completely different product, which is hopeless. Don't touch them with a barge pole. Send plenty of emails told them about false advertising and yes they still are claiming to be Luminova...it's a total scam... Wish I had read the reviews before I purchased but unfortunately, I fell for it. I keep fighting them for a full refund as I will not be sending back the product so they may just refund me. Product is now in the bin. People power works we should all go on to Instagram under each ad that comes up and just say total scam don't touch them.

5 August 2025
Unprompted review
Rated 1 out of 5 stars

Complete scam !!!!!!!!!!

Complete scam !!!!!!!!!!
The ad is false advertising. Irish accent saying she started to literally make it in her kitchen and her sisters asked for it etc..product comes from China wrong product name..doesn't have any coverage or colour and applicator is tiny. Don't waste your money.

12 August 2025
Unprompted review
Rated 1 out of 5 stars

Not the cream advertised

Not the cream advertised. Different packaging, tiny useless brush and totally Useless product. Zero coverage. Total scam. DONT ORDER anything.

12 August 2025
Unprompted review
Rated 1 out of 5 stars

Waste of money.

Such a shame I didn’t read these reviews before I placed my order for the Luminova cream and applicator brush. Same experience as other reviewers here… smaller tube of a different brand of cream, incorrect shade, and a bitterly disappointing applicator brush . After many emails was offered a 25% refund. Awaiting to see if they will offer a full refund if I return it.
Don’t waste your money.

1 August 2025
Unprompted review
Rated 1 out of 5 stars

Scam

Scam. Not Irish. Didn't receive what they advertised. Completely different product, which is hopeless. Don't touch them with a barge pole!

16 June 2025
Unprompted review
Rated 1 out of 5 stars

A complete scam

A complete scam. Not an Irish product. Comes from china after about 3 weeks and the packaging doesn’t even say luminous

9 August 2025
Unprompted review
Rated 1 out of 5 stars

Avoid scam site

I have to give them a star but I wouldn’t give any if I could. This is not an Irish company false advertising I’m annoyed with myself for falling for it on instagram. Product arrived today from China which I realised when I tracked it last week. The cream is a different name etc product is not great and definitely not as good as the ad this is all said before just read trustpilot before being scammed like me. By the way I’m not adverse to ordering from China order from shein all the time and have a very positive experience but at least I’m aware I’m
ordering from China

8 August 2025
Unprompted review
Rated 5 out of 5 stars

Issue resolved..

I purchased the product which unfortunately had a fault, I contacted Luminova who confirmed following some testing there was a fault and promptly sent a replacement product. So far so good . Thanks for your service.

31 July 2025
Unprompted review
Rated 1 out of 5 stars

Scam

NOTE! Beware of this so-called company, showing one product and sending another. They also do not respond to emails so you cannot return the product. You will be scammed...😡

22 July 2025
Unprompted review
Rated 1 out of 5 stars

SCAM PRODUCT

3 weeks for delivery. Product completely different to what was advertised.Absolutely useless to anyone. Wasted my money. Complete scam AVOID AVOID AVOID

5 August 2025
Unprompted review
Rated 1 out of 5 stars

Completely false advertising

Completely false advertising! Not an Irish company. Took over 2 weeks to arrive, if it was an Irish company as claimed, this would not be the case. Claims about the product were totally false. The bottle and packaging did not match the ads. It did not work at all, made no difference whatsoever. Product applied completely white and when blended, disappeared completely! I complained to Customer Service, sending photos as proof and received an offer of 10% off. This is not good enough when according to consumer law, the product is not fit for purpose and does not match description. When I explained this by email, I was offered 25% off but a full refund ( which is what you are entitled to) was refused. Very poor Customer Service.

1 August 2025
Unprompted review
Rated 1 out of 5 stars

Scam site

Scam site. Not an Irish company. Comes from China in completely different packaging and name to what is advertised. The aplicator brush is tiny also not as advertised (it is a huge brush in advert) Took nearly 3 weeks to arrive. Will not be even trying it as afraid to think what is actually inside the bottle

5 August 2025
Unprompted review
Rated 1 out of 5 stars

Chinese - not Irish!

Haven’t received the product yet as it’s coming from CHINA! All their adverts are Irish-based so it’s a total scam. They should have truthful ads. Customer service claim they’re based in Ireland but funnily enough they reply at 4am Irish time! Liars!

28 July 2025
Unprompted review
Rated 1 out of 5 stars

Not an Irish company

Not an Irish company.
Doesn't even say 'luminova' on the bottles.
Asian scam site, don't waste your money.
Took 3 weeks to arrive and the product is awful.
Ordered one shade dark and two medium shades and both of the medium shades are different colour. The cream itself is watery and offers no coverage. Plus the free brush might as well be for a barbie doll, it's tiny! Save your money, don't order

17 July 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look