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Love2shop.co.uk Reviews 

37,526
•
TrustScore 3 out of 5

3.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,343 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the reliable delivery service, mentioning that both physical and electronic orders arrive very quickly and right on schedule. Many people also highlight the exceptionally helpful and friendly customer support team whenever guidance or assistance is needed. However, some customers also noted that the official website is rather confusing, awkward to use, and difficult to navigate. Reviewers experienced frequent technical issues trying to redeem electronic vouchers or successfully register their personal details online. Others mentioned that product options, links, and instructions can sometimes feel quite ambiguous and misleading.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with some consumers expressing delight over e-gift cards... See more

Website

Reviewers mention ambiguous feedback about website experiences, with many consumers reporting frustrating... See more

Delivery service

People report positive experiences with delivery service, noting that orders are often received very quickly... See more

User experience

Clients share ambiguous opinions on user experience, as some reviewers describe the website as a dismal mess... See more

Customer service

Consumers find customer service to be ambiguous, as some reviewers praised helpful support agents who... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Love2shop cards very limited places to spend, shame as I feel it is a total waste of money. E voucher is best option, still waiting to hear if I can have the card changed to a e voucher of course co... See more

Company replied

Rated 3 out of 5 stars

I found the website confusing and difficult to navigate, quite stressful too ! However an email to the company was quickly responded to and assistance offered. Bring back paper gift cards !!

Company replied

Rated 3 out of 5 stars

I like the fact of a personal service.But in reality the email was not sent, I phoned and was told they would resend, but it still took approx 36 hours to get to it's source. I am reusing the service... See more

Company replied

Rated 3 out of 5 stars

Customer care team were really helpful and explained how to resolve my issue well, however I feel if the website was easy to use, or the info on the physical card was more clear then I wouldn’t have h... See more

Company replied


Company details

  1. Corporate Gift Supplier
  2. also in
  3. Business to Business Service
  4. Gift Shop

Written by the company

Love2shop is the UK's leading multi-retailer gift card provider accepted at over 100 major retailers with more than 20,000 stores UK wide. Love2shop offers fantastic solutions from personal gifting to business reward programs and incentives. Love2shop has everything you need, from a business rewarding their staff to consumers looking to hit the High Street.


Contact info

3.2

Average

TrustScore 3 out of 5

38K reviews

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3.2

All reviews

(37,526)

1,236 reviews in the last 12 months

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Rated 1 out of 5 stars

If you want your money held hostage by…

If you want your money held hostage by a company pretending to be ‘useful’ then love2shop is the one for you.
It says to use it ‘like a debit card’ however I’ve never seen a debit card where you have to have the exact amount for the transaction.
Won’t be using again - not willingly anyways!!

14 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for your feedback. We’re sorry to hear about your disappointment and understand how frustrating it can be when you’re unable to spend the full balance on your card.

Your Choice, Purple and digital cards use credit card technology, which means that online retailers generally require the full transaction amount to be available on a single card. Unfortunately, most retailers do not support splitting an online payment across multiple cards, so the balance on one card would need to cover the entire purchase.

However, you can use your card to make part-payments in store, allowing you to pay the remaining balance using another payment method.

If you need any further assistance, please contact our Card Services team on 0344 375 0739, who will be happy to help.

Thanks
Stacey

Rated 1 out of 5 stars

Truly pointless

Truly pointless, and unfair company. My experience was bad it cost both time and money.
The people on the customer services seem nice but the complex policies are truly shocking, unfair and a waste of your time.
Make your own life easier and buy an Amazon voucher.
Minus ten stars was not presented as an option here.

11 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for sharing your feedback. We’re sorry to hear that your experience has been disappointing and that our policies have caused frustration, costing you both time and money.

While we’re pleased to hear that our customer service team was helpful, we understand that this does not make up for the difficulties you’ve experienced. We take your feedback seriously and would welcome the opportunity to discuss your concerns and see how we may be able to help.

Please contact our Card Services team on 0344 375 0739, who will be happy to assist you.

We apologise for the inconvenience caused and appreciate you taking the time to share your experience with us.

Thanks
Stacey

Rated 1 out of 5 stars

This company are useless

This company are useless! I ordered an e voucher (to be delivered by email) and despite the funds being taken from my bank account, I received no voucher or email confirmation.

I emailed the company to ask about this and didn’t hear anything back from them.

Finally 3 days later I have had to contact someone on the website’s live chat and they have assured me I’m getting a refund but I’d strongly advise against using this company, especially if you require your voucher quickly or value any sort of customer service.

The whole experience felt like a scam!

12 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi there,

Thank you for taking the time to write a review.

I'm so sorry to hear that we were unable to supply your order. I'm sure this was really disappointing for you and your recipient.

On very rare occasions things can go wrong, and I'm glad to see that we were able to resolve this for you.

Thanks,
Sean

Rated 1 out of 5 stars

Will Just Email Spam You - Even after Email supposedly removed from system

Bought some vouchers from here for a colleagues leaving present. They came no issues. The problem began when they decide to rebrand from highstreetvouchers to love2shop. Now every week i get spammed with emails saying i havent re-registered even when i didnt want emails to be sent on preferences. I have contacted their customer service twice about getting my account closed and email removed from their list to which i have a confirmation email some someone in their customer service department. But low and behold im still getting spammed. DO NOT TRUST THIS COMPANY TO HANDLE YOUR DATA REQUESTS AT ALL!!

13 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Thomas,

I'm really sorry to hear you keep receiving marketing emails from ourselves. I can confirm the account I have found has been closed, by a previous advisor. I have also opted you out of all email communications from ourselves, please give 48 hours for this to take effect.

If you do keep receiving emails from ourselves after this time. Please can you email info@love2shop.co.uk and make the email out to myself (Erin), I will investigate this further.

Thanks
Erin

Rated 1 out of 5 stars
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Sara,

Thank you for your feedback.

We’re sorry to hear that your Love2shop card was not accepted at H&M. Unfortunately, H&M is not a participating Love2shop retailer. You can find the full list of our participating high street retailers here: http://bit.ly/46hYgul.

We apologise for any disappointment and hope you find a suitable alternative retailer to enjoy your Love2shop card.

Thanks
Stacey

Rated 4 out of 5 stars

As from my earlier reviews

As from my earlier reviews, I used to have a good experience. But I now see they don't do books of paper vouchers and it seems you can only buy a £5 or £10 one. What if I want to buy 5 £10 ones?
I think I will be going to the shops to buy my gift cards to see if they have more places where you can spend them and where I can buy their own company ones.

12 October 2026
Unprompted review
Rated 1 out of 5 stars

Your website is appalling

Your website is appalling. You cannot specify multiple of the same card, which I wished to do to send the same type of card to multiple recipients. I wished to have all of the cards sent to me to personalise, but this appears beyond the imagination of your web designers. You have just foregone a significant order because of the hopeless website. Hope you're happy

11 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi there,

Thank you for taking the time to write a review.

For consumer accounts, it's not possible to enter a quantity of products to add to the basket. This is partly due to restrictions on consumers ordering products which are regulated by the FCA and also due to the fact that, as the gift card can have a value of up to £400, it wasn't thought that there would be a demand for ordering multiple gift cards when buying for friends and family members.

Thank you for highlighting an awkward aspect of the ordering process. We will certainly take this on board and look to make changes where we can. We appreciate your feedback.

Thanks,
Sean

Rated 1 out of 5 stars

The website is absolute shocking

The website is absolute shocking. There’s a QR code on the back of my card and it takes you to a 'page not found'. No where can I find where the remaining balance of my card is. Will never use this company again.

10 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Richard,

Thank you for your feedback. We’re sorry to hear you’ve had difficulty accessing your card balance and that the QR code hasn’t worked as expected.

You can check your remaining balance using the automated balance enquiry number on the back of your card. Alternatively, please contact our Card Services team on 0344 375 0739, who will be happy to assist you.

We apologise for the inconvenience caused and appreciate you bringing the issue with the QR code to our attention.

Thanks
Stacey

Rated 1 out of 5 stars

Really frustrating to us the love to…

Really frustrating to us the love to shop digital as if you get only £20 have to purchase soemthing for £20 or less and all the stores are large stores as it works like a crdeit card!!! will not use them

9 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Ilse,

Thank you for sharing your feedback. We’re sorry to hear you’ve been disappointed with your Love2shop Digital Card experience.

As our Love2shop Digital Cards are Mastercard prepaid cards, they can be used to make part payments in participating stores that accept Mastercard. If your purchase exceeds the balance on your card, we recommend paying the remaining amount with your alternative payment method first, followed by your Love2shop Digital Card.

If you need any further assistance or would like to discuss how to use your card, please contact our Card Services Team on 0344 375 0739, who will be happy to help.

Thank you for taking the time to share your feedback.

Thanks
Stacey

Rated 1 out of 5 stars

I was given a £10 gift code for…

I was given a £10 gift code for completing a government survey. I believe I've activated the code correctly, and I ordered a £10 e-card that supposedly can be used at a wide range of shops.

Well I would be able to use it if they ever actually send it to me. It's been 48 hours since I placed the order and I've heard nothing.

What's even worse is they seem to be ignoring my first attempt to contact them via their web site. I've just used the same contact form with little hope of getting a response.

2 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Christopher,

Thank you for providing your order number. After checking your order details, I can confirm that you ordered a physical Love2shop gift card, this will be sent via post. Unfortunately, the Love2shop option is not available as a digital e-card, which is why you have not received an e-card by email.

If you need any further assistance with your card or order, please contact our Card Services team on 0344 375 0739, who will be happy to help.

Thanks
Stacey

Rated 1 out of 5 stars

Wasted £50

They advertise themselves as simple, but instructions are ambiguous and misleading and there seems to be zero method to contact customer support. I simply wish to cash in a boots gift card but their links to email, chatbots and customer complaints do not work. I wish i didnt have to leave a review but here we are

4 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Sofia,

We’re sorry to hear about your experience and understand how frustrating it must be when you’re trying to use your gift card and can’t find the help you need.

A Boots e-gift card can only be used directly with Boots, and unfortunately, as this is a third-party gift card, the support we’re able to provide is limited to the information available to us.

If you have a Love2shop card and are looking to use it with Boots, this can only be redeemed directly in-store with Boots.

If you need any further assistance with your Love2shop card, please contact our Card Services Team on 0344 375 0739, who will be happy to help where possible.

We’re sorry again for the frustration caused and appreciate you taking the time to share your feedback.

Thanks
Stacey

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