This has been a long process for us to get to the point of purchase, lots of umming and aging.si when we entered the Guildford store what a pleasure to be greeted by such professional staff. All of th... See more
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As always we had an excellent experience in Loaf Guildford. Chloe was fantastic; enthusiastic and knowledgeable about all the products and gave us time to ourselves but was on hand to help when requir... See more
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When we visited Loaf in Guildford on thursday 30th April 2026, we were blown away by the customer service. The friendly bubbly chap that helped us was great, a real credit to your company. Definitely... See more
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Further to various emails on 15th September, two calls to customer service, a follow up email on 19th and two social media posts, still no one has bothered to pick up the phone to apologise or... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Guildford
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Unit 6A Tunsgate Quarter, GU1 3QY, Guildford, England, United Kingdom
- 02031418300
4.7
Excellent
142 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 24 hours
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We have visited the Guildford Loaf…
We have visited the Guildford Loaf Shack several times over the last few months to be sure of our furniture choices. At all times Irene, Tabitha, Penny and Joe have been polite, courteous, and willing to serve. Their product knowledge has helped us decide, and we look forward to relaxing in out new Jonesy suite. Well done and thank you.
11 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Hugh,
Thank you so much for your wonderful feedback.
We’re thrilled to hear that Irene, Tabitha, Penny, and Joe provided such polite, knowledgeable, and helpful service throughout your visits. It’s fantastic that their guidance helped you feel confident in your choices, and we hope you enjoy many relaxing moments in your new Jonesy suite. We’ll be sure to pass on your thanks to the team, well done indeed!
Kind Regards,
Paris
Tabitha was extremely helpful in the Guildford Store
Visited Guildford store today and was helped by Tabitha who was very knowledgable and helpful. She gave us a lot of time to compare sofas and make choices.
10 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Ali,
Thank you for taking the time to share your experience.
We’re delighted to hear that Tabitha at our Guildford store was so knowledgeable and helpful, and that she gave you the time you needed to compare sofas and make the right choice. We’ll be sure to pass on your kind feedback to her and the team. We hope you enjoy your new sofa and look forward to welcoming you again soon.
Warmest Regards,
Paris
Went to Guildford shop and staff were…
Went to Guildford shop and staff were really helpful. Especially liked all the goodies to help us decide like tunnocks teacakes!
9 January 2026
Reply from Loaf - Guildford
Hi Jo,
Thank you for your review.
We’re glad you found the Guildford team so helpful and that the teacakes helped make your visit even nicer.
Warm regards,
Cynthia
Love the loaf shacks
Love the loaf shacks. The furniture is easy to try and the fabrics are all available to see in huge samples. Like the helpful F&B paint plates so you can colour match/contrast and the staff are friendly and helpful. When his sofa testing work was done my bored kid got to play on the retro electronic game table... and enjoyed a free bottle of water from the fridge and helped himself to a pencil . It's always a nice experience and the products are great; we have many.
9 January 2026
Reply from Loaf - Guildford
Hi Liz,
Thank you so much for this lovely review!
I’m really glad you enjoyed our lovely Shack experience. From trying out the furniture and exploring the big fabric samples to the F&B paint plates. It’s great to hear the team made you feel welcome and that your child had fun too (the retro game table is a favourite).
We truly appreciate your continued support and are thrilled that you’re enjoying so many of our pieces. Hope to see you again soon!
Warm regards,
Manny.
Great all round
Great all round, Chloe was excellent, took us carefully through all the options (it’s quite complicated!) very helpful!!
8 January 2026
Reply from Loaf - Guildford
Hi James,
Thank you very much for taking the time to leave such positive feedback.
I’m glad to hear that you had a great all round experience and that Chloe was able to guide you carefully through the various options. A process can be complicated, so it’s especially pleasing to hear that she explained everything clearly and was so helpful throughout. I’ll be sure to pass on your kind comments to Chloe, who will be thrilled to receive them.
Kind regards,
Manny.
Reply from Loaf - Guildford
Hi Daniel,
Thank you for sharing your experience!
I’m delighted to hear that our Guildford sales team made your visit so enjoyable. Our staff take great pride in providing friendly, knowledgeable and helpful service.It’s wonderful to know that this made a difference for you. I’ll be sure to pass your kind words on to them, they’ll be thrilled!
Kind regards,
Manny.
Exceptional
Exceptional, extremely knowledgeable and honest
Thank you Chloe
8 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Susan,
Thank you so much for your thoughtful and generous feedback. I truly appreciate you taking the time to share such kind words.
I’m really glad to hear you had a great experience in our Shack.
Thank you again for your appreciation. Please don’t hesitate to reach out if I can be of any further assistance in the future.
Warm regards,
Manny.
Local showroom in Guildford is great
Local showroom in Guildford have been incredibly helpful and when I have phoned customer service my call has been answered promptly by an agent who is knowledgeable and helpful.
5 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Brooklyn,
Thank you very much for your feedback!
We’re delighted to hear that the team in our Guildford showroom have been incredibly helpful and that our Customer Service team have been prompt, knowledgeable, and supportive when you’ve called. I’ll be sure to share your kind comments with both teams, they’ll really appreciate it.
Thank you for taking the time to let us know about your experience.
Warmest Regards,
Paris
Very grateful to Seren for the great…
Very grateful to Seren for the great service we received in Guildford!
31 December 2025
Reply from Loaf - Guildford
Hi Katie,
Thank you for your review.
It’s great to hear you had a positive experience and that Seren provided such excellent service in Guildford.
Warm regards,
Cynthia
Great service and gorgeous sofa
We knew the sofa bed we wanted, so I called up in advance to see if it was in the Guildford store. Although the one we wanted to see wasn't going to be there, they were able to advise of what was there which would enable us to make the decision of whether to purchase or not.
In the store, Tabitha was very helpful, showing us the sofa and the mechanism for the sofa bed in an alternative style. They explained all the swatches etc and we ended up buying the sofa there and then.
Looking forward now to its delivery, thank you Loaf!
2 January 2026
Reply from Loaf - Guildford
Hi Emily,
Thank you so much for taking the time to share your experience.
I’m delighted to hear it was such a positive one. It’s great that the team were able to guide you in advance and help you decide before visiting the Guildford Shack and I’ll be sure to pass your kind words on to Tabitha for her helpful and knowledgeable support in store. We’re thrilled you found the perfect sofa bed and can’t wait for it to arrive with you.
Thanks again for choosing Loaf and we hope you love it when it’s delivered!
Kind regards,
Manny.
Great experience
Great experience, we never felt pressured to buy. Seren was very helpful and made a few suggestions and was happy to answer any of our questions. We tested out so many different fabric swatches and. Cushion combinations but never felt rushed.
2 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi,
Thank you for your kind feedback. We’re so pleased to hear you had a great experience and never felt pressured during your visit. Seren will be delighted to know their help, suggestions, and patience made a difference, and it’s lovely to hear you had the time and space to explore fabrics and cushion combinations at your own pace. We hope you’re thrilled with your final choice and look forward to welcoming you again.
Warmest Regards,
Paris
We shopped in your Guildford store
We shopped in your Guildford store: the staff were very helpful and knowledgeable.
4 January 2026
Reply from Loaf - Guildford
Hi Sharon,
Thank you for your kind feedback. We’re delighted to hear that you had a positive experience in our Guildford store and that our team was helpful and knowledgeable. We’ll be sure to pass on your comments to them, and we look forward to welcoming you again soon.
Kind Regards,
Paris
Great customer service
Great staff, who were very helpful and able to advise of all options.
3 January 2026
Reply from Loaf - Guildford
Hi Nigel,
Thank you very much for taking the time to share your feedback.
I’m delighted to hear that our staff were helpful and able to clearly explain all the available options. Providing friendly, knowledgeable advice is very important to us and it’s great to know what came through during your visit. I really appreciate your support and hope to welcome you back again soon.
Kind regards,
Manny.
Helpful in store Not to pushy but made…
Helpful in store Not to pushy but made sure we were OK.
2 January 2026
Reply from Loaf - Guildford
Hi Jackie,
Thank you for your review.
We’re glad to hear the team struck the right balance between being helpful and giving you space to explore comfortably.
Warm regards,
Cynthia
Well worth a trip to a store!
Went to the Loaf store in Guildford and the team were so helpful and knowledgeable about their products. Was great to try different sofas & be able to see all the amazing colour & fabric options.
2 January 2026
Reply from Loaf - Guildford
Hi Kate,
Thank you for your review.
We’re delighted you found the Guildford team knowledgeable and enjoyed trying out the sofas and exploring the wide range of colours and fabrics.
Warm regards,
Cynthia
Irene was very helpful throughout the…
Irene was very helpful throughout the whole process. Hassle free shopping.
29 December 2025
Unprompted review
Reply from Loaf - Guildford
Hi Mrs D
Thank you for your review.
We’re so pleased to hear Irene made the process hassle free and supported you throughout. We’ll be sure to pass this on to her.
Warm regards,
Cynthia
We had an amazing experience
We had an amazing experience! Our two dogs were welcomed in the show room. The team was incredibly helpful and we ended up purchasing our sofa instead of waiting thanks to their excellent service.
28 December 2025
Unprompted review
Reply from Loaf - Guildford
Hi Mrs Kelly,
Thank you for your review.
We’re so pleased you had such an amazing experience and that both you and your dogs felt welcome in the showroom.
We can't to see you again!!
Warm regards,
Cynthia
Great Experience - no pressure
Visited Guildford Shack - had basic idea of which sofas we were interested in. Spoke to Joe and he helped immensely and expertly! We ended up with a sofa we hadn't even considered but fitted our requirements. Can't wait for delivery.
Thanks Joe - a credit to the company. company.
28 December 2025
Unprompted review
Reply from Loaf - Guildford
Hi Chris,
We're so pleased to hear about your great experience in our Guildford Shack and that Joe's expertise helped you pick out your perfect Loaf piece.
He is absolutely an asset to the team and we'll be sure to pass along your kind feedback, I'm sure he'll be delighted to hear what a difference it made!
Thanks for choosing Loaf and we hope to welcome you back to our showroom again soon.
Warmest regards,
Ellie
Excellent
Joe, at the Guildford store, was excellent, so helpful, knowledgeable and just a great asset to Loaf. Thank you and can’t wait to get my new sofa!
28 December 2025
Reply from Loaf - Guildford
Hi Lucy,
Thanks so much for your lovely feedback!
I'll be sure to pass along your kind words to Joe and the team at Guildford - I'm sure they'll be delighted to hear what a positive experience you had.
You've made a great choice with our gorgeous Bear Hug so I'm not surprised you're eagerly awaiting its arrival - we hope you love it!
Warmest regards,
Ellie
Loved the virtual appointment.
Loved the virtual appointment where the team were able to reassure me on whether the sofa would fit through a tight space.
In store ordering was hassle free, with everything explained.
Nice touch were the free mugs on ordering.
28 December 2025
Reply from Loaf - Guildford
Hi Tanya,
Thanks for taking the time to leave us some feedback. I'm so pleased to hear that you found your virtual consultation helpful and that you were able to make use of the team's expertise to give you that extra peace of mind. I do hope you've enjoyed a Loafy cuppa or two in your new mugs!
Warmest regards,
Ellie
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