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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Really good quality clothing. Always the softest material and so comfortable. Everything feels nice and thick and well Made. Been purchasing Kaiia clothing since last year, & probably a quarter of my... See more
Company replied
I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna res... See more
Company replied
Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more
Company replied
Company details
- Women's Clothing Store
- Clothing Store
- Lingerie Store
- Outerwear Store
- Plus Size Clothing Store
- T-Shirt Store
Written by the company
Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA
Contact info
United Kingdom
- support@kaiiathelabel.com
- kaiiathelabel.com
4.5
Excellent
1K reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 98% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Always such a great experience ordering…
Always such a great experience ordering from Kaiia. Been purchasing their clothes for a while now. Clothes are super comfy and great material. I always get comments on where my clothes are from. Any issues ive had in the past, customer service has always been super helpful. Delivery is always speedy too. Great brand, id recommend.
1 June 2026
Unprompted review
Reply from Kaiia The Label
Hi Corinna,
Thank you for your wonderful feedback! We are thrilled to hear that you consistently have a great experience ordering from Kaiia. It's fantastic to know that you appreciate the comfort and quality of our clothing, and that you receive compliments on your outfits.
We pride ourselves on providing exceptional customer service, so it's gratifying to hear that our team has been helpful in resolving any issues you've encountered in the past. Additionally, we strive for speedy delivery to ensure you receive your items promptly.
Your recommendation means a lot to us, and we are committed to maintaining the high standards that have made your shopping experience enjoyable.
Thank you once again for your support, and we look forward to serving you in the future!
Laura x
Marie instantly replied to my email and…
Marie instantly replied to my email and resolved my issue, delivery was quick too
1 June 2026
Unprompted review
Reply from Kaiia The Label
Hi Swabiha,
Thank you for your feedback! We're thrilled to hear that Marie was able to assist you promptly and effectively. It’s always our goal to ensure that our customers receive quick and efficient service, and it’s wonderful to know that your issue was resolved to your satisfaction.
We also appreciate your comments regarding the swift delivery of your order. At Kaiia, we strive to provide not only quality products but also a seamless shopping experience from start to finish.
Thank you for choosing Kaiia. We look forward to serving you again in the future.
Amy x
Super fast and easy shipping for…
Super fast and easy shipping for amazing quality and beautiful clothing
1 June 2026
Unprompted review
Reply from Kaiia The Label
Hi Lim,
Thank you for your fantastic feedback! We are thrilled to hear that you experienced super fast and easy shipping with us. At Kaiia, we strive to deliver not only amazing quality but also beautiful clothing that meets your expectations. Your satisfaction is our top priority, and we are delighted that our efforts have resonated with you.
Thank you for choosing Kaiia, and we look forward to serving you again soon!
Amy x
Love
clothes are amazing quality at a good price, love that they offer student discount
14 March 2026
Unprompted review
Reply from Kaiia The Label
Hi Isabelle,
Thank you for your wonderful feedback! We're thrilled to hear that you love our clothes and appreciate the quality we strive to deliver at a great price. It's also fantastic to know that our student discount is beneficial for you.
At Kaiia, we are committed to providing stylish and affordable options for our customers, and your satisfaction is our top priority. If you have any further suggestions or need assistance with anything else, please don't hesitate to reach out. We look forward to serving you again soon!
Laura x
Great items and great quality
31 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Lucy,
Thank you for your feedback! We are thrilled to hear that you are satisfied with the items you received and that you found the quality to be great. At Kaiia, we strive to provide our customers with high-quality products that meet their expectations.
Thank you for choosing Kaiia. We look forward to serving you again soon!
Amy x
Lovely clothing but the return process…
Lovely clothing but the return process is a tiny bit tedious
30 May 2026
Unprompted review
Reply from Kaiia The Label
Hi,
Thank you for your valuable feedback regarding your experience with our return process. We appreciate your kind words about our clothing, and we are committed to providing a seamless shopping experience for our customers.
We understand that the return process can sometimes feel a bit tedious, and we are continuously working to improve it. Your insights are crucial in helping us enhance our services. If you have any specific suggestions or details about your experience that you would like to share, please feel free to reach out. We are here to assist you and ensure your satisfaction.
Thank you once again for your feedback, and we look forward to serving you better in the future.
Laura x
Kaiia the label is life 🩷
I don’t wear anything else other than my Kaiia sets/hoodies they are the most comfortable pieces of clothing I own I have been wearing Kaiia for years now and I honestly would never change a thing my fav and will always be my fav 🩷
29 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Tia,
Thank you for your wonderful feedback! We are thrilled to hear that you love Kaiia the label and that it has become your go-to choice for comfort and style.
Your loyalty over the years means a lot to us, and we are delighted that our sets and hoodies have consistently met your expectations. We always strive to provide high-quality, comfortable clothing, and it’s rewarding to know that we have succeeded in doing so for you.
Thank you again for being a valued customer. We look forward to serving you for many more years to come!
Sam x
Absolutely love this brand
Absolutely love this brand. The clothes are always a great quality and are all stunning. New ranges so frequently. Staff are lovely and helpful and always help really quickly. 5* all round. Thank you guys 💖
28 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Joanna,
Thank you for taking the time to share your wonderful feedback about Kaiia. We are thrilled to hear that you absolutely love our brand!
Your kind words about the quality and stunning designs of our clothing truly mean a lot to us. We strive to offer new ranges frequently to keep our collection fresh and exciting, and it's gratifying to know that you appreciate this effort.
We are also delighted to hear that our staff has provided you with lovely and helpful service. Our team is dedicated to ensuring that every customer has a positive experience, and your recognition of their quick assistance is greatly appreciated.
Thank you once again for your 5-star review. We look forward to serving you again soon!
Sarah x
Reply from Kaiia The Label
Hi Melissa,
Thank you for your kind feedback regarding Kaiia. We are thrilled to hear that she consistently provides you with an amazing experience. At Kaiia, we strive to deliver exceptional service, and it’s wonderful to know that our efforts are making a positive impact. If there’s anything else we can assist you with or if you have further suggestions, please don’t hesitate to reach out. Your satisfaction is our top priority.
Sam x
The quality of the clothes are amazing…
The quality of the clothes are amazing xx
27 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Wendy,
Thank you for your wonderful feedback! We are thrilled to hear that you find the quality of our clothes to be amazing. At Kaiia, we take great pride in sourcing high-quality materials and ensuring that our products meet the highest standards of craftsmanship. Your satisfaction is our top priority, and it’s always rewarding to know that our efforts resonate with our valued customers.
We appreciate your support and look forward to serving you again soon.
Sarah x
Love this brand
Love this brand! Great clothes that are always good quality and my orders are alaways delivered super quick :)
5 May 2026
Unprompted review
Reply from Kaiia The Label
Hi,
Thank you so much for your wonderful feedback! We are thrilled to hear that you love Kaiia and appreciate the quality of our clothing.
Your satisfaction is our top priority, and it's fantastic to know that your orders are consistently delivered quickly. We strive to provide our customers with not only stylish and high-quality products but also an efficient shopping experience.
Thank you for being a valued customer!
Amy x
Amazing quality
Amazing quality, fast shipping, clothes are always really flattering. No complaints at all, one of my favourite clothing brands!
27 May 2026
Unprompted review
Reply from Kaiia The Label
Hi,
Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying the amazing quality of our products and that the fast shipping has met your expectations. It's fantastic to know that our clothes are consistently flattering for you.
We appreciate your support and are delighted to be one of your favourite clothing brands.
Thank you once again for choosing Kaiia. We look forward to serving you again soon!
Sam x
such amazing quality and great fit 🤍…
such amazing quality and great fit 🤍 obsessed
27 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Amy,
Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying the amazing quality and perfect fit of our products. At Kaiia, we strive to provide our customers with the best possible experience, and it’s always rewarding to know that we are meeting your expectations.
We appreciate your support and look forward to serving you again soon.
Laura x
Reply from Kaiia The Label
Hi Nat,
Thank you for for the 5* and taking the time to share your feedback with us! We are thrilled to hear that you love our clothes and appreciate your support. At Kaiia, we strive to provide high-quality, stylish options for our customers, and it’s wonderful to know that our efforts resonate with you.
We look forward to serving you again soon!
Sarah x
Great quality and good price great quality for money…
Great quality and good price for money also beautiful styles
24 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Tiegan,
Thank you for your valuable feedback. We are thrilled to hear that you found the quality of our products to be excellent and that you felt they offered great value for money.
Your appreciation for our beautiful styles is particularly gratifying, as we strive to provide a diverse range of fashionable options that cater to our customers' tastes.
Thank you once again for choosing Kaiia. We look forward to serving you again soon!
Sam x
Kaiia is absolutely brilliant my all…
Kaiia is absolutely brilliant my all top favourite brand.
24 May 2026
Unprompted review
Reply from Kaiia The Label
Hi,
Thank you for your wonderful feedback regarding your experience with Kaiia. We are thrilled to hear that it is one of your top favourite brands! At Kaiia, we strive to offer exceptional products that resonate with our customers' preferences and style. Your insights are invaluable in helping us continue to improve and provide the best possible service.
We appreciate your support and look forward to serving you again soon!
Laura x
The best comfy,fitted hoodie and jumper…
The best comfy,fitted hoodie and jumper every lady must have in their wardrobe
22 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Ohiaru,
Thank you for your feedback! We are thrilled to hear that you find our hoodie and jumper to be the best comfy, fitted options that every lady should have in her wardrobe. At Kaiia, we strive to provide high-quality, stylish, and comfortable clothing that meets the needs of our customers.
Your satisfaction is our priority, and we appreciate your insights as they help us continue to improve our products and services. Thank you once again for your valuable feedback!
Sarah x
Honestly such amazing quality
Honestly such amazing quality of clothes I 100% recommend. I also had to return a hoodie because it was too big and the customer service is unreal, super easy.
22 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Roberta,
Thank you for your wonderful feedback! We are thrilled to hear that you are impressed with the quality of our clothing at Kaiia. Your recommendation means a lot to us.
We also appreciate you sharing your experience with our return process. It’s great to know that you found it easy and that our customer service met your expectations. We strive to provide a seamless experience for our customers, and your feedback reinforces our commitment to excellence.
Thank you once again for your support and for choosing Kaiia. We look forward to serving you again soon.
Sarah x
Absolutely brilliant clothing ,I love…
Absolutely brilliant clothing ,I love they hoodies, joggers, football tops, socks ,everything iv brought from kaiia iv loved .the live hosts on tick tock mainly Grace and caitlen are fantastic but they latest addition Lydia is terrible she hasn't a clue ,she can be very rude ,unhelpful, very rude to the live host girls ,can barely speak English as alot of her replies are done via bot , ignores questions ,requests ,alot of her replies when blessed with a reply just do not make sense ,she is just not very good and a bad fit for kaiia ,I dodge kaiia whenever she is on .after 3 years of buying from kaiia she is the worst iv ever dealt with .I placed complaint about her but never heard nothing back .I give 5 stars due to clothing and grace and caitlen on lives .
22 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Kym,
Thank you for your feedback regarding your experiences with our clothing and live hosts. We are thrilled to hear that you love our hoodies, joggers, football tops, and socks. Your support over the past three years means a lot to us.
We appreciate your kind words about Grace and Caitlen; they are indeed fantastic hosts who contribute significantly to our community. However, we are genuinely sorry to hear about your experience with Lydia. We strive to provide excellent customer service, and it is concerning to learn that you felt she was unhelpful and rude. This is not the standard we aim for at Kaiia.
Your feedback is invaluable, and we take it seriously. We will ensure that your concerns regarding Lydia are addressed appropriately. We apologise for any inconvenience this has caused you, especially since you mentioned that you submitted a complaint without receiving a response. We will look into this matter and ensure that it is resolved.
If you have any further details you would like to share or if there is anything else we can assist you with, please do not hesitate to reach out. Your satisfaction is our priority, and we want to ensure that your future experiences with us are nothing short of excellent.
Thank you once again for your support and for bringing this to our attention.
Laura x
Kaiia
my first time directly ordering from the site and it came so quick, a day early in fact! i’m autistic and i hate wide leg flared bottoms and i’m really upset they’re wide/kinda flared. i can deal with with wide leg joggers and stuff as long as they’re not super flared but i thought they were straight leg. why does everything have to flared? this isn’t the 70s. i really love these bottoms, it’s all down to personal preference obviously but the description didn’t mention anything about them being wide leg 😢. i gave 4 stars because i still love the colour, the baby blue accents and stuff. i’m still gonna wear them but i’m 6ft1 and they still drag on the floor. was gonna give 3 stars but that would be unfair, i’ll eventually get used to them.
20 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Kate,
Thank you for your feedback regarding your recent order with Kaiia. We're delighted to hear that your order arrived quickly, even a day earlier than expected!
We sincerely apologise for the disappointment you've experienced with the fit of the bottoms. We understand that personal preferences play a significant role in your shopping experience, and we appreciate you sharing your thoughts with us.
Your feedback regarding the description of the product is invaluable. We strive to provide accurate and detailed information to help our customers make informed decisions, and we will take your comments into consideration to improve our product descriptions in the future.
It’s great to hear that you still love the colour and design, and we appreciate your understanding in adjusting to the fit. If you have any further concerns or if there's anything we can do to enhance your experience with us, please don't hesitate to reach out. Your satisfaction is important to us, and we want to ensure you enjoy your purchase to the fullest.
Thank you once again for your input, and we hope to serve you better in the future.
Laura x
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