Imperials.co.uk  Reviews 

203
TrustScore 4 out of 5

4.1

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Rated 1 out of 5 stars

Unfortunately there was not a lower rating than the one I have given. No communication at all especially after I’ve sent all the requested information to be completely blanked. Trade at a place where... See more

Rated 5 out of 5 stars

well what can we say i have bought off daniel twice before range rover also a maserati i phoned regarding a tesla on wednesday and picked up 6 days later he went through everything with us as not use... See more

Rated 5 out of 5 stars

Recently had the pleasure of purchasing a car from Jake at Imperials. I was given facts not sales talk and felt super comfortable about making my purchase without being pressured. Once my decision was... See more

Rated 5 out of 5 stars

Searching for my first Bentley, I came across the perfect car, age, spec, mileage, and colour. Priced sensibly I made some enquiries. From the first contact Jake and Jamie were great, nothing was to... See more

Company details

  1. Car Dealer
  2. Bentley dealer
  3. Land Rover Dealer
  4. Mercedes-Benz Dealer
  5. Porsche Dealer
  6. Used Car Dealer

Written by the company

Welcome to Imperials, home of luxury used cars in Hornchurch & Chelmsford. Browse our premium car collection & book your test drive today!


Contact info

4.1

Great

TrustScore 4 out of 5

203 reviews

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4.1

All reviews

(203)

18 reviews in the last 12 months

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Rated 5 out of 5 stars

James was fantastic to deal with.…

Dealt with James on the purchase of a Land rover Defender. Due to being a fair distance away first contact was by phone. Given an honest appraisal of the vehicle and James then sent videos of the vehicle personalised to me so I could see it before travelling. Updated on progress at every step. Service when we arrived was fantastic, vehicle was exactly as described.
James was fantastic to deal with and would thoroughly recommend him and Imperials.

2 August 2025
Unprompted review
Rated 1 out of 5 stars
Imperials.co.uk  logo

Reply from Imperials.co.uk

Hi Steve,

We’re sorry to hear you feel you didn’t receive a call back. We always aim to respond to customers promptly.

Please contact us directly at sales@imperials.co.uk or if you prefer a direct phone call with our Business manager, please email phone number & convenient time to discuss.
Kind Regards,
Imperials.

Rated 5 out of 5 stars

Defender purchase

Had been looking for a Defender for weeks and found the perfect car at Imperials, traded in 2 cars for my new one and dealt with Jake, he took care of everything for me and made the deal very easy and hassle free, will definitely be back in a couple of years for another new car.
Thank you for your support Jake.

8 July 2025
Unprompted review
Rated 1 out of 5 stars

Requested info on a car

Requested info on a car, didn't hear anything for a week. Received a review requests which reminded me, so I called them and someone said I'll get a call back asap.

Received another review request before I hear anything about the car. Hard to sell cars if your customers can't even hear about them!

Good luck, I'll look elsewhere

25 July 2025
Rated 1 out of 5 stars

PX offers are actually insulting.

I’ve enquired about two fairly high value cars with imperials over the last 12 months, but their PX offers have made it impossible to do a deal.

7 July 2025
Imperials.co.uk  logo

Reply from Imperials.co.uk

Hi Jon ,

Thank you for your feedback. We’ve looked into your enquiry history and can confirm that we provided competitive part-exchange valuations in line with current market data. While we understand they may not have met your expectations, our offers are always based on live market conditions to ensure fairness and transparency.

We’re sorry we couldn’t reach a deal on this occasion, but we’d be happy to review any future part-exchange with you.

Kind Regards,
Imperials.

Rated 5 out of 5 stars

Buy from Jim with absolute confidence

From making first contact with Jim at Imperial he has been thoroughly professional and incredibly helpful. Jim went the extra mile (literally) to show and demonstrate the car we were interested in promptly. Consequently he gave us the confidence to make a decision quickly and saw to it our car arrived within days with all paperwork complete. I have no hesitation in making a five star recommendation.

30 May 2025
Unprompted review
Rated 5 out of 5 stars

Bought a Cayman …

I recently bought a Cayman from Mason at Imperials, following a trade in, and it was my first car buying experience in 12 years. Mason was very good. He was straightforward and honest about the deal he’d put together with the trade in (which was almost the exact same amount I’d previously been offered on Motorway - so the trade in was a much easier solution). He walked me through the steps on the day and was flexible when I had some date/time changes. All in all a very good car selling/buying experience and most important of all, the car he sold me was spot on. Great car and exactly as advertised. Thanks Mason!

18 April 2025
Unprompted review
Rated 5 out of 5 stars

I had an incredible experience with Jake

I had an incredible experience purchasing my new car from Jake at imperials. From the moment I walked into the dealership he was friendly, professional, and extremely knowledgeable. He took the time to understand what I was looking for and helped me find the perfect car within my budget.

Jake made the entire process smooth and stress-free, answering all my questions with patience and honesty. He never pressured me into making a decision and genuinely wanted me to be happy with my purchase. His customer service was top-notch, and I truly appreciate his dedication to ensuring I had a great experience.

Thanks again Jake.

20 March 2025
Unprompted review
Rated 1 out of 5 stars

Bad attitude

Bad attitude, spent a fortune on a car, as soon as we drove it away, they (Jake) couldn't give a damn, we wanted to know a few things and asked for advise, he basically said find it out and sort yourself, so if you want shocking customer service, buy from these cowboy'In response to your reply ,we didnt buy a Land rover, or Range rover and to deny that your aftersale was not good is a poor response.
Regardless of your response, which you changed when I told you I didn't buy a Land rover, the bottom line is your sales rep acted in a negative way and its entirely up to you who works for you

22 March 2025
Unprompted review
Imperials.co.uk  logo

Reply from Imperials.co.uk

Hi Steve,
We do not agree with your comments as they do not reflect what actually happened. Our team provided support and advice after your purchase, and we would never tell a customer to 'sort yourself out'. We take pride in our customer service.
Voice calls have been reviewed and we can confirm the Jagaur in-control mentioned is a JLR system only.
If you wish to discuss your concerns directly, please email sales@imperials.co.uk.
Kind Regards,
Imperials.

reply update:

We are aware you have purchased a Jaguar, JLR meaning Jaguar Land Rover.
you're in control set up could be done @ a Land Rover dealership.
our sales person was simply trying to to explain this to you,
at no point was there any rudeness or refusal to assist. Your reaction and personal remarks toward our team were unwarranted.

If you wish to review your conversation , please contact sales@imperials.co.uk.

regards imperials

Rated 1 out of 5 stars

The ‘Imperial’ Journey

After reading the initial reviews I was hesitant to engage however the vehicle I was looking at what was near darn perfect for the spec so I thought I would give them a try. oh boy, did that come up and bite me!

Week 1 - contacted dealer through the AutoTrader app twice. Zero response/reply. Subsequently emailed a couple of times, zero response again. So called left voice mail as no one picked up, zero response or reply.

Week 2 - called again, zero response or reply. Tried online chat bot - strangely enough received a human response by a girl/lady that happens to have the same name as one of the company house directors. Was promised a call back the following day = received nothing, zero, nowt.

Week 3 - I finally received an email response from Mason Wright, I responded to him with a few questions - zero response. So followed up cc’ing the director. Zero response/reply.

So decided to take my bag of money elsewhere.

I’m utterly gobsmacked that there seems to be zero accountability or responsibility taken by Imperials. They operate and badge themselves up as a ‘prestigious’ dealer with a focus on excellence etc etc where the reality is far from the truth.

If you’re expecting service, look elsewhere. If you’re looking communications, look elsewhere. Looking for a reputable business who actually knows how to deliver services? Again look elsewhere. It’s safe to assume the reviews in trust pilot or spot-on.

Beyond disappointed. If you’re looking to purchase a vehicle, look elsewhere.

15 March 2025
Unprompted review
Imperials.co.uk  logo

Reply from Imperials.co.uk

Hi En,

Thank you for taking the time to leave your comments, though we are disappointed to read them. We do not agree with the description of events, as our records show that we did respond to your enquiry. We have been operating for over 35 years and pride ourselves on our service, transparency, and the thousands of satisfied customers we have worked with during that time.

We are sorry that you feel let down. We would welcome the chance to discuss your enquiry further. Please contact us directly at sales@imperials.co.uk or if you would prefer a direct phone call with the business manager / director, please let us know.

Kind Regards,
Imperials.

Rated 5 out of 5 stars

well what can we say i have bought off…

well what can we say i have bought off daniel twice before range rover also a maserati i phoned regarding a tesla on wednesday and picked up 6 days later he went through everything with us as not used to electric he went to the last mile on everything for us and advised where to get lunch many thanks to daniel and the team
Richard Michelle llewellyn

4 March 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely Delighted 😀

Just to say , I traveled over 400 miles to buy an Aston Martin , always doubtful, I was totally overwhelmed how clean this car was, so happy , sales team were fabulous, coffee and chat fabulous, absolutely delighted with my car , it’s a keeper ! A big thank you to Daniel & Mason ! Great team !Thank you Imperial’s 🙏😊

19 January 2025
Rated 1 out of 5 stars

DO NOT BUY A CAR FROM THIS GARAGE EVER…

DO NOT BUY A CAR FROM THIS GARAGE EVER !!!
Can not begin to tell you the Sunday market con men and the level of poor service from this establishment .
Honestly it's a joke !!! there is so many things wrong I can't even start to begin here and there tack tics of completely trying to pull the wool over you eyes on everything . DO NOT FALL FOR THE NICE PHOTOS

13 January 2025
Unprompted review
Imperials.co.uk  logo

Reply from Imperials.co.uk

Hi Bernie,

We strongly disagree with your comments. Our business has been operating for over 35 years, built on trust, transparency, and thousands of satisfied customers. We do not use misleading tactics, and we take great pride in both the quality of our vehicles and the service we provide.

We welcome open and honest feedback, but your claims are simply not accurate. If you wish to discuss specific concerns, please contact us directly at sales@imperials.co.uk.

Kind Regards,
Imperials.

Rated 5 out of 5 stars

Best car buying experience ever

Best car buying experience ever, from first contact with Jim to driving away in my new car it was an experience of honest old fashioned quality service that I thought had gone . The car was prepped to perfection the complete transaction effortless . I will not hesitate to use imperials and in particular Jim again .

25 January 2025
Unprompted review
Rated 5 out of 5 stars

Professional

Great dealership with a range of quality vehicles. Daniel & Mason were both friendly & helpful without any hard sell. A follow up call from Daniel a couple of days after collection to see if I was happy with car was also appreciated. Many thanks

19 January 2025

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