Harwoods Group Reviews 

2,266
TrustScore 3 out of 5

3.2

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Review summary

Created with AI, based on recent reviews

Considering 94 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the helpfulness, professionalism, and friendliness of the staff, often highlighting specific individuals who made their car purchasing journey smooth and enjoyable. Many appreciate the excellent service received, noting that the team often goes above and beyond to provide support. Conversely, a small portion of people felt dissatisfied with customer service, citing rudeness, unresponsiveness, and a lack of follow-up. Some customers also encountered issues with vehicle quality, including undisclosed damage, missing parts, or unexpected problems like corrosion and engine issues shortly after buying, leading to disappointment.

What people talk about most

Service

People report ambiguous experiences with service, with some customers praising the brilliant and outstanding... See more

Product

Users describe ambiguous interactions with product, with some customers expressing satisfaction with their... See more

Staff

Clients share positive opinions on staff, with many reviewers consistently praising individuals for their... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with many expressing significant... See more

Quality

Customers had ambiguous experiences with quality, with some expressing satisfaction with their car's... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Bought a used Defender P400e from this dealership, overall very friendly but their Aftersales isn't great; the back door handle wasn't working and the 13 amp lead was missing despite being in the phot... See more

Company replied

Rated 2 out of 5 stars

Poor customer service left for 30 mins before being seen after I reminded them I was there. Car not washed as part of service. Lost my key for 20 minutes. Some check in staff rude and entitled.... See more

Company replied

Rated 5 out of 5 stars

My Faith in Audi Main dealers has been restored after my shocking experience at Guilford Audi. I just took delivery of a loveley used A5 Sportback at Southampton Audi . Ellie Maybank looked after... See more

Company replied

Rated 5 out of 5 stars

All I can say is that Markus Gearing was fabulous!! Very trustworthy, super helpful and explained everything very clearly. It was my first time buying a car from a dealership but Markus put me at e... See more

Company replied


Company details

  1. Car Dealer
  2. Auto Body Shop
  3. Car Service

Written by the company

Harwoods has been the leading automotive retailer group in the South of England for over 90 years. The company has built up a loyal base of customers through its dedication to customer service which remains at the forefront of our business ethos. Remaining fiercely independent in a market dominated by large PLCs, Harwoods has been able to offer customers unrivalled levels of care from both a sales and aftersales perspective.


Contact info

3.2

Average

TrustScore 3 out of 5

2K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

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3.2

All reviews

(2,266)

93 reviews in the last 12 months

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Rated 1 out of 5 stars

Totally ignored

We are in the process of replacing our current car with a new one.

Our current car is an Audi Q8 bought new in 2023 and the PCP ends in a couple of months time.

Although the Q8 has been an absolutely supreb car.....and it is our second one....we have decided to come out of a big SUV and replace with an Avant.

So, my wife and I entered your showroom at about 1.30 today as you have a new S5 Avant in black in your showroom. The showroom was not busy. We spotted only 2 other customers. There were about 5 maybe 6 sales staff sat at their desks.

So, we spent about 30 minutes inspecting the S5. We got in and out probably 20 times to make sure that it would be easy for us as we are a pair old Oldies now.

And it was. So much sho that we decided that the S5 Avant would be our replacement car for the Q8. We would like to place an order for a new one in our spec delivered fromDeutscland as we are not fans of the Edition1 Pan roof.

In that entire 30 minute s plus not one sales person.....who were not dealing with customers....bothered to avtually come up and enquire whether we wanted help. Didnt even make eye contact !

And then, the icing on the cake was as we were about to exit through your door, anoler couple came in to your showroom and a saleman immeditaley jumped up from his desk and welcomed them !

Not a good way to sell new cars is it ? So we will move onto another showroom with an alternate Dealership.

3 February 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Dear Frank,

Thank you for taking the time to share your experience, and we sincerely apologise for the disappointment caused during your visit to our showroom. We are truly sorry to hear that you felt overlooked by our sales team, especially during what should have been an exciting step in choosing your next car.

Your feedback regarding the lack of engagement from our team is concerning and certainly not reflective of the high standards of service we strive to provide. We understand how frustrating this must have been, and we will address this with the team to ensure that all customers feel valued and attended to.

We appreciate your interest in the S5 Avant and regret that we missed the opportunity to assist you on this occasion. Should you reconsider, we would be more than happy to provide you with the personalised service you deserve. Please contact us at customerservices@harwoods.co.uk.

Thank you again for your feedback, and we hope you find the perfect vehicle for your needs.

Kind regards,
Harwoods Group

Rated 5 out of 5 stars

Harwoods Audi Portsmouth

Bought an Audi Q2 from Harwoods Portsmouth. All staff were very friendly and helpful. Donna was excellent. Communication and purchase all great. Thank you.

28 January 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your fantastic review, Mrs. Cooper. We are delighted to hear that you had such a positive experience purchasing your Audi Q2 from Harwoods Portsmouth. It's wonderful to know that Donna and the rest of the team were friendly and helpful throughout the process. We hope you enjoy your new car and look forward to seeing you again in the future.

Best regards,
Harwoods Group

Rated 5 out of 5 stars

Steve Robson Was Outstanding

I dealt with Steve Robson who was exceptional. He answered all my queries and nothing was too much trouble. He followed up with an email straight after the call. Would highly recommend.

29 January 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your kind review and five-star rating, Ian. We're delighted to hear about your positive experience with Steve Robson at Crawley Audi. It's wonderful to know he was able to assist you so thoroughly and promptly. Your recommendation means a lot to us.

Best regards,
Crawley Audi

Rated 5 out of 5 stars

Thank you to the Team at Crawley Audi…

Thank you to the Team at Crawley Audi for their assistance and care while navigating a new car purchase. Excellent service and aftercare. All the team we interacted with were friendly and helpful. It can be daunting experience but this surpassed our expectations. We shall be back in the furture.

26 January 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hi James, thank you for your fantastic review and five-star rating. We're thrilled to hear that the team at Harwoods Group provided excellent service and aftercare during your new car purchase. It's great to know that we exceeded your expectations and made the process less daunting. We look forward to welcoming you back in the future.

Best regards,
Harwoods Group

Rated 1 out of 5 stars

Poor Selling from Audi in Crawley

Wow what customer service from Audi Cobham. You call up and book a test drive. Get ready and almost leaving the house and get a call back saying we can't give you a test drive in the SQ5. I said why what's changed? We never had it available to try as a manager is using it? So I ask why are you advertising it for sale on auto trader. It's what we do the guy goes, we can take your details and call you back in Feb when it will be ready for sale. I was polite as not the salespersons fault but was clear as first time trying to buy from Audi that this isa farce and is very poor practise. Anyway said no problem will not by an Audi now. You hear of the state of the car industry but frankly I am surprised they sell anything with such practises. The issue was over they don't have customer insurance on this car, then why advertise for sale?! Complete waste of time. Wonder what other practises they have that are "so customer friendly". The salesman was polite and apologetic just poor practise either by the branch, Harwoods or Audi. Anyway plenty of other of car firms and brands to buy from. Just thought others should be aware. Probably will never buy an Audi ever again.

28 January 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hi Arc1950,

Thank you for sharing your feedback and bringing this issue to our attention. We sincerely apologise for the inconvenience and disappointment caused during your experience with us. We understand how frustrating it must have been to prepare for a test drive only to be informed that the vehicle was unavailable.

While we are glad to hear that our salesperson was polite and apologetic, we deeply regret the miscommunication and the impact it has had on your impression of our dealership. Your comments regarding our practices have been noted, and we will be addressing this internally to ensure better clarity and service in the future.

Once again, we apologise for the inconvenience caused and appreciate your feedback as it helps us improve. If you are willing for us to try and turn your experience around, please email us at customerservices@harwoods.co.uk.

Kind regards,
Customer Service Team

Rated 2 out of 5 stars

We are disappointed to feel the need to…

We are disappointed to feel the need to leave a negative review for Harwoods Audi Southampton.i personally collected a 2 year old Audi Q5 from the dealership on a miserable weekday in December. As it was raining heavily,the car was presented to me in a covered storage area. The point being was that it was difficult to see the detail of the interior of the car due to the poor light. superficially it all looked fine, there were scratches on the seat backs which I had mentioned that I’d seen on the photos prior to agreeing a price but noticed on collection day that no effort had been made to deal with that issue.
nevertheless I had traveled 4 hours on a train to collect the car and decided to accept the seat back issue. However, due to the subdued lighting, I was unable to notice how grubby the dark coloured interior of the car was. It subsequently became clear that a dog/ dogs had travelled in the the rear passenger area and the luggage area, dogs had likely caused the scratching to the seat backs .We contracted a local car valeting service to carryout a full clean. They reported that the car was so dirty inside they had to go over it twice and consequently needed to increase the quoted cost!
Harwood Audi were given the opportunity to explain themselves and reimburse us our costs, they refused to refund the cost but suggested that if we were to return the car to them they would have cleaned it properly. As I explained earlier we are a 4-5 hour drive away from the Southampton dealership.
There should be no reason the us to feel the need to give this dealership a negative review, the staff were very attentive and friendly both during the negotiation and on collection day. But surely it is fundamental for ANY car dealership to prepare all used vehicles for sale? The car was a low mileage 2 year old example of a premium brand at a prestige Audi approved dealership. We did get an apology to be fair, but also got an invoice for £130 for cleaning the car .
The experience has left us feeling disappointed and has taken the shine off what should and could have been an exciting process.
Sent from my iPhone=

20 December 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Dear Gary,

Thank you for sharing your detailed feedback. We sincerely apologise for the disappointment and inconvenience you experienced with the preparation of your vehicle at Harwoods Audi Southampton. We understand how frustrating it must have been to discover the condition of the car after travelling such a long distance and the subsequent expense of additional cleaning.

While we are pleased to hear that you found our staff attentive and friendly, we regret that the presentation of the vehicle did not meet the high standards you rightfully expected from a premium dealership. Preparing vehicles to a high standard is indeed fundamental, and we are sorry we fell short on this occasion.

Your feedback is valuable, and we will use it to address and improve our processes to prevent such situations in the future. If there is anything further we can do to assist, please do not hesitate to reach out to us directly at customerservices@harwoods.co.uk.

Kind regards,
Harwoods Audi Southampton

Rated 4 out of 5 stars

Bought a Jaguar F Type from Harwoods in…

Bought a Jaguar F Type from Harwoods in Chichester, December 2025.
Unfortunately we lived a four hour drive from the garage, so difficult to study or drive the car prior to actually going to buy it. Dealing with Paul was great, he did a walk around video, in poor weather, to talk us through the car as best as possible.
We collected the car and drove it home with no issues. Now after having had time with the vehicle and having had a good look, I was a little disappointed at the condition of alignment of the RHF wing, this has obviously had some accident damage in the past although not recorded anywhere, and it appears quite rusty (surface) on the steel parts underneath, agreeably it is five years old, but still a little disappointing for a very expensive vehicle. Perhaps these issues should have been mentioned as Harwoods say that they are fully inspected prior to sale. Having said that I wouldn't be afraid to buy from Harwoods again.

6 December 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hello,

Thank you for taking the time to leave us a review and share your experience with us. We’re pleased to hear that Paul was able to assist you with a walkaround video and that you enjoyed a smooth collection and drive home in your Jaguar F-Type.

We’re sorry to learn about your concerns regarding the alignment and condition of the RHF wing and steel parts. We understand how this could be disappointing, especially when investing in a premium vehicle, and we apologise if these details weren’t highlighted prior to your purchase. Your feedback is valuable to us, and we will use it to ensure our inspection processes continue to meet the high standards we strive for.

We appreciate your understanding and your kind words about considering Harwoods again in the future. If there’s anything further we can assist with, please don’t hesitate to reach out.

Best regards,
Harwoods Group Trust Pilot

Rated 3 out of 5 stars

Aftersales Experience leaves a lot to be desired

Bought a used Defender P400e from this dealership, overall very friendly but their Aftersales isn't great; the back door handle wasn't working and the 13 amp lead was missing despite being in the photos. Managed to get the door handle sorted FOC at my local dealership but still waiting for the lead which I need for work and its been over 8 weeks, keep promising to post it, they dont so I have to chase!

8 November 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hi Ian, thank you for taking the time to share your feedback. While we are pleased to hear that you found our team friendly, we’re truly sorry for the inconvenience caused by the missing 13 amp lead and the delays in resolving this matter. This is not the level of service we aim to provide. We understand how important this is for your work, and we’ll ensure that this is followed up as a priority. Please do not hesitate to contact us directly on customerservices@harwoods.co.uk if you need further assistance. Kind regards, Harwoods Group Trust Pilot.

Rated 5 out of 5 stars

excellent

excellent, knowledgable service coupled with a really great deal when purchasing my new car

12 December 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your fantastic review, Kenneth. We're delighted to hear that you were pleased with the knowledgeable service and the great deal on your new car. We truly appreciate your kind words and look forward to welcoming you back in the future.

Rated 1 out of 5 stars

Disrespectful behaviour …

We had a look today at some cars on the forecourt at Crawley Harwood's as we are looking to purchase a newer Audi at some point.
A staff member came out to ask us if we needed any help, but I got the impression this was actually because they were wanting to go home. We asked a couple of questions and then respectfully moved our car so they could close the gates. Whilst my husband was moving my car the employees did not realise I was still standing looking at the cars. They were laughing at the questions my husband had asked and were then rude about my car. Shame as we will now not be buying a car from Crawley!

4 January 2026
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Dear Kate,

Thank you for taking the time to leave your feedback. We are truly sorry to hear about your recent experience at Crawley. Your comments regarding the behaviour of our staff are deeply concerning and fall well below the standards of professionalism and respect we strive to uphold. Please accept our sincere apologies for the negative impression this has left on you and your husband.

We would greatly appreciate the opportunity to address this matter further and ensure it does not happen again. If you are willing, please contact us directly at customerservices@harwoods.co.uk so we can discuss your experience in more detail. Thank you for bringing this to our attention.

Kind regards,
Harriet
Customer Service Team

Rated 5 out of 5 stars

Outstanding experience

4 years ago, I had a very bad experience with the Croydon Harwoods service centre, however I am amazed at how much their service has improved. Thanks to Olly who made my experience a remarkable one, from booking my car in for services to being given a courtesy car and effective communication and update from Olly who called me to provide update on the service and also called once it was completed. 4 years ago, the communication was awful and the customer was the one having to chase for update. The only downside is they could have put my car to charge overnight since it’s in the terms that I bring the courtesy car back with exact same amount of fuel. With my new experience, I will definitely recommend and convince those with previous experience that everything has changed from the customer service to providing prompt updates to customer.
Thank you once again Olly.

23 December 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Dear Wura,

Thank you for taking the time to leave such a detailed and positive review about your recent experience at Harwoods Group Trust Pilot. We are delighted to hear that you noticed such a significant improvement in our service over the years. It’s wonderful to know that Olly provided you with excellent care, from seamless communication and updates to arranging a courtesy car for your convenience.

We also appreciate your constructive feedback regarding charging your car overnight, and we will take this on board to ensure we continue improving our service. Your recommendation means a great deal to us, and we are so pleased we were able to turn your previous experience around.

Best regards,
Harwoods Group Trust Pilot

Rated 5 out of 5 stars

New Vehicle worth the wait

Despite the delivery delay caused by the LR IT Hack, I was regularly updated by the Sales Executive Marc Nicholls, as to the revised delivery date and progress during the recovery phase of the IT Hack, of my companies new Defender 90 X D350 Hard Top Order. I took delivery on the 19th December and it was worth the wait, its a top tier commercial vehicle with a thoroughbred on and off road capability an ideal addition to enhance our rural site delivery capability on Solar / BESS system projects.

19 December 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your detailed review and five-star rating, Steve. We're delighted to hear that Marc Nicholls kept you informed throughout the delivery process despite the challenges caused by the IT hack. It's fantastic to know that your new Defender 90 X D350 Hard Top has met your expectations and will serve as a valuable addition to your projects. We appreciate your understanding and patience, and we hope you enjoy the exceptional capabilities of your new vehicle. Best regards, Harwoods Group Trust Pilot.

Rated 5 out of 5 stars

Easy purchasing Experience

Kam was great the whole process was easy from start to finish. The car has had a couple of niggles which are being sorted by Audi.
My only observation would be for someone as a first time purchaser of an EV there should be so
E form of handover pack around charging and useumg chartering stations. Who knew there were so may different suppliers of ev charging stations. I would have also like a bit more of a handover re using some of the car functionality.

29 November 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hi Richard, thank you for your five-star review and for sharing your experience with us at Harwoods Group Trust Pilot. We're delighted to hear that Kam made the process smooth and straightforward for you. We appreciate your constructive feedback regarding the handover process for first-time EV buyers and the guidance on charging and car functionality. Your comments are invaluable in helping us improve, and we will take them into consideration to enhance our service. Wishing you many enjoyable miles in your new EV! Best regards, Harwoods Group Trust Pilot.

Rated 5 out of 5 stars

My Faith in Audi Main dealers has been…

My Faith in Audi Main dealers has been restored after my shocking experience at Guilford Audi.
I just took delivery of a loveley used A5 Sportback at Southampton Audi . Ellie Maybank looked after my every needs. No Top Man suit and shiney shoes, just an honest helpful young lady who went the extra mile to make the purchase and the experience enjoyable.

16 December 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your wonderful review and five-star rating, Martin. We are delighted to hear that Ellie Maybank provided you with exceptional service and restored your faith in Audi main dealers. Your kind words about her honesty and dedication mean a lot to us. We hope you enjoy your lovely A5 Sportback and look forward to welcoming you back to Harwoods Group in the future. Best regards, Harwoods Group Trust Pilot.

Rated 5 out of 5 stars

Recently bought my new 2025 year Audi…

Recently bought my new 2025 year Audi Q3 from Harwoods at Chandlers Ford Southampton.
The sales team of Becky Hitces, Brad and the back staff team were very helpful in putting together the spec that I wanted and the financing incentives to enable me to purchase the car.
It arrived ahead of schedule and was well prepared.
Being a new / remodelled Q3 getting use to the differences between my 2022 Q3 and the new model has been challenging but it’s a great car and I’m very pleased with the purchase.
Harwoods Chandler’s Ford are highly recommended.

30 November 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your wonderful review, Don. We're delighted to hear about your positive experience with Harwoods Group Trust Pilot. It's great to know that Becky, Brad, and the team were able to assist you in configuring your new Audi Q3 and providing the financing options you needed. We're also pleased that your car arrived ahead of schedule and met your expectations. Enjoy getting to know your new Q3, and we wish you many happy miles ahead. Thank you for your recommendation!

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. When you complain to the nominated contact on their website, they do little more than pass your complaint back to the people you are complaining about.

Car damaged on three separate occasions. I believe, but can’t prove, they purposefully avoided warranty work. I can’t prove it because the Audi cam they took on the last visit before warranty ran out was cut short and missed parts of the car. Next visit i have a cracked and corroded stainless steel exhaust, the car did little mileage between visits.

They simply do not care about your business. Even after complaining one of the cars went in for warranty work. One day job turned into 6 with no communication or update. Had to constantly chase.

Avoid Harwood’s if you can and go to another franchise. They simply do not care about your car or your business.

26 November 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Dear Ben,

Thank you for sharing your feedback. We are truly sorry to hear about your dissatisfaction with the experience you’ve had with us. We sincerely apologise for the issues you’ve encountered, as this is not the level of service we strive to provide, and we deeply regret the frustration caused.

We take your concerns very seriously and would like the opportunity to investigate your experience further. Please could you contact us directly at customerservices@harwoods.co.uk at your earliest convenience so we can address your concerns in detail and work towards a resolution?

Kind regards,
Harriet
Customer service team

Rated 5 out of 5 stars

Amazing experience

I had a truly wonderful and supportive experience with Southampton Audi. Kam Rana was incredibly helpful, always available to answer any questions I had, and thanks to him I’ve now driven away in my dream car. I would highly recommend the entire team at Southampton Audi — I genuinely can’t fault the service I received.

28 November 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your fantastic review and five-star rating, Abbie. We are delighted to hear about your wonderful experience with Southampton Audi. It's great to know that Kam Rana provided such helpful and supportive service, and we will be sure to pass along your kind words to him and the team. We hope you enjoy every moment with your dream car, and we look forward to welcoming you back in the future. Best regards, Harwoods Group Trust Pilot.

Rated 4 out of 5 stars

Good overall service

Good overall service from the sales team. Knowledgable and quick to respond and very pleasant to deal with.
Some glitches with the paint treatment on pick up but fully resolved. Very happy with the car too!

25 October 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Thank you for your review, Nina. We're delighted to hear that you found our sales team knowledgeable, responsive, and pleasant to work with. We apologise for the initial glitches with the paint treatment but are pleased that everything was fully resolved. It's great to know you're happy with your car, and we hope you continue to enjoy it! Best regards, Harwoods Group Trust Pilot.

Rated 5 out of 5 stars

Cavin explained everything and was…

Cavin explained everything and was quick and efficient with the transaction.

29 November 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hi Debbie, thank you for your wonderful review and five-star rating! We're delighted to hear that Cavin provided clear explanations and handled the transaction efficiently. We’ll be sure to pass along your kind words. Best regards, Harwoods Group Trust Pilot.

Rated 5 out of 5 stars

Portsmouth Audi

Portsmouth Audi
Great service from host Lisa
Couldn’t have been more helpful polite and resolved our small issue within 30min
Highly recommend this service centre

2 December 2025
Unprompted review
Harwoods Group logo

Reply from Harwoods Group

Hi Matt, thank you for your fantastic review and five-star rating! We're delighted to hear that Lisa provided you with such helpful and polite service, resolving your issue so efficiently. Your recommendation means a lot to us, and we look forward to welcoming you back to Harwoods Group Trust Pilot in the future. Best regards, Harwoods Group.

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