Firmoo Reviews 

2,917
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 706 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the products, noting their durability and comfort, often receiving compliments when worn. The ordering process is frequently described as simple and straightforward, with many appreciating the wide selection of stylish frames available at very reasonable prices. Reviewers also highlight the quick delivery times, often receiving their orders sooner than expected, and the overall great value for money compared to high street opticians. However, some customers experienced issues with delivery, including lost parcels by courier companies or longer than expected wait times. A few other people also felt that certain lenses, such as transitional or bifocal, did not meet their expectations or caused discomfort, sometimes due to incorrect prescriptions or frame choices.

What people talk about most

Product

Customers had positive experiences with product, praising the quality, appearance, and price of their... See more

Quality

Customers consistently note positive experiences with quality, praising the stylish, well-made frames and... See more

Price

Reviewers highlight positive aspects of price, consistently praising the very reasonable and excellent cost... See more

Order

Reviewers mention positive feedback about their ordering experience, frequently highlighting the ease and... See more

Delivery service

Consumers generally report positive experiences with delivery service, often highlighting quick delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I couldn’t be happier with my experience! My glasses arrived quickly and exceeded my expectations. The quality is fantastic, they’re comfortable to wear, and the prescription is perfect. The ordering... See more

Rated 5 out of 5 stars

Had several pairs of glasses and sunglasses. Customer service are friendly and efficient. Delivery usually 2-3 weeks UK. Always lovely frames and prescription is always fine. I have to pay extra fo... See more

Rated 5 out of 5 stars

Fabulous glasses at a very reasonable price , I have clear lens and some frames with advanced varifocals , also transition lens on a couple of pairs that are lovely brown tinted when out in the sun .I... See more

Rated 5 out of 5 stars

Customer service is absolutely fantastic with this company & help with any questions or problems.They sort it swiftly & resolve any problems instantly. The glasses are of great quality & are fantast... See more


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.


Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

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No recent history of asking for reviews

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4.8

All reviews

(2,917)

653 reviews in the last 12 months

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Rated 1 out of 5 stars

Be aware if you have a BVD measurement…

Be aware if you have a BVD measurement on your glasses!

Also be aware if you want to speak to someone on the phone!

I have placed an order with Firmoo for the first time. Their system allows you to add your basic prescription, SPH, CYL, Axis, PD, ADD, but doesn’t not ask you any additional questions about your prescription. I added all those details and paid.

After enquiring with their customer services about some frames I had selected, they asked for a copy of my prescription. Which I sent. They then came back to me to tell me that they couldn’t fulfill my order because I had a BVD measurement on my prescription.

It’s the first time I’ve ever had a BVD number so I didn’t know what it was, but as they did not ask for the information when I’m entering the prescription details, one would think they don’t need it. If they needed it and it was important then one would assume they would ask for it to place the order, right?

It’s lucky I had enquired about the frames otherwise they would not have known that I had this on my prescription because they don’t ask for it.

Now they are saying I need to cancel the order but because it’s in ‘processing’ there is a fee to cancel. A fee that I don’t feel I shouldn’t have to pay because they are the ones instructing me to cancel. They haven’t made it clear at the ‘prescription entering phase’ that you can not place an order if you have a BVD measurement. It’s hidden in their FAQ’s but people rarely read these unless they have a query. It should be much more transparent especially as they consider it such vital information.

So now I have to cancel with a fee. However, when I try to cancel it’s saying that my refund will be sent to my Ayden account. What is an Ayden account? I paid by debit card? Given I don’t know what this is I have tried to call them
BUT their phone lines don’t work. Just some American voice asking you to call back at 7am ‘Southern time’. There are ‘Southern times’ all over the world. So they are impossible to reach. They take days to reply to email.

So now I don’t know if I should click the cancel button because I don’t know how I will be refunded. AND YOU HAVE TO WAIT 30 DAYS FOR YOUR MONEY BACK WHEN YOU DO FIGURE OUT HOW ITS BEING REFUNDED.

Really bad service - not transparent around prescription limitations/requirement, want to charge you a fee to cancel when it’s them choosing to cancel, can’t speak to anyone and have to wait an unreasonable time to get a refund… if you can work out how you are going to be refunded in the first place. AVOID. THERE ARE MUCH EASIER AND MORE PROFESSIONAL ONLINE OPTICIANS WHO WILL MAKE A PRESCRIPTION WITH A BVD MEASUREMENT.

11 February 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Zoe,

Thank you for bringing this matter to our attention, and we are truly sorry for the frustration and confusion you've experienced throughout this process.

According to the Opticians Act 1989 and the GOC (General Optical Council) rules in the United Kingdom, the online optical store cannot sale glasses with prescription has BVD information included. As much as we would love to, we do apologize as we need comply with their rules. We are so sorry for any inconvenience caused to you.

Currently, a note is displayed on our prescription page stating if BVD value is written on the prescription, customers need visit the eye doctor to get glasses. We appreciate your suggestion to make this information more prominent and transparent. Your feedback has been shared with our relevant team for future improvement.

We have reviewed your order and confirm that we have processed full refund for this order. The refunded amount will be returned to your original payment method based on your bank or payment provider's processing timeline. We appreciate your kind patience on this matter.

We apologize for the difficulty you faced reaching us by phone. Our phone support is currently available from 1 PM to 4 AM BST. If you need assistance outside these hours, our 24/7 LiveChat team is always available and ready to assist.

We truly regret that your experience with us did not meet expectations. Your feedback is invaluable, and we are actively working to improve our prescription guidance and customer service transparency.

Again we are truly sorry for the inconvenience and frustration this has caused. If you have any further questions or need additional assistance, please don't hesitate to reach out to us (Livechat: 24/7).

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

Firmoo is Great!

I have ordered from Firmoo multiple times. After my eye test every 2 years I come home and go straight onto Firmoo website to choose new specs. Great service and great price.

11 December 2025
Unprompted review
Rated 5 out of 5 stars

Good quality glasses

Good quality glasses. Delivery always seems quick too. Have bought a few pairs of glasses and sunglasses and i am never disappointed.

22 January 2026
Unprompted review
Rated 5 out of 5 stars

Amazing

All my glasses from Firmoo have been super cost effective and comfy. I don't think I will ever purchase glasses from an overpriced conventional shop again.

16 July 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful glasses at a really good…

Beautiful glasses at a really good price, especially good if you’re looking for something a little bit different to what’s on the high street, very simple to be beer your prescription and the glasses are of high quality I honestly wouldn’t get them from anywhere else now

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Firmoo have been great

Firmoo have been great! Quick delivery, accurate lenses for my prescription and their frames are super cute and original compared to high street brands. I like that affordability doesn't mean I have to compromise on quality :)

11 February 2025
Unprompted review

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