I couldn’t be happier with my experience! My glasses arrived quickly and exceeded my expectations. The quality is fantastic, they’re comfortable to wear, and the prescription is perfect. The ordering... See more
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Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.
Contact info
United Kingdom
- 0808 178 6208
- service@firmoo.co.uk
- firmoo.co.uk
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Be aware if you have a BVD measurement…
Be aware if you have a BVD measurement on your glasses!
Also be aware if you want to speak to someone on the phone!
I have placed an order with Firmoo for the first time. Their system allows you to add your basic prescription, SPH, CYL, Axis, PD, ADD, but doesn’t not ask you any additional questions about your prescription. I added all those details and paid.
After enquiring with their customer services about some frames I had selected, they asked for a copy of my prescription. Which I sent. They then came back to me to tell me that they couldn’t fulfill my order because I had a BVD measurement on my prescription.
It’s the first time I’ve ever had a BVD number so I didn’t know what it was, but as they did not ask for the information when I’m entering the prescription details, one would think they don’t need it. If they needed it and it was important then one would assume they would ask for it to place the order, right?
It’s lucky I had enquired about the frames otherwise they would not have known that I had this on my prescription because they don’t ask for it.
Now they are saying I need to cancel the order but because it’s in ‘processing’ there is a fee to cancel. A fee that I don’t feel I shouldn’t have to pay because they are the ones instructing me to cancel. They haven’t made it clear at the ‘prescription entering phase’ that you can not place an order if you have a BVD measurement. It’s hidden in their FAQ’s but people rarely read these unless they have a query. It should be much more transparent especially as they consider it such vital information.
So now I have to cancel with a fee. However, when I try to cancel it’s saying that my refund will be sent to my Ayden account. What is an Ayden account? I paid by debit card? Given I don’t know what this is I have tried to call them
BUT their phone lines don’t work. Just some American voice asking you to call back at 7am ‘Southern time’. There are ‘Southern times’ all over the world. So they are impossible to reach. They take days to reply to email.
So now I don’t know if I should click the cancel button because I don’t know how I will be refunded. AND YOU HAVE TO WAIT 30 DAYS FOR YOUR MONEY BACK WHEN YOU DO FIGURE OUT HOW ITS BEING REFUNDED.
Really bad service - not transparent around prescription limitations/requirement, want to charge you a fee to cancel when it’s them choosing to cancel, can’t speak to anyone and have to wait an unreasonable time to get a refund… if you can work out how you are going to be refunded in the first place. AVOID. THERE ARE MUCH EASIER AND MORE PROFESSIONAL ONLINE OPTICIANS WHO WILL MAKE A PRESCRIPTION WITH A BVD MEASUREMENT.

Reply from Firmoo
Great glasses and lovely fit
Really good place for cheap glasses
Incredible quality for a fraction of the price
Glasses are incredible quality for cheap mines have lasted years and they come in better styles than most opticians at a fraction of the cost. Also a quick turnaround from ordering them to getting them delivered took just under 3 weeks.
Firmoo is Great!
I have ordered from Firmoo multiple times. After my eye test every 2 years I come home and go straight onto Firmoo website to choose new specs. Great service and great price.
The glasses selection on the website…
The glasses selection on the website are so stylish. It was easy to order from the website and they were delivered very quickly. Will definitely use them again
Good quality glasses
Good quality glasses. Delivery always seems quick too. Have bought a few pairs of glasses and sunglasses and i am never disappointed.
This glasses are very good
This glasses are very good! I’ve used mine for years now. They look good too
Amazing
All my glasses from Firmoo have been super cost effective and comfy. I don't think I will ever purchase glasses from an overpriced conventional shop again.
Easy to put your prescription in and…
Easy to put your prescription in and there are loads of different styles of glasses yo choose from
Absolutely amazing service love my new…
Absolutely amazing service love my new glasses
Beautiful glasses at a really good…
Beautiful glasses at a really good price, especially good if you’re looking for something a little bit different to what’s on the high street, very simple to be beer your prescription and the glasses are of high quality I honestly wouldn’t get them from anywhere else now
Glasses were lovely good price to
Glasses were lovely good price to. Both pair come in a case and a cleaning cloth
Fast shipping
Fast shipping! Amazing quality and really cute glasses
Fantastic glass so many different…
Fantastic glass so many different styles and shapes and such a good price
Good glasses same as picture fast…
Good glasses same as picture fast delivery
Always had a fantastic experience with…
Always had a fantastic experience with firmoo - had several pairs over the years an will continue using in the future!
Firmoo have been great
Firmoo have been great! Quick delivery, accurate lenses for my prescription and their frames are super cute and original compared to high street brands. I like that affordability doesn't mean I have to compromise on quality :)
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