Fabulous glasses at a very reasonable price , I have clear lens and some frames with advanced varifocals , also transition lens on a couple of pairs that are lovely brown tinted when out in the sun .I... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.
Contact info
United Kingdom
- 0808 178 6208
- service@firmoo.co.uk
- firmoo.co.uk
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Top rate quality and service
Exceptional quality and customer service.
However I made a mistake and ordered the wrong lenses. Totally my fault.
I contacted Firmoo, explaining my error, within 24 hours they responded, and issued a full rebate or a voucher.
I opted for the voucher and reordered new glasses with variafocals. They arrived in a week, and I am absolutely delighted with them. You have a company to be proud of. Exceptional quality and customer service.
Recommended for prescription glasses…
First time buying prescription glasses online, I was shocked at the quality of the varifocals, the lenses are better than high street opticians, I will definitely be ordering more.
Really pleased with my prescription…
Really pleased with my prescription sunglasses, they arrived quicker than the estimated time and they fit perfectly. A bargain with polarised lenses costly only a quarter of the price my local optician would have charged me. Will definitely buy from them again.
Excellent guide on how to choose
Excellent guide on how to choose, order, measure and select frames to suit your face. Fast delivery and aftersales service
Very pleased with the glasses
Very pleased with the glasses. Arrived quickly and are much better than expected, Will definetly order again in future.
Fantastic
Great glasses, fantastic customer service and care. Would recommend.
Great price for stylish glasses
Great price for stylish glasses. I always get complimented on the heart shaped ones!
The glasses were really easy to order…
The glasses were really easy to order and had an app where I could see what they would look like on me.. they let me know when it was dispatched and gave me a tracking number.
When the arrived they are perfect! They look exactly like they did on the website and the prescription is spot on!! I love them!!!
Excellent
Been using firmoo for years now and have recommended to friends who now purchase from them. Never had any issues and have loved my latest 3 pairs!
Everything was excellent
Everything was excellent, the order process was simple, delivery was prompt with regular updates and the after sales service
Amazing service
Amazing service, love the fit and the style of both my glasses. Thank you so much for your quick shipping and for looking after me so well. I will definitely be back to buy more in the future.
Poor Delivery Handling and Very Disappointing Customer Service
I ordered six pairs of glasses on 4th April and paid extra for express shipping, but the entire experience was extremely frustrating.
After weeks of chasing my delivery, I suddenly received a message saying FedEx had attempted delivery. I then requested for the parcel to be redirected to a local pickup shop, which was confirmed, and I was told I’d be notified once it arrived.
Nearly two more weeks passed with no update. During this time, I contacted Firmoo multiple times for information, but I was repeatedly told to “wait another 2–3 days,” with no real effort to investigate. They also refused to contact the delivery company directly.
I eventually contacted FedEx myself, only to discover that the parcel had already been delivered to the pickup location. FedEx had apparently informed Firmoo multiple times. However, because the parcel wasn’t collected within the timeframe, Firmoo instructed FedEx to destroy it.
What’s worse is that the glasses were destroyed three days before Firmoo was still telling me to wait for delivery.
I’ve now requested a refund and will be taking my business elsewhere. If you’re happy to wait months for your order and receive little to no meaningful support from customer service, then this might be the company for you—but I wouldn’t recommend it.

Reply from Firmoo
Persevere with the website, it’s definitely worth it!
I found the website a bit tricky to navigate easily but persevered. I’m so glad I did as I absolutely love my new glasses! Their customer service is very good and I received a phone call when there was a query with my prescription. Communication is excellent. I will definitely order my next pair of glasses from Firmoo. I got two pairs of glasses for less than the price of one pair from my usual opticians.

Reply from Firmoo
Very responsive customer service choice & quality great
Very responsive customer service, had an issue with the local UK courier delivery which was rapidly resolved
Quality of frames & choice very good would definitely use Firmoo again
Excellent service and style
Bought my first pair with my sons fiancée s recommendation . I’ve bought prescription sunglasses and I’m really happy with them, will certainly be buying more , service was good to only took a couple of weeks to come which is the same timeframe of my options but so so much cheaper
Firmoo First for Fabulousness …
Firmoo has the best choice of frames and lenses. The glasses I ordered have exceeded my expectations. They are amazing. Extra thin varifocals. Received in about 7 days. No issues. Just wish they did magnetic sunglasses to clip onto these. Thanks Firmoo.
Great glasses and customer service
Great glasses and customer service. Definitely recommend.
Sunglasses *****
Ordered sunglasses - arrived within 10 days. Great quality!
Beautiful glasses from Firmoo.
Beautiful glasses from Firmoo.
Prompt communication . Great customer service. Faster delivery than expected. My glasses are great quality & value for money.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







