Feefo Reviews 903

TrustScore 1.5 out of 5

1.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 144 reviews, most reviewers were let down by their experience overall. Many people found the website to be unsatisfactory, questioning its purpose and reliability as a review platform. Customers frequently reported issues with their reviews being rejected, removed, or altered, which they felt sometimes resulted in a more favorable rating for the company being reviewed. Some users expressed concerns that the service might be designed to protect companies from negative reviews and limit the expression of certain opinions. Some people were dissatisfied with the product testing process, describing it as ineffective where no one actually gets to test products, and the lack of an account system makes it difficult to track participation. Conversely, a few other people also felt that the customer service was excellent, highlighting individuals who provided outstanding communication and guidance through complex processes.

What people talk about most

Website

Customers express significant dissatisfaction with the website, citing issues with review manipulation and... See more

Product

Consumers find product to be negative, with many reporting issues such as faulty items, poor quality, and... See more

Service

Customers consistently note negative experiences with service, often describing it as unprofessional and... See more

Customer service

Reviewers mention negative feedback about customer service, with many finding it difficult to get meaningful... See more

Customer communications

Users describe ambiguous interactions with contact, with some reporting being contacted by the company to... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Reviewed curry’s rather poorly due to them hounding their maintenance/care packages… failing to deliver next day when promised, failing to have stock of anything but cheap tat. Got an email from... See more

Company replied

Rated 1 out of 5 stars

Bought a Blomberg tumble dryer which was very poor. Feefo contacted me to do review. Did honest review which got a "perfect" on their form. They then contact me to say they will not publish it beca... See more

Company replied

Rated 1 out of 5 stars

Well yet again Feefo think they can remove your posts then send an email stating what you should put in it. I'm sorry but that is not then my review. Stop removing reviews from your site, these are co... See more

Company replied

Rated 1 out of 5 stars

Had an awful experience with a company called west town cars, so I used feefo to earn people as they are selling death traps, feefo removed all 1 star comments, accused me of not giving enough evidenc... See more

Company replied


Company details

  1. Review Site
  2. Media Company

Written by the company

Feefo operates as a closed platform, meaning we ensure that only verified customers—those who have actually used a product or service—can leave reviews. This approach helps maintain the credibility and reliability of the feedback you see on our site. In contrast, open platforms allow anyone to submit reviews, which can sometimes lead to less reliable or biased feedback. We believe that by verifying customers, we offer a more accurate reflection of user experiences.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

903 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 35% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Feefo only accepts postive reviews

As per other people's experience, following a prompt from Feefo, I posted a negative review for a Hoover Condenser dryer which broke down and needed various repairs after only 16 month's use.

Feefo rejected my review of a poor quality product.

15 December 2025
Unprompted review
Feefo logo

Reply from Feefo

Hello Miles,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.

Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best, The Feefo Team

Rated 1 out of 5 stars

Sneaky

Sneaky, disingenuous company. I wouldn't trust any Feefo review after my experience. I rated a Smeg cooker poorly (awful design, sticks out into the kitchen with an ugly gap between it and the wall because there's no allowance for the space the gas hose takes etc.etc.) but as many others have reported, the review was rejected on the basis of "information in the wrong place".

It seems that Feefo only accept positive reviews so can't be trusted.

Edit: ... and based on the reply below they are also adept at dodging the question. "We don't change reviews [because we don't accept the negative ones anyway]".

1 December 2025
Unprompted review
Feefo logo

Reply from Feefo

Hi David,

Thank you for bringing this to our attention. We understand your frustration regarding your review and want to clarify our process.

Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter. We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings.

Reviews are only moderated if they breach our moderation guidelines, such as sharing a service or delivery experience in a product-specific review area. Our goal is to ensure feedback is helpful and compliant for all shoppers. If you'd like to know more about our moderation guidelines and how they work, please visit here:
https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining the specific reason for the rejection.If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best,

The Feefo Team

Rated 1 out of 5 stars

How these can operate in the UK is…

How these can operate in the UK is beyond me, it is simply a fake review site! The review are false and no matter what review a customer gives, Feefo just change it to 4 or 5 stars! This must be against trading standards rules. Do not sue any company based on Feefo ratings

10 December 2025
Unprompted review
Feefo logo

Reply from Feefo

Hi Neil,

Thank you for bringing this to our attention. We understand your frustration and want to clarify our process. Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter.

We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings. Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area.

Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please see our Moderation Blog, found here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments. If you believe there has been a technical error with your rating, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best, The Feefo Team

Rated 1 out of 5 stars

Completely rewrote before publishing - buyer be aware reviews are not genuine

This company is biased and has no integrity whatsoever. I wrote an honest review based on an awful experience of Bristol Airports Meet & Greet service after receiving an email requesting feedback. What is the point of writing an honest review if Feefo then completely rewrite the review before publishing it. I have asked them to remove their fake review and publish the unedited review so not to mislead consumers.

I can only assume Bristol Airport is paying Feefo to moderate and manage negative reviews. Fortunately I hadn’t heard of Feefo prior to receiving the feedback request from Bristol Airport, and now having seen how reviews are rewritten, I certainly wouldn’t use them to check a company or service I was thinking of purchasing from or using.

Absolutely shocking behaviour from a so called review platform. Their reviews should not be trusted.

7 December 2025
Unprompted review
Rated 1 out of 5 stars

False Reviews altered by moderation team

This company has no integrity or honesty as a review site. I entered a review after being contacted by British Airways Holidays. The review was honest in that the hotel was decent but put hidden taxes amenity tax on after I had returned to the UK. British Airways were terrible they bumped us off a flight from New York onto a later one splitting my family up even though we had upgraded seats etc and then connecting flight was cancelled. I reviewed on feefo with a 1/5 and received an email saying that I'd put my entries in the wrong part of the review and the moderation team had altered it. I looked at the review and they had given it 4.3/5 and removed all comments. I contacted customer support and asked them to remove it as it was false and misleading but they haven't and have ignored any further correspondence...

3 December 2025
Unprompted review
Rated 1 out of 5 stars

I left an honest review about a…

I left an honest review about a misleading car dealership, that was selling faulty dangerous vehicles on autotrader, for it to be removed, feefo are the platform that handles reviews on there.

Discusting.

28 November 2025
Unprompted review
Rated 1 out of 5 stars

Feefo need to be inspected

They only appear to publish glowing reviews. Look at DHL Ecommerce on Feefo, then look at the same company on Trustpilot and say there isn't something suspect.

25 November 2025
Unprompted review
Rated 1 out of 5 stars

I was sent a review email by Feefo

I was sent a review email by Feefo. I had a bad experience, so I reported it & gave it a 1 star. Feefo didn’t post it accusing me of using bad language & swearing.
After asking them to prove it, which they couldn’t, they changed their position & made it about me not giving “enough evidence” for my poor score.

7 November 2025
Unprompted review
Feefo logo

Reply from Feefo

Hi Glen,

Thank you for bringing this to our attention. We understand your frustration regarding the moderation of your review and want to clarify our process.

Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter. We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings.

Reviews are only moderated if they breach our moderation guidelines, such as containing profanity or being posted in the incorrect category. Our goal is to ensure feedback is helpful, compliant, and fact-based. If you'd like to know more about our moderation guidelines and how it works, please visit here:
https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments.

If you believe there has been a technical error with your rating or the moderation feedback you received, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best,

The Feefo Team

Rated 1 out of 5 stars

Feefo are an absolute farce

Feefo are an absolute farce, and if you leave a negative review, they'll make excuses about it being invalid so they can delete it.
"It’s got personal information in it that breaks our privacy guidelines." - no, it absolutely did not. It was two sentences about me disliking my mattress.

Edit: See below for more gaslighting from Feefo in contrast with the overwhelming number of people sharing my experience.
I didn't say you changed my star rating. This is a straw man argument. Nobody here is saying you changed the star rating, they are saying you completely deleted their review for made-up reasons.
There was no personal information in my review. I commented on the quality of service. It was not insulting or offensive in any way. There are countless other reviews that commented on the service in a positive way that were allowed through.

14 November 2025
Unprompted review
Feefo logo

Reply from Feefo

Hi Harry,

Thank you for bringing this to our attention. We understand your frustration regarding the moderation of your mattress review and want to clarify our process.

Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter. We never delete reviews simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings.

Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area, or if our system detects potential personal identifiers (like order numbers or email addresses). Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please visit here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining the specific reason for the flag. If you believe your review was incorrectly flagged for personal information please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best,

The Feefo Team

Rated 1 out of 5 stars

Won’t publish a genuine 1 star review.

I bought 4 separate items from different sellers on Not on the high street. 3 purchases were good and I left them appropriate reviews which were published. One was for a personalised soy candle and it was nothing like the images so I tried to leave it a 1 star review. Feefo won’t publish it!
They are a joke and have made a mockery of the reviews system.

13 November 2025
Unprompted review
Rated 1 out of 5 stars

This website it designed for bad…

This website it designed for bad companies to boos their reviews/ratings. Just compare the worst rated on Trustpilot Company - DHL Ecommerce UK. It has 1.1 star on Trustpilot where reviews are free to post. It has 4.8 start on Feefo. Do I need to say anything else ? This company is designed to boost SCAMMERS. AVOID AT ALL COST.

12 November 2025
Unprompted review
Rated 1 out of 5 stars

Misleading and Untrustworthy Platform

I’m genuinely shocked by how Feefo operates. I wrote a verified review of a car dealer based on my own purchase and backed it up with solid evidence including certificates, invoices, and correspondence. Feefo first published my review, then removed it, republished it, and removed it again. This has now happened 5 times on same review!!!

They even told me I could write a new review and sent me their moderation guidelines. I followed them to the letter, no accusations, just facts. Guess what? Feefo published that review too… and then removed it again.

Each time, I received an email confirming my review had passed moderation, yet it was taken down within hours. That isn’t moderation, it’s suppression. Feefo appears to protect businesses from legitimate criticism while misleading customers into believing reviews are impartial.

Based on my experience, Feefo cannot be trusted to present honest customer feedback.

31 October 2025
Unprompted review
Rated 1 out of 5 stars

I won’t rely on Feefo reviews again

I received an invitation to post a review and after 2 attempts the review still wasn’t published. It appears that the warranty company concerned is inviting reviews after approved claims are paid, giving a bias view of customer feedback. I couldn’t find reviews for rejected claims

10 November 2025
Unprompted review
Rated 1 out of 5 stars

Fake reviews

I can't be sure, but from my experience Feefo is VERY shady. I do NOT trust there reviews or the way they do business and I will never again trust a company that uses them for reviews. Because I think they are fake reviews.

7 November 2025
Unprompted review
Rated 1 out of 5 stars

Published a False Positive Review - Not Trustworthy

Published a false positive review on my behalf when I rated a company poorly. I had given the company 1 star and Feefo published as 4.5 which is wildly inaccurate. Given my experience, I would not trust Feefo or ever review with them again.

10 November 2025
Unprompted review
Rated 1 out of 5 stars

Feefo is a joke – they censor criticism and manipulate ratings

I never even got my initial review link; Feefo claimed I had opted out. When they eventually sent me a link, my first review was declined almost immediately. I edited it and submitted a second review, which was accepted and posted. Four days later, out of nowhere, I got an email saying it had been rejected — and they replaced it with a 5-star rating without my consent.

This is absurd. Feefo pretends to be a platform for honest customer feedback, but they actively censor criticism and manipulate ratings to suit companies. It’s completely untrustworthy. Avoid Feefo if you care about real reviews.

7 November 2025
Unprompted review
Feefo logo

Reply from Feefo

Hi Louise,

Thank you for bringing this to our attention. We understand your frustration regarding the handling of your review and want to clarify our process.

Feefo does not, and cannot, manually change a customer's star rating; our systems are designed to reflect exactly what you enter. We never replace reviews with a 5-star rating or delete them simply because they are negative. In fact, we value and publish honest feedback—in 2024, 5% of all reviews posted on Feefo were 1-star ratings.

Reviews are only moderated if they breach our moderation guidelines, such as sharing a service/delivery experience in a product-specific review area. Our goal is to ensure feedback is helpful and compliant. If you'd like to know more about our moderation guidelines and how it works, please visit here: https://business.feefo.com/resources/how-we-keep-our-reviews-honest

To help get your voice heard, please check your inbox for an email from our moderation team explaining any necessary adjustments or the specific reason for the rejection. If you believe there has been a technical error with your rating or that your score was changed without your consent, please contact us at support@feefo.com so we can investigate and resolve this for you immediately.

We are committed to fairness and transparency.

Best,

The Feefo Team

Rated 1 out of 5 stars

Feefo is no legitimate

Feefo is no legitimate, only accept postivie reviews that they get paid for. They won't process negative feedback regarding their clients, with other words feefo isn't trustable review site.

3 November 2025
Unprompted review
Rated 1 out of 5 stars

What a load of rubbish.

What a load of rubbish.
Asked me to do a survey from a recent purchase from Haier. Didn't like my response and told me they didnt publish it. Talk about pander to the people paying you to run the surveys.
I would not trust a review published by them for any future purchases.

25 October 2025
Unprompted review

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