NFL Shop EU Reviews 

4,181
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 669 reviews, reviewers had a great experience with this company. Customers frequently praise the quick delivery and the high quality of the products, often noting that items met their expectations and were authentic. Many people found the website easy to navigate, making the overall shopping and ordering process straightforward and efficient. However, some customers noted concerns regarding high delivery costs and occasionally experienced issues with product sizing, finding items either too big or too small. A few other people also felt that the quality was not always consistent or reported receiving faulty items, with some orders not arriving as expected.

What people talk about most

Product

Customers had ambiguous experiences with product quality and sizing. Many reviewers were satisfied, praising... See more

Delivery service

Users describe positive interactions with delivery service, frequently praising the speed and efficiency of... See more

Quality

Reviewers mention positive feedback about quality, with many customers expressing satisfaction with the high... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers found the ordering process... See more

Price

Consumers find price to be ambiguous, with many reviewers expressing concerns about high shipping costs and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I am very satisfied with my recent purchase from the NFL Europe e-shop. The official merchandise is high quality and completely authentic. The website is easy to navigate, and my order arrived quickly... See more

Rated 4 out of 5 stars

Everything was great, quality as expected. Quick delivery, I was able to track it from the beginning till the end. Only downside was I wasn’t able to select delivery type - it was fixed at express wh... See more

Rated 4 out of 5 stars

Items arrived quickly and they were what I expected them to be. Good quality items, though I should have chosen the next size up. However, when alls said and done I am left a happy and satisfied custo... See more

Rated 4 out of 5 stars

I ordered a gift and it arrived but was the wrong size. Once I contacted the team they were immediately responsive and have remedied the situation. Great customer service

Company replied


Company details

  1. Sportswear Store

Written by the company

Europe NFL Shop is the place to get new Kansas City Chiefs Super Bowl Champions Apparel! Also shop the latest arrivals of Nike NFL Jerseys, NFL Clothing and Apparel, New Era Headwear, Equipment & Souvenirs. Get your NFL face coverings, jersey, fashion, equipment, headwear or souvenirs online today. You will find on your new NFL Shop Europe, Middle East and Africa a wide range of products for all of the top teams, from NFC heavyweights like the Dallas Cowboys and Seattle Seahawks to the AFC's Kansas City Chiefs and Pittsburgh Steelers. Shop the best brand online with the New Era, Fanatics Branded, Wilson and Nike NFL products


Contact info

4.1

Great

TrustScore 4 out of 5

4K reviews

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4.1

All reviews

(4,181)

1,071 reviews in the last 12 months

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Rated 1 out of 5 stars

Customer service is a joke

Customer service is a joke. Placed order for Xmas presents for the family, lots to choose from. Order sat in processing for a week, sat on chat help for 40 mins to find out an item is out of stock. A number of days go by still hasn’t shipped despite being processed it would be shipped on the day I last contacted them. Sit on chat for 50 mins to find another item is out of stock and thrice shipped nothing. And now nothing will arrive by xmas

18 December 2025
Unprompted review
NFL Shop EU logo

Reply from NFL Shop EU

Hello Simon, we sincerely apologize for the frustration and disappointment caused by your recent experience with us, especially during such an important time as Christmas shopping. Although we make every effort to keep our product availability up to date, sometimes our items sell so quickly, that our inventory levels in the system do not update as quickly as they should. We are truly sorry for the lack of timely communication and for providing shipping expectations that were not met. This is not the level of service we aim to provide, and we fully understand how this has impacted your holiday plans. We appreciate your patience and hope to restore your trust in us. I reviewed your order and followed up in a separate email regarding the efforts made today. Best regards, Adrianna

Rated 2 out of 5 stars

customer service email doesn't reply

Slight damage to the number on the front of the jersey, presumably from delivery, wasn't the end of the world, but sent an email to see if there was any way of ironing it out before returning. Nobody replied - customer service is non-existent.

23 November 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hello Ryan, thank you for bringing this to our attention, and please accept our sincere apologies for the lack of response to your previous email. We have carefully checked our system and, unfortunately, we were unable to find any earlier contact associated with your order. We are very sorry if your message did not reach us or was missed, this is certainly not the level of service we aim to provide. We appreciate your patience and hope to restore your trust in us. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

Rated 5 out of 5 stars

Good Service

Recently had a problem with a product from the NFL Shop. Customer services reached out and quickly resolved the problem to my full satisfaction.

26 November 2025
Unprompted review
Rated 5 out of 5 stars

It was great

It was great. Had a good discount and fast delivery. 5 stars.
Just one little thing: the parcel looked like it came directly from china. It was in three different bags. One of them the delivery bag. Just didn‘t look like i ordern in an official NFL store

26 November 2025
Rated 1 out of 5 stars

False advertising

Tried to buy a shirt as advertised on website at discounted price £78 but web page then will only let you buy it for £105- not what the advert says! Live chat explained it’s an error but wouldn’t honour the price they had advertised! Not impressed at all. False advertising.

9 December 2025
Unprompted review
NFL Shop EU logo

Reply from NFL Shop EU

Hell A Dart, thank you for bringing this to our attention, and I’m truly sorry for the frustration this has caused. I understand how disappointing it must have been to see a different price at checkout after selecting an item advertised. Please rest assured that we are reviewing the issue to ensure our pricing displays correctly moving forward. We appreciate your feedback, and we’re sorry that your experience fell short of expectations. I hope that my actions help find a satisfactory solution for you. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

Rated 1 out of 5 stars

Please do not use "Correos" Company in…

Please do not use "Correos" Company in Spain. Because of them, my shirt didn't arrive on time. It's a company that runs very poorly; the delivery drivers don't do their jobs properly. That's why I couldn't go to the Madrid match wearing the shirt; it was stuck in a warehouse because the driver refused to deliver it.

14 November 2025
NFL Shop EU logo

Reply from NFL Shop EU

Hi, Pablo. We apologize your order didn't arrive within the needed timeframe, and we appreciate you letting us know. We have reached out to you via email. Hope to hear from you soon. Sincerely, Morgan

Rated 1 out of 5 stars

Wrong jerseys, WRONG SPORT!

I've used them on numerous occasions (living in the UK this is out ofof necessity rather than choice) to order NFL jerseys for myself, friends and my children.

Everytime they get the order wrong:
1. First time they actually sent my an extra vintage Steelers jersey my mistake (not so bad!)
2. Washington Football Team (at the time) jersey that never turned up... Took 3 months to get money refunded.
3. 'Custom' (select number and name) Bills jersey for friend where I learnt that 'custom' does not mean made to order. Instead it means, if you happen to select a player that is already stocked on the site you're in luck, otherwise it's never stocked (defeating the point of ever using the 'custom' option). NEVER USE THIS... IT IS A SCAM!!
4. A Jags jersey for my 5 year old daughter for Christmas. They instead delivered two Chelsea FC jerseys... wrong team, WRONG SPORT!! Learnt that they never stocked my daughter's player/size, and no plans to.

7 December 2025
Unprompted review
NFL Shop EU logo

Reply from NFL Shop EU

Hello Lauren & Mike, we are extremely sorry to hear about the issues you’ve experienced with your order. We understand how disappointing it is, especially when ordering for yourself, friends, and family. I hope that my actions help find a satisfactory solution for you. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

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