Great service and help from the Aston branch, materials arrived on time to complete the job 👍
Company replied
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Product went missing. Issue with their currier. Had to wait 5 extra days as they would not deliver it to the store on a Saturday because of that being a charged service! Product great and the guys I... See more
Company replied
Aston Branch is fantastic. Very accommodating and patient. Although this branch is further away I use it as my default as they deliver every time.
Company replied
Scott is a fantastic guy at Aston and the service is excellent, he always goes out of his way to help
Company replied
Company details
- Electrical Wholesaler
- Cable Company
- Electrical Appliance Wholesaler
- Lighting Wholesaler
- Screw Supplier
- Solar Energy Equipment Supplier
About CEF - AST
Written by the company
We go above and beyond for our customers wherever and whenever you contact CEF, our focus is to help you.
CEF has a UK national network of 393 branches with electrical experts in-branch ready to help with friendly advice and support to allow you to get the job done. Established in 1951, CEF is privately owned and the business now extends to the USA, Canada, Ireland, Spain, and Australia.
CEF is the expert electrical wholesaler for professional electricians and contractors all over the UK.
Our ‘Same Day In-branch’ range of almost 3,000 electrical products is available in every branch. Our fully trained sales, technical, and service staff are ready to help.
Place online orders for next working day delivery at cef.co.uk from over 300 leading suppliers.
In-branch and online we offer the largest range of products, giving you access to more than 35,000 products.
Our online customer service team is available from 8am to 8pm via phone, email, or live web chat to offer advice and assistance with your queries.
By partnering with Trustpilot we welcome your feedback, helping us ensure your experience is the best it can be.
Stocklists of: Cables and Accessories/Cable Management/CCTV, Fire and Security/Data and Networking/Heating and Ventilation/Industrial Controls/Lamps and Tubes/Lighting Luminaires/Power Tools/Renewables/Switchgear and Distribution/Test Equipment/Tools, Fixings, and Workwear/Wiring Accessories
CEF - Your local Electrical Experts
Written by the company
- Over 390 Stores Nationwide
- You'll be sure to find a CEF near you
- Next Day Delivery
- On all orders placed before 6pm
- Free Delivery
- Spend over £50 and get Free delivery to any mainland UK address or your nearest CEF store
- Reserve and Collect
- Reserve your products online and collect them from your nearest store
- Customer Service
- Our dedicated Customer Service team are available Mon - Fri 7.30am - 8pm
Contact info
4 Miller Street, Aston, B6 4NF, Birmingham, United Kingdom
- 0121 359 7237
3.7
Average
17 reviews
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Great service and help from the Aston…
Great service and help from the Aston branch, materials arrived on time to complete the job 👍
30 March 2026
Reply from CEF - AST
Thank you very much for your review.
Best Regards
Adele Feller (Customer Services Manager)
Delivery was very quick
13 January 2026
Reply from CEF - AST
Thank you very much for your review.
Best Regards
Adele Feller (Customer Services Manager)
Very slow service
Very slow service, poor customer service store is a mess displays empty. Lots of staff but very little happening
12 January 2026
Reply from CEF - AST
Thank you for your review and feedback Karl.
We apologise that on this occasion we have not provided you with an acceptable level of service.
Our customer services team will be in contact with you.
Best Regards
Adele Feller (Customer Services Manager)
Product went missing
Product went missing. Issue with their currier. Had to wait 5 extra days as they would not deliver it to the store on a Saturday because of that being a charged service! Product great and the guys I spoke with were helpful, guess there hands are just tied with silly policies instead of customer satisfaction being priority.
9 September 2025
Reply from CEF - AST
Thank you very much for your review Vincent.
We apologise that we have not provided you with an acceptable level of service.
Our customer services team will be in contact with you.
Best Regards
Adele Feller (Customer Services Manager)
Great Service and a true understanding…
Great Service and a true understanding of our requirements, which as a reactive based company help us to be able to react to our clients requirements.
8 July 2025
Reply from CEF - AST
Thank you very much for your review and feedback Dean.
Best Regards
Adele Feller (Customer Services Manager)
Scott is a fantastic guy at Aston and…
Scott is a fantastic guy at Aston and the service is excellent, he always goes out of his way to help
24 June 2025
Reply from CEF - AST
Thank you very much for your review and feedback Eddie.
Best Regards
Adele Feller (Customer Services Manager)
Reply from CEF - AST
Thank you very much for your review David.
Best Regards
Adele Feller (Customer Services Manager)
Aston Branch is fantastic
Aston Branch is fantastic. Very accommodating and patient. Although this branch is further away I use it as my default as they deliver every time.
9 October 2024
Reply from CEF - AST
Thank you very much for your review Sam.
Best Regards
Adele Feller (Customer Services Manager)
Reply from CEF - AST
Thank you very much for your Shariff.
Best Regards
Adele Feller (Customer Services Manager)
Great Staff
18 July 2024
Reply from CEF - AST
Thank you very much for your review.
Best Regards
Adele Feller (Customer Services Manager)
Reply from CEF - AST
Thank you very much for your review Paul.
Best Regards
Adele Feller (Customer Services Manager)
Reply from CEF - AST
Thank you for your review and feedback Christine.
We apologise that on this occasion we have not provided you with an acceptable level of service.
Our customer services team will be in contact with you.
Best Regards
Adele Feller (Customer Services Manager)
Reply from CEF - AST
Thank you very much for your review Anthony.
Best Regards
Adele Feller (Customer Services Manager)
Easy to use website
Easy to use website, ordering procedure very well organised, ordered items arrived promptly and well packaged.
16 November 2022
Reply from CEF - AST
Thank you very much for your review and feedback John.
Best Regards
Adele Feller (Customer Services Manager)
Would recommend
Products arrived slightly late but as described. Comms very good. Excellent range of products.
6 March 2022
Reply from CEF - AST
Thank you very much for your review Simon.
Best Regards
Adele Feller (Customer Services Manager)
Arrived exactly when should have and it…
Arrived exactly when should have and it was 23rd December 2021. Thank you.
3 January 2022
Reply from CEF - AST
Thank you very much for your review Roger.
Best Regards
Adele Feller (Customer Services Manager)
Great next day order service, counter service not so much
Great next day order service, very good range of products. Slightly strange counter service, with staff having to go back and forth to office to check the computers or do credit card transactions or to figure out if your order is ready to collect, instead of having systems and a printer on the counter as well. Otherwise very helpful and efficient.
17 June 2021
Reply from CEF - AST
Thank you very much for your review and feedback.
Best Regards
Adele Feller (Customer Services Manager)
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