Canada Brokerlink Reviews 287

TrustScore 2.5 out of 5

2.5

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Review summary

Created with AI, based on recent reviews

Looking at 129 reviews, most reviewers were unhappy with their experience overall. Many people were dissatisfied with the customer service, finding it terrible and difficult to reach anyone. Customers also reported issues with contacting the company, often experiencing long hold times or unanswered calls. Additionally, many felt the pricing was too high, with some finding significantly cheaper options elsewhere. Conversely, a small portion of people were satisfied with the staff, highlighting staff members who were helpful, knowledgeable, and provided excellent service. These customers appreciated the personalized attention and efficient handling of their insurance needs.

What people talk about most

Staff

Customers consistently note ambiguous experiences with staff. While many reviewers praise specific agents for... See more

Customer service

Reviewers express widespread dissatisfaction with customer service, citing issues such as long wait times,... See more

Service

Users describe ambiguous interactions with service, with some customers reporting excellent and highly... See more

Customer communications

Clients share negative opinions on contact, frequently reporting extreme difficulty reaching the company by... See more

Price

People report negative experiences with price. Many consumers express dissatisfaction with unexpected premium... See more

Reviews shaping this summary

Rated 1 out of 5 stars

This company is brutal. We had all our insurance through this company and our broker would send us our renewal shortly before our renewal date, but didn’t have any numbers for us and said well we will... See more

Rated 1 out of 5 stars

Tried contacting Brokerlink thru the main contact number and the local number in Sherwood Park. No one answered the phone in multiple tries over a 2 day period. Terrible customer service! Terrible... See more

Rated 1 out of 5 stars

Not sure how to start, probably best to just say worse Insurance Brokers ever. Complete lack of communication complete lack of consideration and do not follow through with what they say. And differe... See more

Rated 1 out of 5 stars

Took 19 days to get insurance, repeatedly ignored, when you call the office they either place you on hold for 20 min then hang up on you (3x) or they transfer you to another city and say they cannot h... See more


2.5

Poor

TrustScore 2.5 out of 5

287 reviews

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Rated 1 out of 5 stars

Consistently Poor Customer Service

No personal contact. I called a few times. Always on hold for a long time then cut off. Employees are uncaring. No explanations on the type of personal insurance coverage available for my specific situation. I NEVER have the same advisor to try establish a working relationship. All they want is your money. Do they work on commission?? They just want to be big, but not good. I do not recommend them.

22 April 2025
Unprompted review
Rated 1 out of 5 stars

More than 15 years

I have been a Brokerlink customer for at least 15 years, but they have increased the quote yearly; my car is 13 years old. I called when I received the renewal papers because it was too much. They told me they can give me the senior discount ( I am 72 years old) why didn't they give me this discount before? It was still too much, this person told me to call next week for him to try to find another company to give me a cheaper price. I called back on April 8 around 3-3:15 pm, this lady answered me and she said Not a problem, I can help you. She started asking all these questions, put me on hold, and asked more questions. She put this record where I have to agree ( say yes). She even asked me if she could check my credit rating because if I have a good record, she can give me a cheaper quote.. I trusted her . I said yes. After 1 hour of talking to her, well, I was put on hold most of the time. She said she couldn't give me a quote because she needed to call the insurance first, the insurance name was supposed to be Penbridge. I asked for her name, but she mumbled; she has an indian accent. She never called me back. I am so upset how these unprofessional people are working in this place, she has no respect at all !! After she failed to call me back, I had weird vibes. I trusted her with all my information, but now it gives me the creeps. I am reporting this because this shouldn't happen to anybody, especially if they are seniors. Have some respect, I hope you can find this employee and give her what she deserves!!

8 April 2025
Unprompted review
Rated 1 out of 5 stars

I have been on hold the ENTIRE day…

I have been on hold the ENTIRE day trying to get a hold of someone to cancel my insurance. I was in touch with someone on Monday March 31 to cancel my insurance and find that monies have been taken from my account on Tuesday. This is unacceptable!!!

5 April 2025
Unprompted review
Rated 1 out of 5 stars

I was trying to find out information on…

I was trying to find out information on insuring an ATV. The ATV is powered by 2 1000w motors and goes pretty fast. Stephan, the broker I spoke with, was short of blaming me for purchasing a vehicle that was not listed with them. Her/his frustration and confusion took an accusing tone which almost forced me to find a new brokerage firm. Times are changing and I was hoping they were on board, apparently not. If anybody can direct me to an E-vehicle friendly insurance company, that'd be great.

4 April 2025
Unprompted review
Rated 1 out of 5 stars

An exercise in phone frustration. This last 5 days I have been trying to…

These last 5 days I have been trying to get insurance for a new vehicle. The problem is their phone system. It is horrible. None of the agents have voice mail and when I called the first agent with whom I dealt he was in Toronto and, after putting me on hold for 10 minutes, was able to give me an estimate and direction of documents to send his way, When I called him the next day, to see if he had received the documents, and dialed his extension, I got a message re: "system problems". On my second call, on the fourth day, I got a very nice person from their Midland ON office. She was able to help me and was great. She also told me that the agents do not have voice mail!! When I tried to call her back that afternoon and dialed her extension, I got the "system problems" message (I assume she was busy with other clients)! SO, now I cannot reach this agent. When I called the third time today and the message said press 5 to speak with a broker, I still got nothing. Pressing that number was useless and I was waiting for 24 minutes before I hung up in disgust! Horrible phone system. The whole experience of trying to reach anyone at this company for this issue is an exercise in frustration!

27 March 2025
Unprompted review
Rated 1 out of 5 stars

If I could give -1 stars

If I could give -1 stars, I would. We've been with BrokerLink since they bought out our local broker, and the service has been terrible ever since. Today was the final straw—I called to cancel my policy after finally finding a new brokerage, and the representative, Sonja, accidentally started talking about me before she actually hung up the phone. I guess she didn’t like that my answer to why I was canceling was simply, ‘I’m done dealing with BrokerLink.’ That level of unprofessionalism speaks volumes. If you value good customer service, look elsewhere—this company is not worth the frustration.

27 March 2025
Unprompted review
Rated 1 out of 5 stars

This company is terrible to deal with

This company is terrible to deal with. We were with our brokers before brokerlink took over for over a decade. After brokerlink took over we transferred our home and auto over to new broker as soon as we could. The experience with brokerlink has been brutal to say the least. Any time i have asked to have something done it either has been done wrong multiple times or not done at all. We had personal and business policies with them. For my business I required a clearance letter written in a certain way. I emailed the exact information needed on the letter. They managed to get it wrong over 5 times. They even had everything changed correctly once but some how changed address and made it wrong again. This was done over a matter of 2weeks as well. Holding up my project. We still have one policy still left there for a quad asked to add one more to policy and was asked for this and that. I forgot to send one of the requested things. I sent all other info at 11 am. I wrote asking for a follow-up at 3:30pm to a response of you didn't send this portion. I would have thought that they could have emailed this back at 11am say hey received this but didn't see this will proceed when received, but instead had to chace them i thought they worked for us the consumer not us doing there job for them. Also was rude on the phone when originally contacted after I waited for 30 or minutes to even talk to a agent. Garbage service do not recommend.

25 March 2025
Unprompted review
Rated 1 out of 5 stars

I’ve been The broken link with my…

I’ve been The broken link with my parents and myself over 40 years and they raised my insurance rate and renew my policy without my knowledge and I’ve asked him to call me back to escalate this. It’s been two weeks. I’ve not heard back from Brokerlink it’s been over two weeks. That just just don’t care about you. You are just a number to them. Find an independent broker that is not corporate.

24 March 2025
Unprompted review
Rated 1 out of 5 stars

Customer Service? Not so much!

I have now invested 5.5 hours of talk and hold time, dealing with four different people, and trying to get a very simple quote from Brokerlink for condo owner insurance. Systems seems to be down, no one to answer phones in less than half an hour. They make promises to call back (Alex) at specific times and then blow those promises off. I have provided exactly the same answers to exactly the same questions three times.... still no quote. These folks seem to have an endless number of technical issues that make it impossible to do simple business. In a supposedly competitive marketplace, this company would be swept away, but I guess it's just a rush to the bottom in customer service to keep those revenues coming.

17 March 2025
Unprompted review
Rated 1 out of 5 stars

False online quotes?

I was shopping around for a new home insurance, and went through the online home insurance quote on brokerlink.ca. The quote I got was $1767 annually. Shortly after, I received a phone call, asking if I would be interested to get the "real number", which I found odd, but agreed to hear it out. I was put on hold for about 5 minutes and then connected to a specialist, who then asked me the same questions which I had already answered online. After about 20 minutes of going through the same questions, I got the "real number". The specialist, quoted over $2600, bringing the "real number' much higher than the online quote. Of course I said no thank you, and that is where our conversation ended. The result was, I wasted about 30 minutes of my time, base on what seemed to be a false online quote. Very disappointing, will never do any business with BrokerLink, because of the dishonesty I have experienced today.

18 March 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

I have delt with insurance people since buying my first home in 1966. In all honesty I had the best experience with BrokerLink. I delt with Charliy who got me an amazing price for contents insurance. He was so polite, helpful and his kindness did not go unnoticed. I am 80yrs old and never once had to say "get me a better price". He got me the better price than the other 4 company's that quoted me. I had a quote, signed up, and email from Charliy to confirm with in 2 hrs. Excellent service. Thank you BrokerLink.

9 March 2025
Unprompted review
Rated 1 out of 5 stars

Scam artists- Kushboo

Scam artists- cancelled a policy over a year ago. Still being charged. When brought up to the person who started it Kushboo- says didnt happen even when provided proof, incurring additional charged for Kushboos negligence and scamming. Do not use this brokerage or Kushboo as a representative.

11 March 2025
Unprompted review
Rated 5 out of 5 stars

Recently I had to contact my BrokerLink…

Recently I had to contact my BrokerLink South ON, to arrange a policy for the purchase of another vehicle, the attention of Miss Kaitlyn Legge was very attentive and effective in answering my questions regarding the policy, thank you very much for the excellent attention.

27 February 2025
Unprompted review
Rated 1 out of 5 stars

Another company that doesn’t care…

I was forced into a very stressful situation and time was critical. I was told they would call me back as soon as they talked with their underwriters. They never called back. I wasn’t aware they have so many negative reviews until I went online to write this review. They are playing games with people’s lives and don’t care. I called another company and had insurance in less than an hour. Smarten up Brokerlink. And get some people that can speak better English.

24 February 2025
Unprompted review
Rated 5 out of 5 stars

Brokerlink is amazing!

After a nightmare experience with Belairdirect, Janalle Roche at BROKERLINK was so amazing. She went above and beyond and found me home insurance while the house was in probate at a very reasonable price.

I was so happy with their services that I would highly recommend them to all.

Thank you Brokerlink!

20 February 2025
Rated 1 out of 5 stars

EXTREMELY UPSET

I am extremely disappointed and upset with Economical Auto insurance department and broker link. They are proceeding to cancel my auto insurance because they stated they have sent me 3 registered letters for non payment. However, when I reached out to my broker at brokerlink in December they told me they would get back to me with payment options. They never did which resulted in Economical assuming it was okay to put my payments all together for the following month and telling me I had to pay an amount by a certain date. I made the payment but them adding my bills to make it way more than my monthly payments make no sense to me. I will never choose them again and as a single mom looking for insurance will be so hard. They are denying my right to pay and keep my insurance. Which makes no sense. All I needed was clarity and no one got back to me. I also made payments so I’m also upset that they are saying I didn’t pay.

10 February 2025
Unprompted review
Rated 5 out of 5 stars

Was great experience

I had to register my car today 2025-02-03 at Broker link at 1150 Cyrville Rd Suite 200. I met insurance agent innes. She explained to me my options and different coverages. She was very professional, helpfull, efficient and kind. I had great experience and would recomment brokerlink.

3 February 2025
Unprompted review
Rated 1 out of 5 stars

Charging me double than what they "estimated"

I know insurance places are usually looking to get as much money as possible but this company is terrible. Have been having issues with them since November when my policy changed by 20% and no one informed me (was told by a rep if it changed from 10-15% they were to let you know) and this just slipped their mind before my policy renewed for a year.
After confirming multiple different times with different reps the "estimate" was around $500 but when I got my actual cancellation notice it's over $1000. How is that an ESTIMATE when it would doubled!? People base their decisions off the estimate that is given and these people are ROBBING more money after the paper is signed.
I get that the reps probably get a lot of attitude but maybe if they didn't lie and was truthful about stuff there wouldn't be so much to be frustrated about.
After other people made multiple mistakes and gave me a wildly different estimate I essentially got "nothing we can do, pay up or stay in the contract". RUN from this place. DO NOT USE IT and DO NOT use GORE. they are CROOKS!!!

28 January 2025
Unprompted review

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