Bright Swimwear Reviews 

2,669
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 292 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service, highlighting the staff's helpfulness, kindness, and quick responses. Many people appreciate the high quality of the swimwear, noting durable materials and attractive designs. Reviewers frequently mention easy exchange processes and the company's willingness to ensure satisfaction, often allowing customers to keep original items. However, some customers noted that sizing can run small, often requiring exchanges. A few other people also felt that customer service responses were occasionally slow or unhelpful, especially regarding order delays or the company's strict no-refund policy, which some found unclear before purchase.

What people talk about most

Product

Customers consistently note positive experiences with product, praising the beautiful quality of the... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness, efficiency, and... See more

Quality

Users describe positive interactions with quality, with many reviewers praising the beautiful, high-quality... See more

Order

Customers had ambiguous experiences with order, with many expressing satisfaction with quick shipping and... See more

Staff

People report positive experiences with staff, highlighting their kindness, helpfulness, and generosity in... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more

Company replied

Rated 5 out of 5 stars

Very happy with my experience! The bikinis I originally ordered were a little too small, but they were beautiful. The exchange process was quick and easy, and everything was resolved in less than tw... See more

Company replied

Rated 5 out of 5 stars

Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels dur... See more

Company replied

Rated 5 out of 5 stars

Very helpful and quick customer service. I am a first time buyer, and I have issues sometimes with sizing because I have a larger chest. While one style worked for me that I purchased, another one did... See more


Company details

  1. Swimwear Store
  2. Clothing Store

Written by the company

Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 88% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(2,669)

302 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

This is the worst shop ever

This is the worst shop ever. Do not buy anything here! You are not able to try on the bikini’s once received. I am in contact with them for over 2 months now, finally got the return details, send back the whole package and now I dont get my money back because it is not in the plastic packaging. Worst customer service I have experienced ever!!!

9 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Eveline,

We’re sorry to hear you feel this way about your experience. Per checking our email thread with you, the package was unfortunately not received back in fully resalable condition, which is why it did not qualify under our standard return policy.

Even so, our team still tried to offer possible solutions from our end in hopes of helping resolve the situation as best as we could. Please feel free to continue replying to the email thread and our team will be happy to further assist however we can.

Elsa x

Rated 1 out of 5 stars

Will not be ordering from them again

Will not be ordering from them again. Sizing is so off, everything runs not only 2 but maybe 3 sizes too small. I have tried to get in touch with customer service in a timely manner because I have a trip coming up that I ordered the suit for to no avail. Was trying to exchange... even though I already ordered the same size that I had exchanged for last time... because their policy doesn't allow returns. Would just return and be done with this if that was possible!

27 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Meg,

We’re sorry to hear you’ve been disappointed with your experience. Per checking the email thread, our team was able to get back to you and offer possible solutions from our end regarding the sizing concern/exchange request.

We’re still open to resolving this with you, so please feel free to continue replying to the email thread and our team will be happy to further assist however we can.

Elsa x

Rated 5 out of 5 stars

Great Brand with Great Customer Service

Love the Bikini and the Brand. Especially the Customer Service was really nice and friendly. My questions were answered immediately and we always found a great solution!
Thanks a lot for the kindness and great Service!

7 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Mali,

Thank you for taking the time to share your kind review. We truly appreciate your continued support and our team is always here and happy to help! Just reach out to us again if you ever need any assistance with your orders.

Elsa x

Rated 5 out of 5 stars

Nice quality bikini and customer…

Nice quality bikini and customer service :) Took a while to get a response about an exchange since they were busy but they were very nice, helpful and understanding when they finally did respond. They let me keep the original bikini since what I wanted to exchange with went out of stock.

5 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Jade,

Thank you for taking the time to share your kind review. We truly appreciate your continued support and our team is always here and happy to help! Just reach out to us again if you ever need any assistance with your orders.

Elsa x

Rated 5 out of 5 stars

Amazing brand and customer service

I can't say enough good things about Bright Swimwear! The quality is incredible and everything fits so well. On top of that, their customer service is amazing, so kind, responsive, and genuinely helpful. They made my exchange process completely stress-free. I've already been
recommending them to everyone I know and will 100% be ordering from them again!

31 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sienna,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Amazing customer service and beautiful bikinis!

I had such an amazing experience with Bright Swimwear!

The customer service was absolutely wonderful, especially Adele, who was so kind and helpful throughout my exchange process. I originally had some sizing issues, and the team handled everything so smoothly and professionally.

What really impressed me was their incredible commercial gesture: they processed my exchange quickly and even allowed me to keep my original bikini as a complimentary gift. This level of kindness and customer care is truly rare.

Their bikinis are absolutely beautiful, and this experience made me want to continue ordering from them in the future.

A huge thank you again to the whole team for your generosity and outstanding service. Highly recommend 💕

16 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Ndeye,

Thank you for your kind words! We're so happy to hear about your positive experience with us and that Adele was able to help you with your concern. Please just let us know if you ever need any further assistance!

Elsa x

Rated 5 out of 5 stars

Customer service was great

Customer service was great! And I love my suit :)

30 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Ryce,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Bad costumer service

Bad costumer service

29 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sophia,

Thank you for your feedback. We apologize for the slight delay between our responses as we had been facing a higher volume of inquiries recently. However, upon checking, our team has already resolved this and processed an exchange for your order.

If you have any other questions regarding your order, please just let us know. We're happy to help!

Elsa x

Rated 5 out of 5 stars

Adele was extremely helpful

Super easy to shop on this website, especially when they have such easy fitting and comfy suits. I had an oopsie on an order and contacted customer support. Adele was extremely helpful! I love all of their pieces but having good customer support makes me love bright swimwear even more! 10/10 in every category.

9 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Brooke,

We're so happy to hear about your positive experience with us and that Adele was able to help you with your concern. Please just let us know if you ever need any further assistance!

Elsa x

Rated 5 out of 5 stars

Great set

I ordered the Sofie set originally but it was way too small / revealing so I chatted with customer service and they helped me pick out the Capri style in a different size and it fits perfectly.

28 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Rebecca,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Awful customer service

Awful customer service following accidentally ordering two of the same bikini.

Communication started okay but now I am getting no response and the matter has been going on for 2 weeks. They still haven’t given me return information and I go on holiday tomorrow.

I have requested a refund which although is not in line with their ‘policy’ I believe that is my legal right since the package is intact so there are no ‘hygene’ exemptions.

Rather than resolve this issue in a positive way they have just ignored me.

The bikinis are okay, my daughters like them however this experience has been so bad I will not buy them bikinis from there in the future.

14 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Joanne,

Thank you for taking the time to share your feedback about your recent experience with us. Per checking, our team member was able to directly resolve this for you and issued you a refund.

We truly appreciate your patience on this matter. If you need any further assistance, please just let us know! Our team would be happy to help.

Elsa x

Rated 5 out of 5 stars

Very kind customer service

Very kind customer service! A little slow to get back, but right before summer is probably the busy season. Super helpful!

27 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Heidi,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Amazing suits and customer service

I am a first time customer with Bright swimwear after eyeing up their bathing suits over the last couple of years! I purchased two bikinis (M Capri Bottoms and S Freya and S Sophie top). The quality of the bathing suits are great- the stitching is super clean and patterns are beautiful. I absolutely love to fit of the Capri bottoms, but found the tops to be snug around my rib cage. I reached out to customer service (Alexia) and had an amazing experience! She was prompt in her response and shipped me two medium tops free of charge and told me to gift or donate the small tops I had initially received. Would absolutely recommend this brand! Will definitely be purchasing again!

23 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Megan,

Thank you for your kind review! We're so glad that Alexia was able to help you. We can't wait for you to try your new set!

Elsa x

Rated 5 out of 5 stars

This is the first time I’ve ordered…

This is the first time I’ve ordered from Brightwear and it was a great experience! Order was delivered very quickly and quality of suits are so nice! Had a question/concern and it was addressed quickly and efficiently. Excellent customer service! Will be ordering more suits again.

23 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Nicole,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

I had a perfect help when wanting to…

I had a perfect help when wanting to exchange one piece of my order. The bikini is really pretty and I’m really happy about how it suits me.

23 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Marine,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

My experience was great

My experience was great. Ada was super kind and clear every time we spoke. The entire shipping and delivery process was smooth and on time, and the bikini is beautiful with incredible quality.

8 December 2025
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Iaru,

We're so happy to hear about your positive experience with us and that Ada was able to help you. Please just let us know if you ever need any further assistance!

Elsa x

Rated 5 out of 5 stars

Amazing Customer Service

I originally ordered a bathing suit that was too small and had to return it. When I emailed about a return someone named Alexia was so nice and even gave me a gift card to use on my next purchase.

25 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Zippy,

Thank you for your kind review! We're so glad that Alexia was able to help you. We can't wait for you to try your new set!

Elsa x

Rated 1 out of 5 stars

Bad costumer service

I purchased during a valentine’s day sale but my bikini was apart of a new collection and was full price. when i got the bikini i didn’t really like it and they said they said it was against policy for me to exchange. After going back and fourth they said they would let me exchange but then never emailed me again. It took atleast 2-3 days in between for them to even write me back. they do not have good costumer service

6 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Anna,

Thank you for your feedback and we're sorry to hear this. We've requested more information from you so we can properly review your case and further assist you, but we haven't yet received a response.

That said, we'd still love the opportunity to assist, so please respond to the request here on TrustPilot or send us a follow-up in our email thread, and our team would be happy to help!

Elsa x

Rated 1 out of 5 stars

Poor customer service

Purchased a suit during a sale. Received the top and it was a horrible fit, gapping under the arms. Requested to exchange for another style top and was told the item was final sale because it was purchased during a sale. The was no notice of FINAL SALE throughout the purchase process or on my order confirmation. Be aware of bad-fitting suits and poor customer service.

Update: the company did come back and offer me a discount if I purchased another item, after I left an unfavorable review. But I did not want to spend additional money and purchase an additional piece, I just wanted a suit that fit.

11 February 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Nicole,

We're sorry to hear that you feel this way about your shopping experience with us. Kindly note that we do make our FINAL SALE policy clear on our Returns Policy page, FAQ page, as well as each product page during any sale period. It states that any order or item purchased during a sitewide sale is considered FINAL SALE and no longer eligible for returns or exchanges.

That said, upon checking, our team had offered an exception and sent you an email with a proposed solution on March 6, but we have not yet received a response from you. Please check this in your email and we'd be happy to resolve this with you.

Elsa x

Rated 1 out of 5 stars

Terrible brand I would never shop at

Terrible brand I would never shop at again. Does not disclose their return policy until after you buy something. Heads up- you can only exchange items. Then when requesting an exchange they will charge your credit card for additional charges without your consent. Terrible company.

1 March 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Lucy,

We're sorry to hear that you feel this way. Kindly note that we make our Returns Policy clear on our website on its own page and the FAQ page. We also reference our policy upon checkout to ensure our customers are aware of it. Please also rest assured that we do not charge any additional costs when processing an exchange. If this happened to you, please follow up with us via email so we can look into it.

Elsa x

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