As ever, the helpful and friendly staff welcomed us in and quite quickly we were looking at freezers keenly priced with a broad choice of quality brands, the sales staff we're amazing and we opted to... See more
Location
Switch locationNeptune House, Upper Trinity Street, B9 4EG Birmingham, West Midlands, GB
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See what reviewers are saying
Aaron & damion came to my house first thing in the morning to remove and deliver my new fridge. They had good manners and was very friendly They both work well together as a team
Brilliant from the start. Knowledgeable in store. No pressure to buy. Delivery was arranged for the following day. The delivery was smooth with Arron and Damion both nice guys and very helpful with ge... See more
Aaron just delivered my appliance and what a pleasure it was to meet him Extremely professional ,pleasant and helpful No mess was left just a all round professional job also checked to make sure t... See more
Company details
Written by the company
Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Contact info
Neptune House, Upper Trinity Street, B9 4EG, Birmingham, West Midlands, United Kingdom
- 0121 773 6361
4.9
Excellent
596 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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Aron and daminon were very friendly and…
Aron and daminon were very friendly and helpful
29 May 2026
Unprompted review
Happy with the service
Happy with the service. D and Aaron came to fit the cooker. They were, helpful, and professional. They installed cooker properly and also guided me well. Thank you for the excellent service.
27 May 2026
Unprompted review
Aaron & damion
Aaron & damion came to my house first thing in the morning to remove and deliver my new fridge. They had good manners and was very friendly
They both work well together as a team
27 May 2026
Unprompted review
Very helpful and knowledgeable with…
Very helpful and knowledgeable with washing machines. I got a good LG washing machine with 5 year warranty. Thank you. Will come again thank you Subhan.
21 May 2026
Unprompted review
Excellent service
Excellent service. I was helped to select a washing machine. The process was good and arrangements to deliver and recycle old machine were is easy to make.
20 May 2026
Unprompted review
Aaron ans damion were absolutely…
Aaron ans damion were absolutely amazing great guya
8 May 2026
Unprompted review
Aaron just delivered my appliance and…
Aaron just delivered my appliance and what a pleasure it was to meet him
Extremely professional ,pleasant and helpful
No mess was left just a all round professional job also checked to make sure the appliance was fitted correctly and all working
7 May 2026
Unprompted review
I am happy with the service I received…
I am happy with the service I received from this company, from the beginning (choosing washing machine) through to the end of the service (fitting machine). The men at the Erdington store plus Damian and his colleague did a fantastic job. I would recommend this company to anyone looking for a washing machine and who appreciate great customer service!
5 May 2026
Unprompted review
Aaron demon thank you for a delivery
Aaron demon thank you for a delivery. 🙏🙏
29 April 2026
Unprompted review
Brilliant from the start
Brilliant from the start. Knowledgeable in store. No pressure to buy. Delivery was arranged for the following day. The delivery was smooth with Arron and Damion both nice guys and very helpful with getting the new washer dryer into my flat. Thanks to the whole team.
28 April 2026
Unprompted review
Great value, Good Service
As ever, the helpful and friendly staff welcomed us in and quite quickly we were looking at freezers keenly priced with a broad choice of quality brands, the sales staff we're amazing and we opted to take our purchase with us. We thanked them and duly went to the collection point where we were met immediately by another staff member who took every care while loading the item into our car, and advised us on pre plug in procedure. The service is second to none.
17 April 2026
Unprompted review
Cooker delivery and instalment
Aron and Damien did an amazing job, quick and easy instalment, lovely people, thankyou.
11 March 2026
Unprompted review
Top class delivery from Aaron and Andy…
Top class delivery from Aaron and Andy this morning. Friendly, efficient, smiley men. Delivered and fitted my new cooker and also took their rubbish with them, super happy.
9 March 2026
Unprompted review
Andy and Aaron was very respectful and…
Andy and Aaron was very respectful and helpful, very happy with customer service and cooker thanks
5 March 2026
Unprompted review
Delivery
Aaron and Andy delivered washing machine and fridge freezer, very polite and quickly done
Thankyou both
Demie
5 March 2026
Unprompted review
The staff in store and delivery staff…
The staff in store and delivery staff were fab, nothing was too much! Definitely recommend and will be purchasing from again soon
4 March 2026
Unprompted review
Andy and Aron was very polite and did an amazing job
12 February 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores - Birmingham
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores - Birmingham
This review makes no sense if you would like to call 0121 773 6361 and ask for Simon i would love to assist you and hear your greavance
Fantastic prompt professional service…
Fantastic prompt professional service from both Andy and Aaron who were both a class act keep up the good work Gents
6 February 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores - Birmingham
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Nice guys
Really helpful and kind and they explain how to safely use brand new appliances without causing damage!
Shout outs to Alan the tall guy =)
5 February 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores - Birmingham
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
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