Aura Reviews 1,355

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 604 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, friendliness, and compassionate approach, especially during difficult times. The service is frequently described as excellent, with many highlighting the efficiency and ease of the overall process. People appreciate the clear communication and the absence of high-pressure sales tactics. The customer service is often noted for being first-class, with quick response times and helpful, understanding agents who make the user experience smooth and reassuring. Many people also appreciate the respectful and non-intrusive contact methods, contrasting positively with other companies.

What people talk about most

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness,... See more

Service

Reviewers mention positive feedback about service. Customers consistently praise the professional,... See more

Customer service

Reviewers highlight positive aspects of customer service, praising the helpful, professional, and... See more

User experience

Clients share positive opinions on user experience, consistently describing the process as easy,... See more

Customer communications

Customers had positive experiences with contact. Many reviewers appreciated the personal contact and helpful... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more

Company replied

Rated 5 out of 5 stars

Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more

Company replied

Rated 5 out of 5 stars

I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... See more

Company replied

Rated 5 out of 5 stars

Aura has made this as simple and easy as could be. It felt like a personal experience being customer focused. No pressure sales just precise explanations and advice. I didn't believe setting this up w... See more

Company replied


Company details

  1. Cremation Service
  2. Funeral Director

Written by the company

Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Ease of setting up

Ease of setting up, understanding of requirements.

29 March 2026
Aura logo

Reply from Aura

James,
Thank you for the positive review, it means a lot to us here at Aura. Take care, Jimmy

Rated 5 out of 5 stars

Aura are competitive and efficient

Very pleasant member of staff. No pushy sales. Excellent communication and attentive also listened to what my specific needs were.
Good clear conversation in a friendly manner. Professional and efficient at all times. Happy with the funeral package I have purchased plus peace of mind that there is the option to cancel and get my money back if I dont want to proceed eg out of the country etc circumstances change etc no other service provides this offer.
Very clear and easy to understand/read on document received.
Overall happy using this company.

29 March 2026
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Reply from Aura

Gill,
Thank you for such a lovely review. I'm glad to know you found our interaction pleasant and not pushy...that's exactly what we aim for. Please let us know if you need any additional support. All the best, Roddy

Rated 5 out of 5 stars

So easy to get set up no hassle no…

So easy to get set up no hassle no stress just a person who understands and there to help excellent

28 March 2026
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Reply from Aura

Mr. R M
I so appreciate you taking the time to leave this positive review. Wishing you all the very best, Matthew

Rated 5 out of 5 stars

Friendly staff and easy process

The process was quite straightforward and the operator was helpful and knowledgeable. We just hope that it going to be a long time before we can rate them on the actual cremation part of the service.

27 March 2026
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Reply from Aura

Lefere,
Thank you for the review, I'm happy to know you found the process to be straightforward. Please get in touch if you ever have questions. All the best, Anne-Sophie

Rated 5 out of 5 stars

Aura has compassion, good values and vision

I wanted to organise the cremation of my body years in advance(hopefully) for peace of mind of myself to know that my family and friends do not have to worry about these things while grieving. The company stands out regarding compassion, values and vision. Very helpful on the phone and everything was set up very quickly

3 April 2026
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Reply from Aura

SB,
What a kind review, thank you. It's lovely to know that Aura stood out to you, and that you found the process straightforward. Please take care, Caoimhe

Rated 5 out of 5 stars

Easy

Easy nice telephone manner

28 March 2026
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Reply from Aura

Julie,
Thank you for this positive review! Wishing you all the best, Rowena

Rated 5 out of 5 stars

Initial experience was very reassuring

Initial experience was very reassuring. Pleasant, well informed staff. Everything was dealt with in a straight forward way, no pressure or rush.
I would recommend Aura.

3 April 2026
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Reply from Aura

Rita,
Thank you for the lovely review. I'm glad you had a pleasant interaction with us...and that you didn't feel pressured. That's always our goal. Take care, Roddy

Rated 5 out of 5 stars

So easy to set up

So easy to set up, all the information I needed was supplied straight away. Had lovely conversation with Zoe who was very pleasant and helpful. I would definitely recommend Aura, many thanks

4 March 2026
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Reply from Aura

Hi Jeanette,
I'm so glad you experienced an easy set up. We will be here, should you need to chat further. Wishing you all the best, Zoe

Rated 5 out of 5 stars

my plan

Your company was non pushy and very helpful when I was deciding whether to buy a direct cremation and I hope and believe they will be helpful when the time comes to implement my plan.

26 March 2026
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Reply from Aura

Mariannah,
Thank you very much for this positive review..it is much appreciated. Please take care, and reach out if you need to chat. Roddy

Rated 5 out of 5 stars

Way to go

I looked at a couple of other services over the past year and I just didn,t feel right about choosing one. I had never heard of you. I looked into it and it just felt so right to book your services. Matthew was so informative keeping me up to date with what was happening next after my first contact with you.

18 March 2026
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Reply from Aura

Hello,

Thank you so much for sharing this, it really means a lot. I’m so glad that, after looking at other options, you felt comfortable choosing us.

It was my pleasure to help guide you through everything and keep you updated along the way. If you ever need anything at all, please don’t hesitate to get in touch.

Wishing you all the best,
Matthew

Rated 5 out of 5 stars

Staff friendly and easy to talk to.

Staff friendly and easy to talk to.
Good price.

1 April 2026
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Reply from Aura

Hello Ian,

Thank you so much for your kind review. I’m really glad you found our team friendly and easy to talk to, and that you felt the plan was good value too.

Wishing you all the best,
Rowena

Rated 5 out of 5 stars

Great company. Hassle free.🙂

My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I informed them that I'd several brochures to look at. No hassaling phone calls which the others were ringing almost every day.
When I'd made my decision & rang them everthing was so straight ward. Very professional & friendly. Nothing added to their price as advertised which all the others I'd look had additional costs for their payment plan.
Highly recommed this company for efficiency professionalism & very friendly people


28 March 2026
Aura logo

Reply from Aura

Hello Lynne,

Thank you so much for your lovely review and for recommending Aura. I’m really glad you found everything straightforward and hassle-free, and that we could give you the time and space to make the right decision for you.

It was a pleasure to help, and I’m so pleased you felt everything was clear.

Best wishes,
Jimmy

Rated 5 out of 5 stars

Great service

Great service

22 March 2026
Aura logo

Reply from Aura

Hello Julie,

Thank you for your kind review. I’m so glad you were happy with the service.

Best wishes,
Roddy

Rated 5 out of 5 stars

Was done over the phone with no…

Was done over the phone with no problems every question I asked was answered asked for three paper copies was posted within four days

22 March 2026
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Reply from Aura

Dear Beverley,

Thank you so much for your kind review. I’m really glad everything went smoothly over the phone and that I was able to answer all your questions.

Best wishes,
Anne-Sophie

Rated 5 out of 5 stars

They were very quick to respond to my…

They were very quick to respond to my enquiry and easy to talk to.

29 March 2026
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Reply from Aura

Hello Stephen,

Thank you for taking the time to leave a review. I’m really glad I could respond quickly and make things easy to talk through for you.

Best wishes,
Zoe

Rated 5 out of 5 stars

The person I spoke to was very kind and…

The person I spoke to was very kind and compassionate.

13 March 2026
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Reply from Aura

Dear Patsy,

Thank you so much for your kind words. I’m really glad I was able to support you and that you felt treated with care and compassion.

Best wishes,
Anne-Sophie

Rated 5 out of 5 stars

The game blox fruits is FIRE!

29 March 2026
Unprompted review
Aura logo

Reply from Aura

Hi, Alex
I'm afraid you've left a review for the wrong company-- this is Aura Funerals, not Blox Fruits. Wishing you all the very best!

Rated 5 out of 5 stars

Easy to arrange polite staff

Easy to arrange polite staff

28 March 2026
Aura logo

Reply from Aura

Dear Andrew,

Thank you for taking the time to leave a review. I’m really glad to hear you found everything easy to arrange.

Best wishes,
Anne-Sophie

Rated 5 out of 5 stars

Planning for the future.

They were very kind, informative and answered any questions I had. Plus they didn't pester me either to have a cremation with them, as I found out other companies did, when making just enquiries. I wanted to find a plan just right for me. I recommend Aura.

21 March 2026
Aura logo

Reply from Aura

Dear Lynn,

Thank you so much for your kind review and for recommending Aura. I’m really glad I could help answer your questions and give you the space to find the plan that felt right for you, without any pressure.

Best wishes,
Anne-Sophie

Rated 5 out of 5 stars

Reassuring service

The member of staff was both helpful and clearly very knowledgeable about the product. She was able to answer all my questions in a clear and easy to understand way. The details of the product were explained and the price was very competitive. Overall it was a very reassuring experience.

7 February 2026
Aura logo

Reply from Aura

Simon,
Thank you for taking the time to leave such a lovely review. We will always be here to answer any questions you may have in the future. Wishing you all the best, Rowena

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