We found Assured Fertility incredibly easy to work with throughout our IVF journey. The team was always available to answer our questions and consistently responded promptly to anything we needed, h... See more
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Very responsive and helpful. Charlotte was great at organising things quite quickly for us and answering my many questions. We are due to start our treatment tomorrow and looking forward to getting... See more
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Every single person we dealt with went out of their way to be helpful and supportive, made our ivf experience significantly easier as there was no stress over invoices! Refund process was also straigh... See more
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I only have good things to say about Assured. Holly was kind and helpful from the first time I spoke to her. When the clinic I was with temporarily suspended all treatment she found me a great nearby... See more
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Company details
About Assured Fertility
Written by the company
Why choose Assured Fertility for your IVF journey?
IVF with clear choices, sensitive support and peace of mind financially.
Clear and transparent packages, simply laid out so that you know everything that’s included, and with no hidden costs.
Significant savings with our Multi-Cycle IVF Package compared to the open-ended costs of many clinics. 100% Refund IVF package, where all your costs are covered if you don’t have a baby.
By your side throughout, your patient coordinator offers advice and support during your full IVF journey, addressing your concerns, liaising with the clinic, and supporting you throughout your treatment.
Partnered with trusted clinics; we work only with reputable and respected clinics. Our criteria are strictly applied and, by the same token, those clinics partner with us based on our reputation and expertise.
FREE initial telephone consultation, so don’t be afraid to contact us. We offer advice about our plans and help you to choose the best plan for you. You only pay for your plan once you are ready to start your IVF journey.
When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.
Assured Fertility is a leading provider of IVF treatment plans. We offer both multi-cycle and 100% refund IVF treatment plans, with a fast track route to the best private consultants & clinics in the UK and abroad.
Our plans have been designed with you in mind, removing the financial uncertainty associated with IVF through fixed and transparent pricing, with 100% guaranteed refund if you don't have a baby.
IVF with clear choices, sensitive support and peace of mind financially.
Clear and transparent packages, simply laid out so that you know everything that’s included, and with no hidden costs.
Significant savings with our Multi-Cycle IVF Package compared to the open-ended costs of many clinics. 100% Refund IVF package, where all your costs are covered if you don’t have a baby.
By your side throughout, your patient coordinator offers advice and support during your full IVF journey, addressing your concerns, liaising with the clinic, and supporting you throughout your treatment.
Partnered with trusted clinics; we work only with reputable and respected clinics. Our criteria are strictly applied and, by the same token, those clinics partner with us based on our reputation and expertise.
FREE initial telephone consultation, so don’t be afraid to contact us. We offer advice about our plans and help you to choose the best plan for you. You only pay for your plan once you are ready to start your IVF journey.
When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.
Assured Fertility is a leading provider of IVF treatment plans. We offer both multi-cycle and 100% refund IVF treatment plans, with a fast track route to the best private consultants & clinics in the UK and abroad.
Our plans have been designed with you in mind, removing the financial uncertainty associated with IVF through fixed and transparent pricing, with 100% guaranteed refund if you don't have a baby.
Written by the company
- IVF with clear choices, sensitive support and peace of mind financially
- When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.
Contact info
PO Box 404, Alderley Edge, SK90EA, Cheshire, United Kingdom
- 0333 2340 895
- info@assuredfertility.co.uk
- assuredfertility.co.uk
Get in touch!
4.9
Excellent
79 reviews
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Absolutely great service and professionalism
We have dealt with Hollie during our experience of setting up our ICSI procedure and she was absolutely fabulous. Contactable and replied in rapid time she was an absolute wealth of knowledge and so helpful
24 March 2026
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. It's so nice to hear how much of a great experience you've had with Assured and how quick the process was for you. We'll pass on the lovely message to Hollie, I'm sure she will be so happy to read it. Wishing you all the best with your plan and please don't hesitate to reach out if we can help you any further.
Best Wishes,
The Assured Fertility Team
Taking the financial stress out of ivf
Simple and hassle free. Always easy to contact and the finance agreement was very well explained
3 March 2026
Reply from Assured Fertility
Thank you so much for your positive review, we’re so pleased to hear that you’ve had such a great experience speaking to our team. We’re always available if you have any questions in the future and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team
Hollie at Assured has made the whole…
Hollie at Assured has made the whole process run so smoothly.
She kept us up to date regularly and really made this whole process so easy for us.
Thank you.
25 February 2026
Unprompted review
Reply from Assured Fertility
Thank you for taking the time to write your lovely review. We really appreciate the feedback and are so pleased you had such a positive experience with Hollie! Best of luck with everything and if you need anything in the future, please don't hesitate to get in touch.
Best Wishes,
The Assured Fertility Team
Very responsive and helpful.
Very responsive and helpful.
Charlotte was great at organising things quite quickly for us and answering my many questions.
We are due to start our treatment tomorrow and looking forward to getting started!
Thank you so much for your help and advice. Georgia Mason
9 February 2026
Reply from Assured Fertility
Hi Georgia,
Thanks so much for taking the time to write such a lovely review. We're so glad to hear you found the process simple and I'll be sure to let Charlotte know. Best of luck with your upcoming treatment and please feel free to reach out if you need anything throughout the process.
Best Wishes,
The Assured Fertility Team
Would recommend
I only have good things to say about Assured. Holly was kind and helpful from the first time I spoke to her. When the clinic I was with temporarily suspended all treatment she found me a great nearby alternative. This allowed me to get on with treatment much sooner than it would have been and as a result I’ve recently had a wonderful little daughter.
I really have no doubt that having the 2+ package contributed towards us being successful on our first transfer because it took so much of the stress and pressure off.
20 January 2026
Reply from Assured Fertility
Thank you so much for your lovely message. We’re delighted to hear that Holly was able help and we’ll be sure to pass on your lovely feedback to her. Knowing that Holly helped organise your treatment quickly and you've had your wonderful little girl means so much to us and please know we’re always here to help if you need anything in the future.
Best wishes to you all,
The Assured Fertility team
Really helpful and easy to get in…
Really helpful and easy to get in contact with and ask questions
27 January 2026
Reply from Assured Fertility
Thank you for your kind words. We’re glad to hear you found our service helpful as providing clear and straightforward support is very important to us. We wish you all the best with your plan and should you need any further assistance, please don’t hesitate to get in touch.
Best wishes,
The Assured Fertility Team
Hollie was incredibly helpful
Hollie was incredibly helpful, friendly and kind.
Very knowledgeable and patient.
So far we are so impressed with how easy and stress free they have made the experience for us.
Would highly recommend them to anyone
27 January 2026
Reply from Assured Fertility
Thank you for taking the time to write your lovely review. It's so nice to read how much of a great experience you've had with Assured and how easy the process was for you. We'll pass on the lovely message to Hollie, I'm sure she will be so happy to read it. We wish you all the best going forward, please don't hesitate to reach out if we can help you any further.
Best Wishes,
The Assured Fertility Team
Assured Fertility
Great communication and clear guidance on what would work best for us.
24 December 2025
Reply from Assured Fertility
Thank you so much for your positive review Tim, we’re so pleased to hear that you’ve had such a great experience speaking to our team. We’re always available if you have any questions in the future and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team
Swift and straightforward
During our process, we had the pleasure of speaking with Charlotte. She was exceptionally helpful and responsive when contacted. Charlotte streamlined the process, ensuring it was swift and straightforward. Her prompt email responses, without any delay, instilled a sense of comfort and assurance. She effectively liaised with our current clinic, and we would not hesitate to seek her assistance again should the need arise. We would highly recommend the service we have received.
8 December 2025
Reply from Assured Fertility
Thank you so much for taking the time to write us such a lovely review. We're thrilled to hear that Charlotte was able to assist you so well and we'll be sure to pass along your appreciation. We're glad everything went smoothly with securing your plan and if there's anything else you need, we're always here to help.
Best wishes,
The Assured Fertility Team
Friendly and helpful
Friendly and helpful. We used them last time round (successfully!) and are very happy to use them again.
3 December 2025
Reply from Assured Fertility
Thank you for taking the time to write your lovely review. We really appreciate the feedback and are so pleased you had such a positive experience with us! Best of luck with everything and if you need anything in the future, please don't hesitate to get in touch.
Best Wishes,
The Assured Fertility Team
100% recommended
I have just set up my plan with Assured Fertility and cannot fault them. Really fast email replies, quick to get through to on the phone, very friendly staff. Very simple to set up. Thanks so much
17 November 2025
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. It really means a lot to us to hear that you’ve found the team helpful and the whole process simple. It's great to hear the team's customer service has made a difference to your experience. Please don't hesitate to reach out if you need any further support throughout your journey.
Best Wishes,
The Assured Team
Heartfelt Thanks to Assured Fertility for Their Incredible Support
I cannot thank Assured Fertility enough. Holly and Abbey have been truly fantastic throughout my journey. It has been a long and emotional process, but Abbey has supported me every step of the way. No matter how many questions I had, she was always patient, understanding, and ready to help. Her guidance made the entire experience so much smoother and took away so much of the stress.
From recommending clinics to helping organise financial assistance, Abbey went above and beyond to ensure everything was in place. She is a real asset to Assured Fertility, and I can’t recommend her support highly enough and would like to thank her for all her support.
6 January 2025
Unprompted review
Reply from Assured Fertility
Thank you for taking time out to write your lovely review. We're so pleased to hear you had such a wonderful experience speaking to the team at Assured and I'll make sure to pass on the lovely message to Abbey and Holly, I'm sure they'll both be so happy to read it. We wish you all the best going forward, please don't hesitate to reach out if we can help you any further.
Best Wishes,
The Assured Fertility Team
Great Experience
Everyone I have spoken to at Assured Fertility have been so lovely. The whole process has been simple and easy which is what you need when going through IVF. Every email I have sent has been responded to straight away. Even at beginning I wanted to hold off signing the documents until I had my call with clinic and I wasnt rushed. I wish I researched and found you before! Thank you
27 October 2025
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. We’re truly touched by your kind words and so pleased to hear that your experience with the team has been smooth and supportive. Our goal is always to make the IVF journey as stress-free as possible, so it’s lovely to know you felt cared for and never rushed. We wish you the best and please don't hesitate to reach out if you need any further support.
Best Wishes,
The Assured Fertility Team
Quick and easy
The process was easy and quick. All you need when the actual process is already a stressful one. The customer service, Abby and Charlotte were so helpful and patience with me. I wish I have use them for my first treatment.
Thank you.
14 October 2025
Reply from Assured Fertility
Thank you so much for your kind words! We’re so happy to hear the process felt easy and straightforward — that’s exactly what we aim for, especially during what can be a stressful time. Abby and Charlotte will be thrilled to know they helped make things a little easier for you. We really appreciate your trust in us and wish you all the very best moving forward.
Best Wishes,
The Assured Fertility Team
Great and seamless experience
Great and seamless experience. cheaper and more options including cashback compared to the other company we had been looking at. Charlotte was really helpful in clarifying our options and swiftly sending over relevant paperwork. Would definitely recommend. Thank you :)
16 October 2025
Reply from Assured Fertility
Thank you so much for your lovely words. We’re so glad to hear that you found the process smooth and that our options worked well for you. It’s great to know Charlotte was able to make everything clear and easy — we’ll be sure to pass your kind words on to her. We really appreciate the recommendation and are so pleased you had such a positive experience with us! Best of luck with everything and if you need anything in the future, please don't hesitate to get in touch.
Best Wishes,
The Assured Team
Supportive and patient :)
Everyone who I have had contact with over the past few months have been so lovely. The team have been really supportive and have been so patient with me. Thank you for all your help.
14 October 2025
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. It really means a lot to us to hear that you’ve felt supported and cared for over the past few months. The team will be so happy to know their patience and kindness made a difference to your experience. Please don't hesitate to reach out if you need any further support.
Best Wishes,
The Assured Team
Great communication and easy!
From my first telephone conversation I knew I was in good hands. Abbey was was thorough and explained everything in great detail.
I didn’t feel rushed at all.
Nice quick responses which made everything smooth sailing.
Communication and customer service was second to non.
23 September 2025
Reply from Assured Fertility
Thank you so much for your kind words Alex. We're so pleased to hear that your experience has been so positive and we will be sure to pass on your lovely feedback to Abbey. We’re so grateful for your recommendation and if there is ever anything more we can do to support you, please don’t hesitate to reach out.
Best wishes,
The Assured Fertility team
Reply from Assured Fertility
Thank you so much for your positive review Dulcie, we’re so pleased to hear that you’ve had such a great experience speaking to our team. We’re always available if you have any questions or concerns and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team
absolutely lovely girls who ive spoken…
absolutely lovely girls who ive spoken to and dealt with over the phone.
very helpful.
12 September 2025
Reply from Assured Fertility
Thank you for your kind words Sophia! We're delighted to hear that the team have made such a positive impression and that you've found them helpful. We really appreciate you taking the time to share your experience and please don’t hesitate to reach out if there’s anything more we can do to help you.
Best wishes,
The Assured Fertility team
Great experience
Every time I phoned the person who answered was very friendly and helpful. All email communication was prompt and all questions answered quickly. Very efficient and friendly. Particular thanks go to Charlotte!
22 August 2025
Reply from Assured Fertility
Thank you so much for your kind words Kerry. We’re so pleased to hear that you’ve had such a great experience speaking to our team. Charlotte will be thrilled to receive this lovely feedback and we appreciate you taking the time to write your review. We wish you the very best with your plan and please don’t hesitate to contact us if you need any further support going forward.
Best Wishes,
The Assured Fertility team
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