Very responsive and helpful. Charlotte was great at organising things quite quickly for us and answering my many questions. We are due to start our treatment tomorrow and looking forward to getting... See more
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I only have good things to say about Assured. Holly was kind and helpful from the first time I spoke to her. When the clinic I was with temporarily suspended all treatment she found me a great nearby... See more
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From my first telephone conversation I knew I was in good hands. Abbey was was thorough and explained everything in great detail. I didn’t feel rushed at all. Nice quick responses which made everyt... See more
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During our process, we had the pleasure of speaking with Charlotte. She was exceptionally helpful and responsive when contacted. Charlotte streamlined the process, ensuring it was swift and straightfo... See more
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Company details
About Assured Fertility
Written by the company
Why choose Assured Fertility for your IVF journey?
IVF with clear choices, sensitive support and peace of mind financially.
Clear and transparent packages, simply laid out so that you know everything that’s included, and with no hidden costs.
Significant savings with our Multi-Cycle IVF Package compared to the open-ended costs of many clinics. 100% Refund IVF package, where all your costs are covered if you don’t have a baby.
By your side throughout, your patient coordinator offers advice and support during your full IVF journey, addressing your concerns, liaising with the clinic, and supporting you throughout your treatment.
Partnered with trusted clinics; we work only with reputable and respected clinics. Our criteria are strictly applied and, by the same token, those clinics partner with us based on our reputation and expertise.
FREE initial telephone consultation, so don’t be afraid to contact us. We offer advice about our plans and help you to choose the best plan for you. You only pay for your plan once you are ready to start your IVF journey.
When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.
Assured Fertility is a leading provider of IVF treatment plans. We offer both multi-cycle and 100% refund IVF treatment plans, with a fast track route to the best private consultants & clinics in the UK and abroad.
Our plans have been designed with you in mind, removing the financial uncertainty associated with IVF through fixed and transparent pricing, with 100% guaranteed refund if you don't have a baby.
IVF with clear choices, sensitive support and peace of mind financially.
Clear and transparent packages, simply laid out so that you know everything that’s included, and with no hidden costs.
Significant savings with our Multi-Cycle IVF Package compared to the open-ended costs of many clinics. 100% Refund IVF package, where all your costs are covered if you don’t have a baby.
By your side throughout, your patient coordinator offers advice and support during your full IVF journey, addressing your concerns, liaising with the clinic, and supporting you throughout your treatment.
Partnered with trusted clinics; we work only with reputable and respected clinics. Our criteria are strictly applied and, by the same token, those clinics partner with us based on our reputation and expertise.
FREE initial telephone consultation, so don’t be afraid to contact us. We offer advice about our plans and help you to choose the best plan for you. You only pay for your plan once you are ready to start your IVF journey.
When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.
Assured Fertility is a leading provider of IVF treatment plans. We offer both multi-cycle and 100% refund IVF treatment plans, with a fast track route to the best private consultants & clinics in the UK and abroad.
Our plans have been designed with you in mind, removing the financial uncertainty associated with IVF through fixed and transparent pricing, with 100% guaranteed refund if you don't have a baby.
Written by the company
- IVF with clear choices, sensitive support and peace of mind financially
- When you want a baby, it becomes the most important thing in the world. At Assured Fertility we understand this, and that’s why we stay by your side throughout your IVF journey and it’s why we offer simple, transparent IVF packages that put you first.
Contact info
PO Box 404, Alderley Edge, SK90EA, Cheshire, United Kingdom
- 0333 2340 895
- info@assuredfertility.co.uk
- assuredfertility.co.uk
Get in touch!
The process was so straight forward and…
The process was so straight forward and we managed to get everything sorted within 24 hours
13 May 2026
They made it so easy for us to take the…
They made it so easy for us to take the next steps for our IVF . We are now waiting to start in the next 2 weeks . Thank you for everything xx
8 May 2026
Great offering, very easy and friendly experience
I have just signed up with assured fertility - they have been fantastic. They were very clear about their offering and any restrictions on it, very friendly on the phone and made it all so easy. We contacted them, got registered and sorted financing all within 24 hours with no hassle. Their staff were friendly; helpful and very responsive. Having paid for IVF directly previously, this seems like a really good deal.
24 April 2026
Reply from Assured Fertility
Thank you for your lovely review and kind words. We’re glad to hear you found our service helpful and friendly, as providing clear and straightforward support is very important to us. We wish you all the best with your plan and should you need any further assistance, please don’t hesitate to get in touch.
Best wishes,
The Assured Fertility Team
Very swift and answered all of my…
Very swift and answered all of my questions the same day. Good value and made it easy for me to understand. I also didnt feel pushed into saying yes. I'm at the start of my journey but using assured is giving me the best chance for a good price.
16 April 2026
Reply from Assured Fertility
Thank you so much for your positive review, we’re so pleased to hear that you’ve had such a great experience speaking to our team. We try to make the choices available as easy to understand as possible so it's great that has come across to you. We’re always available if you have any questions or concerns and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team
Staff very helpful
Hollie has been very helpful. From when I first contacted Assured Fertility for enquiries to the start of my treatment everything was seamless. I would highly recommend them.
16 April 2026
Unprompted review
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. It really means a lot to us to hear that you’ve found Hollie so helpful and the whole process simple. It's great to hear the team's customer service has made a difference to your experience. Please don't hesitate to reach out if you need any further support throughout your journey.
Best Wishes,
The Assured Team
The service was quick and they met and…
The service was quick and they met and exceeded expectation.
16 April 2026
Reply from Assured Fertility
Thank you so much for your positive review, we’re so pleased to hear that you’ve had such a great experience speaking to our team and that you were able to get started quickly. We’re always available if you have any questions in the future and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team
Very positive experience with Assured…
Very positive experience with Assured Fertility. Excellent communication, taking the time to explain plan options, no pressure at any point, significant savings made with the multi cycle plan for this costly process, including prompt partial refund following successful live birth. Highly recommended.
7 April 2026
Unprompted review
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. It's great to hear that you had such a positive experience setting up your plan and you would recommend our services. We wish you all the best with your new baby.
Best Wishes,
The Assured Fertility Team
Great Service
Great Service! Kind, friendly, respectful and compassionate, thank you for help and guidance through difficult times.
24 March 2026
Reply from Assured Fertility
Thank you so much for your positive review Beth, we’re so pleased to hear that you’ve had such great service speaking to our team. We’re always available if you have any questions or concerns and we wish you all the best.
Best wishes,
The Assured Fertility team
Absolutely great service and professionalism
We have dealt with Hollie during our experience of setting up our ICSI procedure and she was absolutely fabulous. Contactable and replied in rapid time she was an absolute wealth of knowledge and so helpful
24 March 2026
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. It's so nice to hear how much of a great experience you've had with Assured and how quick the process was for you. We'll pass on the lovely message to Hollie, I'm sure she will be so happy to read it. Wishing you all the best with your plan and please don't hesitate to reach out if we can help you any further.
Best Wishes,
The Assured Fertility Team
Taking the financial stress out of ivf
Simple and hassle free. Always easy to contact and the finance agreement was very well explained
3 March 2026
Reply from Assured Fertility
Thank you so much for your positive review, we’re so pleased to hear that you’ve had such a great experience speaking to our team. We’re always available if you have any questions in the future and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team
Hollie at Assured has made the whole…
Hollie at Assured has made the whole process run so smoothly.
She kept us up to date regularly and really made this whole process so easy for us.
Thank you.
25 February 2026
Unprompted review
Reply from Assured Fertility
Thank you for taking the time to write your lovely review. We really appreciate the feedback and are so pleased you had such a positive experience with Hollie! Best of luck with everything and if you need anything in the future, please don't hesitate to get in touch.
Best Wishes,
The Assured Fertility Team
Very responsive and helpful.
Very responsive and helpful.
Charlotte was great at organising things quite quickly for us and answering my many questions.
We are due to start our treatment tomorrow and looking forward to getting started!
Thank you so much for your help and advice. Georgia Mason
9 February 2026
Reply from Assured Fertility
Hi Georgia,
Thanks so much for taking the time to write such a lovely review. We're so glad to hear you found the process simple and I'll be sure to let Charlotte know. Best of luck with your upcoming treatment and please feel free to reach out if you need anything throughout the process.
Best Wishes,
The Assured Fertility Team
Would recommend
I only have good things to say about Assured. Holly was kind and helpful from the first time I spoke to her. When the clinic I was with temporarily suspended all treatment she found me a great nearby alternative. This allowed me to get on with treatment much sooner than it would have been and as a result I’ve recently had a wonderful little daughter.
I really have no doubt that having the 2+ package contributed towards us being successful on our first transfer because it took so much of the stress and pressure off.
20 January 2026
Reply from Assured Fertility
Thank you so much for your lovely message. We’re delighted to hear that Holly was able help and we’ll be sure to pass on your lovely feedback to her. Knowing that Holly helped organise your treatment quickly and you've had your wonderful little girl means so much to us and please know we’re always here to help if you need anything in the future.
Best wishes to you all,
The Assured Fertility team
Really helpful and easy to get in…
Really helpful and easy to get in contact with and ask questions
27 January 2026
Reply from Assured Fertility
Thank you for your kind words. We’re glad to hear you found our service helpful as providing clear and straightforward support is very important to us. We wish you all the best with your plan and should you need any further assistance, please don’t hesitate to get in touch.
Best wishes,
The Assured Fertility Team
Hollie was incredibly helpful
Hollie was incredibly helpful, friendly and kind.
Very knowledgeable and patient.
So far we are so impressed with how easy and stress free they have made the experience for us.
Would highly recommend them to anyone
27 January 2026
Reply from Assured Fertility
Thank you for taking the time to write your lovely review. It's so nice to read how much of a great experience you've had with Assured and how easy the process was for you. We'll pass on the lovely message to Hollie, I'm sure she will be so happy to read it. We wish you all the best going forward, please don't hesitate to reach out if we can help you any further.
Best Wishes,
The Assured Fertility Team
Assured Fertility
Great communication and clear guidance on what would work best for us.
24 December 2025
Reply from Assured Fertility
Thank you so much for your positive review Tim, we’re so pleased to hear that you’ve had such a great experience speaking to our team. We’re always available if you have any questions in the future and we wish you all the best with your Assured plan.
Best wishes,
The Assured Fertility team
Excellent communication and supportive team
We had a really positive experience with Assured. Communication was always quick and clear, and the team were very transparent throughout our treatment. Everyone we spoke to was supportive and professional, and we always felt well looked after. Special thanks to Charlotte and Abbey for their kindness and guidance. We’re grateful for the care we received.
8 December 2025
Reply from Assured Fertility
Thanks so much for your lovely feedback. Abbey and Charlotte will be so pleased to know how much their support and kindness has helped you with your journey, so we will be sure to pass this message on to them. We’re so grateful for your recommendation and if there is ever anything more we can do to support you both, please don’t hesitate to reach out.
Best wishes,
The Assured Fertility team
Swift and straightforward
During our process, we had the pleasure of speaking with Charlotte. She was exceptionally helpful and responsive when contacted. Charlotte streamlined the process, ensuring it was swift and straightforward. Her prompt email responses, without any delay, instilled a sense of comfort and assurance. She effectively liaised with our current clinic, and we would not hesitate to seek her assistance again should the need arise. We would highly recommend the service we have received.
8 December 2025
Reply from Assured Fertility
Thank you so much for taking the time to write us such a lovely review. We're thrilled to hear that Charlotte was able to assist you so well and we'll be sure to pass along your appreciation. We're glad everything went smoothly with securing your plan and if there's anything else you need, we're always here to help.
Best wishes,
The Assured Fertility Team
Friendly and helpful
Friendly and helpful. We used them last time round (successfully!) and are very happy to use them again.
3 December 2025
Reply from Assured Fertility
Thank you for taking the time to write your lovely review. We really appreciate the feedback and are so pleased you had such a positive experience with us! Best of luck with everything and if you need anything in the future, please don't hesitate to get in touch.
Best Wishes,
The Assured Fertility Team
100% recommended
I have just set up my plan with Assured Fertility and cannot fault them. Really fast email replies, quick to get through to on the phone, very friendly staff. Very simple to set up. Thanks so much
17 November 2025
Reply from Assured Fertility
Thank you so much for taking the time to write your lovely review. It really means a lot to us to hear that you’ve found the team helpful and the whole process simple. It's great to hear the team's customer service has made a difference to your experience. Please don't hesitate to reach out if you need any further support throughout your journey.
Best Wishes,
The Assured Team
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