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Apricot Clothing U.K. Reviews 

19,543
•
TrustScore 4.5 out of 5

4.4

Women's Clothing Store
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Review summary

Created with AI, based on recent reviews

Looking at 3,004 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality and style of the products, finding them well-made and fashionable. Many reviewers appreciate the easy ordering process and the prompt delivery service, often receiving their items quickly and well-packaged. However, some customers also noted occasional issues with order processing, such as payments crashing or orders not being acknowledged, leading to confusion about dispatch or items being out of stock after confirmation. Additionally, a few people experienced items not suiting them or having sizing discrepancies, which sometimes required returns.

What people talk about most

Product

Consumers find product quality to be positive, with many reviewers expressing satisfaction with the material... See more

Quality

Reviewers highlight positive aspects of quality, with many customers expressing satisfaction with the... See more

Delivery service

People report positive experiences with delivery service, frequently praising its speed and efficiency. Many... See more

Order

Clients share positive opinions on order, with many reviewers finding the ordering process easy to use and... See more

Return policy

Users describe ambiguous interactions with the return policy, with many finding the return and refund process... See more

Reviews shaping this summary

Rated 4 out of 5 stars

First time I shopped here in years as I was sent a discount voucher online. Happy with the quality of the products but I returned everything as I’d seen similar products at lower prices elsewhere. So... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

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Asks customers to review

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4.4

All reviews

(19,543)

2,763 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 4 out of 5 stars

Lovely dresses

Lovely dresses
Arrived quickly
Only 4 stars because a button came off the jumpsuit first tine wearing it which was very embarrassing.

28 June 2026
Rated 1 out of 5 stars

I ordered 2 dresses only one was…

I ordered 2 dresses only one was delivered which I was happy with the other was never received message to say I'd returned it and was refunded but I never received and did not return it I can only assume it was out if stock but why take payment and order if an item is out of stock was very disappointed in your service

26 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Linda,

Thank you for your message.

We're pleased to hear you were happy with the dress you received. However, we’re sorry that part of your order was refunded. I can confirm that the item was unfortunately out of stock when we came to pick your order which is why the refund was processed.
 
We do apologise for any confusion caused by the automated email and for any disappointment caused on this occasion.

Kind regards,
Rachel

Rated 2 out of 5 stars

Have not received the dress I ordered…

Have not received the dress I ordered two weeks ago to be collected in store, although money for it was taken from my account. I have had confirmation of order, then nothing. Having emailed customer support I have had no response. I am very unimpressed and will be following this up in the local store.
Edit: my dress was in the store all along so all’s well that ends well. However, I still don’t understand why it took your member of staff 5 days to respond to my email or how before that you were able to send me an email asking me to do a review for the order I hadn’t received but not an email to tell me it was in store waiting for collection 🤔

26 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Sue,

Thank you for your message.

We're sorry to hear that you did not receive an email notification to inform you that your order was ready to collect.

Looking into this, I can see that a member of the team has since responded to your email and I can confirm that your parcel has been collected from your chosen store.

Please accept our apologies for any inconvenience caused.

Kind regards,
Rachel

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