ANSWR Reviews 

1,783
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 264 reviews, reviewers had a great experience with this company. Customers are really happy with the products, often describing them as game-changers for managing frizzy, unruly hair, leaving it smooth, sleek, and shiny. Many praise the excellent quality, effectiveness, and ease of use, noting how they significantly reduce drying and styling time. Reviewers also appreciate the positive user experience, including the website's ease of navigation. However, some customers noted significant issues with order and delivery services, experiencing delays, non-dispatch, or late arrivals, sometimes with missing products. A few reviewers also reported an unpleasant smell, like moldy cabbage or rotten eggs, from the product after use.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the keratin... See more

Quality

Customers had positive experiences with quality, with many reviewers praising the products for making their... See more

User experience

Consumers find the user experience to be positive, with many reviewers expressing satisfaction with the ease... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with many expressing significant frustration over... See more

Delivery service

Clients share ambiguous opinions on delivery service, with some reviewers experiencing super fast delivery,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I have tried every product on the market and always been disappointed.....until now! This treatment is a game changer for me on my thick frizzy menopause wavy hair.... absolutely love it.... deffo reo... See more

Company replied

Rated 5 out of 5 stars

I rarely leave reviews, but I had to for this product! I used the ANSWR Home Keratin Treatment on my thick, coarse, unruly hair and I'm honestly amazed by the results. I followed the instructions exa... See more

Company replied

Rated 5 out of 5 stars

I have been using this product for years I absolutely adore this smoothing treatment. I worked selling professional hair products into salons for years and was privileged to try several different smoo... See more

Company replied

Rated 5 out of 5 stars

The website is easy to navigate and has some great offers on products. The order was shipped and arrived faster than expected. I have extensions and really curly hair so I did the top section of my he... See more

Company replied


Company details

  1. Hair Product Store

Written by the company

ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts and take ownership of their beauty routines. At its core, ANSWR makes expensive salon treatments accessible to everyone by providing convenient at-home alternatives inspired by real experts - its customers. The modern-day beauty essentials form the backbone of real beauty needs to enable women to express themselves freely. Launched in 2019 by bringing the first-ever at-home keratin treatment to market, rivaling expensive salon alternatives that took the industry by storm. When it comes to future product development, ANSWR is socially driven by the voice of its real customer - the voice of ANSWR.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 80% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(1,783)

270 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Don't waste your money!

I bought the Keratin home treatment after reading great reviews but I wish I hadn't bothered. What a waste of money.
I followed the instructions to a T but it made no difference at all. My hair didn't change at all. It was still as frizzy and still took as long to dry. The product itself didn't smell bad but for a week after use, my hair stank. It was actually really embarrassing.
It was quite easy to apply but took around four hours to complete the full process.
Don't waste your money. Pointless!

22 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolute horror show of a company

Absolute horror show of a company. Customer service is unhelpful and quite frankly condescending. Quick to take your money but slow to resolve any issue. I still dont have my package as they didnt even bother to dispatch it and now no one can tell me when it will arrive. A joke of a company

18 June 2026
Unprompted review
Rated 5 out of 5 stars

Product arrived quickly and left it for…

Product arrived quickly and left it for a couple months as I'd had a keratin treatment in a salon so wanted to wait - when I did I found it surprisingly simple
sprayed on each section and waited an hour, wanted the best possible results, rinsed off and dried - wow !! What a fab suprise, hair looked like it does when I have it done in a salon at 3x the price !! nice and straight and looked fabulous for days no straightening it other than when I first did it - great product will definitely use again

12 June 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello Ceri,

Shhh... don't let your salon hear you say that! 😉 Seriously though, thank you so much for this incredible feedback.

We know waiting a few months to try a new product takes patience, but we're so glad the payoff was worth it. Welcome to the DIY salon-quality club, your wallet and your hair thank you!

Thank you for the 5-star review!


Stay smoothly,
Peyton | ANSWR team

Rated 5 out of 5 stars

Absolutely brilliant product

Absolutely brilliant product! I have naturally curly/frizzy hair & after using this product it has been poker straight & Frizz free!!
Would highly recommend 👌

11 June 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello Denise,

Frizz who? We don't know her! 😂

Thanks a million for the awesome review. Hearing that our product hit the jackpot for your curls absolutely made our day!

Smoothfully,
Peyton | ANSWR team

Rated 4 out of 5 stars

Great company and great product

Great company and great product. I have curly puffy hair which I like to wear straight, now this does not straighten it but it makes it much easier for me to do so.
I have taken 1 star off though as my hair smells funny for about 2 weeks after using it. I definitely do rinse enough so i'm not sure why this is. However the easiness of my hair outweighs the smell.
This is my 3rd purchase maybe and I definitely will again, no question.

8 June 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello,

Thank you so much for being a loyal customer and coming back for round three! We are thrilled to hear that we’ve managed to tame the puff and make your straightening routine a whole lot easier. 🌀✨

About that "funny smell" though, we totally hear you! Because our product works deep in the hair cuticle to work its magic, that temporary post-treatment scent can sometimes linger, especially when your hair gets wet during those first couple of weeks. We're so glad the results make it worth it, but we always want you smelling as amazing as you look!

Thanks again for the love and the honest feedback. 😉

Stay smooth,
Peyton | ANSWR team

Rated 5 out of 5 stars

Brilliant stuff

Brilliant stuff - really works so well and my hair hasn’t looked this good in many years - highly recommend

20 May 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello Vanessa,

Thank you so much for the 5-star review! This keeps our team motivated and keep going.

Stay smooth,
Peyton | ANSWR team

Rated 5 out of 5 stars

Super happy!

Just used the At-home Keratin treatment Kit on myself. I was very skeptical about using this product being a hairdresser; I have always used professional keratin products on myself. The steps were easy to follow and I found the spray applicator on the Keratin treatment made it alot easier to apply the treatment rather than the standard bowl and brush method. One I followed the steps, I was able to dry my hair with ease and it didn't effect the colour as much as I thought it would. The results I wanted was for shine and to remove a little density at the roots which this product managed to achieve. Will definetly be using again

10 June 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello Dominque,

Wow, getting a stamp of approval from a professional hairdresser is the ultimate compliment! 💇‍♀️✨ We know how high the bar is when you’re used to salon-grade products, so we are absolutely thrilled that our kit won you over.

Thanks for trusting us with your hair, we can’t wait to have you back for round two!

Smoothfully yours,
Peyton | ANSWR team

Rated 5 out of 5 stars

LOVE LOVE LOVE! The website is easy to navigate and has…

The website is easy to navigate and has some great offers on products. The order was shipped and arrived faster than expected. I have extensions and really curly hair so I did the top section of my head above extensions and it has worked well beyond my expectations! My hair is usually dull with little shine and 3 washes later it’s still shiny and dries pretty much straight

1 June 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello Miss Gill,

Hearing "worked well beyond my expectations" is music to our ears! Navigating curly hair and extensions is no joke, so we are absolutely thrilled to hear you're getting that gorgeous, long-lasting shine and an easier blowout.

Thanks for the shout-out on our speedy shipping, too. Enjoy that gorgeous hair! 💖

Smoothfully yours,
Peyton | ANSWR team

Rated 5 out of 5 stars

Great product!

Great product, easy to use and very impressive results, silky smooth, manageable hair, fantastic!

3 June 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hi Debbie,

Thanks so much for the wonderful review.

We are so happy to hear that your hair is feeling silky, smooth, and manageable! Enjoy your gorgeous hair, and thanks for choosing us.

Smoothly yours,
Peyton | ANSWR team

Rated 1 out of 5 stars

I would NOT recommend

I have very frizzy hair and someone I know recommended trying this product. I have to say its been one of the worst experiences of my life. I followed the instructions to a T and my hair seemed okish after the treatment. It also completely stripped the colour turning my hair orange. It has severely damaged my hair. My hairdresser said she has never seen such damage on hair except people who have used excessive heat daily. Its all snapped off around the front (I now have a fringe of sorts) its more frizzy on the damaged bits and looks like I have split ends all the way from roots to tips on all my hair shafts. To be frank its a complete mess and will take a long time to fix. I cannot remember the exact date I used this treatment but it was around February and I'm still dealing with damage still occurring. I have had to by expensive bond repair shampoos and conditioners to try and repair the damage.
UPDATE. Answr did contact me and I have been issued with a full refund. The guy who I dealt with was very helpul.
Two points to note when buying this prouduct ( as these are not easy to find if you can infact find them at all) You must carry out a strand test BEFORE using and you MUST NOT use on newly coloured hair you must wait 2-3 weeks.
I have suggested toAnswr that the products are updated with this information so its easier to find so nobody has the experience I have had.
My hair has improved. Its taken 5 months almost but at least the condition is better ( after using expensive bond repair) and the colour is almost holding.

17 February 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello there,

I am so, so sorry to hear about your experience. I can completely understand how distressing it must be to deal with hair breakage and an unexpected color change.

We really want to look into this for you and see how we can help make things right. Could you please email me directly at peyton@answrbeauty.com?

Just to share a little bit of context on how the product works: keratin treatments are actually designed to coat and protect the hair strands rather than break them down, so they shouldn't cause damage when the instructions are followed correctly. However, because high heat is required to seal the treatment in, factors like your hair's current condition or the temperature of the straightener can sometimes cause unexpected results, including stripping hair color.

Please reach out to me at that email address so we can chat about your specific hair history, what might have happened, and how we can best support you through this.

Best,
Peyton | ANSWR team

Rated 5 out of 5 stars

Gold standard customer service

I absolutely love the keratin hair product, it’s an absolute game changer for my fine frizzy hair and so I tried the hair removal drop which was not as successful for me. The response from Answr to my issues was unexpectedly brilliant. Rarely have I experienced such excellent, proactive and considerate customer service. Other companies could really learn from their approach.

29 May 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hi Ruth,

Thank you so much for the amazing feedback! We are thrilled to hear you love the keratin treatment and had a great experience with our team.

I saw that the hair removal drop didn't quite hit the mark for you, and I'd love to help change that. Please feel free to email me directly at peyton@answrbeauty.com, I have a few tips and tricks I can share to help you get the best out of it.

Smoothfully,
Peyton | ANSWR team

Rated 5 out of 5 stars

Amazing for frizz

Amazing for frizz! I was sceptical using this product but really haven't regretted it at all. Easy to apply and the finished result was brilliant! Would highly recommend.

1 June 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hi P,

This absolutely made my day! It’s totally normal to be a little skeptical at first, so I am thrilled to hear you gave it a chance and loved the results. Saying goodbye to frizz is the best feeling.

Thank you so much for recommending us!

Stay smooth,
Peyton | ANSWR team

Rated 5 out of 5 stars

Works wonders

Love this product hair smells and feels amazing first class ❤️❤️❤️❤️

1 June 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hi Cheryl,

Thank you for the 5-star review and this keeps us motivated!

Stay smooth,
Peyton | ANSWR team

Rated 5 out of 5 stars

Have tried this 3 times now and have…

Have tried this 3 times now and have been happy with the results each time. I have thick frizzy hair if left to air dry and this is great for sorting it out. Even my hairdresser can tell when I’ve used it. Definitely recommend

1 June 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hi Deborah,

Thank you so much for the amazing review! Hearing that we’ve earned a permanent spot in your hair routine makes our day. Thick, frizzy hair is no joke to manage, so I'm thrilled to hear the treatment is making air-drying a breeze for you.

Also, getting the seal of approval from your hairdresser is the ultimate compliment! We really appreciate the recommendation.

Stay smooth,
Peyton | ANSWR team

Rated 5 out of 5 stars

Sceptical but no need to have been.

I was sceptical when I ordered as this treatment cost so much in salons, but I thought it was worth taking a chance. My hair felt and looked amazing afterwards. I’ve got curly, frizzy hair and it was so straight and smooth afterwards, just with blow drying. I usually have to use straighteners as well. I followed the instructions very closely. It has lasted so well. I’ve just ordered my second bottle along with the shampoo and conditioner this time.

31 May 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello Salli,

This honestly made my day. It’s always a little scary trying something new, but I’m so glad you took the leap! Cutting out the straightener is a total game-changer for frizzy curls.

Thank you so much for the amazing review and for ordering your second bottle. Enjoy the shampoo and conditioner!

Smoothfully,
Peyton | ANSWR team

Rated 5 out of 5 stars

I have used this product for some time…

I have used this product for some time with good results. The last one seemed to make my hair frizzing and fly away. What do you suggest?

26 May 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hi Madeleine,

Thanks for reaching out, and I'm sorry this latest treatment didn't give you the usual great results!

It’s possible a small detail went differently this time around, like the rinsing time, the iron temperature, or even a change in your hair's current texture or condition.

I want to make sure we get this sorted for you. Please email me directly at peyton@answrbeauty.com so we can chat about what might have happened and how we could help!

Best,
Peyton | ANSWR team

Rated 5 out of 5 stars

I purchased this on a whim

I purchased this on a whim, my daughter said I was a sucker for an instagram advert.
I was planning a salon visit for my daughter to the tune of £250+ when this come up, I thought ‘what have I got to lose for £40?’ and what can I say? It worked! Saved the extortionate salon trip and my daughter’s hair has for the first time in a decade became tameable.
I’ll definitely be using this again.
Only constructive point for the future is to work on the smell after washes.
But overall I'm thrilled and happy I wasn’t a sucker for the instagram advert!

1 May 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello Lauren,

Haha, we love this so much! Tell your daughter that being an "Instagram sucker" definitely paid off this time. Saving a £250 salon trip is amazing, and we're so happy we could help tame her hair.

Thank you for the constructive feedback about the smell, this usually happens when the treatment is not rinsed thoroughly during the application process. The smell should diminish in a couple of washes.

We really appreciate you taking a chance on us!

Stay smooth,
Peyton | ANSWR team

Rated 1 out of 5 stars

Shockingly bad.

Shockingly bad.
I've had professional keratin treatments before and thought this would be a cheaper alternative. I know results wouldn't be the same as the professional ones are obviously professional for a reason but my hair did not go straight or silky but instead is now extremely dry and frizzy. Washed hair three times since the treatment with tension and still no change.
So disappointed as followed the instructions exactly. I want my money back.

26 May 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello Claire,

I’m really sorry to hear that your experience didn't live up to expectations, and I completely understand your frustration, especially when you were hoping for that smooth, silky finish.

I’d love to connect with you directly to look into this and get this sorted out. Please feel free to email me at peyton@answrbeauty.com so we can chat.

Just to offer a little peace of mind in the meantime: a keratin treatment actually shouldn't cause damage to your hair. Because keratin is a natural protein, the treatment is designed to coat and protect your strands rather than break them down. When the instructions and heat settings are followed correctly, it really shouldn't leave your hair feeling dry or frizzy.

Because everyone's hair type and history are a bit different, I’d love to hear a bit more about your routine when you email me so we can figure out exactly what went wrong.

Looking forward to hearing from you so I can make this right!

Best,
Peyton | ANSWR team

Rated 5 out of 5 stars

I absolutely love this stuff

I absolutely love this stuff. I think I’m on my 4th purchase now. My hair is thick and coarse and it makes such a difference to how it feels and looks. I’m currently in Florida and got caught in the rain yesterday (IYKYK). It did not frizz up like it usually would. It’s a miracle worker and I love it

18 May 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hello April,

Oh wow, 4th purchase?! Thank you so much for the incredible support!

Getting caught in that Florida rain and humidity is the ultimate ultimate test, so hearing that your hair stayed frizz-free makes me so happy. It really is a game-changer for thick and coarse hair.

Thanks for sharing the love, it means the world to us!

Smoothfully yours,
Peyton | ANSWR team

Rated 5 out of 5 stars

Super fast delivery

Super fast delivery , the keratin treatment was so easy to do myself and my hair looks amazing! As good as a salon treatment! Will be ordering again!

21 May 2026
Unprompted review
ANSWR logo

Reply from ANSWR

Hi Kim,

This absolutely made my day! I'm so thrilled to hear the delivery was fast and that your hair looks amazing.

Thank you so much for the love, and we can't wait to prep your next order!

Stay smooth,
Peyton | ANSWR team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look