Alliance Group Reviews 

516
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 109 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being knowledgeable, supportive, and professional, creating a positive and family-like environment. The company provides outstanding support and guidance, ensuring agents have the tools and assistance needed for success. People particularly value the comprehensive training, educational materials, and marketing strategies provided. Many customers appreciate the informative content and the significant effort put into teaching both agents and the public.

What people talk about most

Staff

Reviewers consistently express appreciation for the staff, highlighting their helpfulness, professionalism,... See more

User experience

Customers had positive experiences with user experience, consistently praising the informative and... See more

Service

Clients share positive opinions on service, with many reviewers describing their experiences as very positive... See more

Customer service

People report positive experiences with customer service, highlighting the high level of support and... See more

Marketing

Consumers find marketing to be positive, with many reviewers highlighting the excellent quality of marketing... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This was one of the best trainings I've attended so far. Everyone contributed a wealth of information that will help grow my business as well as ultimately benefiting my clients! Thank You to: Sa... See more

Company replied

Rated 5 out of 5 stars

My Experience was great because there were a variety of people sharing from their respective companies man it was a lot of information i took half notebook of notes. I really like the Marketing Train... See more

Company replied

Rated 5 out of 5 stars

As an agent looking to transfer to another financial group I enjoyed the new agent training by Alliance Group. The marketing, resources and funnels they have available for agents is well thought out.... See more

Company replied

Rated 5 out of 5 stars

Great content, all the speakers were amazing. I love the stories shared it helped me understand concepts better. Sam is always great

Company replied


Company details

  1. Life Insurance Agency
  2. Marketing Agency
  3. Non-Bank Financial Service

About Alliance Group

Written by the company

As "The Living Benefits IMO", Alliance Group provides independent agents and agencies with superior marketing and training solutions.

Since 1998, we have been helping our partners spread awareness about Living Benefits life insurance, while also helping them solve clients' tax-free retirement, mortgage protection, small business planning, and estate planning needs.

We're the leader in Life Insurance with Living Benefits.

Contact info

4.9

Excellent

TrustScore 5 out of 5

516 reviews

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4.9

All reviews

(516)

112 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Outstanding Team Support!

From start to finish it was a smooth and very easy process, but what I loved the most was all the support from the team offering to assist!

18 February 2026
Alliance Group logo

Reply from Alliance Group

thanks, Jason! Love to hear it!

Rated 5 out of 5 stars

As an agent looking to transfer to Alliance Group/Synergy Financial

As an agent looking to transfer to another financial group I enjoyed the new agent training by Alliance Group. The marketing, resources and funnels they have available for agents is well thought out. And not just helping the agents but making sure they have the proper education to assist their clients and their families. I took as many notes as possible just like if I were a new agent myself and I was able to get educated on a few topics that I hadn't even heard of yet.

18 February 2026
Alliance Group logo

Reply from Alliance Group

So great to hear you had a good experience - thank you for sharing, Miata! You're going to love it at SFP!

Rated 5 out of 5 stars

Newly Licensed Agents Training Feb 17-18 2026

My Experience was great because there were a variety of people sharing from their respective companies man it was a lot of information i took half notebook of notes. I really like the Marketing Training as well as the campaign training. I know where to find various training resources now with the carriers I also made video of some key portions as well although the zoom meeting will be available by weeks end. Great Job. Lee Green

18 February 2026
Unprompted review
Alliance Group logo

Reply from Alliance Group

Thanks, Lee! Glad you enjoyed your experience!

Rated 5 out of 5 stars

My experience with Alliance Group has…

My experience with Alliance Group has been outstanding. The leadership team is supportive, encouraging, and truly invested in helping agents grow. there are plenty of resource, mentorship, and training opportunities that make a real difference.
I especially appreciate the positive work environment and open communication. It fells good to be part of the team where you are valued, heard, and supported. I'm grateful to be growing both personally and professionally here.

18 February 2026
Alliance Group logo

Reply from Alliance Group

We are SO happy that you have had an outstanding experience thus far - thank you for the thoughtful feedback!

Rated 5 out of 5 stars

Awesome Training

Great training, great information from the carrier representatives

18 February 2026
Alliance Group logo

Reply from Alliance Group

Our carriers are the best in the industry, for sure! Thanks Randy!

Rated 5 out of 5 stars

Alliance's training is outstanding.

Alliance's training is outstanding.
The entire training was excellent. Filled with vasts amount of information. There is so much information, I would have liked to obtain a summary of the sections discussed, carrier contact information, and more specific policy type details that explained the different products offered.

18 February 2026
Alliance Group logo

Reply from Alliance Group

We appreciate the kind words and are stoked that you had an outstanding experience, Steve! You should have received a followup email with all of the presentations, and carrier contact info can be found on the Alliance Agent Portal.

Rated 5 out of 5 stars

Alliances Group is a great company

Alliance Group is a great company with a professional team of agents who truly care about families. They provide excellent guidance on life insurance and annuities, while also leading with strong marketing and financial education. Highly recommend!

17 September 2025
Alliance Group logo

Reply from Alliance Group

Thanks, Eli! Glad you had a great experience.

Rated 5 out of 5 stars

Campaigns and Website

Mark Powell has been "Johnny on the spot". Mark always calls me or we jump on a zoom so that he knows exactly what I am looking for and has been helpful with suggestions.

18 September 2025
Alliance Group logo

Reply from Alliance Group

Mark is awesome, indeed! Thanks, Scotty!

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